READ OUT LOUDTHE STORY BEHIND

- VICTORINOX-

SHARPENING THE KNIVES AFTER 9/11

BEFORE YOU START….

please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!

Now that we have our own office in a number of countries, the focus is entirely on our brand and our product. We control how we position our brand and our products in these countries.”The arrival of large department stores

has led to the disappearance of many of the specialized knife shops. This has forced Victorinox to come up with new ways to sell their products and to promote them. Carl says: “Over these past years, we have opened a number

of so-called Flagship stores in London, Geneva and Düsseldorf. This allows us to show our entire collection to the public, in a setting we have created ourselves.” That this seemingly traditional brand is active in various

social media becomes clear when I announce my visit long in advance on Facebook and Twitter. Also during the interview, an employee, who is responsible for the Internet and social media, comes in to take pictures for

the Victorinox Facebook-page.

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