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    Copyright © 2008 by the McGraw-Hill Companies, Inc. All

    McGraw-Hill"IrwinManagerial #conomics,

    Managerial Economics   ThomaMaurininth edition

    Copyright © 2008 by the McGraw-Hill Companies, Inc. All

    McGraw-Hill"IrwinManagerial #conomics,

    Managerial Economics   ThomaMaurininth edition

    Chapter 4

    Basic EstimationTechniques

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    Simple Linear Regression

    •  Simple linear regression model relates

    dependent variable Y  to one

    independent (or explanatory) variable X 

    Y a bX  = +

    • a Y 

    Y X 

    Intercept parameter ( ) gives value ofwhere regression line crosses -axis (value

    of when is zero)• Slope parameter (b) gives the change in Y  associated with a one-unit change in  X , 

    b Y / X  = ∆ ∆

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    Method of Least Squares

    • The sample regression line is an

    estimate of the true regression line

    a b

    Parameter estimates are obtained by

    choosing values of & that minimize

    the sum of squared residuals

    i i ˆ Y Y Y −

    The residual is the difference between theactual & fitted values of

    ˆ ˆ  ˆ Y a bX  = +

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    = +iŜ , . A

    Sample regression line

    11573 4 9719

    Sample Regression Line

    (Figure 4.!

     A0   8,0002,00

    0

    10,000

    4,000

    6,000

    10,000

    20,000

    30,000

    40,000

    50,000

    60,000

    70,000

    Advertising expenditures(dollars

       S  a   l  e  s

       (   d  o   l   l  a  r  s

       

    S

    ••

      •

    =i

    Ŝ   46,376

    ei

    =iS   60,000

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    • The distribution of values the estimatesmight take is centered around the true

    value of the parameter • n estimator is un"iased  if its average

    value (or expected value) is equal to thetrue value of the parameter 

    #n"iased Estimators

    • ˆ ˆ a ba b

    The estimates of & do not generally

    equal the true values of &

    •   ˆ ˆ a b& are random variables computed using

    data from a random sample

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    Relati$e Frequenc% &istri"ution'  (Figure 4.!

    0   82 104   6

    1

    1   3   5 7   9

    !elative "re#uen$% o" b̂

    &east's#uares estimate o" ˆb (b)

    !"lso called a probabilit# densit# function (pdf)

    !elative (re#uen$% )istri*ution+,"or -.en 5b b   =

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    • !ust determine if there is sufficient

    statistical evidence to indicate that

    Y  is truly related to X   (i"e"# b  $)

    Statistical Significance

    •   b

    ˆ b

    %ven if $ it is possible that the

    sample 'ill produce an estimate

    that is different from zero

    • Test for statistical significance

    using t tests or   pvalues

    ll

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    • irst determine the le$el of

    significance

    • $robabilit# of finding a parameterestimate to be statisticall# differentfrom zero when in fact it is zero

    • $robabilit# of a T#pe I %rror 

    • * + le$el of significance  le$el of

    confidence

    )erforming a t *Test 

    M i l E iM i l E i

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    )erforming a t *Test 

    • ,se t table to choose critical t value

    'ith n – k  degrees of freedom for thechosen level of significance

    •   n  number of observations•   k   number of parameters estimated

    ˆ b

    ˆ bt t 

     S =ratio is computed as

    ˆ b

    ˆ 

     S b'here is the standard error of the estimate

    M i l E iM i l E i

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    )erforming a t *Test 

    • -f absolute value of t ratio is greater

    than the critical t # the parameter

    estimate is statistically significant

    M i l E iM i l E i

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    #sing p*+alues

    • Treat as statistically significant

    only those parameter estimates

    'ith pvalues smaller than the

    maximum acceptable significance

    level

    •  pvalue gives exact level of

    significance

    • "lso the probabilit# of findingsignificance when none exists

    M i l E iM i l E i

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    Coefficient of &etermination

    •  R2 measures the percentage of total

    variation in the dependent variable

    that is explained by the regression

    equation

    • 'anges from to

    • *igh R2 indicates Y  and X  are highl#correlated

    M i l E iM i l E i

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    F *Test 

    • ,sed to test for significance ofoverall regression equation

    • .ompare F statistic to critical F value from F table• Two degrees of freedom n – k  & k – 1• +evel of significance

    • -f F statistic exceeds the critical F #the regression equation overall isstatistically significant

    M i l E iM i l E i

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    Multiple Regression

    • ,ses more than one explanatory

    variable

    .oefficient for each explanatoryvariable measures the change in

    the dependent variable associated

    'ith a oneunit change in that

    explanatory variable

    M i l E iM i l E i

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    • ,se 'hen curve fitting scatter plot

    ,uadratic Regression Models

      2

    Y a bX cX  = + +

    2 Z X =

    ,or linear transformation compute

    new variable

    •   Y a bX cZ  = + +%stimate

    is Ushaped or   U

    shaped 

    Managerial EconomicsManagerial Economics

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    Log*Linear Regression Models

    •b cY aX Z  =,se 'hen relation takes the form/

    •Y 

    b

     X 

    =

    $ercentage change in

    $ercentage change in

    Y c

     Z =

    $ercentage change in

    $ercentage change in

    lnY ln a b ln X c ln Z  = + +

    Transform b# ta-ing natural logarithms.

    •   b cand are elasticities