THE SALVATION ARMYDoing the Most Good

“The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His

name without discrimination."

MISSION

PURPOSE

HISTORY• Founder: William Booth in

1865

• “The Christian Mission”

• “The Salvation Army” born in 1878

• Now active in virtually every corner of the world

LOGO

COLOR SCHEME

LANGUAGE

Persuasive Appropriate

Clear & Concise

AUDIENCE

Those Seeking Help Those Wanting to Help

Those Wanting to Learn More

NAVIGATION

SOCIAL MEDIA

TWITTER

FACEBOOK

YOUTUBE

BLOG

+ EASY TO DONATE

+ EFFECTIVE USE OF PHOTOS

WHAT WORKS WELL?• Easy to navigate

• Nice, clean theme

• Great use of social media

• Caters to all audiences

• Well organized

• Established recognizable brand

- LOTS OF DIFFERENT SITES

RECOMMENDATIONS

• Condense to One Site or Make Sites Consistent • Link to Instagram Account on Site • Readdress Organizational Mission, Vision, Values