Channel Connect for Mobile
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Transcript of Channel Connect for Mobile
![Page 1: Channel Connect for Mobile](https://reader035.fdocuments.in/reader035/viewer/2022062314/56813515550346895d9c6ac0/html5/thumbnails/1.jpg)
© 2010 MediaMind Technologies Inc. | All rights reserved
Mobile 3rd party adserving
XXX | XXXX
July 2010
Channel Connect for Mobile
![Page 2: Channel Connect for Mobile](https://reader035.fdocuments.in/reader035/viewer/2022062314/56813515550346895d9c6ac0/html5/thumbnails/2.jpg)
© 2010 MediaMind Technologies Inc. | All rights reserved
▸ Mobile landscape
▸ Integrated partners
▸ Standard formats
▸ Rich formats
▸ Easy set up
▸ Integrated reporting
▸ Case study
Agenda
![Page 3: Channel Connect for Mobile](https://reader035.fdocuments.in/reader035/viewer/2022062314/56813515550346895d9c6ac0/html5/thumbnails/3.jpg)
© 2010 MediaMind Technologies Inc. | All rights reserved
Channel Connect for Mobile
![Page 4: Channel Connect for Mobile](https://reader035.fdocuments.in/reader035/viewer/2022062314/56813515550346895d9c6ac0/html5/thumbnails/4.jpg)
© 2010 MediaMind Technologies Inc. | All rights reserved
Adserving solutions are accessible...
AdvertisersMedia
AgenciesPublishers/
Carriers Consumers
...through mobile publishers only
Current challenge
![Page 5: Channel Connect for Mobile](https://reader035.fdocuments.in/reader035/viewer/2022062314/56813515550346895d9c6ac0/html5/thumbnails/5.jpg)
© 2010 MediaMind Technologies Inc. | All rights reserved
Get reports from each publisher
Consolidate reports
Finally consolidate display + mobile
Send media plan to each publisher
Send creatives to each publisher
Send changes to each publisher
Media Agency
Current process
![Page 6: Channel Connect for Mobile](https://reader035.fdocuments.in/reader035/viewer/2022062314/56813515550346895d9c6ac0/html5/thumbnails/6.jpg)
© 2010 MediaMind Technologies Inc. | All rights reserved
Changing the rules of engagement
AdvertisersMedia
AgenciesPublishers/
Carriers Consumers
MediaMind integration
![Page 7: Channel Connect for Mobile](https://reader035.fdocuments.in/reader035/viewer/2022062314/56813515550346895d9c6ac0/html5/thumbnails/7.jpg)
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMind integrates direct with
mobile ad servers / publishers
Media Agency
Managing mobile made easy
![Page 8: Channel Connect for Mobile](https://reader035.fdocuments.in/reader035/viewer/2022062314/56813515550346895d9c6ac0/html5/thumbnails/8.jpg)
© 2010 MediaMind Technologies Inc. | All rights reserved
Available now!
Certification Update
Coming soon!
![Page 9: Channel Connect for Mobile](https://reader035.fdocuments.in/reader035/viewer/2022062314/56813515550346895d9c6ac0/html5/thumbnails/9.jpg)
© 2010 MediaMind Technologies Inc. | All rights reserved
Eyeblaster supports all mobile banners• Old MMA guidelines
• New MMA guidelines (aspect ratio 4:1 and 6:1)
• Custom
A suitable creative is served to match the deviceFour ad sizes are used to cover the full spectrum of mobile phones
MMA = Mobile Marketing Association
Serving solution
![Page 10: Channel Connect for Mobile](https://reader035.fdocuments.in/reader035/viewer/2022062314/56813515550346895d9c6ac0/html5/thumbnails/10.jpg)
© 2010 MediaMind Technologies Inc. | All rights reserved
Mobile ads are composed of;
Mobile banners
image
text link
…landing Page
Unique and conversion counting available in Q3
![Page 11: Channel Connect for Mobile](https://reader035.fdocuments.in/reader035/viewer/2022062314/56813515550346895d9c6ac0/html5/thumbnails/11.jpg)
© 2010 MediaMind Technologies Inc. | All rights reserved
Mobile Flash Banner
Mobile rich media (Q3)
![Page 12: Channel Connect for Mobile](https://reader035.fdocuments.in/reader035/viewer/2022062314/56813515550346895d9c6ac0/html5/thumbnails/12.jpg)
© 2010 MediaMind Technologies Inc. | All rights reserved
Mobile Expandable Banner
Mobile rich media
![Page 13: Channel Connect for Mobile](https://reader035.fdocuments.in/reader035/viewer/2022062314/56813515550346895d9c6ac0/html5/thumbnails/13.jpg)
© 2010 MediaMind Technologies Inc. | All rights reserved
Mobile Click-to-action Banner
Click-to-video
Mobile rich media
![Page 14: Channel Connect for Mobile](https://reader035.fdocuments.in/reader035/viewer/2022062314/56813515550346895d9c6ac0/html5/thumbnails/14.jpg)
© 2010 MediaMind Technologies Inc. | All rights reserved
Easy setup
List of mobile networks and publishers
![Page 15: Channel Connect for Mobile](https://reader035.fdocuments.in/reader035/viewer/2022062314/56813515550346895d9c6ac0/html5/thumbnails/15.jpg)
© 2010 MediaMind Technologies Inc. | All rights reserved
Mobile results integrated with online
List of mobile ads
List of mobile sites
Integrated reporting
![Page 16: Channel Connect for Mobile](https://reader035.fdocuments.in/reader035/viewer/2022062314/56813515550346895d9c6ac0/html5/thumbnails/16.jpg)
© 2010 MediaMind Technologies Inc. | All rights reserved
Channel Connect 4 Mobile results
• Overall 0.24% ctr *
• N95 0.08% ctr
• iPhone 0.42% ctr
• 823 identified handsets
* Current online display benchmark is 0.07% click-through rate
![Page 17: Channel Connect for Mobile](https://reader035.fdocuments.in/reader035/viewer/2022062314/56813515550346895d9c6ac0/html5/thumbnails/17.jpg)
© 2010 MediaMind Technologies Inc. | All rights reserved
Mobile offering summary
• Extends ad serving from online to new channels
• Create, deliver, manage and analyse mobile campaigns
• Report on mobile publisher and handset performance
• Continue to use award winning MediaMind reporting tools
• Reach major mobile publishers and networks
![Page 18: Channel Connect for Mobile](https://reader035.fdocuments.in/reader035/viewer/2022062314/56813515550346895d9c6ac0/html5/thumbnails/18.jpg)
© 2010 MediaMind Technologies Inc. | All rights reserved
Thank you