Chiara Marrocco

John Cabot University – Fall 2014

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1. Introduction

Main Body

Global trends Data and graphs shown (Excel)

Pro and Cons3. Conclusion

Is e-commerce expected to grow ? X:\Final project\conclusion.docx

INDEX

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Provide Etail or virtual storefront on websites with online catalogs, sometimes gathered into a "virtual mall"

Buy or sell on websites or online marketplaces. Gather and use demographic data through web contacts

and social media. Use electronic data interchange, the business-to-business

exchange of data. Reach prospective and established customers by e-mail or

fax (for example, with newsletters). Use business-to-business buying and selling. Provide secure business transictions

X:\Final project\intro.docx

E-commerce businesses usually employ some or all of the following practices:

Meaning of e-commerce

Browsers 

Asia Europe Middle east/Africa

Latin America

North America

CLOTHING, ACCESSORIES AND SHOES

49% 37% 32% 54% 50% 

ELECTRONIC EQUIPMENT

43% 36% 37% 62% 42% 

TOURS AND HOTEL RESERVATIONS

44% 33% 34% 52% 44%

AIRLINE TICKETS AND RESERVATIONS

43%  31%

35% 49% 44%

COMPUTER HARDWARE

39% 32% 35% 51% 37% 

MOBILE PHONE

41% 33% 40% 61% 33% 

EVENT TICKETS

39% 31% 31% 48% 38% 

HARDCOPY BOOKS

40% 29% 30% 48% 34% 

COMPUTER SOFTWARE

36% 26% 35% 50% 34% 

E-BOOKS 39% 23% 35% 45% 33% 

MUSIC (NOT DOWNLOADED)

36% 25% 30% 47% 30% 

VIDEOS, DVDs AND GAMES

35% 25% 30% 47% 34% 

COSMETICS 39% 24% 26% 42% 24% 

PERSONAL CARE

38% 20% 26% 40% 19% 

GROCERIES 37% 19% 22% 37% 19% 

TOYS AND DOLLS

33% 18% 24% 35% 25% 

BABY SUPPLIES

28% 13% 23% 32% 13% 

Global Trends

X:\Final project\global trends.docx

Comparison between North American and European buyers

X:\Final project\dati.xlsx

items bought online

Most popular

Is e-commerce expected to grow in Europe?

European e-commerce market expected to reach €36.8 billion in 2015.Northern European B2C e-commerce is developing extremely well. This is apparent from the new Northern Europe B2C E-commerce Report, published by Ecommerce Europe, the European umbrella organization for 25,000+ companies selling products and/or services online to consumers. The total Northern European e-commerce economy of goods and services sold online amounted to €33.2 billion in 2014 and is expected to grow to €36.8 billion in 2015.

X:\Final project\conclusion Europe.docx

U.S. e-retail sales are expected to grow from $263 billion in 2013 to $414 billion in 2018, a compound annual growth rate of 9.5%, according to a new online retail sales forecast from Forrester Research Increased today. E-retail’s share of total retail sales will continue to inch upward, from 8% in 2013 to 11% in 2018. The dollar growth from the actual 2013 figure of $263 billion to the forecast $414 billion for 2018 is 57.4%.

X:\Final project\conclusion North America.docx

Is e-commerce expected to grow in North America?