CHAPTER 1INTRODUCTIONDMM1033 // MULTIMEDIA TECHNOLOGY

contents» Definitions and concept of multimedia

» Multimedia terminologies

» Elements of Multimedia

» Authoring Tools

» Importance of Multimedia

» Multimedia Products

» Advantages and disadvantages of Multimedia

Ydefinitions of multimedia

Multi Multi

media

Media

Many or multiple » Vehicle or agent to convey for something» Tools that is used to represent or do certain things,

delivery of medium – a form of mass communication» Newspaper, magazine, tv, photograph, etc

definitions of multimedia» Multimedia

» Presentation of a computer application (usually interactive)

» Incorporating media elements : text, graphics, video, animation and sound

» Multimedia systems

» Encompass computer and software systems that are used in multimedia environments

» Interactive control

concept of multimediaFour main components

in Multimedia definition Five elements of

Multimedia

Must have a digital device

Must have links

Must have navigation tools

Must have interaction and communication

Text

Graphic

Animation

Audio

Video

concept of multimediaMultimedia application usually combines at least one discrete and one continuous media types

Multimedia Elements

Discrete : Space based

Text & graphic

Continuous : Time based

Audio, video & animation

concept of multimedia

» Multimedia applications : can be linear or interactive

» Linear multimedia : plays from start position to end position with little or no

intervention

» Interactive (non-linear) multimedia : allows viewer to jump around the

material by interacting with it

Can you think of an example of linear and interactive multimedia?

multimedia terminologies» The word multimedia has been popularized as a term that applies to a broad

spectrum of computer – related products and process

» There are :

» CD Rom titles

» Games

» Interactive kiosk

» CBT (computer based training) materials

» Instructional courseware

» Online services

elements of multimedia

Multimedia elements

Text Graphic Audio Video Animation

elements of multimedia» A broad term for something that contain words to

express something

» Text is the most basic element of multimedia

» A good choice of words could help convey the intended message to the users (keywords)

» Used in contents, menus, navigational buttons

Wtext

elements of multimedia» Two-dimensional figure or illustration

» Could be produced manually (by drawing, painting, carving, etc) or by computer graphics technology

» Used in multimedia to show clearly about certain particular information (diagrams, pictures, chart, etc)

Wgraphic

elements of multimedia» Produced by vibration, as perceived by the sense of

hearing

» In multimedia, audio could come in form of speech, sound effects and music Waudio

elements of multimedia» The illusion of motion created by the consecutive

display of images of static elements

» In multimedia, animation is used to further enhance/enriched the experience of user to further understand the information conveyed to them Wanimation

elements of multimedia» The technology of capturing, recording, processing,

transmitting and reconstructing moving pictures

» If compare with animation, video is more towards photo realistic image sequence / live recording

» Also takes a lot of storage space

» Careful planning is an important consideration when you want to use it

Wvideo

authoring toolsEditing tools : used to produce and edit the multimedia elements separately

Authoring tools : used to merge multimedia elements into a project

These software tools are designed to manage individual multimedia elements and provide user interaction

multimedia and the industry» Multimedia is fast emerging as a basic skill that will be as important to life

in the 21st century. For example, reading.

» Multimedia changes the nature of reading itself

» From linear presentation of text as printed in books to makes it dynamic by creating a new dimension of reading

» In addition to conveying meaning, words serve as triggers that readers can use to expand the text in order to learn more about a topic

» This is accomplished not only by providing more text but by bringing it to life by implementing sound, pictures, music and video

multimedia and the industry» Multimedia is effective because..

» As research and publishing company Computer Technology Research (CTR) Corporation reports, people retain only

20% of what they see

30% of what they hear

50% of what they see and hear

And as much as 80% of what they see, hear and do simultaneously

That is why multimedia provides such a powerful tool for many industries nowadays

importance of multimedia» There are a number of fields where multimedia is usable. Examples are :

» Business

» Education

» Entertainment

» Home

» Public places

importance of multimedia

» Sales / marketing presentation

» Catalogs, product demo

» Staff training application

» Organization’s kiosk

business

importance of multimedia

» Courseware / Simulations

» E-learning / Distance learning

» Information searching

education

importance of multimedia

» Games (leisure or educational)

» Movies

» Video on demand

entertainment

importance of multimedia

» Digital television

» Satellite TV

» SMS services

» Security system

» Live Internet

» Recording technology (TiVo, AstroByond)

» Interactive Information

home

importance of multimedia

» Information kiosk

» Point of Information (POI)

» To provide information

» Point of Sales System (POS)

» Allow users to purchase of make orders

public places

importance of multimedia

advantages of multimediaEase of use

» Can be used to make computer application easier to use, more efficient and

enjoyable

» Purpose of applying multimedia usually revolves around making easier to

use application

» By applying this, increase on user’s effectiveness is considerable

advantages of multimediaIntuitive interface

» Brings added benefit of less reliance on a user manual and technical

support for the product

» Choice of images, icons, visuals and audible responses and reaction to user

input should be obvious

» Example : user knows which is the correct control button for a certain

function simply because the control looks like what it is intended to do

advantages of multimediaImpressive experience

» Exists when software application provides user with a customized, intuitive

interface with which to operate the program

» Many multimedia applications use the entire screen and provide buttons

and controls in the interface which draws the user into direct one-on-one

operation – making the software easier to use and eliminates the

distraction of operating system

advantages of multimediaSelf-paced interaction and better retention

» Interactive multimedia applications provide the ability to process

information at one’s own pace

» We can spend twelve hours or twelve minutes with a multimedia

encyclopedia

advantages of multimediaBetter understanding of the content

» Multimedia enhanced CBT enables student to better comprehend the material that include the presentation of text, images, animation, video and sound complement each other to provide a richer and broader range of information

advantages of multimediaCost effectiveness

» Multimedia technology explains better than an in depth training manual which is costly

advantages of multimediaDashboard philosophy

» An intuitive interface can make complex computer technologies manageable

and usable

» More interactive

advantages of multimediaMore fun = greater efficiency

» By making a multimedia application more fun to use – it can make it more efficient

disadvantages of multimedia

» Requires high-end computer system

» May not be accessible to a large section of its intended uses if they do not

have access to multimedia capable machine

» May be costly and process may takes time

» User must possess a minimum level of computer literacy in order to

exploit the capabilities of this medium for learning

» Training of the educator who is unfamiliar with the production and design

of multimedia courseware or packages can be equally complicating

summary» Multimedia : combination of text, graphic, sound, animation, and video that

is delivered interactively to the user by electronic or digitally manipulated means

» Elements of multimedia : text, image, sound, animation, video

» Interactive multimedia

» Linear vs Non-Linear

» What is Authoring Tools : why you need them?

» Multimedia used in many fields

» Advantages & disadvantages

class exercise» On a piece of paper, create a creative mind map of multimedia elements

» For each of multimedia element, write as many examples of application (mobile and computer) that you know

» Example : Text – Whatsapp, Line, Telegram, Yahoo Messenger. Graphic –Instagram, Pixlr Express, VSCOcam