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CHAPTER I
INTRODUCTION
CHAPTER II
CONCEPTUAL FRAMEWORK
CHAPTER III
BPO PROFILE
CHAPTER IV
DATA ANALYSIS AND INTERPRETATION
CHAPTER V
FINDINGS, CONCLUSIONS AND SUGGESTION
BIBLIOGRAPHY
Contents
Chapter Page Number
List of Tables i
List of Charts ii
I Introduction 1 – 60
1.1 Background of Stress 31.2 Need for the study 101.3 Variables in the study 111.4 Objectives of the study 131.5 Hypothesis to be tested 131.6 Scope of the study 141.7 Period of data 141.8 Methodology 141.9 Statistical treatment 211.10 Proceedings of the study 221.11 Limitations of the study 231.12 Review and Literature 23
II Conceptual Framework 61-118
2.1 Historical background 612.2 Concepts of stress 622.3 Ancient Indian concepts 692.4 Six Myths about stress 742.5 Models of stress 762.6 Environmental factors in stress 832.7 Sources of stress 852.8 The signs of stress 872.9 The causes of stress 882.10 Symptoms of stress 962.11 The effects of stress 972.12 Coping strategies for stress 1082.13 Stress and work life 116
III Business Process Outsourcing 119-187
3.1 Definitions – outsourcing 1203.2 History of outsourcing 1213.3 Concepts of outsourcing 1253.4 Types of outsourcing 1263.5 Models for outsourcing 1273.6 Growth of the BPO Industry 1393.7 The evolution of the call centre 1453.8 Definition of Call centre 1473.9 Types of call centers 1493.10 Competencies of Call Centre Agents 1563.11 Voice–based BPO industry in India: challenges 1673.12 From BPO to BPM 1693.13 NASSCOM Key Highlights on Indian It-BPO Industry 1793.14 History of the four select BPOs 175
IV Data Analysis and Interpretation 188-274
4.1 Demographic profile 1894.2 Variable factors taken for the study 2094.3 Testing of Hypothesis 2534.4 Reliability and validity of analysis 254
V Findings, Conclusions and Suggestions 275-291
5.1 Findings of the study 2755.2 Recommendations 2845.3 Suggestions for managing stress 2895.3 Conclusions 2895.4 Scope for future research 292
AppendicesBibliography
List of Tables
Table No. Title of the table Page no.
1.1 Theoretical Sample Sizes(S) for definite population sizes (N) 161.2 Sample size, Confidence levels and Sampling error. 171.3 Sample size 181.4 Representation of the Universe of study 181.5 Company wise BPO Employees 19
4.1 Age in years 1904.2 Gender of the respondents 1914.3 Marital status of the respondents 1924.4 Educational qualification of the respondents 1934.5 Children 1944.6 Occupational levels of the respondents 1954.7 Annual income 1964.8 Present shift 1974.9 Organization 1984.10 Experience in years 1994.11 Company wise age of respondents 2004.12 Company wise gender of the respondents 2014.13 Company wise marital status of the respondents 2024.14 Company wise educational qualifications of the respondents 2034.15 Company wise occupational levels of the respondents 2044.16 Company wise respondents’ annual income 2054.17 Company wise experience of the respondents 2064.18 Company wise respondents having children 2074.19 Company wise work shifts 2084.20 Impact on health or behavior * Organization Cross tabulation 2094.21 Change in Financial status * Organization Cross tabulation 2104.22 Major change in responsibilities at work * Organization Cross tabulation 2114.23 Impact on living conditions and social status * Organization Cross tabulation 2124.24 Stressed due to long hours of work * Organization Cross tabulation 2134.25 Disturbance in schedule of rest or recreation * Organization Cross tabulation 2144.26 Change in sleeping habits * Organization Cross tabulation 2154.27 Change in eating habits * Organization Cross tabulation 2164.28 Lack of skill acquirements * Organization Cross tabulation 2184.29 Over workload * Organization Cross tabulation 2194.30 Unwilling attitude towards work * Organization Cross tabulation 2204.31 Inter role distance * Organization Cross tabulation 2214.32 Job dissatisfaction * Organization Cross tabulation 2224.33 Role interaction * Organization Cross tabulation 2234.34 Lack of time for family due to role * Organization Cross tabulation 2244.35 Absence of facilities at work place * Organization Cross tabulation 2254.36 Role stagnation * Organization Cross tabulation 2264.37 Self initiation * Organization Cross tabulation 227
4.38 Personal integrity * Organization Cross tabulation 2284.39 Self confidence * Organization Cross tabulation 2294.40 Timely action * Organization Cross tabulation 2304.41 Losing confidence * Organization Cross tabulation 2314.42 Lack of encouragement * Organization Cross tabulation 2324.43 Escapism * Organization Cross tabulation 2334.44 Rising to expectations * Organization Cross tabulation 2344.45 Self depression * Organization Cross tabulation 2354.46 Blaming others * Organization Cross tabulation 2364.47 Innovation * Organization Cross tabulation 2374.48 Confident planning * Organization Cross tabulation 2384.49 External influences * Organization Cross tabulation 2394.50 Circumstantial decisions * Organization Cross tabulation 2404.51 Overall Job stress * Organization Cross tabulation 2414.52 Exercise * Organization Cross tabulation 2434.53 Meditation & yoga * Organization Cross tabulation 2444.54 Music * Organization Cross tabulation 2454.55 Healthy diet * Organization Cross tabulation 2464.56 Proper sleep and rest * Organization Cross tabulation 2474.57 Prioritization and planning * Organization Cross tabulation 2484.58 Social activities * Organization Cross tabulation 2494.59 Transportation * Organization Cross tabulation 2504.60 Recreational activities * Organization Cross tabulation 2514.61 Employee Assistance Programs (EAPs) * Organization Cross tabulation 2524.62 Case Processing Summary 2544.63 Reliability Statistics 2554.64 Descriptive Statistics of dependent and independent variables 2554.65 Descriptive Statistics of demographic factors 2574.66 Correlation coefficients of demographic factors 2584.67 Descriptive Statistics of personal factors 2614.68 Correlation between personal factors and overall job stress 2624.69 Descriptive Statistics of role factors 2634.69.a Descriptive Statistics of overall job stress and role factors 2634.70 Correlation between role factors and overall job stress 2644.71 Descriptive Statistics of personality variables 2654.72 Descriptive Statistics of overall job stress and personality variables 2664.73 Correlation between the personality variables and the overall job stress 2664.74 Descriptive Statistics of overall job stress and organizations 2674.75 Correlation between organization and overall job stress 2674.76 ANOVA of overall job stress and organization 2684.77 Report on overall job stress company wise 2694.78 Correlations between overall job stress and all variable factors 2704.79 Coefficients a 2714.80 Model Summary b Regression Analysis 271
5.1 Correlation between individual demographic factors and overall job stress 2815.1.a Correlation between demographic factors and overall job stress 2815.2 Model summary [without coping strategies] 2865.3 Model summary [with coping strategies] 2865.4 Coefficientsa 286
List of FiguresFigure No: Title of the Figure Page no.
2.1 'General Adaptation Syndrome' Model by Hans selye. 642.2 Transactional model of stress 802.3 Sources of management stress 863.1 Outsourcing-Internal Forces & External Forces 1253.2 Benefits of BPO 1373.3 Key facts of Indian BPM Industry 1703.4 Key Highlights during FY2012 (IT-BPO Revenues) 1713.5 Key Highlights during 2012-Total Domestic Market 1723.6 TOP 10 BPO companies in India 1743.7 Key highlights of Genpact 2013 1753.8 Key highlights of Infosys 2013 1783.9 Key highlights of Wipro ltd. 2013 1803.10 Key highlights of TATA Consultancy Services. 2013 1835.1 Factors effecting overall job stress 2845.2 Stress Sustenance Model 2855.3 Stress Reliever Model 288
List of ChartsChart No: Title of the Chart Page no.
4.1 Age in years 1904.2 Gender of the respondents 1914.3 Marital status of the respondents 1924.4 Educational qualification of the respondents 1934.5 Children 1944.6 Occupational levels of the respondents 1954.7 Annual income 1964.8 Present shift 1974.9 Organization 1984.10 Experience in years 199
List of GraphsGraph No: Title of the Graph Page no.
4.1 Company wise age of respondents 2004.2 Company wise gender of the respondents 2014.3 Company wise marital status of the respondents 2024.4 Company wise educational qualifications of the respondents 2034.5 Company wise occupational levels of the respondents 2044.6 Company wise respondents’ annual income 2054.7 Company wise experience of the respondents 2064.8 Company wise respondents having children 2074.9 Company wise work shifts 2084.10 Impact on health or behavior * Organization Cross tabulation 2104.11 Change in Financial status * Organization Cross tabulation 2114.12 Major change in responsibilities at work * Organization Cross tabulation 2124.13 Impact on living conditions and social status * Organization Cross tabulation 2134.14 Stressed due to long hours of work * Organization Cross tabulation 2144.15 Disturbance in schedule of rest or recreation * Organization Cross tabulation 2154.16 Change in sleeping habits * Organization Cross tabulation 2164.17 Change in eating habits * Organization Cross tabulation 2174.18 Lack of skill acquirements * Organization Cross tabulation 2184.19 Over workload * Organization Cross tabulation 2194.20 Unwilling attitude towards work * Organization Cross tabulation 2204.21 Inter role distance * Organization Cross tabulation 2214.22 Job dissatisfaction * Organization Cross tabulation 2224.23 Role interaction * Organization Cross tabulation 2234.24 Lack of time for family due to role * Organization Cross tabulation 2244.25 Absence of facilities at work place * Organization Cross tabulation 2254.26 Role stagnation * Organization Cross tabulation 2264.27 Self initiation * Organization Cross tabulation 2274.28 Personal integrity * Organization Cross tabulation 2294.29 Self confidence * Organization Cross tabulation 2304.30 Timely action * Organization Cross tabulation 2314.31 Losing confidence * Organization Cross tabulation 2324.32 Lack of encouragement * Organization Cross tabulation 2334.33 Escapism * Organization Cross tabulation 2344.34 Rising to expectations * Organization Cross tabulation 2354.35 Self depression * Organization Cross tabulation 2364.36 Blaming others * Organization Cross tabulation 2374.37 Innovation * Organization Cross tabulation 2384.38 Confident planning * Organization Cross tabulation 2394.39 External influences * Organization Cross tabulation 2404.40 Circumstantial decisions * Organization Cross tabulation 2414.41 Overall Job stress * Organization Cross tabulation 2424.42 Exercise * Organization Cross tabulation 243
4.43 Meditation & yoga * Organization Cross tabulation 2444.44 Music * Organization Cross tabulation 2454.45 Healthy diet * Organization Cross tabulation 2464.46 Proper sleep and rest * Organization Cross tabulation 2474.47 Prioritization and planning * Organization Cross tabulation 2484.48 Social activities * Organization Cross tabulation 2494.49 Transportation * Organization Cross tabulation 2504.50 Recreational activities * Organization Cross tabulation 2514.51 Employee Assistance Programs (EAPs) * Organization Cross tabulation 2524.52 Regression Standardized Residual 2724.53 Regression Standardized Predicted Value 273
CHAPTER-I
INTRODUCTION
“No one dies from working hard.
But when people don’t get any recognition in their work, -
The stress of that lack of control can kill them.”
Barrie S Greiff
Stress has been identified as one of the most common perils of modern times. It has become a
major buzzword and a legitimate concern of the ultimate human. The characteristics of life have
undergone radical changes over the last century and are still shifting at a twister pace.
The impact of Globalization, the continuous technological advancements and up gradations, the
win-win race velocity of fast track professions, and the ever changing life styles of
modernization has a great effect on many civilizations across the world. The impact of change
permeates into every crevice of life putting people under more and more pressure.
Human biological evolution is lagging behind developments in technology and life style.
Industrialization, Urbanization, Layoffs, mergers, acquisitions and bankruptcies has led to drastic
transformation of social life. The inevitable consequences of socio-economic complexity lead to
loss of control over one's life causing stress. There is no escape from stress in modern life. We
need to find ways and means for using stress in a productive way by dealing with it effectively.
In 1970 the American journalist and sociologist Alvin Toffler predicted that the rate of change in
modern civilization would accelerate to such a great degree that enormous numbers of people
would experience shattering stress and disorientation. Toffler described this condition as "Future
Shock". Today it is virtually impossible to avoid stress. Many try but find that the avoidance
strategies frequently generate more stress rather than reducing it. To cope with the stress of
"future shock" people need to get tough. A new word has been coined in the social sciences to
describe stress-toughness ... the word is HARDINESS.
1
One of the pioneers of the medical understanding of stress research, Dr. Hans Selye1 says that
"stress is essentially reflected by the rate of all the wear and tear caused by life." Stress comes in
all shapes and sizes, and has become so pervasive, that it seems to permeate everything and
everybody. Hans Seyle, describes, “The word stress, like success, failure, or happiness, means
different things to different people and no-one has really tried to define it, although it has
become part of our daily vocabulary”. The consequences of high levels of job stress, personal
frustration and inadequate coping skills have major personal, organizational and social costs, and
these are increasing day by day.
The term stress has come into wide use in behavioral study only within the past four decades.
Originating in the physical sciences, the term has the meaning of a force which, acting on a body,
produces strain or deformation. Later stress has come to represent the bodily condition under
strain. In physical and biological sciences and behavioral study the concept of stress meant an
extreme condition, involving tension, perhaps damage and some form of resistance to the
straining force.
Stress is epidemic in the western world. Over two-thirds of office visits to physicians are for
stress related illness. Stress is a major contributing factor either directly or indirectly, to coronary
artery disease, cancer, respiratory disorders, accidental injuries, cirrhosis of the liver and suicide;
the six leading causes of death in the United States. Stress aggravates other conditions such as
multiple sclerosis, diabetes, herpes, mental illness, alcoholism, drug abuse, family discord and
violence.
The problem of stress is a very common factor in any occupation or profession of the present day
world. Organizations are often unnecessarily stressful and have a negative impact on individual's
physical and mental health. In many job situations, high levels of stress are an integral and
largely unavoidable component of the work. The need to cope with complexity, ambiguity,
conflict and competing demands is a part of professional life among individuals occupying
different positions.
Call centre employees, Secretaries, Waitresses, Middle Managers, Police Officers, Editors and
Medical Interns are among those with the most highly stressed occupations marked by the need
to respond to others' demands and timetables, with little control over events. Common to this job
2
situation are complaints of too much responsibility and too little authority, unfair labor practices,
and inadequate job descriptions.
The environment in which professionals work has changed. Social, political, economic,
intellectual and professional trends have combined to increase stress and decrease alternatives.
Stress is one of the reasons behind the psychological imbalance of an individual and to manage
stress is an invitation to consider different understandings of nature of illness, unhappiness and
dynamics of life.
.The transformation of stress into vital forces of energy with knowledge of wisdom gives a
splendid future and joy of success. Stress is necessary in life as it makes an individual more
determine and gives enough clout to face any challenge with great sheer and endurance and
bounce back to a normal life with a positive attitude to hit the bull’s eye.
1.1 BACKGROUND OF STRESS
Work place stress is relatively a latest trend of common life.
Tabler’s2 Cyclopedia Medical Dictionary defines stress as “the result produced when a structure,
system or organism is acted upon by forces that disrupt equilibrium or produce strain”. The word
stress is derived from the Latin word stringere, meaning to draw tight. However, like other
abstract, subjective issues, stress is difficult to define and difficult to measure.
“Stress is the emotional, cognitive, behavioral and physiological reaction to aversive and noxious
aspects of work organizations. It is a state characterized by high levels of arousal and distress
and often by feelings of not coping.”- Guidance of work-related stress: ‘Spice of life or kiss of
death’, European Commission Directorate General for Employment and Social Affairs.
“Stress is the reaction people have to excessive pressures or other types of demands placed on
them.”- Managing stress at work: Discussion document, United Kingdom Health and Safety
Commission, London, 1999.
“Job stress can be defined as the harmful physical and emotional response that occurs when
requirements of the job do not match the capabilities, resources, or needs of the worker”. Job
3
stress can lead to poor health and even injury.” – Stress at work, United States National Institute
of Occupational Safety and Health, Cincinnati, 1999.
T.A.Beehr and J.E.Newman3 (1978) define job stress as "a condition arising from the
interaction of people and their jobs and characterized by changes within people that force them
to deviate from their normal functioning”.
Topper4 (2007) defines stress as a ‘person's psychological and physiological response to the
perception of demand and challenge’.
Nelson and Quick5 (1994) posit that “stress is one of the most creatively ambiguous words,
with as many interpretations as there are people who use the word, as even the experts do not
agree on its definition”. While Rees and Redfern6 (2000) assert that there is no universally
accepted definition of the term stress.
Ornelas and Kleiner7 (2003) argue that stress is the by-product of modern life that results from
our efforts of trying to balance the demands of the workplace and of family life.
Many researchers have defined the term stress in a variety of ways. Miller8 (1979) states that
“Stress occurs when nervous tensions reaches a degree of intensity that interferes with the
normal physiological processes in our bodies. He points out that stress comes from internal or
external factors in our lives. For example, stress usually occurs when significance changes in
our lives”.
Motowdlo, Manning, and Packard9 (1986) emphasize the emotions in characterizing stress as an
unpleasant emotional experience associated with elements of fear, dread, anxiety, irritation,
annoyance, anger, sadness, grief and depression”.
Ivancevich and Matteson10 define stress simply as "the interaction of the individual with the
environment," but then they go on to give a more detailed working definition, as follows: "an
adaptive response, mediated by individual differences and/or psychological processes, that is a
consequence of any external (environmental) action, situation, or event that places excessive
psychological and/or physical demands on a person”.
4
The above definitions confirm the observations of other researches, that the definition of
stress is quite confusing and ambiguous. Beehr11 (1998) states that job stress, is particularly
an area of research with the potential to be plagued by confusion because of the general, non-
technical, and popular usage of the word stress. To add to the ambiguity that already exists
concerning the term stress, it seems most researchers classify stress to be either "good" stress or
"bad" stress. Good stress being the kind of stress that is positive and motivates employees to
perform and "bad" stress being the kind of stress that brings negative consequences - Bland12
(1999).
Selye13 (1987) classified stress as eustress and distress, eustress being "good" stress and "bad"
stress as distress. To try and avoid this confusion over the term stress, most researchers have
opted to interpret the word stress in relation to their work or study.
Hausman14 (2001) defined stress as ‘the uncertainty and even fear in connection with the
implementation of new technology and systems between organizations’.
Varca15 (1999) defined stress by relating it to the environment. She gave the definition of a
stressful environment as a gap between the environmental demands and personal resources to
meet those demands.
From the above definitions, it can be inferred that the combined forces of a demanding job and a
feeling of low control over the situation generally lead to stress. Occupational stress and
workplace health are gaining significance in both corporate and social agenda. The business
environment has grown more complex today. Organizations’ are now experiencing a new culture
of increased speed, efficiency and competition. Careers are moving on the fast-track and
consuming a major share of one’s prime life. With the increased pressures that get passed on
from the business to the individual employees, and the amount of time spent at work, it is not
surprising that the levels of stress are also on the rise. Social life has also undergone
transformation with rising number of nuclear families, empowered women, working couples and
divorces. The changing complexions of workplace and personal life have increased the levels of
stress leading to loss of control over one’s life and business.
Stress occurs in more or less all lines of work activities. It is a never ending syndrome
originating from circumstances in the place of work that pessimistically affects a person’s
5
performance and well-being of his body, intellect and mind on the whole. In particular situations,
workplace stress can be rendering inoperative (www.lifepositive.com16).
The workplace has assumed a crucial role in the provision of human elements besides the
obvious physical rewards. Gootlieb17 (1983) said that the significant amounts of time that people
invest in their jobs have led to a “profound impact on their morale, their physical and mental
health, and their personal identity”. Trist (1977) insisted that the humanistic aspect associated
with work must be addressed to promote desirable outcomes in employment situation.
Occupational stress has been of great concern to the management, employees, and other
stakeholders of organizations. Occupational stress researchers agree that stress is a serious
problem in many organizations {Cooper and Cartwright18, 1994; Varca19, 1999; Ornelas and
Kleiner20 2003).
The United Kingdom’s Trades Union Congress (TUC, 2000) has called upon the Health and
Safety Executive to recognize that stress is a major workplace hazard by drawing up standards
for tackling excessive workloads, low staffing levels and long hours, all of which it believes
contribute to employee stress. And in addition, 7 November 2001 was designated a National
stress Awareness Day, during which stress-management events were planned, including seminars
to help people deal with stress in the work place.
Stress is widely recognized to be a common trait of present-day lifestyle, defining stress, its root
causes, symptoms and impact on persons is an intricate matter. It is repeatedly distinguished
from a prehistoric Stone Age reaction to recent managerial and societal aspects, identified as
stressors.
Origin and Terminology
The term "stress" was first used by the endocrinologist Hans Selye in the 1930s to identify
physiological responses in laboratory animals. He later broadened and popularized the concept to
include the perceptions and responses of humans trying to adapt to the challenges of everyday
life.
The term stress is commonly used by laypersons in a metaphorical rather than literal or
biological sense, as a catch-all for any perceived difficulties in life. It also became a euphemism,
6
a way of referring to problems and eliciting sympathy without being explicitly confessional, just
"stressed out".
Stress is a biological term which refers to the consequences of the failure of a human or animal
body to respond appropriately to emotional or physical threats to the organism, whether actual or
imagined (Hans Selye21, 1956.). It is "the autonomic response to environmental stimulus." In
Selye's terminology, "stress" refers to the reaction of the organism, and "stressor" to the
perceived threat.
It covers a huge range of phenomena from mild irritation to the kind of severe problems that
might result in a real breakdown of health. In popular usage almost any event or situation
between these extremes could be described as stressful Schore, Allan22 (2003).
Signs of stress may be cognitive, emotional, physical or behavioral and include (but are not
limited to) symptoms such as: poor judgment, a general negative outlook, excessive worrying,
moodiness, irritability, agitation, inability to relax, feeling overwhelmed, feeling lonely or
isolated, depressed, aches and pains, diarrhea or constipation, nausea, dizziness, chest pain, rapid
heartbeat, eating too much or not enough, sleeping too much or not enough, withdrawing from
others, procrastinating or neglecting responsibilities, using alcohol, cigarettes, or drugs to relax,
and nervous habits (e.g. nail biting, pacing).
Stress in certain circumstances may be experienced positively. Eustress, for example, can be an
adaptive response prompting the activation of internal resources to meet challenges and achieve
goals.
Costs of Work-Related Stress
The organizations, its policies and procedures, its culture and style of operation can be a cause of
stress. Hectic job environment has a direct impact on the health of the workers. The stress
epidemic not only has a deteriorating impact on those affected, but is also very costly to the
organizations. Over the last decade, the escalating costs associated with workplace stress indicate
an international trend among industrial countries. A study of mental health policies and programs
for work forces in Finland, Germany, Poland, United Kingdom and United States shows and
7
increasing incidence of mental health problems with almost one in ten workers subject to stress,
depression, anxiety or burnout, leading to consequences of unemployment and hospitalization.
The stress costs include costs of absenteeism, turnover, employee assistance programs, disability
costs, drug plan costs, workplace accidents costs, workmen’s compensation and costs of
lawsuits, besides loss of productivity due to stress while at work, ‘presenteeism’ costs etc.
Statistics relating to the costs of work-related stress can be shocking. Stress costs industry over
$300 billion a year in the United States, Over $16billion a year in Canada, and as much as £7.3
billion in the United Kingdom (http//www.teamchrysalis.com.) Research data indicates that 22%
of group health insurance costs are stress related. According to Foster Higgins Inc., a New Jersey
Insurance Company, Workplace stress costs US businesses to the extent of 45 percent of after-
tax-profits23.
The U.S. Bureau of Labor says that stress costs US businesses $300 billion annually in lost
productivity, absenteeism, accidents, employee turnover, and medical, legal and insurance fees,
and workers’ compensation awards. In the United States, Over 50 percent of the 550 million
working days lost each year due to absenteeism is found to be stress – related (European agency
for Safety and Health at work, 2000). This is estimated to cost the US companies an average of
$602 per worker per year. The National sleep Foundation has estimated that the direct cost of
lost productivity in the American workplace is about $18 billion.
According to the Health and Safety Executive (HSE), British industry loses 40 million working
days per year through stress related illness. It is reported by Entrepreneur magazine that every
year. 30,000 Japanese workers die from “Karoshi” they work themselves to death. Assocham
Business Barometer Survey, done among 270 CEOs on stress and its management, found that
stress levels for executives across corporate India are rising. Stress also has a cumulative effect,
in that it places additional pressure on those employees who have to cover for the employees
who get ill through stress.
Occupational stress is a global phenomenon that results in heavy costs to individuals, companies
or organizations and the society. Occupational stress contributes to low motivation and morale,
decrease in performance, high turnover, sick leave, accidents, low job satisfaction, low quality
8
products and services, poor internal communication and conflicts (Schabracq and Cooper24
2000; Murphy25, 1995; McHugh26, 1993).
One of the predominant reasons for increase in Occupational stress levels has been global
competition and economic conditions that have caused reductions in workforce, leading to leaner
organizations almost everywhere in the world. Employees are under pressure to comply with
increased demands in terms of both quantity and quality. Employees are no longer driven by
hierarchical controls but by indicators and targets. Stress is not limited to any specific level or
category of employee. It has become a universal factor effecting people in all line functions and
activities.
Impact of Stress
In the advent of Globalization, organizations are getting to be universally market driven ones
with “invest anywhere and share everywhere.” The impact of e-commerce, with rapidly changing
Info Tech (IT) enhanced the interactive communication potential of the market. The management
of business portfolios, mergers, splits, redesigning, restructuring, finding synergies and achieving
targeted values exert an effective pressure on the executive. In such a climate of optimizing
human and intellectual capital, stress plays an inevitable role in the work place.
Workplace stress is a global phenomenon that results in heavy costs to individuals, companies or
organizations and the society.
At the individual level, workplace stress can have a devastating effect on the physical and mental
health of the employee, causing irreparable damage to his well-being. It can erode the confidence
of an individual, leading to loss of capacity to cope with the challenging work and social
situations. It can effect concentration and focus on work, leading to poor performance, low of
career opportunities and loss of employment.
At the organizational level, stress can take heavy toll on the productivity and efficiency of the
organization. It costs the company in terms of increased absenteeism on account of sickness,
higher medical expenses, drop in performance due to low motivational levels, high labor
turnover associated recruitment and training costs, workmen’s compensation and legal costs.
9
Christo and Pienaar27 (2006), argued that the causes of workplace stress include perceived loss of
job, and security, sitting for long periods and time or heavy lifting, lack of safety, complexity of
representativeness and lack of autonomy in the job. In addition, workplace stress is caused by
lack of resources and equipment; work schedules (such as working late shifts or overtime) and
Organizational climate are considered as contributors to employees stress.
Workplace stress often shows high dissatisfaction among the employees, job mobility, burnout,
poor work performance and less effective interpersonal relations at work - Manshor, Rodrigue,
and Chong28 (2003).
Johnson29 (2001) similarly argued that interventions like identifying or determining the signs of
stress, identifying the possible causes for the signs and developing possible proposed solutions
for each signs are required. These measures allow individuals to build coping skills and develop
strategies to develop individual stress management plans that include eliminating the sources of
stress.
1.2 NEED FOR THE STUDY
The examination of occupational stress is extremely important in consideration of the billions of
dollars lost in stress-related disability claims. Decreased productivity, absenteeism and staff
replacement cost, particularly when stress claims were awarded by Worker’s Compensation
Boards in Canada (Finn, 1982). The annual report from Statistics Canada (1994) showed that
workplace stress costs Canadian businesses more than $13 billion annually and 70% of all
employees will, at some time, experience problems that reduce performance due to stress. It is
estimated that occupational stress costs American businesses over $15 billion per year
The cost of work place stress is very high in many organizations. For instance, the International
Labor Organization (ILO) reports that inefficiencies arising from occupational stress may cost
up to 10 percent of a country's GNP (Midgley30, 1996). At a personal level, occupational stress
might lead to increased morbidity and mortality (Mark, Jonathan and Gregory31, 2003).
Work-related stress is a complex issue with as many subtle variations as there are people affected
by it. The Occupational Safety and Health Administration had declared stress a hazard of the
workplace. Stress is expensive. We all pay a stress tax whether we know it or not. Currently,
10
health care costs account for approximately 12 percent of the gross domestic product, escalating
yearly. In terms of lost hours due to absenteeism, reduced productivity, and workers
compensation benefits, stress - costs American industry more than $300 billion annually, or
$7,500 per worker per year.
At a UK level meet, the Trades Union Congress (TUC, 2000) has called upon the Health and
Safety Executive to recognize that stress is a major workplace hazard by drawing up standards
for tackling excessive workloads, low staffing levels and long hours, all of which it believes
contribute to employee stress. And in addition, 7 November 2001 was designated a National
Stress Awareness Day, during which stress-management events were planned, including
seminars to help people deal with stress in the work place.
The focus on wellness, renewal and health promotion in the workplace was reflected in
employee assistance programs that offered policies, education and training directed toward
enrichment in work organizations (Ford, Ford & Weingard, 1985).
Mansell (1980) claimed that there are various means of providing work environments with
innovative ways of enhancing organization effectiveness. MacBride (1983) and Mansell (1980)
believed in cooperation between management and employees toward the achievement of
collective goals. Pike (1985) argued that employment improvement strategies should continue to
be developed, expanded and refined to meet the changing needs of working people. He also
claimed that feedback is essential to the success of people-based, quality of working life
approaches.
1.3 VARIABLES IN THE STUDY:
The variables in this study are as follows
1.4.1 Demographic factors (Independent variable)
It refers to a set of demographic factors which constitute age, gender, educational qualification,
marital status, organization, occupational level, income level and experience of the call centre
employee.
1.4.2 Personal factors or the life events (Independent variable)
11
It refers to all the personal factors or the life events of the employee which will result in a major
effect on the employee. The personal factors like impact on health or behavior, change in
financial status, major change in responsibilities at work, impact on living conditions or social
status, stressed due to long hours of work, disturbance in rest or recreation, change in sleeping
habits, change in eating habits etc., are considered for the study.
1.4.3 Organizational factors or Role factors (Independent variable)
All the organizational factors which affect the individuals at work place have been considered for
the study. Role factors like role overload, personal inadequacy, role ambiguity, role expectation
conflict, role erosion, self role distance, inter role distance, role stagnation, resource inadequacy,
and role isolation are used to measure their impact on the individuals stress levels.
1.4.4. Personality variable (Independent variable)
The personality variables like the self concept and locus of control are considered to measure
their impact on the stress levels of the call centre employees. The personality variables like
personal integrity, self confidence, timely action, lack of encouragement, escapism, rising to
expectations, self depression, blaming others etc., are been considered for the study.
1.4.5 Coping strategies (Independent variable)
To manage the stress levels various coping strategies have also been considered for the study
viz., physical exercises, yoga & meditation, music, healthy diet, recreational activities,
transportation facilities, social activities and EAPs.
1.4.6 Overall job stress (Dependent variable)
The stress is “the result of a transaction between the person and his (or her) situation” (Cox &
Mackay, 1981, p.101). This definition forms the basis for understanding the concept of strss
among the various call centre employees under this study.
12
1.4 OBJECTIVES OF THE STUDY:
In view of the gap existing in the literature and the factors governing workplace stress in call
centre employees, the present study needs to be made, covering all the factors that would
influence the employees.
The following objectives are formulated for the study:
1. To study the impact of demographic factors on the stress levels of the call centre
employees.2. To study the relationship between the personal factors and its impact on call centre
employee stress.3. To study the relationship between the organizational role stress and its impact on call
centre employees.4. To study the relationship between the personality variables and their impact on call centre
employees stress levels.5. To explore various coping strategies and study their effect in reducing the stress levels of
the employees. 6. To develop stress reliever model for sustenance of stress.
1.5 HYPOTHESES TO BE TESTED:
Ho1: There is no significant relationship between the demographic factors and the stress levels of
the call centre employees.
H1: There is a significant relationship between the demographic factors and the stress levels of
the call centre employees.
Ho2: There is no significant relationship between the personal factors and stress levels of call
centre employees.
H2: There is a significant relationship between the personal factors and stress levels of call
centre employees.
Ho3: There is no significant relationship between the organizational role stress and its impact on
stress levels of call centre employees.
13
H3: There is a significant relationship between the organizational role stress and its impact on
stress levels of call centre employees.
Ho4: There is no significant relationship between the personality variables and their impact on
stress levels of the call centre employees.
H4: There is a significant relationship between the personality variables and their impact on
stress levels of the call centre employees.
Ho5: There is no significant difference in stress levels of call centre employees among different
select BPO companies.
H5: There is a significant difference in stress levels of call centre employees among different
select BPO companies.
1.6 SCOPE OF THE STUDY:
The scope of the study was restricted to select BPO companies viz., Infosys, Genpact, TCS and
Wipro covering all the major four categories of employees i.e., managers, analysts, team leaders
and representatives. The study has been carried out in the Greater Hyderabad, Secunderabad and
Cyberabad regions. Thus, the BPO call centre employees in the said areas constitute the
population for the study.
1.7 PERIOD OF THE STUDY:
The primary data for the study were collected between the periods 2009 to 2013.
1.8 METHODOLOGY:
1.8.1 Sources of Data:
The primary data was collected from BPO call centre employees working in the Greater
Hyderabad, Secunderabad and Cyberabad regions. The primary data forms the core of the
research study. In addition to this secondary data is also used for the study which is purely based
on the literature of various books, articles on stress management, magazines, paper publications,
journals & various websites related to stress at workplace.
14
1.8.2 Sampling
It appears there is no conventional way of determining a sample size that is representative of the
target population as there are diverse views on this issue. According to Bless and Higson-Smith
(2000:86) a representative sample must have the same properties as the population from which it
is drawn. Moreover these authors suggest that “correct” and ‘complete’ sampling frame should
be used to ensure representativeness of the sample. That is to say that a representative sample
will reflect characteristics of the target population if the sample is carefully chosen.
Sowell (2001:43) defines a target population as a group of people that share common
characteristics from which the researcher aims to generalize his/her results. She stresses the need
for the researcher to describe an accessible population within the target population from which a
sample is taken. Fraenkel and Wallen (2006:93) also concur that a sample should be taken from
the accessible population rather than using the target population. They assert that while the target
population is ‘ideal’ in research, the accessible population is ‘realistic’. Based on the afore-
mentioned point, the researcher drew the sample for this study from the accessible population.
Gay and Airasian (2003:104) state that the first thing to do in the sample selection process is to
‘identify’ and ‘define’ the target population. According to these scholars, the target population is
the interest group the researcher intends to study and to which the research result will be
generalized. Bless and Higson-Smith 92000:85) emphasize the need to clearly define and
describe the target population to make the compilation of the list of people in the population
possible and more importantly, to ensure that the sample is selected among those who belong to
the target population only.
Leedy and Ormroad (2005:207) stress the importance of obtaining a sample that is representative
of the target population from which inferences are to be drawn. They argue that it would be
accurately generalized to the target population due to under representativeness of the sample in
other words, a sample that is too small can make the generalizability of the study almost
impossible and meaningless, this may be used to explain why some scholars, for example, Cohen
et al (2001:94) believe that the ‘larger the sample, the better’.
However, Gay and Airasian (2003:111) assert that it is most likely to obtain a representative
sample if random sampling technique is used. In addition, Gay and Airasian (2003:111) state that
the sample of 10% to 20% of the target population is often used in descriptive research.
15
However, these authors claim that the sample size of 400 is sufficient when the population size is
about 5000 units or more. Krejcie and Morgan (in Hill 1998:60 used the United States office of
Education formula to produce a table, which indicates a sample size of a given population.
According to Hill (1998:6) the table can be used as long as the definite population size is known.
Krejcie and Morgan (in Hill 1998:6) suggest that the following sample sizes for the
corresponding specific population sizes can be used.
Table 1.1 Theoretical Sample Sizes(S) for definite population sizes (N)
N S N S N S N S N S10 10 100 80 280 162 800 260 2800 33815 14 110 86 290 165 850 265 3000 34120 19 120 92 300 169 900 269 3500 34625 24 130 97 320 175 950 274 4000 35130 28 140 103 340 181 1000 278 4500 35435 32 150 108 360 186 1100 285 5000 35740 36 160 113 380 191 1200 291 6000 36145 40 170 118 400 196 1300 297 7000 36450 44 180 123 420 201 1400 302 8000 36755 48 190 127 440 205 1500 306 9000 36860 52 200 132 460 210 1600 310 10000 37065 56 210 136 480 214 1700 313 15000 37570 59 220 140 500 217 1800 317 20000 37775 63 230 144 550 226 1900 320 30000 37980 66 240 148 600 234 2000 322 40000 38085 70 250 152 350 242 2200 327 50000 38190 73 260 155 700 248 2400 331 75000 382
95 76 270 159 750 254 2600 335 100000 384
Source: Airasain (2003:113)
Cohen et al.(2001:94) suggest that using random sampling technique to determine sample size
associated with confidence level and sample error’ is another way of obtaining sample
representativeness. These scholars specify certain population sizes with their corresponding
sample sizes at 95 percent confidence level. In essence, there is the likelihood that the sample
will be representative if the researcher ensures that sampling error of 5percent with a confidence
level of 95 percent is obtained as indicated in the table below.
16
Table 1.2 Sample sizes, Confidence levels and Sampling error.
Sampling error of 5% with a Confidence level of 95%
Population (N) Sample Size (S)50 44100 79200 132500 2171000 2782000 3225000 35710000 37020000 37750000 381100000 3831000000 384
Source: Cohen et al., (2001:95)
Thus, the sample represents various levels of call centre employees in the select BPO companies
taken for the study. The select companies are from the top 10 leading companies of India in the
BPO industry using criteria of size, performance and reputation - Infosys, Genpact, TCS and
Wipro. The respondents are selected from four categories viz., Call centre representatives, Team
leaders, Analysts and Managers are identified covering all work shifts as the sample units of the
study, using convenient sampling method. All the respondents were administered with the
questionnaires. A detailed picture about the sampling frame is presented in the following table.
Table 1.3 Sample Size
Company\Cadre Representatives Team
leaders
Analysts Managers Total
Infosys 271 20 12 6 309Genpact 283 22 14 7 326TCS 274 22 13 6 315Wipro 266 18 11 6 301Total 1094 82 50 25 1251
In all 1600 call centre employees randomly selected, 400 from each company were given the
questionnaire but out of which only 1251 questionnaires were accounted for the study as the
remaining were either not returned despite of efforts by the researcher or were disqualified due to
17
inadequate/incomplete responses. The proportion of sample in the total universe of the select
four BPOs is 1251 out of 29379 call centre employees representing 0.0426 percent of the
universe. The detailed picture of the universe, company wise representation of the respondents,
percentage of respondents to the total number of call centre employees at various levels are
enumerated below.Table 1.4 Representation of the Universe of study
Note: The figures in the brackets represent the total number of call centre employees working in respective companies.
The following table shows the total number of employees working at global level and national
level. The figures are presented in accordance to the companies selected for the study.
Table 1.5 Company wise BPO Employees
18
Compan
y\ Cadre
Representatives Team leaders Analysts Managers
Total Sample
No.
Total
No.
Percent Sample
No.
Total
No.
Percent Sample
No.
Total
No.
Percent Sampl
e No.
Total
No.
Perce
nt
Infosys 271 1003 0.271 20 52 0.385 12 28 0.429 6 22 0.273 309 (1105)
Genpact 283 7511 0.038 22 351 0.063 14 172 0.081 7 81 0.086 326 (8115)
TCS 274 9082 0.030 22 604 0.036 13 325 0.040 6 116 0.052 315 (10127)
Wipro 266 9506 0.028 18 278 0.064 11 184 0.059 6 64 0.094 301 (10032)
Total 1094 27102 0.040 82 1285 0.064 50 709 0.071 25 283 0.088 1251(29379)
Company
Total Number of BPO Employees
India Globally
Infosys 19000+ 24661
Genpact 8000+ 60500+
TCS 45000+ 276000+
Wipro 28000+ 140000+
Total 77000+ 501161+
Source: Nasscom report
1.8.3 The Survey Instruments
The study was mainly based on the primary data and an instrument used for collecting the data is
in the form the questionnaire designed in two parts, covering all the essential factors of work life
of BPO call centre employees.
Part I: Preliminary data consisting of demographic factors including age, gender, educational
qualification, marital status, children, occupational level, annual income, present shift,
organization and experience of the respondent.
Part II: Main data consisting of life events like personal factors, organizational role factors,
personality variables like self concept and locus of control and coping strategies.
1.8.4 Pre-testing of the questionnaire
The questionnaires were pre-tested on a sample of 100 respondents covering all the major
categories of call centre employees in the four select organizations. The pre-testing of
questionnaires helped in modifying some questions in accordance to the study. The final
questionnaire after necessary modifications was used for collecting the main data of the study.
A comprehensive questionnaire consisting of scales which are self administrative were designed.
The questionnaire consists of two parts. The first part consists of preliminary data representing
demographic factors containing 10 questions and the second part consists of variable factors
covering personal factors, organizational role factors, and personality factors and coping
strategies with 42 questions. The scaled questions from 1-8 represent life events or personal
factors, the questions from 9-18 are role factors, the questions from 19-32 represents personality
variables and from 33-42 represents coping strategy. The questionnaire was administered to BPO
call centre employees of the select companies.
19
1.8.5 Data Collection
The samples for the survey have been collected from four select BPO companies which consist
of Infosys 309/400 respondents (77.25%), Genpact 326/400 respondents (81.5%), TCS 315/400
respondents (78.75%) and Wipro 301/400 respondents (75.25%) respectively, hence the total
number of respondents were 1251/1600 representing (78.19%).
1.8.6 Data Processing And Analysis
The questionnaires collected from the respondents were examined for the completeness in all
manners. Later a code book was prepared in order to enter the data in the statistical package for
social sciences (SPSS 17). Data were processed using the same statistical package. Firstly,
frequency tables were prepared for the demographic variables which include age, gender,
educational qualifications, marital status, occupational level, annual income, experience and
companies to which they belong. Secondly, means and standard deviation were computed for the
independent and dependent variables in order to present the results pertaining to the stress levels
of call centre employees of select companies of BPO industry.
1.9 STATISTICAL TREATMENT
To analyze the collected data both descriptive and inferential statistics is used. In descriptive
statistics means, standard deviations, frequencies, correlation coefficients and regression analysis
were computed. Inferential statistics were used in Analysis of Variance (ANOVA) i.e., F values
were computed and analysis was made based on the f-value. Details are as follows –
F-Values
It is measurement of distance between individual distributions on given variables. As F value
goes up, P goes down (i.e., more confidence in there being a difference between two means). To
calculate f value, the formula (mean square of X / mean square of error) has been used. Thus,
using this value, the means difference on given study variables can be examined for significant
variations.
20
Correlation analysis
Correlation is a technique for investigating the relationship between two quantitative, continuous
variables. Correlation is the degree or extent of the relationship between two variables. If the
value of one variable increases when the value of other increases, they are said to be positively
correlated. If the value of one variable decreases when the value of other variable is increasing it
is said to be negatively correlated. If one variable does not affect the other they are considered
not to be correlated. The correlation coefficients were computed between independent and
dependent variables. The correlation coefficient quantifies the degree of linear association
between two variables. It is typically denoted by r and will have a value ranging between
negative one and positive one. Thus, the correlation between independent and dependent
variables have been computed.
Regression Analysis
It is the relationship between the mean value of the random variable and the corresponding
values of one or more independent variables. Regression is a model for predicting one variable
from another and a statistical analysis assessing the association between two variables.
Regression analysis is a method of analysis that enables you to quantify the relationship between
two or more variables (X) and (Y) by fitting a line or plane through all the points such that they
are evenly distributed about the line or plane. The formula for computing regression is
Y = a + b X
Using this formula, the predictive relationships between independent variables and the dependent
variable have been examined in this study. The regression equation expected is
Y = a + b1 x 1 – b2 x 2
1.10 PROCEEDINGS OF THE STUDY
Chapter I deals with introductory part consisting of the introductions to the topic, significance of
the concept, literature review, objectives of the study, scope of the study, methodology, period of
21
the study, sample design data collection procedures, data analysis, sampling techniques followed
for carrying out the study and the chapters to be followed for the study.
Chapter II reveals in detail the conceptual background of the study which explains the
significance and various factors that result in stress in an individual effecting is personal life as
well as work life. It elucidates various models of stress and six myths of stress, etc.
Chapter III explains the emerging of BPO industry and its prospects in the global economy as
well as Indian economy. The top ten BPOs in the Indian perspective are given and elaborate
explanation regarding the select BPO companies.
Chapter IV deals with data analysis part of the study. It gives various analysis of the factors
taken for the study in detail. This chapter also gives interpretations drawn on the basis of various
techniques applied for the study.
Chapter V gives findings and conclusions drawn from various analyses conducted in the
previous chapter. This also gives certain suggestions and coping strategies to manage the stress.
Lastly, Bibliography and Annexure are given towards the end.
1.11 LIMITATIONS OF THE STUDY
The following limitations have been framed in view of the time adequacy, availability of
resources, area of survey and access to respondents for conducting the study.
1. The study was carried out to understand the stress level of the call centre employees of the
select BPO companies only.2. The study has been restricted to four select BPOs viz., Infosys, Genpact, TCS and Wipro
from the top ten BPO companies.3. The total sample for the study has been restricted sixteen hundred only, consisting of four
hundred from each of the four select companies.4. The study has been confined to the Greater Hyderabad, Secunderabad and Cyberabad
regions.5. The period of the study is restricted to time duration of the research.6. The findings of the study are entirely dependent on the sample and hence cannot be
generalized.
22
In spite of the above limitations the study throws some light on the understanding of overall job
stress and various factors affecting the stress levels of the call centre employees. Since the study
is exploratory in nature, it is expected that this will pave the way for further research in the area.
1.12 REVIEW OF LITERATURE
The workplace of the 21st century is a fast-paced, dynamic, highly stimulating environment
which brings a large number of benefits and opportunities to those who work within it. The
ever-changing demands of the working world can increase levels of stress, especially for those
who are consistently working under pressure. Whilst pressure has its positive side in raising
performance, if such pressure becomes excessive it can lead to stress which has negative
consequences.
A scan of literature available on job stress on BPO call centers looking at what factors do
contribute most to employee stress, what kind of ailments are peculiar to this industry and how
employees are likely to behave in the face of such situations are of prime review.
The kind of data mankind chooses to record at any point is in some ways the sign of its times. Its
perception of what is important to the present. Of what future historians must understand. And
perhaps the sign of our times is that along with daily stock market reports and quarterly company
results, we have in recent years begun to keep job stress and illness statistics.
There is a lack of published data on the status of stress in call centres, even when some
information is available; it is scanty and not updated. In the absence of these secondary sources
of information, the present study has to begin with little guidance in this unexplored area.
Recent researchers have found that:
1. Stress is one of the most important reasons behind sickness from work and stress – related
absence is increasing32.
2. Three quarters of executives say that stress adversely affects their health, happiness and home
life as well as their performance at work (Wheatley.R33, 2000).
3. Stress may be experienced as a result of an exposure to a wide range of work demands and in
23
turn can contribute to an equally wide range of health outcomes. It is important to recognize that
stress is a state, not an illness (Doherty. N and Tyson.S34, 1998).
4. Where employees are stressed because they have no say on how work is done, or need to do
work that involves a fast pace and need to resolve conflicting priorities, or have a lack of
recognition, understanding and support from their managers, there is a higher risk of the
employee suffering a psychiatric disorder (HSE35 2000) .
The Health and Safety Executive (HSE) has indicated that:
• Stress is likely to become the most dangerous risk to business in the early part of the 21st
century.
• One in five workers report feeling extremely stressed at work. This equates to 5 million in
the UK (Smith, A, Johal, S and Wadsworth, E36, 2000).
Review
Occupational stress occurs in different contexts; social, political, cultural, organizational settings,
psychological, biological, physical and environmental. Occupational stress influenced by
political and sociological factors is considered a more complex construct than merely inclusive
of some sources of stress at work. Certain social motivating factors such as team spirit, respect,
acceptance and friendly social interactions contribute to a positive work environment, as
compared to hostile work environments that foster racism, sexism, and office politics which lead
to occupational stress. Workers’ perceptions of the degree of participation in the decision-
making process on issues affecting the organization have proven to be related to job satisfaction,
and enhanced self-esteem. Participative management styles to establish vision, mission and
strategic planning of any organization are the current trends to ensure a healthy sociopolitical
work environment.
Administrative structure is the” salient force in the establishment and maintenance of a positive
emotional climate” (Whiteman et al37, 1985). “A supportive administration, and particularly
direct support from the chairperson, has surfaced as an important factor in stress reduction in the
24
workplace (Dickie, 1995). “The element of ‘buffers’ has been identified as the needed
administrative support” (Conorolly and Saunders38, 1988).
Lazarus and Folkman39 (1984) viewed stress as a dynamic and reciprocal relationship between
the person and environment. In this theory, stressors can range from catastrophic events to
irritating incidents. However, these stressors do not elicit a stress response in the individual until
the person appraises it as exceeding the available resources (Kyriacou & Sutcliffe, 1977 cited by
Wilson, 1979). The factors investigated in this study are psychological, emotional, and physical
safety.
Terry40 (1997) believes that stress occurs when “individuals think the demands from the
environment are more than they can handle.” Dunham points out “the lack of recognition,
appreciation and understanding of their increased efforts, their feelings of frustration are
heightened”.
Stress manifests itself through a variety of symptoms. The most common sign of stress is
nervousness, anxiety & tension. Symptoms of stress include muscle aches, stomachaches,
insomnia - loss of sleep, increased heartbeat, high B.P, compulsive eating, loss of appetite, etc.
(Harris, 1987).
In 1990, the leading cause of death in the United States was Heart Diseases making up 32.1% of
all deaths in the U. S. (Quick, et al41., 1997).
Matteson and Ivancevich42 (1982) state that there is a direct relationship between coronary heart
disease and stressors, such as job dissatisfaction, work load, responsibility, time pressures, and
ambiguity in job roles.
In the 1996 American Management Association research report, it was estimated that $80 billion
was spent on disability and workers, compensation claims during 1996 (Quick et al., 1997). In
addition, 70% of the companies surveyed reported that there was an increase in disability claims
in the areas related to tension and stress. The disability categories related to stress included
mental illness, psychiatric treatment, substance abuse, cardiovascular problems, hypertension
and back pain, strain, or injury (Quick, et al., 1997).
25
Miller & Smith (1997) study found that 43 percent of all adults suffer adverse health effects from
stress. 75 to 90 percent of all physician office visits are for stress-related ailments and
complaints. Stress is linked to the six leading causes of death-heart disease, cancer, lung
ailments, accidents, cirrhosis of the liver, and suicide.
Literature on coronary heart disease (CHD) comprehensively reviews the published proceedings
of the 1994 Stockholm international conference "Women, Stress, and Heart Disease," edited by
Kristina, Margaret & Nanette43 (1994). It is easy to understand that most women think they will
die from cancer rather than from heart disease, but this is not true. Heart disease is the leading
cause of death for women as it is for men. Research on risk factors for heart disease has also
been almost entirely focused on men. This is true for psychosocial/behavioral aspects of
cardiovascular risk. Aiming to fill this gap, the book, (women, stress, and heart disease) contains
contributions from outstanding international and national researchers from different fields such
as sociology, psychology, epidemiology, cardiology, clinical medicine, and physiology.
Survey research in the late 1980's has revealed that 41% of people needed help from some stress-
related problem.
7 to 8 out of every 10 people in the hospital was due to some stress-related problem
230 million prescriptions written for stress
25 million reported cases of high blood pressure
8 million reported cases of stomach ulcers 12 million alcoholics
50-75 billion dollars lost to industry.
Various studies had been conducted on stress. Hursey et al.44 (1985) conducted a study on
physiological reactions to stress. Results indicated that the subjects prone to tension and
headache show higher frontal muscle tension than the subjects who rarely experienced headache
do. Other studies by Passchier45 (1985), Trave et al.46 (1985) studied the causes of stressors.
Results indicated that tension, headache was due to psychological and psychosocial stress.
Verma47 (1989) also found that women, who scored high on General Health Questionnaire for
psychological distress, reported significantly more stressors in area of societal and family stress
(Life stress).
The stress/illness connection is, however, disputed by some researchers. Although claims have
been made of connections between stress in life and illness, it has been suggested that people
26
remain quite healthy under high levels of stress in their lives (Holahan & Moos48, 1985). This
has focused researchers’ attention on the relative roles of ‘buffering’ (i.e. what mediates the
impact of stress) and ‘hardiness’ (i.e. what psychological resources can employees marshall to
hold stress within acceptable limits).
There is some evidence that stressed people make more mistakes than unstressed people (Firth-
Cozens49, 1992).
Further comparative evidence is provided by a survey of safety representatives across most
occupational sectors (TUC, 2000). Stress or overwork was mentioned as the main work hazard
by 82% of the representatives from the education sector, the same percentage as from the
voluntary sector. This was more than from the health service (74%) but less than banking,
finance and insurance (86%).
The TUC also draws our attention to the ‘long hour’s culture’ by pointing out that workers in the
UK work longer hours than employees anywhere else in Europe (43.6 hours compared with an
EU average of 40.4).
The workplace has assumed a crucial role in the provision of human elements besides the
obvious physical rewards. Gootlieb50 (1983) said that the significant amounts of time that people
invest in their jobs have led to a “profound impact on their morale, their physical and mental
health, and their personal identity”. Trist51 (1977) insisted that the humanistic aspect associated
with work must be addressed to promote desirable outcomes in employment situation. “A new
work ethic is beginning to emerge concerned about workplace as a central part of the quality of
life as a whole” (Trist, 1977). This trend of thinking was viewed as particularly important in
relation to the increased demands facing people in today’s work force.
Jean Bureau52 (1983) regarded adaptability to this type of change as “the key to survival”.
Adaptation was also called a means of living healthy existence (Greenwood, 1990). The focus
on wellness, renewal and health promotion in the workplace was reflected in employee
assistance programs that offered policies, educaton and training directed toward enrichment in
work organizations (Ford, Ford & Weingard53, 1985). Mansell (1980) claimed that there are
various means of providing work environments with innovative ways of enhancing organization
effectiveness. MacBride (1983) believed in cooperation between management and employees
27
toward the achievement of collective goals. Pike (1985) argued that employment improvement
strategies should continue to be developed, expanded and refined to meet the changing needs of
working people. He also claimed that feedback is essential to the success of people-based,
quality of working life approaches.
Rehana Ghadially and Pramod Kumar54 (1990) undertook a study to explore the stresses, strains
and coping styles of 35 female professionals from different organizations. The salient features in
India they found were inadequate pay, under utilization of skills, variability in workload.
Frequently reported strains included tension and fatigue. Reading to increase knowledge,
planning and goal setting, were major adaptive responses. On Social Readjustment Rating Scale,
no significant problem was reported in majority of cases, while some reported mild or moderate
problems.
Job overload and workload plus little time featured prominently in a number of different studies
(Byrne55, 1992; Wynne et al, 1991). For example, Dewe (1986) found that workload consistently
came top as the most frequent problem. G.P.Prakash56 (1990) studied the occupational stress,
strain and coping on 50 male and 50 female full term university faculty members. The results
indicated that the correlations between stress and strain are positive and correlation between
occupational strain and coping tends to be negative. The amount of strain produced by stress is
greater than the amount reduced by the coping strategies.
Srikanth Reddy and Ramamurti57 (1991); analysed the influence of age, personality, and general
ability on stress experience of a person. The sample included 200 executives in and around
Hyderabad City. The results showed that there were age differences in the sources of stress. It
was observed that the influence of personality and general ability on stress experience was
limited but significant.
Review of research studies in India and other Asian countries in general on stress by Pestonjee58
(1999), Prabhu59 (1991), Sharma60 (1988), Laur & Palsane reveals two major trends, Replication
of western findings in India / Asia context, identification of indigenous pattern of stress and
coping as culture specific manifestations.
Recently, studies on stress have multiplied, including the impact of stress on various aspects of
life. Most of the stress studies conducted were pertaining to industrial settings and on stress
28
levels experienced by executives in general, the various stressors and their impact, multiple
stress manifestations and coping strategies employed. But, not many studies have been
conducted on stress experienced by BPO call centre employees. Few studies have highlighted the
stress experienced by few professional groups, stress levels of men and women. But, overall
research in the stress experienced BPO call centre employees is quite limited.
Work related stress is on the rise and identifying the causes of this stress and discovering
strategies for intervention are challenge (Terry, 1997; Dinham & Scott, 1996; Travers & Cooper,
1996; Barnette, 1990).More research on occupational stress in work organizations, particularly in
BPO call centres, must be done to examine the types and extent of demographic and personal
variables as related to the perception of occupational stress and to compare these stressors with
the research results of the past decades .Undoubtedly the study of job stress will receive similar
importance in future.
1.3.1 LIFE STRESS:
The Role of stressful life events in the etiology of various diseases has been a fertile field of
research for the last 25 years. It is increasingly recognized that stress is one of the components of
any disease, not just those labeled 'psychosomatic'. In fact researchers like Schmalo and Engel61
(1967), Holmes and Rahe62 (1967), Grant et al.63 (1974) have established this point beyond doubt
that there exists a positive relationship between stressful life events and subsequent illnesses. It is
important to study the life events between the onset of illness and a recent increase in the number
of stressful events that necessitate socially adaptive responses on the part of the individual. The
underlying assumption is that such events serve as predisposing and/or precipitating factors for
the subsequent illness episode.
Research in socially induced stress in India seems to follow the standard life events methodology
which until recently has characterized much of the stress research in the West. The
reorganization of daily life consequent upon migration from village to city provides an
opportunity to identify the stressors in everyday life and assess their health consequences.
29
Furthermore, the study of the role of the Indian joint family in moderating life stress could
contribute to a better conceptualization of the effects of stress on health outcomes.
Initial research on life events focused on establishing the stability and generalization of life
adjustment weights. Generally high rank order correlation has been found on individual's rating
of the relative severity of life events. Death of a spouse, divorce, loss of a child, job change, and
relocation are consistently rated among the life events requiring the most personal adjustment in
American society.
The second phase of work on life events examined potential relationships between life events
and health. Both retrospective and prospective studies linked life events to physical and
psychological illness. Outcome measures have included: Heart disease, colds and flu, hospital
admissions, mild psychiatric disorders, depression, anxiety, general mental health status,
academic performance, and job performance. Dohenrenwend and Dohrenwend64, 1974; Rabkin
and Struening65, 1976; Sarason, Johnson, and Siegel66, 1978).
While the concept that socially induced stress acts as precipitating factors in physical and mental
disease is now relatively well accepted in Western, industrialized societies; serious conceptual
and methodological limitations of the life event literature have been raised.
Perhaps the most serious criticism of the life event literature is the relatively small magnitude of
association between life events and illness. Rabkin and Struening67 (1976) note, for example,
that nearly all life event studies explain less than 10% of the variance in illness They and other
critics of the life events literature (Lazarus and Cohen68, 1977), suggest that the failure of the life
events approach to explain illness is due to inadequate conceptualization of the processes
involved in the stressor-health relationship. We briefly review below some of the major
methodological and conceptual shortcomings of life events work in order to provide background
for the study of stress in India.
Methodological problems: Several statistical psychometric and logical criticisms have been made
of life event research. Early life event research was often retrospective, thus potentially
confounding cause and effect. Perhaps an individual's cognition of previous life events is colored
by their present health status. Persons, for example, might exaggerate their perceptions of
previous life events to explain a current unhealthful condition.
30
Another source of contamination of causal inference between life events and health is the overlap
of items of some life events with the health outcomes that are to be predicted. Some scales
include items that directly relate to health, thus creating a tautology. As an example, consider
these life event items from the Holmes and Rahe69 (1967) SRRS: changes in the health of a
family member, major personal illness or injury, major change in sleeping habits.
Causal inference about life events in the etiology of disease is also made difficult by the potential
operation of other variables correlated with both life events and health. Thus, Mechanic70 (1974)
argued that some individuals may be predisposed to report more events and worse health status
because of certain attribution factors such as boredom, depression or attitudes about sick role.
Furthermore, most life "events" are, in reality, loosely associated with a host of lower level,
repetitive annoyances and demands. As humans cope with the impediments of daily annoyances,
there is a dissipation of adaptive energy, which, in turn, may lead to reduce efficiency, lower
productivity and various social costs ( Pealim and Schooleer 71 , 1981).
What little cross-cultural work that has been done on life events has found ordinal
correspondence in the ordering of life events (Holmes and Masuda72, 1974). Several caveats are
in order, however, in evaluating the status of cross-cultural similarity of life events. First, low
frequency, rather severe events constitute much of the scale. No cross-cultural research has
examined respondent-generated life events, or more typical, daily sources of irritation and
annoyance. Thus, there is great need to examine culturally appropriate adaptive tasks that
accompany the stresses and strains of daily life. Second, the cross-cultural work has largely taken
place in Western Europe and Japan. Both cultures in many respects are industrialized and
"Western". Extremely little research on life events has been undertaken in non-industrialized
countries. Furthermore, nearly all of the cross-cultural work has used middle and upper class
samples. Third, although the rank ordering of events seems stable across the cultures studied to
date, marked differences exist in the absolute magnitude of life change estimates. Magnitude
estimates may differ because the comparison event (e.g., marriage) differs in relative importance
for different societies. In addition, some cultures tend to use larger or smaller numbers, and some
groups may report all events as requiring greater adjustment (Fairbank and Hough73, 1981).
31
Conceptual problems: Several conceptual problems with the life event approach to dying stress
have been raised. The original theoretical framework for life events emanated from the concepts
of adaptation and homeostasis. The perspective emphasizes that stressful events will alter the
organism's susceptibility to illness to the extent that adjustment is required to return the body
back to normal limits. This view led to the weighting of life events in terms of the amount of
adaptive change or adjustments they required, irrespective of the valence of the event. Thus,
change per se regardless of its degree of pleasantness was considered the crucial factor. Other
investigators taking a more cognitive approach argued those negatively toned events more likely
to produce illness since not only change per se, but also individual's appraisal of change would
influence the pathogenic effects of life events.
In one of the most careful empirical studies on the issue of change, Gerseten, Langer, Eisenberg,
and Orzeckr74 (1981) found that absolute change scores were more highly associated with a
general measure of anxiety; whereas undesirable change correlated more strongly with various
specific measures of psychological problems (e.g., conflict, delinquency, self-destructive
tendency). They reasoned that generalized arousal and anxiety frequently reflect immediate
reactions to any environmental change. Subsequent studies, by and large, have indicated the
superiority of negative change over absolute change in predicting illness (Paykel, Meyers,
Dienelt, Klerman, Lindenthal and pepper75, 1969; Ross and Mirowsky76 1979; Vinokur and
Selzer77, 1975).
Closely related issue to the above discussion is whether more objective, normative event
weightings or subjective appraisals of events should be used to investigate life events and health.
The former approach assumes that the significance or meanings of events is presumed to be the
property of the events themselves. Lazarus and Cohen78 (1977) strongly criticize this
presumption as an overly simplistic model of stress that ignores individual's difference in the
appraisal of events and available coping resources to adjust to environmental demands.
Dohrenwend and colleagues79 (1978), however, argue that objective; normative-based measures
of adjustment allow investigators to measure environmental components of disease etiology
uncontaminated by individual predispositions, vulnerability, or assessment of likely health
outcomes.
32
Empirical evidence on this question is quite clear in demonstrating the superior health prediction
capabilities of subjective rating scale measures that monitor the perceived severity of events, in
comparison to simple frequency counts of events or the use of normative weighting scales (cf.,
Sarason et al80., 1978).
The existence of individual differences in reactions to stressors is indisputable (Lazarus81, 1966;
Lazarus and Launier82, 1978). We favor the more psychological approach advocated by Lazarus
because we believe that the processes involved in the relationship between events and individual
coping resources are critical to understanding how life events affect health.
The third conceptual issue related to the life events literature is the operation of mediating
processes between life events and individual health outcomes. Recent work on life events
indicates a trend toward study of the circumstances under which life events are capable of
producing adverse health consequences. Given that in the face of life events some people get
sick while others do not. Kobasa83 (1979) research has begun to investigate physiological (e.g.,
genetic), psychological (e.g., personality) and social (e.g., social support) factors that may play a
role in the health consequences of life event experiences.
Several studies suggest those uncontrollable life events and / or events that are less predictable
are more likely to produce illness (McFarlane, Norman, Streiner, Roy and Scott84, 1980).
Moreover such events are particularly salient for coronary prone behavior personalities (Type A)
in the etiology of heart disease (Matthew's and Glass85, 1981). In addition, individuals who
generally feel less autonomy and control over their own lives (external locus of control) have
greater anxiety and depression in response to negative life events than do internals (Johnson and
Sarason86, 1979).
The most extensively discussed and researched mediating factor between life events and health is
social support. Scholars have hypothesized that the quantity and quality of an individual’s social
relationships with family, friends, co-workers and others will have an intervening effect on the
health consequences of stressors (Cohen and McKay, Gottlieb87, 1981).
Life Events Research in India:
33
Evans, Palsane and D'Souza88 (1983) while reviewing Indian studies pertaining to life stresses
made the following observation: Most of the work (on life stress) is more or less replications of
research completed in the United States, The use of retrospective designs limits the potential
importance of the work. Second, they reported that all the Indian studies related to stressful life
events were confined to clinical case studies. They were, however, able to review only four
Indian life events studies conducted by Rao and Nammalvar89 (1977), Satija, Nathawal and
Shah90 (1982); Singh, Kaur and Kaur91 (1981), and Wig, Menon and Chawla92 (1982).
Contrary to this observation, the review of literature has revealed a very different picture. For
example, researches on life stress have increased many folds since Evans and associates
published their review in 1983. Second, Indian researchers have studied life stresses covering a
wide cross-section of the population such as working/non-working, married/unmarried women,
youth including students and adults, and patients suffering from cancer, hysteria, depression,
schizophrenia, anxiety, etc. In other words, life stress studies are no longer confined to clinical
case studies only. Third, but for a few exceptions, most of the researchers either developed and
standardized new life stress measures for their respective studies are used Indian adaptations of
already standardized life stress tools.
India is undergoing vast social, economic, and demographic change associated with urban
migration. Large numbers of individuals, particularly of the lower classes, are undergoing
dramatic changes in life circumstances by migrating from villages to urban centers.
Only recently has scholarly attention been given to empirical investigation of the stressful
aspects of migration. Recent reviews note the important need for careful, longitudinal studies
since the previous work is based largely on case studies or theoretical speculations about the
harmful aspects of migration (Coelho, Ahmed, and Yuan93, 1980; Shumaker and Stokols94,
1983).
All of the principal investigators of life stress in India to date have used scales from Anglo-
European cultures consisting primarily of dramatic, discrete events. Rao and Nammalvar (1977),
using a life event schedule developed in Australia, found that depressed patients experienced the
same.
34
Singh, Kaur and Kaur (1981) standardized a life events scale for use in India following Homes
and Rahe's95 (1967) approach of magnitude estimation of adjustment. They also added some
items pertinent to the Indian culture such as conflict over dowry, going on a pilgrimage, lack of a
male child. Amongst a small sample of 120 the authors report no age, educational or marital
status differences in life adjustment score estimates. Some interesting gender differences were
noted, however, indicating that women were more bothered by family conflict, death of a family
member or gain of a new family member. All of the gender differences found were in the area of
intra-familial matters, which may reflect the continually predominant role of the Indian woman
in family life.
Satija, Nathawal and Shah (1982) studied life events in depression. They found that psychiatric
patients who were more severely depressed had significantly greater life events scores during the
six months preceding depression onset.
Shejwal96 (1984a) conducted a two-fold study to establish a) the stressfulness of life events b) to
test some of its personality correlates. Study I was based on Holmes and Rahe's scale. A list of
49 life events was presented to 402 subjects in Pune city (between the age groups of 18 to 60
years). Study II dealt with the perception and experience of life events with the personality
variable locus of control. The findings of study I revealed a high consensus in the mean ratings
and rankings of life events of different subgroups - male, female, age below 25 years, 25 years
and above, students / nonstudents, and Hindu / non-Hindu. The correlations ranged from 0.93 to
0.97.The findings of study II revealed that the high stress group was found to have internal
control whereas the low stress group was found to have external control.
Another study, which compared the stressfulness of certain life events for Indians and
Americans, was conducted by Jahan and Hasan97 (1987). They found that the relative
stressfulness of the life events for the two cultural groups were quite different.
Shejwal and Ram98 (1983) studied the effect of sex differences in the perception of stressful life
events on a sample of 69 male and 54 female respondents. Threat to personal attachment was the
underlying theme of these events. It was found that there is no sex difference in the perceived
stress related to events threatening personal attachment. Differences in the evaluation of stress by
35
married and unmarried persons were not significant. Married subjects perceived death of spouse
and the son/daughter leaving home more stressful.
Investigating the impact of life stress on mental health, Kumari and Prakash99 (1986) observed a
trend for life events to increase with age regardless of the sex of the subject and younger age
groups to experience more psychological distress.
Agrawal and Naidu100 (1988) conducted a study on the impact of desirable and undesirable
events on health. The correlation for undesirable events was higher than those for desirable and
ambiguous events. It was also observed that distress was a more sensitive measure of
stressfulness in comparison to change. Regression analysis revealed those undesirable events
alone were significant predictors of strain.
Life events on current scales occur with very low frequency, particularly those that entail major
adjustments (e.g., marriage, fired from job, death of spouse, etc). Low frequency of high scores
truncates variance and leads to conservative estimates of correlation with outcome measures.
Also, there is an overabundance of traumatic, severe life events on these scales to the exclusion
of more common, daily occurrences of stress stemming from irritations, frustration and the
typical demands and annoyances of everyday life. Lazarus and Cohen101 (1977) term these types
of events, daily hassles, which include such things as troubles with neighbors, social obligations,
and insufficient money for buying necessities. As we discuss subsequently, recent research
indicates that daily hassles are more strongly linked with health outcomes than are stressful life
events.
Furthermore, most life "events" are, in reality, loosely associated with a host of lower level,
repetitive annoyances and demands. As humans cope with the impediments of daily annoyances,
there is a dissipation of adaptive energy, which, in turn, may lead to reduce efficiency, lower
productivity and various social costs (Pearlin and Schooler 102 1981).
Life stress studies should focus on the common irritations, frustrations, distressing demands of
everyday life, rather than on the less frequent stressful life events. One could also investigate to
what extent daily sources of stress are mediated by the joint family system in India.
36
Finally, Indian research has failed to examine the more common daily sources of stress and strain
that may accompany people's lives. Instead, as in the American work on stress, the focus has
been on discrete, relatively infrequent, dramatic events.
1.3.2 ROLE STRESS:
Human behavior in an organization is influenced or directed by several physical, social and
psychological factors. One of the key concepts to understand the integration of the individual in
an organization is the role. It is through the role that the individual interacts with and gets
integrated with the system. Researchers have pointed out that role stress emanating from social
and family situation influences the degree of stress experienced at the work place (Vadra and
Akhtar103, 1989).
The term ‘Role’ is a modified version of the French word “roulle” which is derived from latin
word “rotula” referring to little wheel or a round log used to fasten sheets of parchment. Later it
was used to demote an assemblage of such parchments or leaves into a scroll or a book.
There are inherent problems in the performance of a role in an organization-giving rise to role
stress. Classical organizational structure and control systems form a potent source of stress
because they demand dependency, hamper initiative and creativity, in role performance and
direct behaviors along narrowly defined channels. The concept of role involves the self, the other
roles, the expectations held by the other roles and the expectations held by the self, which have
built-in potential for conflict or stress. The term's "strain" and "pressure" are used in the literature
to denote the impact of stress on the individual.
Work related stress is one of the most widely researched constructs in organizational behavior
over 100 studies and three reviews (including meta analysis) of the topic has been published in
the last two decades (Mc Gee et al.104, 1989 ; Jackson and Schuler105 1985). Organization
researchers typically define role stress as all aspects of conflict and ambiguity associated with a
particular work-related role (Bedian et al.106 1988; Leigh et al.107, 1988; Teas108 1983). Role in an
organization is the conducts, the behaviors and the activities that are performed by an individual
occupying a given position in an organization.
37
Sources of role stress are likely to vary with age and experience of employees and their
organizations -Madhu, Anand Rao109, (1990). According to Fischer & Gitelson110 (1983), Jackson
& Schuler (1985), Ravi Kumar & Madhu111 (1983), role stress can have serious detrimental
effects for employees and their organizations. Role stress is significantly determined by the
characteristics of the role incumbents, their jobs and their organizations.
Stress is a prerequisite to the success of people in the organizations. However, if the stress
experienced by them exceeds a particular level it may exert adverse effect on their performance
and their psychological and physical health. An organization can be defined as a system of roles.
However, role itself is a system.
Banton112 (1965) has proposed the concept of basic, general and independent roles. Basic and
general roles are related, e.g., a husband is a basic role and a working woman's husband is a
general role. The term “Role Tree" used by Ruddock113 (1969) indicates a branching network
concept. The trunk corresponds to the basic role, the main branches to the general roles, and the
secondary branches to the special roles and the leaves to the transient roles. We shall use the
word "role" for any position a person holds in a system (organization) as defined by the
expectations various significant persons, including himself, have from that position (Pareek114,
1976).
Concept of Role: A role can defined as the sum total of expectations that the individual and
significant others have about how the person should perform a specific job. Roles specify "who
does what, when and where". Roles are the expectations associated with given positions. It does
not exist by itself as it consists of activities, which are related to the activities of other people.
It can be said more clearly that "a role consists of set of norms that explains 'obligations', that is,
the actions which others can legitimately insist, that means the behavior that serves as the
dependent or outcome variable, that is, interest is focused on what the occupant of given position
"does and says'. The effectiveness, validity or propriety of such role enactment varies between
person and situations. In short, it can be said that a role consists of all the above referred qualities
or characteristics.
"Everyone is always and everywhere, more or less, consciously playing a role. It is in these roles
that we know each other, it is in these roles that we know ourselves" (Park115, 1926). So, a role is
38
'socially identified' more or less clearly as an entity, it is being played by different individuals
and it serves as a basis for identifying and placing persons in society.
Several research studies have shown that people's role at work can also be a source of stress. The
employee's relationship with peers, supervisors, vendors, customers and others can result in a
diversity of expectations about how a particular role should be performed. The employee must be
able to integrate these expectations into a meaningful whole in order to perform the role
effectively. Generally, problems arise, when there is a role ambiguity and the person does not
clearly understand what others expect of him/her when there is a role conflict and the employee
receives contradictory expectations and cannot satisfy the different role demands. Role
ambiguity and conflict can cause severe stress, resulting in increased tension, dissatisfaction and
withdrawal, and reduced commitment and trust in others.
From the point of view of an individual, two role systems are important: the system of various
roles an individual occupies and performs, and the system of various roles of which his role is
part, and in which his role is defined by other significant roles.
Each individual occupies and plays several roles. All these roles make up his role space. In the
center of role space is the self. As the concept of role is central to the concept of an organization,
the concept of self is central to the concept of role. Various roles occupied and performed by a
person are patterned around the self. These roles are at various distances from the self and from
each other. These relationships define role space as the dynamic relationship both between the
self and the various roles an individual occupies, and amongst these roles. Role set is the pattern
of relationship between the role being considered and other roles. The individual's role in an
organization is defined by the expectations of significant role senders in that organization,
including the individual himself. The expectations from the role by the individual himself are
termed as "Reflexive Role Expectations" by Kahn and Quinn116 (1970).
Katz and Kahn117 (1966) used the term for the individual who occupies the role and the "roles
sender" for the person in the role set of the individual. The concept of roles set was first proposed
by Merton118 (1957) who defined it as the "compliment of role relationships which persons have
by virtue of occupying a particular social status".
39
In any profession each member is directly associated with a relatively small number of others,
usually the occupants of offices adjacent to his in the workflow structure, that is, his colleagues
and others in the hierarchy. They constitute his role set and usually include his immediate
superiors, his subordinates and certain members of his own or other departments with whom he
must work closely. These are brought into his role set by virtue of the workflow, technology and
authority-structure of the organization. So, an individual is constantly exposed to stress,
whenever the cross of relationships he must balance the claims of his seniors, his juniors, his
colleagues, and external contacts.
Within these, he must find an acceptable balance between development, maintenance and coping
with failure. To a certain extent he will be helped in defining the boundaries of his work by the
existing shape of the organization. But in an organization there might not be congruence between
individual needs for integration and balance. This leads to intense stress.
In an organization, the 'role episode' becomes a "stress cycle" when something goes awry in the
match of role expectations, sent role demands, received role demands and role behavior. This
idea of role focuses attention on the fact that an individual' thoughts, values, feelings attached to
given position or role. Secondly; through the concept of 'role set' - "all the role relationships that
a person has with the people in other roles with whom he interacts in the performance of his
[role] provides a framework with which to examine the structure of the situation the individual is
embedded.
Stressful situations occur when:
An individual is confronted, with conflicting demands from members of his 'different' role sets or
with conflicting demands from 'within' one of his role sets.
An individual is unclear about [or rejects] the expectations and behaviors appropriate to any one
or more of his roles, which may also involve problems within and between his various role sets.
These difficulties often occur when managers [and others] move into new roles be modified in
some way as a result of technological or organizational change.
40
In terms of the influence attempts, especially from the members of one's role set one is likely to
experience contradictory expectations and pressures. Such a pattern of sent expectation which
contains logical incompatibilities or which takes inadequate account of the needs and abilities of
the focal person, results in conflict, termed as 'Role conflict'. Such dynamics arising out of role
overlaps become important in organizational analysis.
The degree of objective conflict in role demands on a given focal person and of objective
ambiguity, or lack of agreement among role senders on those role demands, and of the objective
sum total [i.e. load] of these role demands are matters arising from the play of factors in the
physical, technological and organizational environment. The degree of 'experienced stress'
arising from role conflict, ambiguity and load is an interaction of person with that [objective]
demands. It is clear that role relations represent a major source of potential stress in
organizations. Kahn et al119 [1964] make it apparent that effects of stress on performance is but
one narrow segment of the potential effects of stress, and of behavior in response to that stress, in
organizational settings. Indeed, role based stress has an impact on the continuing pattern of inter-
personal relations and on the psychological and even physical well being of the focal person as
well as on his role performance.
To conclude, individuals relate to organizations in terms of the positions they occupy and the
roles, which they perform. Performing the positional roles is not a smooth-drawn affair.
Individuals are subjected to various pressures; sometimes even their self-identity may be
affected. Thus, organizational life is replete with incidence of stress and strain.
Role Stress among Working People:
Many people are demanding new options for career and household responsibilities. They do not
feel that the family preordains their daily activities. They want to accomplish the sole
responsibility of fulfilling their family economic needs and drive a sense of accomplishment.
Apte's120 (1984) empirical work focused on two cognitive factors, namely, self-perceptions and
beliefs as contributing to conflict, which is stressful. A group of 185 couples (370 individuals)
from the middle economic class was contacted for the study.
41
The findings of the study revealed the following:
The relationship between conflict and stress was found to be positive and statistically significant
which is indicative of the fact that the presence of conflict in marriage is accompanied by stress
in both males and females.
Both dimensions of self-perception, namely, self-perception as a person and self-perception as a
spouse were reported to be positive and significantly related for males and females. Dimensions
of self-perception were significantly related with both marital conflict and stress variables. Belief
variables were reported to be positively and insignificantly associated with marital conflict and
stress. Demographic variables such as years of marriage, age, employment, children, income and
type of family were not found to be related to marital conflict and stress for both males and
females.
Role difficulty was found to be significantly associated with a number of personal bio-social
characteristics such as modernity of values, non-economic motivation, job satisfaction and job
tenure in the case of the total sample. It was apparent from the study that the professional role of
housewives conflicts and poses difficulties in the performance of their family roles. Part-time
employment and readjustment of work schedules for married women employees may be a useful
solution in many cases. Childcare services such as nurseries, kindergartens, boarding schools
may be extended suitably and improved quantitatively to cope with the difficulties working
women face in fulfilling their role as mothers.
Mittal, Uma121 (1988) studied the relationship between perceived need satisfaction and role stress
on a sample of 50 Government Doctors and 50 University Lecturers using Pareek's ORS scale.
The major findings were that perceived need satisfaction is negatively related to role stress.
Doctors experience more role stress than lecturers and female doctors and female lecturers
experience more role stress than their male counterparts.
Vadra and Akhtar122, (1989) have pointed out that role stress emanating from social and family
situation influences the degree of stress experienced at the work place. The sample comprised 60
women teachers and 50 nursing staff. The results indicated that for women teachers job tenure
emerged as the significant predictor of social and family stress while for nurses the number of
dependents contributed significantly to the of social and family role stress.
42
Jasmine123 (1987) conducted a study to compare the level of job related stress among public and
private sector blue -collar employees. A job stress scale developed by Pestonjee was
administered to a sample of 120 blue-collar workers from public and 120 from private sector
organizations. The analysis of data revealed that role incumbents of public sector organizations
experience more stress than those of private Sector organizations. Second, job stress was
reported to be significantly and negatively associated with income. No significant relationship
was found between stress and age.
Two more studies, which deal with public and private sector professionals, were conducted by
Pestonjee and Singh124 (1987). Both investigations studied computer professionals. The former
study dealt with two job categories, namely, systems analysts and managers of both public and
private sectors whereas in the later study, Singh studied three job categories, namely, managers,
systems personnel and operational personnel of both types of organizations.
Sharma125 (1987) conducted another study on two job categories, namely, supervisors of both
public and private pharmaceutical organizations to ascertain the effects and roles of motivational
climates on four psychological variables such as job satisfaction, participation, alienation and
role stresses. The sample comprised of 150 respondents each from public and private sector,
including 75 managers and 75 supervisors. A set of five instruments was administered.
The findings of the study showed that: Employees of private organization scored higher and
significantly differed from those of public organizations as regards inter- role distance, role
expectation conflict, role erosion, role isolation, personal inadequacy and resource inadequacy.
Public organization employees, however, scored higher on role stagnation. Supervisors of the
public sector scored higher on role stagnation, role ambiguity and resource inadequacy than
managers (public). Role stress correlated negatively with job satisfaction variables and positively
with participation. The most important explanatory variable of role stress was found to be
dependency climate in the public sector organizations and control climate in the private sector
organizations.
As incongruence’s are more specific to public rather than private sector organizations.
Dwivedi126 (1989) selected a purposive sample of 101, personnel executives from four large
organizations and administered Pareek's ORS Scale to determine the relative importance of
43
various factors in influencing the structure and dynamics of organizational role stress as a
measure to identify strategies for managing role stress among personnel. The study revealed low
but significant negative relationships between most of the ORS measures and pay, and a low but
significant relationship of one ORS measure with children. This implies that such correlates of
ORS measures may be taken into account in evolving preventive stress management strategies in
organizations similar to those under study.
Ahmed, Bharadwaj and Narula127 (1985) conducted a study on 30 executives from both public
and private sectors on role stress. It was found that out of 10 dimensions of role stress,
significant differences were obtained in three dimensions, namely role isolation, role ambiguity,
and self-role distance. It was observed that public sector executives experience slightly more
stress than their counterparts in private sector.
Kaur and Murthy128 (1986) conducted a study on 98 managerial personnel, 91 males and 7
females in a major public sector (HAL). ORS Scale, Role Pics (O) Scale and I-E Locus of
Control Scale were used to study role stress, coping strategies and locus of control. It was
hypothesized that there was no significant difference in the role stress of people, coping
strategies adopted and in the locus of control of people working at different levels in the
organization.
Three studies on computer professionals conducted by Pestonjee and Singh (1983, 1987) have
been discussed here. In general, the findings of these studies are in contrast to the findings of
similar studies conducted abroad. For example, Couger and Zawacki129 (1978) predicted that job
dissatisfaction and the rate of turnover is on an increase among computer professionals. On the
contrary, none of the three Indian studies reported such findings. Instead, the mean job
satisfaction score of computer professionals was found to be within the range of satisfied to
highly satisfied in all the three Indian studies.
Pestonjee and Singh (1983) studied the psychodynamics of people working in the field of
computers as software or hardware personnel. A sample of 102 personnel consisting of
programmers/systems analysts or EDP managers was studied.
44
The analysis of results indicated that self-role distance exerted a negative influence on job
management, and social relation's areas of job satisfaction in particular and overall satisfaction in
general along with all the dimensions of morale.
Inter-role distance adversely affected job satisfaction and morale in such areas as job,
management, personal adjustment, social relations, fairness of employer's policies and behavior,
adequacy of immediate leadership and regard for and identification with the organization. Role
ambiguity, role isolation, role erosion and overall role stress had a detrimental effect on all
aspects of job satisfaction and morale.
While role overload was observed to have a detrimental effect on such aspects of job satisfaction
as job, management, personal adjustment and social relations, it had no effect on the morale of
the EDP professionals.
In another empirical investigation, Pestonjee and Singh (1987) explored the stress-strain
relationship in the case of systems analysts and managers of both public and private computer
service organizations. Reviewing the literature on the subject, they noted a general consensus
among foreign researchers that job dissatisfaction and the rate of turnover is on an increase
among computer professionals. On the other hand, they noted a paucity of scientific studies on
the Indian population. Their attempt in this direction may be conceived as a step to fill this void.
A group of 70 EDP managers (35 each from public and private sector) and 70 systems analysts
(35 each from public and private sector) from computer organizations constituted the sample of
the study. Two psychometric instruments - the ORS Scale (Pareek130, 1983c) and the Employee
S-D Inventory (Pestonjee131, 1973a) - were administered to the sample population to obtain
information pertaining to role stress and job satisfaction variables. The salient findings are as
follows: Role erosion and resource inadequacy were experienced as dominant whereas role
expectation conflict and personal inadequacy as remote contributors of role stress in the case of
managers and systems analysts of both types of organization. Managers in the private sector
scored significantly higher on satisfaction in the management area and inter-role distance as
compared to managers in the public sector. Systems analysts (Private sector) scored significantly
higher on role stagnation, role expectation conflict and role over-load as compared to systems
analysts (public sector). Managers (public sector) scored significantly higher on inter-role
distance and role overload as compared to systems analysts in the public sector. On the other
45
hand, systems analysts (private sector) scored significantly higher on inter-role distance than
managers in the public sector.
Singh132 (1987) conducted another study related to computer professionals. While reviewing the
literature, he noted that there are very few studies on computer professionals and all of them are
conducted by foreign researchers using foreign samples. All such studies have reported that job
dissatisfaction; High role stress and high rate of turnover are common phenomena related to
computer professionals. In the same line of thought, Singh tested the moderating effect of six
types of motivational climates on the relationship between role stress and job satisfaction
variables in the case of six job categories of computer professionals, on a sample of 348
professionals, three from public and three from private computer service organizations. Analysis
indicated those Managers of private computer organizations scored high on both overall role
stress and job satisfaction as compared to their counterparts in public organizations. Managers in
the private sector scored significantly higher on job area, management area, on-the-job, overall
job satisfaction, inter-role distance, role expectation conflict, personal inadequacy and overall
role stress than managers in the public sector. Further, managers (private sector) also perceived
their work place as significantly higher in achievement climate and lower in affiliation climate as
compared to managers of public organizations.
As regards the implications of the study, the author concluded that (a) contrary to the findings of
western researchers, job satisfaction among computer professionals of the subcontinent was not
deteriorating; (b) some role stresses such as role erosion, role isolation and inter-role distance
were general contributors of role stress in all the job categories and, therefore, need to be
carefully managed.
Gupta133 (1989) conducted a study on role stress, locus of control, coping styles and role efficacy
of first generation entrepreneurs. A group of 60 first generation entrepreneurs was selected and
several tools were used, namely, Entrepreneurial Role Stress (Pareek, unpublished);
Entrepreneurial Inventory of Locus of Control (Rao, 1975); Role PICS (Pareek, 1983d) and Role
Efficacy Scale (Pareek, 1980a). Statistical analysis both descriptive and inferential was done.
The analysis indicated that the maximum role stress was experienced in the dimension of result
inadequacy. Intropersistive style was the most frequently used coping style. Approach strategies
46
of coping were used more frequently than avoidance strategies. A significant negative
relationship was seen between the approach mode of coping and total role stress.
A study of Srivastava and Sinha134 (1983) revealed that employees experiencing higher job
involvement reported to be less stressed. A study by Srilata (1986) revealed that managers in
large organisations have experienced more role stress than those working in small or medium
organisations. The work of Sagar (1991) indicated that job stress of a manager contributes to low
job involvement. It was observed by Pestonjee (1987a) that the inter role distance and role
erosion have contributed significantly to managerial stress. Further, it was observed that role
ambiguity and personal inadequacy were the least contributors to managerial stress.
Menon and Akhilesh135 (1994) found that role ambiguity has significantly contributed to
managerial stress. Overall, the review of earlier studies in this stipulated area has revealed a
consistent pattern of relationship between high role stress and low job involvement.
Soumi Mitra, Aditya & Arun K. Sen136 (1993) studied the effect of stress among executives.
Among the various role stressors they found that inter role distance (IRD) stress was more for
female executives as they found it more difficult to combine their organizational roles and family
roles together as seen by their high scores on IRD. In another study conducted by them on job
stressors and anxieties which affect both male and female executives, and also to make a
comparison between the two groups on a sample consisted of 80 male and 80 female middle
level executives working in three public sector undertakings. Results showed that male and
female executives differed significantly on role ambiguity, role conflict, inter role distance,
future prospects, and human relations at work, femininity and masculinity dimensions. Male
executives with a masculine sex role orientation faced greater job stress and anxiety than females
possessing an androgynous personality.
In the past two decades, empirical researches on the theme of stress have increased many folds.
For example, one of the major areas of research in India appears to be organizational stress in
general and role stresses in particular. Researchers have focused their attention on causal factors
of stress, stress manifestations, moderators of stress -strain relationship, types of stresses
experienced by diverse work populations and various coping strategies / relaxation techniques
adopted by organizational entities to cope with stress. Thus, a large number of stress studies have
47
been conducted in the work setting linking different types of stressors and stress. The type of
occupations studied has varied widely.
Thus, the literature review conducted in this area (i.e., Role stress in special groups) has been
highlighted in the above section. Plenty of researches have been conducted to study the
relationship between role stress and job satisfaction in different types of organizations. These
studies indicate that various aspects of role stress are associated with satisfaction/ dissatisfaction
of the employees.
1.3.3 SELF-CONCEPT:
Personality causes reflect the dynamics of an individual's self-perception and characteristic
attitudes and behaviors, which may somehow contribute to excess stress. A variety of personality
characteristics have been found to be associated with the career development of women. Self-
concept is one of the most popular ideas in psychological literature. Unfortunately, self-concept
is also an illusive and often poorly defined construct. Reviews of literature have found at least 15
different "self terms used by various authors (Strein137, 1993). Terms such as "self-concept,"
"self-esteem," "self-worth," "self-acceptance," and so on are often used interchangeably and
inconsistently, when they may relate to different ideas about how people view themselves.
Rogers138 (1951) defined the self-concept as "an organized configuration of perceptions of the
self which are admissible to awareness. It is composed of such elements as the perceptions of
one's characteristics and abilities:’ the percepts and concepts of the self in relation to others and
to the environment; the value qualities which are perceived as associated with experiences and
object; and the goals and ideals which are perceived as having positive or negative valence.
Self - concept is operationally defined as a measure of the evaluation which the individual make
and customarily maintains with regards to himself, it expresses an attitude of approval or
disapproval, and indicates the extent to which the individual believes himself to be capable,
significant, successfully and worthy (Cooper, Smith 1959, 67). The awareness of self comes
through the gradual process of adaptation to the environment. (Piaget, 1969). Today, our self-
concept, i.e. our knowledge, assumptions, and feelings about us, is central to most of the mental
processes.
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Mc David and Harari139 (1968), self represents the summation of what he/she is behaviorally and
thus it represents the object of perception that he/she is. The term self-concept is used to refer to
the organized cognitive structure derived from one's experience of his own self. It was
recognized that a person might show certain misperceptions and distortions in his understanding
of himself just as he might misperceive or distort his perception of other people. For this reason,
the notion of self-concept was evolved.
According to Markus140 (1977), information concerning oneself is processed in terms of its
relevance to one's self-schemata. Self-schemata are defined as cognitive structures embodying
networks of meaning associated with particular attributes that together coalesces to form the self-
concept.
Rosenberg141 (1979) coined the term 'psychological centrality', the importance that an individual
attaches to a particular domain or activity that will affect the individual's self-esteem. He noted
that components of the self-concept are of unequal centrality to the individual's concerns. Thus,
the individual strives to excel at that which he values and to value that at which he excels'. The
notion of self-concept has arisen out of an attempt to conceptualize behavior in terms of a single
unified process. It refers to the experience of one's own being. It includes what people come to
know about themselves through experience, reflection and feedback from others. It is the totality
of attitudes, judgments and values of an individual relating to his behavior, abilities, qualities, his
worth as a person-in short, how he perceives and evaluates himself. The term self-concept
subsumes within it the notion of self-image (the individual description of the self) as well as that
of self esteem (the individual's evaluation of the self).
There are a variety of ways to think about the self. Two of the most widely used terms are self-
concept and self-esteem. Self-concept generally refers how we think about ourselves.
Purkey142 (1988) defines self-concept as "the totality of a complex, organized, and dynamic
system of learned beliefs, attitudes and opinions that each person holds to be true about his or her
personal existence".
The most important personality determinant of stress is the concept of self. Poor self-
expectations lead to failure at behavioral tasks and have been more tragically linked with serious
mental and physical diseases as well. There are a several different components of self-concept:
49
physical, academic, social, and transpersonal. The physical aspect of self-concept relates to that
which is concrete: what we look like, our sex, height, weight, etc.; what kind of clothes we wear;
what kind of car we drive; what kind of home we live in; and so forth. Our academic self-
concept relates to how well we do in school or how well we learn. There are two levels: a general
academic self-concept of how good we are overall and a set of specific content-related self-
concepts that describe how good we are in math, science, language arts, social science, etc. The
social self-concept describes how we relate to other people and the transpersonal self-concept
describes how we relate to the world beyond ourselves or to existential unknowns.
Franken143 (1994) has developed a flow chart that provides a visual model of how some of the
most important affective and cognitive (regulatory) variables are related to personal success.
Franken believes there is an important relationship between self-concept (and its corollary, self-
esteem) and motivation. He states that "there is a great deal of research which shows that the
self-concept is, perhaps, the basis for all motivated behavior. It is the self-concept that gives rise
to possible selves, and it is possible selves that create the motivation for behavior".
Self-esteem generally refers to how we feel about or how we value ourselves. Self-concept can
also refer to the general idea we have of ourselves and self-esteem can refer to particular
measures about components of self-concept. Some authors even use the two terms
interchangeably.
James144 (1890) explains that, the intervening variable of self-concept is personal expectations.
His formula is Self-esteem = Success/ Pretensions. That is, increasing self-esteem results when
success is improved relative to expectations. An interesting corollary to this equation is that
expectations and self-esteem limit success.
Branden145 (1992) defines self-esteem as "the disposition to experience oneself as competent to
cope with the challenges of life and as deserving of happiness". He suggests that self-esteem
rests on the "twin pillars" of self-efficacy (one's perceptions of confidence in an ability to
perform successfully) and self-respect (a sense of personal worth). Barell (1995) provides an
effective rationale for why personal efficacy should be an important educational goal. Huitt
(1997) also presents evidence for the importance of self-efficacy in terms of the trends related to
the movement from the agricultural/industrial age to the information age.
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The self is the phenomenal experience of identity. It grows out of and thrives on social
interaction. It emerges in response to the reaction of others. Advocates of the self -perception
theory maintain that contrary to commonsense belief we do not know our own selves directly
(Bern, 1972). Self knowledge can only be achieved indirectly, through the same attempts to find
consistencies, discount irrelevancies and interpret observations that help us to understand other
people. Fazio, et al (1981) sought to demonstrate that the outcome of a social interaction might
result in a general change in the target's self-concept. By engaging in a self-perception process,
the target person may come to internalize the dispositions implied by his or her behavior.
Generalizations about the self may be constantly updated and modified by social interactions and
behavioral experiences. Thus, given the biological potentialities and capacities, the self arises out
of socio cultural influences that play on the individual.
A large part of the behavior that constitutes personality is self-oriented behavior. Like all other
objects of experience, the self grows out of the matrix of indefiniteness, which exists at the first
perceptual level. It comes gradually into being as the process of differentiation goes on within
the perceptual field.
With the development of the self emerges the self-conception and self-image of the individual.
When the self is perceived and reflected upon, it becomes self-conception. The dynamic aspect
of the self, in the sense of the motive structure that aids its development, seems to move during
infancy and early childhood, from body awareness to other concerns, prestige and power. The
self becomes less and less a pure perceptual object and more and more a conceptual trait system.
Turner146 (1985) distinguishes between the self-concept which he regards as a relatively enduring
cognitive structure, and self-images, which reflect the functioning of that system at any point in
time, may operate relatively independently of each other and may be responsive to specific
situational demands, reflecting the possibility that people have learnt to regulate their social
behavior in terms of different self-conceptions at different times.
The self has two facts: the self-as-object and the self-as-a-process. The self-as-object is the
individual's self-image. This image incorporates the perception of what he is really like (self-
identity), his value as a person (self-evaluation) and his aspirations for growth and
accomplishment (self-ideal). The self is the core of the individual's frame of reference - his
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assumptions concerning facts, values and possibilities when self-as-a process is the knower,
striver and doer.
The self is the essence of personality and the substratum of all consciousness. It gives to
personality its dynamic and unique character. The self is the subjective nucleus of personality. It
represents an individual's inner world as contrasted with the outer world, which comprises other
people and physical objects. It is the nucleus on which, in which and around which experiences
are integrated into the uniqueness of the individual. The self determines in a large measure the
goals for which one strives, the likes and dislikes one has and the satisfaction one obtains. Much
of what we say and do centers around or derives from an awareness of the self.
We develop and maintain our self-concept through the process of taking action and then
reflecting on what we have done and what others tell us about what we have done. We reflect on
what we have done and can do in comparison to our expectations and the expectations of others
as well as to the characteristics and accomplishments of others (James, 1890; Brigham, 1986).
That is, self-concept is not innate, but is developed by the individual through interaction with the
environment and reflecting on that interaction. This dynamic aspect of self-concept (and, by
corollary, self-esteem) is important because it indicates that it can be modified or changed.
Franken147 (1994) states "there is a growing body of research which indicates that it is possible to
change the self-concept. Self-change is not something that people can will but rather it depends
on the process of self-reflection. Through self-reflection, people often come to view themselves
in a new, more powerful way, and it is through this new, more powerful way of viewing the self
that people can develop possible selves".
Literature Findings on Self-Concept:
The crucial importance of a positive self- concept to psychological health and optimal
functioning has long been a fundamental assumption in psychology (Rogers148 1951). Further,
the self-concept plays a very central role in at least one theory of career choice and development.
According to Donald 149 (1957) super's theory states that, the career choices involve a process of
52
implementing the self-concept in vocational roles. Not surprisingly, then variables related to the
self-concept have been shown to be of considerable importance to women's career development.
A major focus of research related to the psychology has been based on the concepts of
psychological masculinity and femininity. The characteristics "Independent", "Assertive", "self -
sufficient", and "Acts of a leader", were considered masculine, while "Affectionate",
"Compassionate", "Tender', and "Loyal", were on the femininity scale (Bern, 1974). There is an
increasing tendency to avoid the terms "Masculinity", and Femininity", in favor of terms which
better summarize the actual behaviors and characteristics represented (Gilbert150, 1985).
Spence & Helmreich151, 1980 has suggested the term "instrumentality", referring to the
capabilities of self - assertion and competence, which descriptively summarize the key aspects of
traditional stereotypes of masculinity. More specifically, instrumentality appears to be strongly
related to both the extent and nature of women's career pursuits. Higher levels of instrumentality
are related to stronger career orientation, and to greater career achievement among working
women. The findings have led to a general view that at least in terms of personality, high career
oriented women may be more similar in personality to career oriented men.
'Sex-role' is commonly used to refer to a set of standards or prescriptions, which describe
appropriate masculine and feminine behavior in a particular culture. Sex-role identity concerns
the extent to which a person feels that his or her behavior is consistent with the standards, which
operate in the culture to determine male or female behavior in general.
In Keyes and Coleman's152 (1983) study, though no sex differences were found for measures of
personal adjustment, females appeared to experience more conflict over sex-role issues.
Individuals of both sexes who experienced highest levels of sex-role conflict also experienced
more problems in personal adjustment. Both males and females evidenced conflicts over sex-role
issues and both males and females who perceived themselves to be inferior to their ideal selves
and to societal expectations were likely to have the lowest levels of self-esteem, the highest
levels of psychological malaise and the lowest academic ambition.
Thus, the findings have indicated that self concept is associated with personal characteristics like
temperament, motivation, intelligence and talents, which interact with social and physical
environment. A number of studies have been undertaken to study the effects of self-concept on
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academic achievement, social support and personal adjustment especially with adolescents and
children. But, not many studies have been conducted on the effects of self-concept on stress in
general.
1.3.4 LOCUS OF CONTROL:
Locus of control (Loc) is a personality dimension first described by Rotter153 [1954]. It refers to
an individual's perception of the locus of events as determined internally by his/her own behavior
vs. fate, luck, or external others. It is a concept describing whether people feel that control of
their lives rests in their own hands (Internal locus of control) or in the hands of others (External
locus of control). Some individuals believe that they have control over their actions in life events
and that their success or failure depends on their own effort, hard work and ability. Such
individuals are said to have internal Loc, other persons are said to have an external Loc, because
they attribute control over their actions and events to the external environment or to powerful
others [e.g.-parents, teachers, employers, etc.] They believe that success or failure is primarily a
function of luck or chance. This belief could either enable the person to perceive or not to
perceive control over his present or future form.
Srivasthava & Krishna154 [1992] explored the relationship of Loc, stress and coping styles.
Laboratory and field research indicates that this relationship is complex.
Averill155 (1973), say ‘Believing that an event is controllable, does not always lead to a reduction
in stress or to positive outcome and believing that an event is uncontrollable, does not always
lead to an increase in stress or to a negative outcome’.
Some research (McCombs156, 1991) suggests that what underlies our internal locus of control is
the concept of "self as agent." This means that our thoughts control our actions and that when we
realize this executive function of thinking we can positively affect our beliefs, motivation and
academic performance. "The self as agent can consciously or unconsciously direct, select, and
regulate the use of all knowledge structures and intellectual processes in support of personal
goals, intentions, and choices". McCombs asserts that "the degree to which one chooses to be
self-determining is a function of one's realization of the source of agency and personal control".
In other words, we can say to ourselves, I choose to direct my thoughts and energies toward
accomplishment. I choose not to be daunted by my anxieties or feelings of inadequacy. Thus,
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individuals with internal locus of control are prone to less stress than individuals with external
locus of control. Optimistic individuals attribute success to stable factors and failure to unstable
and controllable factors.
Review on Locus of Control:
The above focuses on objective lack of control. Rotter (1966), conceptualized the I - E construct
referring to subjective perceptions of locus of control. The importance of subjective perceptions
of control has been demonstrated, in a study of objective lack of control over noise intensity,
performance of mental arithmetic under noise exposure, and locus of control (Lundberg and
Frankenhaeuser157 1978). It was found that the responses were consistent with the type of locus
of control held: thus, internals experienced less stress when they had control over noise intensity
than when they did not, whereas for externals the pattern was reversed. The study seems to
indicate that stress responses in uncontrollable situations are not uniformly the same. They vary
according to the tendency to perceive control in life generally. Internal control refers to the
perception of positive and/or negative events, as being a consequence of one's own actions, and
thereby under personal control. The concept is extremely popular, as indicated by Rotter's (1975)
estimate of well over 600 studies and the 1200 references gathered by Thornhill et al158 (1975).
This preoccupation with control is probably a reflection of the problems of current civilization,
viz. increasing powerlessness and lack of control.
The investigation of Wallston, Wallston, Kaplan, & Maides159, 1976 focused on the relationships
between culture, belief, and health. First, the influence of belief on health was explored. Past
research has noted a relationship between the perception of control and health, equating belief in
control as beneficial and perceived lack of control as deleterious. This was retested by looking at
the relationship between health locus of control (with the Health Locus of Control scale) and
self-reported psychosomatic symptoms (with the Psychosomatic Complaints Scale of Stress),
using a sample of 160 University of Massachusetts, Amherst students. A regression revealed a
marginally significant relationship of individuals with an internal health locus of control
displaying lower scores on the psychosomatic complaints scale of stress and externals displaying
higher scores (p= .056).
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Morelli at al160 (1979) studied neuroticism and locus of control among 67 college students. He
found that while neuroticism correlated significantly with internal and chance control, no
relationship was found with powerful others. The findings were interpreted as indicating that
subjects predisposed to neurotic breakdown, are more likely to believe that they are not in
control of reinforcement contingencies, and that consequences are determined quite randomly.
Molinari161 (1979) found similar results in his study of locus of control, debilitating anxiety and
depression. While powerful others and chance scores correlated positively with debilitating
anxiety, internal control was significantly and negatively related to anxiety and depression.
Marshall162 (1979), found that locus of control was linked with the more general concept of
maladjustment. It was found that while powerful others and chances were positively related to
maladjustment, internal control was noncontributory. These findings are consistent with the
earlier reports.
Butterfield163 (1964) studied control expectancy, frustration reactions and anxiety. He found that
as locus of control became more external, intropunitive responses increased, while constructive
responses decreased. This has been interpreted to indicate that the less external individual reacts
in a more problem solving direction, wasting less time on guilt and blame. The increase in
external locus of control was found to correlate with decreased facilitating anxiety and increased
debilitating anxiety. In his study of small business owners (affected by losses due to hurricanes).
Anderson164(1977) related locus of control, perceived stress and coping behaviors. He found that
internals employed more task-centered as compared to emotion- centered coping behaviors. This
finding is consistent with the earlier one.
Tanck and Robbins165(1979) found that locus of control determined the type of coping strategy
used. Thus, internals were more inclined to use meditation, while externals showed a greater
likelihood to seek professional help, fantasize and drink alcohol.
Although there is evidence regarding the aversive effects of lack of control, from studies
conducted in laboratory settings, the locus of control versus stress relationship has been hardly
investigated in the work setting. A notable exception is the study by Anderson (1977), linking
locus of control, perceived stress and coping behaviors. He studied 90 owner/managers of small
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business organizations, which had been faced with devastating losses (owing to the effects of a
hurricane).
Data was collected in two phases over a 2 1/2-year interval. He found that those with higher
internal control scores perceived less stress, exhibited more task oriented coping and fewer
emotion-centered coping behaviors. At the end of 2 1/2 years, successful internals became more
internal, while unsuccessful externals became more external. A similar finding has also been
reported by Andrisani and Nestel166(1976). They studied the influence of work experience on
changes in interval-external control among 2972middle aged American men. Their findings
indicated that success at work enhances the internal control dimension.
The linkage between the control dimension and illness is highlighted in the study by Kobasa167
(1979) conducted on executives in an American company. They compared the profiles of the
High Stress/High Illness (i.e., those who had reported experiencing stressful life events) group of
people, with the High Stress/Low Illness group. Among the personality traits discriminating the
two groups, they found the control dimension (specifically internal control) to be one of the
important contributing factors. This was indicated by the finding that the High stress/Low illness
groups were high on internal control compared to those in the High Stress / High illness group.
Internal Loc. markedly buffers the negative relationship between occupational stress and job
satisfaction and the external Loc. enhances the intensity of inverse relationship between the two.
Pestonjee and Singh168 (1981) investigated the moderating effect of locus of control on the stress
and job satisfaction relationship in the case of 101 role incumbents of a private electricity supply
company. A set of three psychological tools-the S-D Employee Inventory (Pestonjee, 1973a), the
ORS Scale (Pareek, 1983c) - and the Internal External Scale (Rotter, 1966) - was administered to
the respondents to measure job satisfaction, role stresses and locus of control. Sub grouping
analysis and product moment coefficient of correlation were computed.
In the light of a review of the literature, the authors tested two hypotheses. First, various role
stresses would be negatively and significantly related to the different aspects of satisfaction.
Second, the relationship between stresses and satisfaction dimensions would be mediated
through locus of control. The findings revealed that out of 63 coefficients of correlation between
role stress and job satisfaction variables, 50 were found to be negatively and significantly
57
correlated. The magnitude of correlation ranged between +.17 to -.53. Second, only role stress
variables, i.e., inter-role distance correlated significantly with area of social relations. Locus of
control relates to persistence in distance education (Student, 1997). Studies (Dille & Mezack,
1991) have found that students with an internal locus of control are more likely to persist in
distance education than those with external locus of control.
A study by Paul Norman, Paul Bennett, Smith and Simon169 (1998) on a representative sample of
11,632 people completed a questionnaire measuring health locus of control, health value and a
number of health behaviors as part of the 1989 Health in Wales Survey. Measures of smoking,
alcohol consumption, exercise and diet were combined to form a health behavior index,
representing key 'lifestyle' indicators. In line with predictions, scores on this measure were
positively associated with internal health locus V of control scores, and negatively associated
with scores on the chance and powerful others dimension. Classifying respondents according to
Wallston and Wallston's (1981): health locus of control typology revealed that 'pure internals'
performed the most health behaviors. Some evidence was found to suggest that health value
moderates the relationship between health locus of control and health behavior, although overall
the health locus of control construct was found to be a weak predictor of health behavior. The
results are discussed in relation to the need to consider other expectancy beliefs when predicting
health behavior.
A Study by Farmer & Ricky Joe170 (1989) examines the relationship of the competitive
dimension to perceived locus of control among surfers. Fifty individuals were surveyed in and
around Wilmington, North Carolina and Myrtle Beach, South Carolina. A moderate non-linear
relationship of locus of control was found.
According to Robert P. Vecchio171 (1981), Blacks tend to be more external in their locus of
control than whites. Internal locus of control is related to job satisfaction. Finally, locus of
control does not moderate the relationship between occupational prestige and job satisfaction.
Kiran Rao, Subba Krishna and Prabhu172 (1990) in their study observed that the locus of control
orientation was not found to play a significant role in the experiencing and perception of stressful
life events.
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Asha Shukla173 (1995) studied the causal attribution of success and failure by internally
controlled and externally controlled subjects under effort and chance conditions. The sample
consisted of 200 female postgraduate students. The main findings were that internal subjects do
not attribute more to internal causes as compared to externals. Subjects attribute to external
factors more in effort condition. Subjects attribute success more to internal factors in comparison
to failure where as they attribute failure more to external factors. Interaction of locus of control
and chance/effort conditions does not influence performance attribution.
The bulk of research evidence although largely correctional, supports the link between locus of
control and certain stress reactions like anxiety, neuroticism, depression, disease, as well as the
type of coping strategies adapted by people experiencing stress. Despite the variations in the
techniques of measurement used, findings are consistent.
Although there is evidence regarding the adhesive effects of lack of control, from various studies
on the locus of control versus stress relationship has been hardly investigated in the work setting.
Overall, the research on the linkages between self-concept and locus of control and stress on
women has been quite limited.
Salient Findings:
The literature review of empirical studies has revealed a number of consistent trends in the
findings despite the methodological differences and drawbacks.
The literature on general life stressors convincingly demonstrates the impact of person related
events on the individual stress reactions. But, life stress on current scales occurs with very low
frequency particularly those that entail major adjustments. However, it has been concluded that it
is just one out of a number of potential stressors.
A bibliographical survey of various role stress studies have highlighted that role stress had a
negative correlation with job satisfaction, approach mode of coping, perceived need satisfaction,
morale, job management, personal adjustment, social relations etc. Many studies have shown
positive correlation between ORS measures and externality and symptoms of mental ill health.
Very few studies have been made to study the role stresses experienced by samples in different
professional groups.
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In the area of individual demographics relationship of stress with demographic variables like age,
experience, marital status, education, sex, family system etc. have been studied. Overall,
consistent and inconclusive findings have been reported in this area.
The personality stress linkage has been consistently established with reference to self-concept
and locus of control. With reference to causality of self-concept and locus of control there is
some prospective evidence available, which seems to indicate that self-concept and locus of
control could be an underlying factor influencing the stress reaction.
The review has thrown up a number of deficiencies:
There is a need to study the incidence of stress in different types of work settings, in order to
understand the impact of various settings on stress.
It is a known fact that employees in general and BPO call centre employees in particular
experience more stress. Many studies have been undertaken to study the impact of stress in
general on the total population but not many studies have been conducted on the occupational
stress experienced by BPO call centre employees.
A number of stressors have been found to be linked to stress. However, the relative importance
of the different stressors has not been established. This is very important in determining the level
or degree of stress experienced by the individuals and the level at which intervention strategies
should be aimed at.
Thus, keeping in view the complex work environment in Indian organizations, and the multi
-racial and multi-lingual composition of the work force, there is a tremendous scope for research
studies that can be conducted on the causes and consequences of work stress.
60
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