Chapter 5, Web 2.0 and Social Media for Business, 3rd Edition
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Transcript of Chapter 5, Web 2.0 and Social Media for Business, 3rd Edition
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Web 2.0 and Social MediaBusiness in a Connected World
Chapter 5
© McHaney and Sachs 2016
Wikis and Collaborative Documents
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Collaborative Document Creation OnlineWeb 2.0 concepts may have emerged with Wikis.
Many Wikis are free
Wiki Overview
Quick‘Wiki’ is derived from the Hawaiian language and means quick.
Multiple AuthorsRepresents a class of applications with tools for the collaborative development of documents.
Support ToolsProvides features to edit content, develop topics, link pages, add tags, and cross reference material.
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http://blogs.atlassian.com/news/2008/03/how_do_you_use.html
2011 Axio Conference
Many blog features are available in wikis. Collaborative documents are flexible and used to display content on a Web page with the added bonus of allowing updates.
Wikipedia: massive online encyclopedia with more than 27 million pages, 17 million users, and 260 languages. More than 5 million English pages.
Wikis
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Criticized for lack of rigor but some studies have found otherwise.
Most Popular Wiki: Wikipedia
Mistakes quickly corrected
Broad repository of knowledge
Dynamic and Up-to-Date
Amazing Collaborative Effort
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Wikis and collaborative documents may have a variety of user rights. Some offer open viewing and editing (public). Others limit access to particular editors and selected readers (private). Semi-public Wikis require users to register and obtain a user name and password prior to access.
User Rights
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Wikis maintain a history of all changes to each page and permit discussions about those changes.
Wikis Maintain History of All Changes
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Wikis are often the target of vandals and spammers
Wikis Must Combat Spam
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Example Page Created by Spammers
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Identifying and Stopping Spam on Wikis
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More Example Spam Pages
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Wiki Master Finds Spam Creators Using Wiki Tools
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DELETE SPAM IMAGES
Wiki Master Takes Steps to Block Spammer
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Medicine and ScienceInformation posting that requires high editorial standards. Material must be accurate. Uses expert-moderated approach.
Can be used almost anywhere collaborative document creation makes sense.
Example Wiki Uses
BusinessInternal collaborative documents, knowledge repositories, internal documentation and software application information. Customers may help produce documentation of products.
Academics and ClassroomsCollaborative grant writing, academic unit documentation, committee reports, strategic planning documentation, and knowledge repositories. Collaborative student projects, and exam study guide development.
GovernmentInternal procedures, and public reporting, so constituents can post and answer questions.
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WikiIndex is a Wiki Indexing Wiki Communities
Wiki of Wikis
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Self-hosted
Wiki Software Examples
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Self-hosted
Wiki Software Examples (Continued)
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Other hosts
Wiki Software Examples
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1. Worldview definition 2. Paradigm development 3. Technological considerations 4. Content ontology 5. Risk assessment 6. Sustainability planning
You create and edit!
Steps in Building a Wiki
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World View: Wiki Purpose?
Content DecisionsDecision regarding how content will be viewed, developed, and used by its community.
Contribution ParadigmPrivate, semi-private or completely open.
Web 2.0 ConceptsFacilitate sharing intellectual resources and encourage contribution.
Content OwnershipUsers understand contributions will remain available with a Creative Commons license.
Community ValueEnsure Wiki will be used as a communal construction of knowledge, online discussion, and reflection for an interacting group of users.
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Paradigm: Wiki Look and Feel
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Choose Development Platform. Provide a mechanism for easy page creation and consistency (for example - Mediawiki script language).
Templates
Technical Considerations
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Provides a mechanism for tagging topics
Categories
Technical Considerations
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• Provides users with order• Comfortable way to tag
contributions • Simple starting point that can
expand as the site evolves• Enable potential users to
develop initial contribution
Wiki Organization
Ontology
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• Establish Wikikeeper (as opposed to Wikimaster)
• Initial vigilance and human oversight
• Maintenance of academically sound contents
Oversight and Quality
Risk Assessment
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Clay Shirky (2008), in Here Comes Everybody: The Power of Organizing without Organizations, provides a helpful perspective. He suggests that a social tool such as a Wiki needs to achieve a balance between promise, tools, and bargain. When the correct balance is achieved, a community will emerge and sustainability will result.
Community Building
Sustainability
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Wikis were among the first collaborative, online document systems. The core concepts of wikis, including co-creating content, tracking history and providing rollback features, are now commonly used with other families of online applications. Among these, word processors, databases, spreadsheets, calendars, and many others have become popular.
Other Collaborative Documents
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Collaborative Software System Examples
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DocumentWeb 2.0 collaborative document concepts emerged and took shape with Wikis. .
Summary
Collaborative FeaturesCollaborative document systems provide features to co-create and edit content, develop topics areas, link pages, add tags, and create cross references..ToolsAdditional tools permit document owners to determine who can access material, what type of access is granted and how material is distributed.
RepositoriesMost collaborative documents serve as work spaces and become knowledge repositories.
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Contact: Roger McHaney, Kansas State University, [email protected]