2014–2015 SPONSORSHIP OPPORTUNITIES -...
Transcript of 2014–2015 SPONSORSHIP OPPORTUNITIES -...
SPONSORSHIP OPPORTUNITIESCHICAGO BLACKHAWKS2 01 4 – 2 01 5
“THE FASTEST-GROWING FAN BASE IN AMERICAN SPORTS OVER
THE PAST SIX YEARS”Source: Scarborough Local Market Studies R1, 2014
THE BENEFITS OF CORPORATE SPONSORSHIP
CHICAGO BLACKHAWKS FANS AND TEAM FACTS
IN-ARENA BRANDING
SCOREBOARD FEATURES
BLACKHAWKS IN-ARENA & OUT-OF-ARENA PROMOTIONS
VIRTUAL SIGNAGE
BLACKHAWKS TV
RADIO
WEBSITE & MOBILE
SOCIAL MEDIA
CHICAGO BLACKHAWKS SPECIAL EVENTS
CHICAGO BLACKHAWKS CHARITIES & YOUTH HOCKEY PROGRAMS
RETAIL PROMOTIONS & ON-PREMISE ACTIVATION
RETAIL PROMOTION OPPORTUNITIES
HOSPITALITY
CHICAGO BLACKHAWKS EXPERIENCES
STANLEY CUP PLAYOFFS
UNITED CENTER ADVERTISING
02
03
04
06
07
08
10
11
12
13
14
15
16
18
19
20
21
22
23
24
TABLE OF CONTENTS
2014 –15 CHICAGO BLACKHAWKS
SPONSORSHIP OPPORTUNITIES
03
THE BENEFITS OF CORPORATE SPONSORSHIP
Associate your brand with one of the most popular and recognizable logos in sports.
Highest income per capita of all major sports leagues.
Turn-key, impactful programs customized to meet your goals and objectives.
Immerse your brand in an environment that the consumer is most passionate about: Blackhawks hockey.
Reach an upscale, affluent audience with an average annual household income of over $78,000.
Consistent advertising campaign covering Q1 and Q4 (October – April).
Provides a great platform to connect with consumers during their leisure time.
Sponsorship sends a message that your brand is strong and vibrant and that you are continuing to invest in it.
45.7$63,000
$214,000
31%
38%
AT THE GATE
CHICAGO BLACKHAWKS FAN PROFILE
LARGEST HOME MARKET NHL FAN BASES
04
RANKED #1 IN NHL ATTENDANCE THE PAST SIX SEASONS
13,319
16,954
21,615
17,474
05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14
Source: SportsBusiness Journal archives
Source: Scarborough Chicago R1, 2014
NHL SEASON
AT
TE
ND
AN
CE
PE
R G
AM
E
2014 –15 CHICAGO BLACKHAWKS
BOSTON BRUINS 2.37 MILLION
2.19 MILLIONNEW YORK RANGERS
1.84 MILLIONDETROIT RED WINGS
1.72 MILLIONPHILADELPHIA FLYERS
BLACKHAWKS
NHL
ATTENDEESFANSCHICAGO
47% 8%
46.4 45.9$78,000 $98,000
$226,000 $283,000
33% 40%
38% 40%
Source: Scarborough Local Market Studies R1, 2014
CHICAGO BLACKHAWKS 3.48 MILLION
% OF DMA
MEDIAN AGE
MEDIAN HHI
MEDIAN HOME VALUE
COLLEGE GRAD +
1+ CHILDREN IN HHLD
FASTEST-GROWING PRO SPORTS FAN BASES, 2007-13
WIN RANKINGS FROM 2008-09 TO 2013-14
ESPN THE MAGAZINE’S FRANCHISE ULTIMATE STANDINGS
BOSTON BRUINS 133%
108%WASHINGTON CAPITALS
9. 17. 25.2. 10. 18. 26.
11. 19. 27.12. 20. 28.13. 21. 29.
22. 30.15. 23. 31.16. 24. 32.
1. MEMPHIS GRIZZLIES
OTTAWA SENATORS
TAMPA BAY RAYS
MIAMI HEAT
SAN ANTONIO SPURS
BALTIMORE RAVENS
INDIANAPOLIS COLTS
ST. LOUIS BLUES
3. INDIANA PACERS
CINCINNATI REDS
TEXAS RANGERS
NEW ORLEANS SAINTS
4. OKLAHOMA CITY THUNDER
ST. LOUIS CARDINALS
ATLANTA FALCONS
SAN JOSE SHARKS
5. GREEN BAY PACKERS
DETROIT RED WINGS
HOUSTON TEXANS
DALLAS MAVERICKS
DETROIT TIGERS
TAMPA BAY LIGHTNING
DENVER BRONCOS
ATLANTA BRAVES
PITTSBURGH STEELERS
6. ARIZONA DIAMONDBACKS
7. PITTSBURGH PENGUINS
8. ANAHEIM DUCKS
SEATTLE SEAHAWKS
LOS ANGELES KINGS
GOLDEN STATE WARRIORS
LOS ANGELES KINGS 96%
TAMPA BAY RAYS 91%
Source: Scarborough Local Market Studies R1, 2014
PITTSBURGH
VANCOUVER
SAN JOSE
BOSTON
1.
5.
2.
4.
279
261
271
269
RANK TEAM WINS
LOS ANGELES
VANCOUVER
BOSTON
PITTSBURGH
3.
5.
2.
4.
45
42
54
43
RANK TEAM WINS
PITTSBURGH
SAN JOSE
BOSTON
VANCOUVER
3.
5.
2.
4.
322
301
323
303
RANK TEAM WINS
SPONSORSHIP OPPORTUNITIES
Source: ESPN The Magazine’s “Franchise” Issue, September 2013
Through the 2013-14 NHL Postseason
CHICAGO BLACKHAWKS 349%
REGULAR-SEASON WINS POSTSEASON WINS TOTAL WINS
CHICAGO1. 326CHICAGO1. 57
CHICAGO3. 269
14. CHICAGO BLACKHAWKS
05
200 LEVEL LED BOARD ADVERTISING
DASHERBOARDS
IN-ARENA BRANDING
2014 –15 CHICAGO BLACKHAWKS
Located around the arena bowl on the 200 Level, 360-degree exclusive messaging rotates throughout each Blackhawks game during game action. The LED signage provides a great complement to all scoreboard features, public address announcements and on-ice promotions.
Dasherboards surround the ice surface and reach a sold-out United Center crowd (over 21,615 fans/game) while receiving an average of 12 minutes of television visibility during each broadcast. With Chicago Blackhawks television ratings up over 240 percent from the 2008-09 season, dasherboards add an impactful element to your marketing mix.
06
GAME TIME EXPOSURE
MULTI-PLATFORM COMMUNICATION
BREAK IN THE ACTION EXPOSURE
SCOREBOARD FEATURES
SPONSORSHIP OPPORTUNITIES
07
Entertain fans and incorporate your brand and message during a break in the action. Bring your brand to life with high-impact motion graphics that draw the attention of a captive audience.
Sponsorship of four of the eight LED panels of the main scoreboard
provides continuous messaging throughout game action.
An interactive TV timeout feature gives your company the opportunity to entertain fans
and reach them in numerous ways.
In-game messaging allows your company to reach a captive audience
in an emotional environment (in conjunction with a game card to
encourage retail traffic).
GAMEDAY GIVEAWAYS
GAMEDAY GIVEAWAY PROMOTIONAL SUPPORT
BLACKHAWKS IN-ARENA & OUT-OF-ARENA PROMOTIONS
2014 –15 CHICAGO BLACKHAWKS
08
In-arena and out-of-arena promotions are second to none when it comes to interaction between a brand and Blackhawks fans. Booth displays, gameday giveaways and fan participation games, each with a unique hockey-related theme, entertain fans during breaks in the action and give corporations the chance to interactively and directly promote their brand in a fan-friendly way.
Gameday giveaways provide immediate gratification for fans when they receive their high-quality giveaway item. Sponsors receive a gameday giveaway promotional campaign which includes the following support:
TELEVISION ANNOUNCEMENTS
Sponsor will receive one in-game promotional announcement during each of the three games preceding the giveaway on Comcast SportsNet or WGN-TV’s Blackhawks broadcasts.
RADIO ANNOUNCEMENTS
Sponsor will receive one live promotional announcement during each of the three games preceding the giveaway on the Blackhawks WGN radio network.
INTERNET/PUBLICATIONS
Sponsor’s giveaway will be highlighted in all Blackhawks digital media and publications, including:
Blackhawks Magazine game programPocket scheduleschicagoblackhawks.comFacebook and Twitter
PUBLIC ADDRESS ANNOUNCEMENTS
In-arena promotion of the sponsor giveaway will include one public address mention per home game during each of the three games preceding the giveaway.
SCOREBOARD ANNOUNCEMENTS
Sponsor giveaway will be promoted on our video scoreboard once every home game during each of the three games prior to the giveaway.
OUTDOOR MARQUEE SIGNS
Sponsor giveaway will be promoted on a rotating basis prior to the giveaway on the United Center’s outdoor LED panels.
CONCOURSE DISPLAYS
ON-ICE PROMOTIONS
INTERMISSION ENGAGEMENT
SPONSORSHIP OPPORTUNITIES
09
Opportunity to capture data, showcase product or provide special offers during pregame and intermissions.
A sponsor’s brand can be integrated into the lively and fun Blackhawks game intermissions.
An intermission feature entertains fans before the players hit the ice and helps your company build brand relevance among an upscale, affluent audience.
COMCAST SPORTSNET REGULAR SEASON TELEVISION RATINGS
12-1313-14
11-1210-11
09-1008-0907-08
3.105.38
2.782.44
1.260.63
39% 583%4.30
VIRTUAL SIGNAGE ADVERTISING
VIRTUAL SIGNAGE
2014 –15 CHICAGO BLACKHAWKS
HIGHER THAN THE LAST FULL SEASON OF
HOCKEY IN 2011-12
INCREASE FROMTHE 2007-08
REGULAR SEASON
10
Cutting-edge technology allows your brand to stand out during all home game broadcasts on Comcast SportsNet Chicago or WGN-TV Channel 9. This fresh and original messaging can be changed on short notice. Chicago Blackhawks television ratings
are up 76 percent from the 2009-10 Stanley Cup season, providing incredible exposure for your brand with virtual signage.
Blackhawks TV can produce a commercial to use not only with your Chicago Blackhawks assets, but also in your company’s media and digital advertising buys.
BLACKHAWKS TV SEGMENT
TELEVISION COMMERCIAL
BLACKHAWKS TV
SPONSORSHIP OPPORTUNITIES
11
Become a part of Emmy Award-winning Blackhawks TV and integrate your brand with behind-the-scenes footage only found at chicagoblackhawks.com.
Complement in-arena sponsorship elements with a commercial.Product placement opportunities during Blackhawks TV vignettes.In-house production capabilities for sponsor commercials to be shown throughout the Chicagoland area.
Show your product while entertaining fans during a Blackhawks TV segment.
RADIO12
All Blackhawks home and away games (82 total plus playoffs) are broadcast on the Blackhawks’ flagship radio station, WGN AM-720, or its sister station, 87.7 FM The Game. Blackhawks play-by-play creates a positive foreground environment to ensure top-of-mind awareness for your products or services. An ongoing campaign for the entire season will translate into stronger recall.
The Blackhawks can record and provide a Blackhawks radio personality to produce your commercials.
Expand trade area by complementing an in-arena sponsorship with a Blackhawks radio sponsorship on WGN’s 50,000-watt signal.
Chicago Blackhawks radio reaches an average cume audience of 997,000 fans, according to Neilsen PPM.
Patrick KanePatrick Kane
Jonathan ToewsJonathan Toews
Proud Sponsor of
EPA Estimated Highway. 2014 Chevy Camaro 2LS with 3.6L V-6 engine and six-speed automatic transmission.
The 30 MPG CHEVY CAMAROThe 30 MPG CHEVY CAMAROThe 30 MPG CHEVY CAMARO
ENJOYTHE RIDE
ENJOYTHE RIDE
2013-14SEASON2013-14SEASON
LUCKY PROGRAM
BLACKHAWKS MAGAZINE PROGRAM AD
POCKET SCHEDULES
SPONSORSHIP OPPORTUNITIES
13
Showcase your brand in print and on the scoreboard during
Chicago Blackhawks games.
Full-page, four-color advertisement promoting your products and their association with the Blackhawks.
Be seen throughout the Chicagoland area on the back of Chicago
Blackhawks pocket schedules.
CHICAGOBLACKHAWKS.COM
BLACKHAWKS MOBILE APPLICATIONRED & WHITE EMAIL NEWSLETTER GAMEDAY EMAIL NEWSLETTER
WEBSITE & MOBILE
2014 –15 CHICAGO BLACKHAWKS
14
Blackhawks fans from Chicago and around the world receive the most up-to-date news, stats and schedules 24 hours a day on the official Blackhawks website. Fans may also purchase tickets, enjoy special promotions and interact with players and coaches, all at chicagoblackhawks.com.
Website advertisers can sponsor an entire section of the website, purchase high-impact website banners or use content integration to provide affinity and effective multi-messaging to a targeted audience.
Get the latest Blackhawks news, features, photos, scores and more with Blackhawks mobile applications for Android, iPhone and iPad. Logo
placement is available in most app sections, as well as through clickable ad placements.
OVER 30,000 SUBSCRIBERS
The weekly email newsletter allows sponsors to reach Blackhawks fans where they live and
work. Place your branded message into our popular weekly newsletter, alongside news,
contests and other exciting content.
OVER 23,000 SUBSCRIBERS
The gameday email newsletter communicates content and details about that night’s
upcoming game. Own Blackhawks Gameday with your company’s logo and a web banner
included in each issue.
INTERNET SITES VISITED IN THE PAST MONTH
FACEBOOK YOUTUBE
TWITTER INSTAGRAM
BLACKHAWKS FANS CHICAGO POPULATION
60.1% 46.3%
12.9% 10.7%
Source: Scarborough Chicago Release 1, 2014
70.5% 51.7%
12.1%17.4%
SOCIAL MEDIA INTEGRATION
SOCIAL MEDIA
SPONSORSHIP OPPORTUNITIES
15
Social media provides sponsors the opportunity to reach fans faster, at a higher frequency and in higher numbers than ever before.
Reaching fans through social media (complemented by website and in-arena elements) to promote a sweepstakes or launch a new initiative gives a sponsor consistent and multifaceted exposure to Blackhawks fans.
OVER 2,200,000 FANS
Speak directly to one of the NHL’s largest social media databases through the Blackhawks’ official Facebook page. Marketing solutions can be customized to hit a variety of demographics in a growing and active fan base.
OVER 580,000
FOLLOWERS
Let our award-winning Twitter feed, @NHLBlackhawks, alert thousands of fans about your upcoming event or promotion.
BLACKHAWKS CONVENTION
CHICAGO BLACKHAWKS SPECIAL EVENTS
SOLD OUT EVENT
2014 –15 CHICAGO BLACKHAWKS
16
Help celebrate the rich history and tradition of one of the Original Six NHL franchises by becoming a sponsor of the Blackhawks Convention each summer. The Convention provides an environment for your products or services to create a dialogue with consumers as they roam the Convention floor
and meet Blackhawks legends such as Denis Savard and current superstars, including Patrick Kane, Jonathan Toews and Corey Crawford.
17
TRAINING CAMP FESTIVAL
ILLINOIS HIGH SCHOOL HOCKEY CHAMPIONSHIPS
F E S T I V A L 2 0 1 4
SPONSORSHIP OPPORTUNITIES
Kick off the season in style by becoming a sponsor of the sold-out Blackhawks Training Camp Festival held each September. Your brand will be showcased in front of thousands of die-hard Blackhawks fans as they participate in a 5k run/skate and interactive games, as well as watch the
Chicago Blackhawks players vie for a spot on the team.
Support youth hockey in the community while reaching youth and families at the Illinois High School Hockey Championships, held at the United Center.
MINORHAWKS YOUTH HOCKEY PARTICIPATION
2009-10 2010-11
1,000
2,000
3,000
4,000
5,000
2011-12 2012-13 2013-14
FOUR FEATHERS GOLF INVITATIONAL
RETAIL PROMOTIONS
5,100
CHICAGO BLACKHAWKS CHARITIES
YOUTH HOCKEY PROGRAMS
2014 –15 CHICAGO BLACKHAWKS
18
Tap into the loyalty and passion of the Blackhawks fan base and associate your business with an on- or off-ice Blackhawks community initiative.
Aligning with Chicago Blackhawks Charities offers corporate sponsors the valuable opportunity to associate their brand with a top-flight charitable organization while helping to improve lives in the community.
Entice fans to give back to the community through supporting your products and services.
Chicago Blackhawks Youth Hockey initiatives teach the most effective skill development techniques available to young players today.
Design your own Blackhawks goalie mask HERE for a chance to win a VIP game day experience and more!
Voting begins 5/1
May the best mask win!
No purchase necessary. Open to legal Illinois residents, 18 years+. Ends 5/31/14. Void where prohib. Sponsor-AT&T Mobility LLC. Official Rules @ ATTdesignmy.com
©2014 The Coca-Cola Company. "Coca-Cola Zero" and “Coke Zero” are trademarks of The Coca-Cola Company.
ENTER FOR A CHANCE TO HAVEPATRICK SHARP RING UP YOUR PURCHASE AT A
JEWEL-OSCO STORE* ANDRECEIVE A FREE BLACKHAWKS REUSABLE BAG
WHEN YOU PURCHASE $15 OR MORE OF PARTICIPATING PRODUCTS**.
*LOCATION OF JEWEL-OSCO STORE WILL BE DETERMINED AFTER 5/6/14
Look for mail-in order form via Catalina coupon at checkout when you purchase $15 or more of participating** products. O�er valid 4/23/14 – 5/6/14 or while supplies last. **12oz 12-packs and 24-packs, .5L 6-packs, 12oz 8-packs, 7.5oz 8-packs, 32oz Powerade and Dasani .5L 24-pack products of The Coca-Cola Company.
NO PURCHASE NECESSARY. Open only to legal residents of IL, and IN, 18 years of age or older at time of entry. Void outside IL, IN and where prohibited. Promotion starts 4/23/14 and ends 5/06/14 and entries must be received by 5/13/14. Subject to O�cial Rules available at (TBD). Sponsor: The Coca-Cola Company, Atlanta, GA.
RETAIL PROMOTIONS
LOGO RIGHTS
RETAIL PROMOTIONS & ON-PREMISE ACTIVATION
SPONSORSHIP OPPORTUNITIES
19
The Blackhawks offer a wide variety of customized retail
promotions that focus on increasing store traffic and
incremental product sales, and producing measurable results. Leverage player appearances,
team merchandise, road trips or a VIP experience as incentives
for your consumers.
Co-brand with the Blackhawks logo and marks to help build brand awareness, differentiate from the
competition and reinforce your association with one of the most
popular teams in sports.
Used branded shelf talkers to create product differentiation and engage consumers in a cluttered retail environment.
20
IN-GAME PROMOTION CARDS
STANDING OUT IN A CROWDED CONSUMER ARENA
CHICAGO BLACKHAWKS PLAYER APPEARANCESACTIVATION AT RETAIL LOCATIONS
RETAIL PROMOTION OPPORTUNITIES
2014 –15 CHICAGO BLACKHAWKS
COLDWELL BANKER, FERRARA CANDY COMPANY, MCDONALD’S, HORSESHOE CASINO AND JEWEL-OSCO
Help drive retail traffic and increase select product sales.
Leveraging logo rights to build attention-getting campaigns to generate leads and awareness of your products and services.
A Blackhawks player appearance can help kick off a sweepstakes promotion or give a sponsor’s products or services exposure to Blackhawks fans.
BANQUET PARTIES
KETEL ONE CLUB & CHICAGO STADIUM CLUB
GAMEDAY RENTAL SUITES
HOSPITALITY
SPONSORSHIP OPPORTUNITIES
21
The Blackhawks offer first-class hospitality at the United Center’s clubs and banquet facilities, each with a different feel and ideally suited for many types of events.
A perfect venue for an all-inclusive, pregame reception for up to 100 guests. The Blackhawks can provide a former player or a Blackhawks ambassador for autographs and photos.
Provide a memorable dining experience for your key customers and prospects at the United Center. Exceptional food and service simplifies your pregame dining needs.
Our 20-, 40- or 80-person gameday rental suites provide exquisite panoramic views of the United Center and can be rented on a per-event basis. The all-inclusive packages provide memorable, turn-key and easy corporate entertaining.
22
SPONSOR VIP SKATES
SEASON & GROUP TICKETS
VIP EXPERIENCES
CHICAGO BLACKHAWKS EXPERIENCES
2014 –15 CHICAGO BLACKHAWKS
Provide your clients (or your clients’ children) with a once-in-a-lifetime experience skating on the United Center ice as part of a private practice prior to a Blackhawks game or on a non-gameday. Receive expert coaching by a Blackhawks coach or a member of the Blackhawk Alumni Association.
Season tickets provide a great entertainment vehicle for catering to key clients and employees. Preferred seating locations are available for corporate sponsors. A group ticket package allows you to bring your employees or key clients to select Blackhawks games without having to commit to the full season.
Receive VIP credentials and meet with the head coach to discuss the game minutes before faceoff, sit in the exclusive seats between the player benches, or watch the Chicago Blackhawks warm up from their bench.
RALLY TOWELS
SCOREBOARD EXPOSURE
PLAYOFF SWEEPSTAKES
STANLEY CUP PLAYOFFS
SPONSORSHIP OPPORTUNITIES
23
While your guests enjoy attending the exciting playoff games, your brand will receive website, in-arena, television and radio exposure as the Chicago Blackhawks pursue the coveted Stanley Cup.
Chicago Blackhawks fans use their playoff rally towels to cheer on the team at games and then display their souvenirs at home or work.
Reach a passionate and spirited playoff audience during an intermission through branding or showcasing one of your commercials.
Reach fans through the Chicago Blackhawks home page or in person at the playoff games to promote your brand, special offers or a playoff sweepstakes.
840’ LED MESSAGING
“ALL-WORLD” LED MESSAGING
UNITED CENTER ADVERTISING
2014 –15 CHICAGO BLACKHAWKS
24
The United Center is one of the premier sports and entertainment facilities in the country and hosts a wide range of events that target every demographic. Put your company name in lights and expose your brand to over 2.5 million visitors each year.
Illuminated sponsor animation advertising that dominates the in-arena bowl area.
“All-World” advertising synchronizes the upper and lower LED boards and the upper and lower LED scoreboard rings to ensure maximum impact with fans.
CONCOURSE SIGNAGE
OUTDOOR MARQUEE SIGNAGE
THEATER BOX NAMING RIGHTS
SPONSORSHIP OPPORTUNITIES
25Concourse signs are backlit and displayed during each
event held at the United Center.
The two United Center marquee signs welcome fans to the United Center
24 hours a day, 365 days a year.
The Theater Box area is a high-end, exclusive area that caters to an
upscale, affluent demographic for all Blackhawks and Bulls games. The
area consists of 34 boxes, four seats per box, and an all-inclusive food and
beverage package for each game.
To become a member of the Chicago Blackhawks Corporate Sponsorships family, please call 312-455-7000.
MAILING ADDRESSChicago Blackhawk Hockey Team, Inc.1901 W. Madison StreetChicago, IL 60612
WEBSITE URL chicagoblackhawks.com
CHICAGO BLACKHAWKS CONTACT INFORMATION