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    Chapter 3.1

    ForecastingForecasting

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    FORECASTING

    Defnition Forecasting is the process of estimating future demand in terms of the

    quantity, timing, quality, and location for desired products and services.

    Goals

    The importance of forecasting as an activity.

    The forecasting system within an organization.

    The various forecasting methods for dierent applications.

    Characteristics

    Forecasting involves error - forecasts are usually wrong .

    A good forecast is more than a single numer

    Aggregate forecasts are more accurate than item forecasts

    The longer the forecast horizon, the less accurate the forecast will e

    Forecasts should not e used to the e!clusion of "nown information

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    IMPORTANCE OF FORECASTING

    #everal factors aect the future success of a $rm. %hat are some of thesefactors that require planning decisions&

    Forecasting is responsile for the most valuale input to planning decisions. Types of organization decisions may e aected y dierent forecasts

    ased on the planning period of interest.

    Examples o Organi!ation Decisions

    Future Planning Period Organization Decisions

    Long-Term (months/years) Types of products or services to offer.

    Types and sizes of markets to serve.

    Processes and technologies to employ.

    Plant location and plant sizes.

    ntermediate-term(!eeks/months)

    "ize of !ork force to employ.#inds and amount of inventories to maintain.

    $mount of desired su%contracting !hen needed.

    $mount of desired overtime.

    "hort & Term (days/!eeks) $ssignment of orders to specific facilities and personnel.

    'ispatching to meet delivery times.

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    '

    T"E DEMAND FORECASTING S#STEM$ASED ON

    IDEF%&ICOM' DEFINITION

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    T"E DEMAND FORECASTING S#STEM

    As a system, demand forecasting consists of si! components(inputs, outputs, constraints, decisions, performance, criteria

    and forecasting methods.

    CONSTRAINTS

    FORECATING MET"ODS

    ).#u*ective +ualitative./*ective +uantitative a. 0oving Averages . 1!ponential #moothing

    c. 2ausal Forecasting d. 3rowth Analysis - 4olt5s 0ethod e. #easonal Forecasting - %inter5s 0ethods

    O(TP(TS

    INP(TS

    FORECASTER+6erformance 2riteria

    DECISIONS

    . 'ata . Time

    *. +,pertise . unds

    . "election of data & ho! far to go0

    . "election of method

    .nternal

    1istorical

    "u%2ective

    "urvey

    . +nvironmental 'ata

    +conomic

    "ocial

    Technological

    +,pected 'emand

    orecast error

    CONSTRAINTS

    The time availa%le to prepare a forecastThe lack of relevant data from internal and e,ternal sourcesThe 3uality of availa%le data

    The e,pertise !ithin the organizationThe availa%le computing facilities

    . $ccuracy

    . "implicity of computation

    *. le,i%ility to ad2ust the rate of response. o%2ectivity

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    Forecasting 6rocess

    7

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    FORECASTING MET"ODS

    )* S+,-ecti.e &/+alitati.e' Forecasting

    8nvolves techniques that rely on the e!perience andopinions of people +e!perts for such reasons as

    9ittle time or no past relevant data.

    Availale data may not e enough to cover possile

    developments in the more distant future.

    #uch methods include(

    The Delphi Metho0

    Nominal Gro+p Techni1+e &NGT'

    Mar2et Research &Cons+mer S+r.e3'

    Management Decision &4+r3 o Exec+ti.e Opinion'

    Sales Force Composites

    "istorical Analogies

    5ie C3cle C+r.es &S6C+r.es'

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    7*O,-ecti.e &/+antitati.e' Forecasting

    :ased on time series data Time series data transfer refer to a set of values osome .aria,les o

    interest meas+re0 at e1+all3 space0 time inter.als &e*g* ho+rl38

    0ail38wee"ly, monthly, yearly, etc.'

    Techni1+es

    Stationar3 Mo0els

    +A 0oving Averages

    +) #imple 0oving Average

    + %eighted 0oving Average

    +: #imple 1!ponential #moothing +/ne-step-ahead forecast

    Tren0 Mo0els

    +A ;egression-:ased Forecasting

    Trend refers to the long term growth or decline in the average level of demand.

    Two typical cases are(

    +) Intrinsic mo0els +growth analysis

    + Extrinsic mo0els +causal forecasting

    +:

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    Common Time Series Patterns

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    MEAS(REMENT : CONTRO5 OF FORECAST ERRORS&FORECAST ERROR ANA5#SIS'

    )* Forecast error ; e&t'

    +t ? actual value

    ? forecast value

    7* R+nning s+m o the orecast errors ; &RSFE'

    A measure of ias or lac" of ias

    implies lac" of ias +an ideal forecasting

    model

    )(4)()( tYtYte =

    )(4 tY

    )5(4)(6

    tYtYRSFE

    N

    t

    ==

    =7)(te

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    =* Commonl3 (se0 Meas+res o Acc+rac3>

    &a' Mean A,sol+te De.iation &MAD'

    +#um of asolute errors@+=umer of periods

    %hen forecast errors are normally distriuted, as is generally

    assumed, an estimate of the standard deviation of the forecast

    error, e, is given y ).BC0A periods of data.

    n order to use moving averages= one must save all > past

    data points. n order to use e,ponential smoothing= one need only save thelast forecast. This is the most significant advantage of thee,ponential smoothing method and one reason for its popularityin practice.

    or e,ponential smoothing the parameter is ? & the smoothingconstant.

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    E/(I?A5ENT COMPARISON OF MO?ING A?ERAGE ANDEBPONENTIA5 SMOOT"ING TEC"NI/(ES DEPENDS ON T"E

    RE5ATIONS"IP OF N :

    The average age of data in mA@;egression model as a function

    of = is given y +=-)@.

    #imilarly, the average age of data in an e!ponentially

    smoothed average as a function of is given y

    Therefore,

    =

    N

    +=N

    =

    N

    9B

    9B

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    Exponential Smoothing orDierent ?al+es o Alpha

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    &)' Intrinsic Mo0els &Groth Anal3sis'

    A time series analysis that de$nes how a certain production

    indicator varies only with time.

    3eneral growth e!pression include

    2onstant

    9inear

    uadratic

    1!ponential

    6olynomial nn

    tb

    tztwtctbatY

    eatY

    tctbatY

    tbatY

    atY

    44..........444)(4

    4)(4444)(4

    44)(4

    4)(4

    4

    +++++=

    =++=

    +=

    =

    TIMES SERIES FORECASTING MET"ODS&Regression6$ase0 Metho0s'

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    TIMES SERIES FORECASTING MET"ODS&Regression6$ase0 Metho0s'

    )* &7' Extrinsic Mo0els &Cas+al Forecasting' Times-series models ased on the e!istence of a cause-and-eect

    relationship etween independent predictor variale+s and the

    dependent forecast variale.

    3eneral e!pressions for one predictor variale include

    2onstant(

    9inear(

    uadratic(

    1!ponential

    A general for more than one predictor variale

    )(4

    4)(4

    )(4)(44)(4

    )(44)(4

    4)(4

    tXbeatY

    tXctXbatY

    tXbatY

    atY

    =

    ++=

    +=

    =

    )(4..........)(4)(44)(4 tXztXctXbatY n+++=

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    1!amples of some products and their relevant economicindicators

    Product Economic indicators useful in forecasting

    AhildrenCs Alothing >um%er of %irth certificates issued in past several years.

    Aonsumer purchasing po!er.

    Primary school enrollments.

    1ome $ppliances Personal income in e,cess of %asic e,penditures.

    >um%er of ne! homes sold.

    nterest rate on credit sales.

    Price inde, of home furnishings

    :a,imum credit availa%le to individuals.

    Aonstruction materials Aonstruction contracts a!arded

    Planned high!ay construction

    >um%er of construction permits issued

    :achine tools ederal ;eserve nde, of ndustrial Production.

    +,isting and planned productive capacity of metal fa%ricatingindustries.

    Prices of metal products.

    $verage la%or cost.

    TIMES SERIES FORECASTING MET"ODS&Regression6$ase0 Metho0s'

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    &=' Determination o the Regression Pre0iction E1+ation

    ;egression equation is determined y the method of least squares

    which aims at $tting a line to a set of n points in such a way that

    the parameters or coecients minimize the sum of the squared

    error deviations

    The methodology is applicale to oth +) intrinsic models and +

    e!trinsic models.

    ))5(4)(6(

    =

    n

    t

    tYtY

    TIMES SERIES FORECASTING MET"ODS&Regression6$ase0 Metho0s'

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    An Example o a Regression5ine

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    &i'Constant Mo0el>

    +ii 5inear Mo0el>

    REGRESSION6$ASED MET"OD&$3 Dierential Calc+l+s'

    YN

    tYa

    N

    t == = )(4

    544)(6)( tbatYteN

    t

    N

    t

    ==

    =

    =

    = ==N

    t

    N

    t tbatYda

    ted

    7544)(6

    )(6

    =

    = ==N

    t

    N

    tatY

    da

    ted

    754)(6

    )(6

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    HHHHH.

    +)

    HHHHHH.+

    From +)

    INTERCEPT

    #ustituting a in +, we have

    ==

    +=N

    t

    N

    t

    tbaNtY

    44)(

    =

    = ==N

    t

    N

    t tbatYdb

    ted

    7544)(6

    )(6

    == +=N

    t

    N

    t

    tbtattY

    )(

    N

    tbtYa

    =4)(

    +

    = )(

    )( tbtN

    tbtYttY

    +=

    )()()( tbNtbtYttYN

    REGRESSION6$ASED MET"OD&$3 Dierential Calc+l+s'

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    S5OPE

    1quations +) and + are called =/;0A9 1IAT8/=# a set of simultaneous

    linear equations. Alternatively,

    = )()(5)(6

    tYttYNttNb t

    =

    )(

    )()(

    ttN

    ttYttYNb

    )(

    -D

    ))((

    )(

    EE

    )(

    +=

    ++

    =

    +=

    +

    =

    ==

    nba

    nn

    nninxy

    xx

    xy

    D

    nnnS

    DDS

    S

    Sb

    xx

    n

    i i

    n

    i i

    REGRESSION6$ASED MET"OD&$3 Dierential Calc+l+s'

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    REGRESSION6$ASED MET"OD&Acc+rac3 o Regression 5ine'

    8ndicates a relatively strong or wea" relation etween two

    variales ! and y.

    3iven that the prediction of y depends on one independent

    variale +!, the correlation coecient +ry! is calculated as

    follows(

    3iven that the prediction depends on two independent

    variales +! and z, the coecient of multiple correlation +;y!z

    is calculated as follows(

    5)(56)(6

    =

    YYXXn

    yxxynryx

    xz

    zxyzyxyzyx

    yxzr

    rrrrrR+=

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    C5ASS EBAMP5E 7*) PRO$5EM

    JK

    'emand during the first 7 months of the year !as as follo!sF

    :onth (t) Gan e% :ar $pr :ay Gun Gul $ug "ep Hct

    'emand -I(t) J K J * M *K *

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    C5ASS EBAMP5E 7*) PRO$5EM

    J)

    'emand during the first 7 months of the year !as as follo!sF

    :onth (t) Gan e% :ar $pr :ay Gun Gul $ug "ep Hct

    'emand -I(t) J K J * M *K *

    0a"e forecasts of demand for =ovemer and

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    SO5(TION TO EBAMP5E7*)

    Month #&t' t t7 t#&t'

    LA= B ) ) B

    F1: )M ' JN

    0A; )N J M B'

    A6; )B ' )7 7K

    0A> J) B B )BB

    LI= 7 J7 )J

    LI9 O O 'M )NM

    AI3 JM N 7' J)

    #16 JN M N) J'

    /2T '' )K )KK ''K

    S(M @ 7 = )H7H

    J

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    Alternatively, using the matri! approach when the prediction

    of y depends on two or more variales, the coecient of

    determination is calculated as follows(

    %here the coecient of correlation P is simply the square

    root of the coecient of determination, and

    SSTO

    SSE

    SSTO

    SSR

    R ==

    YYn

    YYSSTO

    YXbYYSSE

    YYn

    YXbSSR

    =

    =

    =

    REGRESSION6$ASED MET"OD&$3 Matrix Approach'

    ? +Q5Q-)+Q5>

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    The relationship etween y and a set of independent variales!), !, !J, H..etc. is e!pressed through the following matri!relationships(

    > ? Q and ? +Q5Q-)+Q5>

    where

    =

    ny

    y

    y

    Y

    =nmn

    m

    m

    xx

    xx

    xx

    X

    =

    mb

    b

    b

    b

    7

    REGRESSION6$ASED MET"OD&$3 Matrix Approach'

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    REGRESSION6$ASED MODE5&Class Example 7*7 Pro,lem ; Ca+sal Forecasting'

    Pro,lem Statement>

    The demand for new furniture is suspected to have a relationshipwith either or oth of two factors, the numer of marriagelicenses issued in the previous year and the numer of uildingpermits issued for houses in the previous year. The data for thesefactors are given in the following tale (

    Iear 'emand of ne! furniture

    (millions of dollars)

    :illions of marriagelicenses in previousyear

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    Ising spreadsheet +1!cel, answer the following questions(

    /+estions >

    +a there are three alternatives for forecasting, using the numer of

    marriage licenses, the numer of uilding permits or oth.

    + :ased on your result in +a, forecast the demand for year )) if it is

    "nown that the numer of marriage licenses issued was '.K million

    and uilding permits were issued for ),KKK,KKK housing units in year

    )K.

    +c Assuming that the two economic indicators +numer of marriage

    licenses and uilding permits together have strong correlation with

    the demand of new furniture, derive the necessary normal equations

    for the prediction parameters +either y intuitive approach or the

    dierential calculus approach and solve the simultaneous linear

    equation y the row reduction technique to otain the prediction

    parameters.

    +d ;epeat +c using purely the matri! approach from scratch +with uilt-

    in regression tools in 1!cel

    REGRESSION6$ASED MODE5&Class Example Pro,lem ; Ca+sal Forecasting'

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    REGRESSION6$ASED MODE5Class Example Pro,lem

    &Determining the Nee0e0 Correlation Coecients'

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    b) EQUATIONS y(x1,x2) = a + bx1 + cx2

    SUM(y) = na + bSUM(x1) + cSUM(x2)

    SUM(x1y) = aSUM(x1) + bSUM(x1^2) + cSUM(x1x2)

    SUM(x2y) = aSUM(x2) + bSUM(x1x2) + cSUM(x2^2)

    MATRIX SOLUTION FOR SIMULTANEOUS EQUATIONSa c t a c t

    10 35.5 109 1437 1 0 7.82808 60.84BAS! 35.5 134.75 394.5 5305 4 0 1 0.86533 23.34

    109 394.5 1289 16903 0 0 94.3668 1063

    1 3.55 10.9 143.7 1 0 7.82808 60.84

    1 35.5 134.75 394.5 5305 5 0 1 0.86533 23.34

    109 394.5 1289 16903 0 0 1 11.27

    1 3.55 10.9 143.7 1 0 0 -27.38

    2 0 8.725 7.55 203.65 6 0 1 0 13.!

    0 7.55 100.9 1239.7 0 0 1 11.27

    1 3.55 10.9 143.7

    3 0 1 0.86533 23.340974

    0 7.55 100.9 1239.7

    FORECAST "#R$% 11

    MARRA '!#!#S "

    "#RMS 1#

    FORECAST 13!.$7% &'(('*

    REGRESSION6$ASED MODE5Class Example Pro,lem

    &Ro Re0+ction Matrix Sol+tion or Sim+ltaneo+sE1+ations'

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    +) EQUATIONS

    b =(x*x)^1 (x*y) R=SSR SS$

    , 1 2.50 9 112 1 1

    1 3.50 12 145 1

    1 3.50 10 105 1

    1 5.00 13 180 1

    1 4.00 5 95 1

    1 3.00 6 80 1

    1 4.00 15 200 1

    1 5.00 14 210 1

    1 2.00 13 150 1

    1 3.00 12 160 1

    1 2 3 4 5 6 7 8 9 10

    , 1 1 1 1 1 1 1 1 1 12.5 3.5 3.5 5 4 3 4 5 2 3

    9 12 10 13 5 6 15 14 13 12

    112 145 105 180 95 80 200 210 150 160

    1 1 1 1 1 1 1 1 1 1 1

    REGRESSION6$ASED MODE5Class Example Pro,lem

    &(sing Matrix Sol+tion Approach rom Scratch'

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    1 ,, 10.00 35.50 109.00 1 '*/ 2.19 0.34 0.08

    2 35.50 134.75 394.50 2 0.34 0.12 0.01

    3 109.00 394.50 1289.00 3 0.08 0.01 0.01

    1 , 1437

    2 5305

    3 16903

    1 b -27.38 +&pare0 t a 27.38 r& &atr', &eth0

    2 13.! b 13.59 (/'*4 *r&a( e56at'*

    3 11.27 + 11.27

    SSR=b*x*y(1n)y*-1-1* y SSTO= y*y (1n)y*-1-1*-y

    R= SSRSS$

    b 27.38 13.59 11.27

    b, 223235 1 1437 1 1437 224619

    SSR 16738 SSTO 18122

    R 0.9236

    REGRESSION6$ASED MODE5Class Example Pro,lem

    &(sing Matrix Sol+tion Approach rom Scratch'

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    DO($5E EBPONENTIA5 SMOOT"ING&"olt9s Metho0'

    ). 4olt5s method is a type of 0o+,le exponential

    smoothing designed to trac" time series with linear

    trend.

    . The method requires the speci$cation of two

    smoothing constants, R and S and uses two

    smoothing equations

    /ne for the value of the series the intercept

    /ne for the trend the slope

    J. The -step-ahead forecast made in period t, is given

    y the following(

    ))(( ++= tttt GSDS

    )()( += tttt GSSG

    tttt GSF +=+=

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    C5ASS EBAMP5E 7*) PRO$5EMCONT9D

    '

    'emand during the first 7 months of the year !as as follo!sF

    :onth (t) Gan e% :ar $pr :ay Gun Gul $ug "ep Hct

    'emand -I(t) J K J * M *K *

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    A Seasonal Deman0 Series

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    SEASONA5 FORECASTING

    ). 2ompute the sample mean of all the data

    .

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    Class Example 7*= Pro,lemStationar3 Seasonal Data

    The quarterly sales of tires during the last 7 years are givenelow(

    Ise the simple moving-average to determine the forecast foreach quarter of ne!t year +i.e. year O.

    'B

    #ear

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    Seasonal Series ithIncreasing Tren0

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    %inter5s method is a type of triple e!ponentialsmoothing.

    8t has the important advantage of eing easy

    to update as new data ecomes availale. The method assumes the following model(

    Ass+mptions>

    The length of the season is e!actly =periods

    The seasonal factors +indices are the sameeach season and the property

    'O

    tttt cGY ++= )(

    TRIP5E EBPONENTIA5 SMOOT"INGJ

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    'N

    TRIP5E EBPONENTIA5 SMOOT"INGJ

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    Initiali!ationor

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    n a !a onor

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    n a !a onor

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    B

    n a !a onor

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    INITIA5ILATION OF T"E

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    Alternati.e Initiali!ationProce0+re or