CHAPTER III

METHODOLOGY

3.1Introduction

Students of6th semesterDiplomain Tourism Managementfrom thePolytechnic Merlimau Melaka (PMM) weregivenatasktoimplement theprojectin meeting the needs ofthe end ofthe moduleHT620 Tourism Project.For each semesterstudentswill be given a different assignment this semester, studentswere given thetaskwith theme Green Tourism. The assignment requiresstudentsto createandimplementaresearch or product related with the theme. The purposeof this assignmentistobe giventothe student experiencein creating, promoting andimplementingaproduct beforetheymove into thereal worldanddeal with situations that willoccurin thetourism industry.

3.2Research Design

In this project, we have to know what method we want to used. There are three types of method which is qualitative, quantitative and mixed method. Our group chooses a method of mixed method, the combination between quantitative and qualitative. There are many benefits of mixed-method. As stated by leech and Onwueghuzie (2006), because of its logical and intuitive appeal, providing a bridge between the qualitative and quantative paradigms, an increasing number researchers are utilizing mixed method research to undertake their studies. One of the benefits of this type is the ability to match the purpose of the method to the need in the study.Using the different processes can also lead to uexpected or emergent themes and information that would not have otherwise have come to light (Driscoll 2007).In quantitative method we have to know the purpose of the questionnaire and prepared a question that we want to ask so that thing will get easier. The other advantages are notably some reassurance about the validity and reliability of findings. Quantitative methods emphasize on objective measurement and numerical analysis of data collected through polls, questionnaires or survey. Quantitative research focuses on gathering numerical data and generalizing it across groups of people. In quantitative research, the goal is to determine the relationship between one thing and another in a population.

Quantitative methods are either descriptive or experimental. A descriptive study established only association between variables. An experiment establishes causality. Quantitative research deals in number, logic and the objective, focusing on logic, numbers and unchanging statics data and details, convergent reasoning rather than divergent reasoning, according Babbie (The Practice of Social Research, 12th ed, 2010)

For qualitative methods, it can be a source of ideas, insight and new perspectives upon a problem. Hence, in spite of all the doubt that are expressed as to the ability to generalize from its findings, the problem inherent in interpretation of the meanings and comparative importance of respondents comment, and the possible invalidation of responses because of the social dynamics that can occur within small groups, techniques such as focus groups, role play and projection techniques are all commonly used within the commercial sector of the tourism industry.

Qualitative methods does not produce truth, factual, data-based result, nor does it lend itself to being conducted in a series of clearly defined and separable steps although this does not mean that it should be conducted in a well-planned systematic way. I see qualitative research as living and evolving, a sources on insights and ideas, continuously arising, at any time. (Greek Philosopher Protagonis of Abdera: 500 430 BC)

3.3Data Collection Method

Beforeimplementinga project,the mainemphasisshouldbegivento thepreparation ofthe project,itemsofequipmentto beused,the surveyform,andtentativeprogram.It should beavailable beforetheprojectistoensure theprogramrunssmoothly. There are two types of data collection method which is primary data and secondary data.

3.3.1Primary Data

Primary data means original data that has been collected specially for the purpose in mind. It means someone collected the data form the original source first hand. Primary Data has not been published yet and is more reliable, authentic and objective. Primary data has not been changed or altered by human being. Therefore its validity is greater than secondary data. Example of primary data are such as surveys, observation and experiments.

A. Survey

To ensure the promoting smoothly and to provide services in line with the target market, the organizers will make the study through questionnaires. We will address questions related to the promoting of the products to the target market so that the organizers provide services to meet their needs. Once the distribution is carried out, the analysis will be made to take appropriate action so that the program is to improve quality in line with the target market.

B. Questionnaire

Survey Form Before Program. SURVEY FORM BEFORE PROGRAM PROMOTING LOCAL TOURISM PRODUCT AS ATTRACTION FOR GREEN TOURISM.

INSTRUCTIONS: Please tick () the appropriate box.Section A.1. Gender : Male Female

2. Age :18 20 y/o 21 25 y/o 21 25 y/o 26 30 y/o 31 y/o and above

3. Nation :MalayIndianChinese Others (Specify) : ________________4. Status :SingleMarried

5. Education : SPM (Sijil Pelajaran Malaysia)DiplomaDegree Other (Specify) : ______________

6. Profession :StudentGovernment Sector Private Sector Village Work

By distributing the survey forms, it is expected to respond as well to help us provide programs that will run. We thank you for your cooperation and willingness to fill in this survey form.

QUESTIONNAIRE RELATING TO PROMOTING

PROMOTING LOCAL TOURISM PRODUCT AS ATTRACTION FOR GREEN TOURISMINSTRUCTIONS: Please (/) your answer according to the instructions given below:Section B

1. Do you know about Kampung Lubok Redan? YesNo

2. Do you know about tourism products in Kampung Lubok Redan?: YesNo

3. Are the products received encouraging response from visitors or tourists coming in Kampung Lubok Redan?

YesNo

4. Do you know about the Green Tourism?Yes No

5. What is the main socio-economic factors that are cultivated by the villagers here?TourismIKS (Industri Kecil dan Sederhana)Fishery

6. In your opinion, is the price of tourism products available in this village are reasonable?

YesNo

7. Do you agree that if the tourism product is marketed in the village, both domestically and internationally?

YesNo

8. If you have been in the tourism industry, do you agree to keep tourism as a sustainable tourism product?

YesNo

9. As villagers here, whether tourism can benefit and positive impact in the lives of structuring a family?

YesNo

10. Give an opinion and in general about our research here for process improvement projects to be implemented.

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C. Other Methods

The organizers have used the technique in the advertising promotion marketing package. Among the materials used are:

i) Print MediaPRINT MEDIA - Banners, buntings & brochure.

i. Several times, banners, buntings and brochure have been designed, commented and modified.ii. Finally managed to get a satisfactory design the environment.

Reasons / effects of selection:

i. More effective in providing information to customers.ii. To create public awareness about the programs available.iii. Attracted by the colors and pictures in the buntings.

3.3.2Secondary Data

Secondary data is the data that has been already collected by and readily available from other sources. When we use statistical method with primary data from another purpose for our purpose we refer to it as secondary data. Its means one purpose secondary data also is the data that is being reused. These secondary data may be obtained from many sources, including literature, industry surveys, compilations from computerized databases and information systems. Examples of secondary data are journals, directories, articles and periodicals. To gather related secondary data for this project, our group collect the data from journals and websites.

3.4Population and sampling method

QUESTIONNAIRE

3.5RESEARCH INSTRUMENT

Promoting Local Tourism Product as Attraction for Green Tourism

INTERVIEW

SURVEY

OBSERVATION

3.5.1 DATA COLLECTION METHOD

Distribute questionnaire to participants

Respondent answer the questionnaire

Collect the questionnaire

Analysis the answer from participants

3.5.2 DATA ANALYSIS METHOD

Providequestionnairestoparticipants

Participantsansweredquestionnaires

Datacollectedfromparticipants

Analysis ofresponsesfromparticipants

3.6Conclusion