Chevy Spark PR Campaign
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Transcript of Chevy Spark PR Campaign
Legend Public Relations
Presents
The SPARK Experience Generate, Ignite and Share Your Spark
Target Audience
Ignite The Spark January - June
January - June Share Your Spark
Wear Your Spark
January
Spark Your Romance
February
Generate The Spark Spark Your Campus
April
February
March
Take Your Spark To The Game
March
Earth Day Flash Mob
April 22
Spark On The Bay Bay To Breakers - May
Find Your Spark Scavenger Hunt
Lombard Street
Golden Gate Park
Parallel Parking
June
Event January February March April May June Total
Ad campaign
$4,040 $3,840 $3,840 $3,840 $3,840 $3,840 $23,240
Spark Your Romance
$315 $315
Spark Your Campus
$1,190 $1,190 $1,190 $3,570
Spark to the Game
$10,700 $10,700
Earth Day $2,800 $2,800
Spark on the Bay
$3,325 $3,325
Find Your Spark
$10,033 $10,033
Legend Labor
$6,700 $6,700 $6,700 $6,700 $6,700 $6,700 $40,200
Totals 10,740 12,045 22,430 14,530 13,865 20,573 $94,183
Evaluation
Thank you
Enjoy The Ride!