Appendix A Part B, Web 2.0 and Social Media for Business, 3rd Edition
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Transcript of Appendix A Part B, Web 2.0 and Social Media for Business, 3rd Edition
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Web 2.0 and Social MediaBusiness in a Connected World
Appendix Ab
© McHaney and Sachs 2016
Applications of Web 2.0 Tools
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Takes that concept of organizing resources from many sources (curating) to another level.
Flipboard can be accessed by phone, laptop, desktop or tablet. Wikipedia states: “Flipboard is a social-network aggregation, magazine-format
mobile app localized in more than 20 languages. The software collects content from social media and other websites, presents it in magazine format, and allows users to "flip" through their social-networking feeds and feeds from websites that have partnered with the company.”
Curation website sign up page.
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Flipboard Helps Users Locate Topics of Interest
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Flipboard Topics Can be Organized into Digital Magazines
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Flipboard Access Top Sources
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Flipboard Offers More than 34,000 Topics
After accessing Flipboard, user can customize his or her experience
http://www.flipboard.com
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After Finishing Topic Selection, Press ‘Done’
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Helps you find content.
Flipboard Learns Your Preferences
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Flipboard Observations
Flipboard does a good job of reducing information overload
Flipboard is good at finding and saving resources
Flipboard is non-intrusive, and interesting.
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Flipboard Additional Resources
Getting Started on Flipboard:
https://www.youtube.com/watch?v=LcouQMBtTNM
How to Get Started With Flipboard:
https://www.youtube.com/watch?v=-qhdONS1isI
Flipboard Tutorials:
https://about.flipboard.com/tutorials/
FlipboardResources
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SlideShare Overview
SlideShare is a free Web 2.0 slide hosting resource. Users upload files privately or publicly in these formats: PowerPoint, PDF, Keynote or
OpenDocument presentations. Originally intended for businesses to share slides, but has expanded to host slides that
are uploaded merely to entertain. Slide decks viewed on the site, on hand held devices or embedded on other sites. SlideShare also provides users with the ability to rate, comment on, and share uploaded
content.
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SlideShare Background
Launched on October 4, 2006, considered to be similar to YouTube, but for slideshows. Acquired by LinkedIn in 2012. Gets an estimated 70 million unique visitors a month, and has about 38 million registered
users. Voted among the World's Top 10 tools for education & e-learning in 2010. SlideShare's biggest competitors include Scribd.com, and Issuu.
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SlideShare Featured Topics
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SlideShare Accounts Can Go Through LinkedIn
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Search for Slides of Interest After Joining
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File Sets Can Be ‘Shared’, ‘Liked’ or ‘Downloaded’
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Embedding into social media like Blogger is possible too!
Sharing Can Be Done in Social Media
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SlideShare Observations
SlideShare is a good place to conduct research.
It allows a user to see how others cover a given topic
Businesses and individuals regularly use SlideShare as a way to demonstrate their expertise, and perhaps, to increase their business.
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SlideShare Additional Resources
Basic Tutorial How to Use SlideShare:
http://www.slideshare.net/ramos_cherrylin/basic-tutorial-how-to-use-slideshare-45572037
How to Easily Create a SlideShare Presentation:
http://blog.hubspot.com/marketing/how-to-create-slideshare-presentation-free-template-ht#sm.000009qspx0ut2eecsufug2dkhyn2
Up and Running with SlideShare – on Lynda.com:
https://www.lynda.com/SlideShare-training-tutorials/5902-0.html
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Hosts blogs on Google Web servers.
Blogger
Blogger, a blog publishing service, began in 1999.
Blogger is one of the “big three” blogging publishing services available (the others being WordPress and Tumblr).
Purchased by Google in 2003.
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Sign Up with Blogger
Visit Blogger ‘Welcome’ page. Log in with Google ID
http://www.blogger.com
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Blogger’s Help Center
Blogger offers a fully featured ‘Help Center’.
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Located on the ‘Welcome’ screen.
Press the ‘Start a New Blog’ Button
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Do this thoughtfully considering potential readers and other factors.
Choose Blog Name
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Click ‘New Post’ to add a post.
Blog with No Posts
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Press ‘Publish’ when ready to make content public.
Blogger Post Page: Before and After Adding Content
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The second image is the view seen by the public.
Blogger Publish Screen Followed By Blog Post
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Select images from computer hard drive.
Images can be Added to Posts
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Select videos from YouTube.
Videos can be Added to Posts
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Blogger Observations
Blogger posting options are clear and rather easy to use.
There are some more advanced features, beyond the scope of this introduction, but for individuals who are interested in having a blog, and updating it quickly and easily on a regular basis, Blogger provides useful options, at a very reasonable cost.
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Blogger Additional Resources
How to Start a Blog on Blogger:https://www.youtube.com/watch?v=U2QvwgaECps
Blogger Getting Started Guide (from Google)https://support.google.com/blogger/answer/1623800?hl=en
8 Key Steps to Blogging Mastery by Jeff Bullas:http://www.jeffbullas.com/wp-content/uploads/2013/07/8-key-steps.pdf
A book, provided FOR FREE by Jeff:How to Create a Blog on Blogger
How to get started with Blogger: https://www.youtube.com/watch?v=rA4s3wN_vK8
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Social Network for business professionals.
Microsoft, in June 2016 paid $26.2 billion for LinkedIn – and 433 million individuals, all over the globe, use LinkedIn on a regular basis.
LinkedIn was founded in 2002 – and is used by business professionals (and recruiters).
Social network that has earned tremendous respect in industry.
Available in 24 languages.
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Join LinkedIn
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LinkedIn Profile Wizard Walks a New User Through Setup
LinkedIn Collects Basic Information
About Your Professional Life
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LinkedIn confirms via email.
LinkedIn Helps Find Business Colleagues
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Topics and thought leaders
LinkedIn Builds Connections
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LinkedIn Mobile App Configuration
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Be sure to add a professional quality photo for a business profile
LinkedIn After Making Choices
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LinkedIn Observations
LinkedIn has dramatically changed the way businesses work together, and how individuals can search for and find jobs within industry.
All students should develop a LinkedIn profile prior to entering the workforce.
Backed by Microsoft and LinkedIn's acquisitions, Lynda.com and SlideShare, this social network is setting itself up for a long and useful existence.
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LinkedIn Additional Resources
The Powerful Code You Need to Stand Out On LinkedIn
http://www.makeuseof.com/tag/the-powerful-code-you-need-to-stand-out-on-linkedin/
Up and Running with LinkedIn:
https://www.lynda.com/LinkedIn-tutorials/Up-Running-LinkedIn/383249-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:Up%2Band%2Brunning%2Bwith%2BLinkedIn%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
LinkedIn 80/20 – Getting More Results with Less Work:
https://www.youtube.com/watch?v=cvNUz0apSjU
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Web 2.0 tools can enhance business productivity, improve communication and enhance capabilities.
Web 2.0 tools including Blogger, Feedly, Dropbox, LinkedIn, Evernote, SlideShare, SoundCloud and others were demonstrated and described in a professional context.
Many of these resources reside “in the cloud” and can be used anytime from any place.
Appendix A Summary
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Contact: Roger McHaney, Kansas State University, [email protected]