Chelsea Handler

Shaffer

Chelsea Joy Handler• Born: Feb. 25, 1975 in Livingston, NJ

• First role was on TV show: – Girls Behaving Badly

• Host of Chelsea Lately

• Author of Three Books– My Horizontal Life– Are you there, Vodka?– Chelsea, Chelsea Bang Bang– Working on 50 Shades of Chartreuse

• Target Market– 21 – 40 year women, Liberals, Gay Activists,

Black Men

Ms. Handler’s Love Interests….

I chose to name the tour 50 Shades in 50 States based off the book that Chelsea

Handler is currently writing.

I selected Belevedere Vodka has her sponsor because she

frequently consumes this product and brags about it

often on air.

Tour Schedule

Date City Venue

02/22/13 Ashville, NC U.S. Cellular Center

03/01/13 Orlando, FL Bob Carr Performing Center

03/08/13 Atlanta, GA Fox Theatre

03/15/13 Las Vegas, NV Caesars Palace

03/22/13 Phoenix, AZ Comerica Theatre

Concert TicketTicket Prices for Chelsea Handler’s Stand Up Tour

range in price based on venue.

This particular location is a theatre with an

Orchestra Section: $125.00

Loge: $100.00

A Rear Orchestra: $75.00

1st & 2nd Dress Circle: $60.00

Gallery$45.00

Tour T-Shirt: $20.00

Merchandise

I would sell a 50 set of markers because the tour is called

50 Shades in 50 States

On each marker would be a venue that

hosted a tour spot and a funny line from her book

Chuy Granola Bars

I would sell granola bars that highlight Chuy Bravo and call

them the Chuy Bar.

Chuy is Chelsea’s midget friend she affectionately refers

to as her “Little Nugget”

Sweat Pants: $28.00

Distribution Outlets

• Chelsea Handler’s merchandise will be available at the following locations:– Online

• http://www.cafepress.com/chelsealately (Indirect Distribution)• www.livenation.com (Direct Distribution)

– Retailers• Hastings (Indirect Dist.)• Urban Outfitters (Non-apparel items only) (Indirect Dist.)

– On tour • 50 Shades Tour (Direct Distribution)• Comedians of Chelsea Lately Tour (Direct Distribution)

Distribution Channels

• Channel A – Manufacturer - Consumer

• We sell our merchandise directly from our website & our tour locations

– www.livenation.com

• Channel B – (Manufacturer – Retailer – Consumer)

• We sell our merchandise to Hastings & Urban Outfitters• We also allow www.cafepress.com to carry our merchandise

Levels of Distribution

• Chelsea Lately Tour T-Shirt is available exclusively through direct distribution only– Purchasers can buy at comedy show only

• Chelsea lately Sweat Pants, Marker Set, & Chuy Bars are available through selective distribution – Only retailers who carry non-apparel items will be

Hastings & Urban Outfitters– Only www.livenation.com & www.cafepress.com will

carry sweats and non-tour t-shirt items