Chapter 2 Tourism Marketing Environment · External Tourism Marketing Environment Macro Demographic...
Transcript of Chapter 2 Tourism Marketing Environment · External Tourism Marketing Environment Macro Demographic...
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Chapter 2 Tourism Marketing Environment
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Chapter 2 Tourism Marketing Environment
Topic
Environment
Marketing Environment
Macro &Micro Environment
Marketing Environment Model
SWOT ANALISIS
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Chapter 2 Tourism Marketing Environment
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Chapter 2 Tourism Marketing Environment
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Chapter 2 Tourism Marketing Environment
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Tourism marketing environment
External Tourism marketing environment
macro micro
Internal Tourism marketing environment
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External Tourism Marketing Environment
Macro
Demographic
Economic
Politic/ law
Technology
Culture ,norm, fashion
Natural resource
War
Epidemic
Etc
Micro
Intermediaries
Customer/tourist
Competitor
Suppliers = tourism business
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External Tourism marketing environment
Macro
Demographic
Population
birth rate
age sex or gender
occupation
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External Tourism Marketing Environment
Macro
economic
fuel price
currency
interest
growth rate gdp
tourism
labor information
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อัตราดอกเบี้ยเงินฝากส าหรับบุคคลธรรมดา ของธนาคารพาณิชย์(%) ประจ าวันที่ 2 สิงหาคม 2556
Bank of thailand
Deposit Interest
ออมทรัพย์ 0.750
ประจ า 3 เดือน 1.625 - 2.00 ประจ า 24 เดือน 2.625
Loan interest
ปกติ 7.00 สูงสุด 16.00
ผิดนัด 23.00 บัตรเครดิต 20.00
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Labor info
64.46 ล้านคน
วัยแรงงาน 39.41
มีงานท า 38.94
เกษตร/นอก เกษตร 15.43/23.51
300 bath
25,128 bath
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Gross domestic propensity
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Gross domestic propensity/capital
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Tourism Marketing Environment
Tourism thailand.org
marketing database
Tourism balance
International tourists
Outgoing Thai tourists
Number of hotel room
Tourism resouces
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International Tourist Arrival to Thailand
2011 2012 % 2013
Jan - june
19,230,470 22,353,903 16.24 26,546,725
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Tourism balance 2012
2012 tourism
receipt
Tourism
expenditure
Tourism balance
%
Grand total
983,528 137,861 846,066 29.34
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Tourism balance 2013
2013 tourism
receipt
Tourism
expenditure
Tourism balance
%
Grand total
1,207,145.82 146,410.70 1,060,735.12 25.37
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External Tourism Marketing Environment
macro
politic
law
war
crime
Techno
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External Tourism Marketing Environment
Micro
tourists customers
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External Tourism Marketing Environment
Micro/competitor
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External Tourism Marketing Environment
Micro
Suppliers
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External Tourism Marketing Environment
micro
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External Tourism Marketing Environment
micro/agent
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External Tourism Marketing Environment
Micro / Online Agent
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Internal Tourism Marketing Environment
Management resource
man money materials management
marketing management
marketing mix 7Ps
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Hotel Marketing Department
Sale coordinator
Sale executive
Sale manager
Senior sale manager
Assistance director of sale
Director of sale
Director of sale n marketing
Asst director of marketing room, mice
Director of marketing
Director of marketing regional
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External Tourism Marketing Environment
Macro
Technology
digital life
digital marketing
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External Tourism Marketing Environment
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External Tourism Marketing Environment
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digital marketing
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Marketing Environment Model
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Swot analysis
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Swot analysis
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Swot analysis
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Swot analyesis
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Question