Channect Capstone Project Final Report

7/28/2019 Channect Capstone Project Final Report

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Capstone Project Milestone Final ReportHuman-Computer Interaction

Developing a Jewish Professionals Internet

Application

Valerie Fenster and Jason Friedlander

Project Name: Channect (pronounced Kanekt)


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Table of Contents

Project Goals .................................................................................................................................................. 3Results .......................................................................................................................................................... 12


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Project Goals

The goals of the project were to find out if there was a need in the marketplace for a

demographically targeted Jewish Professional Network, and if so, what the

requirements would be. Once the requirements were defined, we created lo-fi

prototypes for evaluation by a group of experts. We then adjusted the wireframes

based on this feedback to create a final Hi-fi wireframe.

To achieve these goals, we completed the following work:

Competitive Review: Our competitive review explored features, products and technical

implementations of two of the leading professional networks on the Internet today.

Jason focused on reviewing LinkedIn and Val worked on Ryze. Both reviews were

compiled into a report accompanying this document called

00.1_Channect_CompReview_Jan2012.

Finalized Quantitative Research: The report attached to this document entitled

01_Channect_QuantSur_Jan2012 details results of the quantitative online survey we

completed. In this survey we asked participants to comment on where they look to find

work and what types of social media sites the view. We also asked them to tell us about

the computers and cellphone / smartphones they use, and if theyd like to see

professional sites that offered services other than just job-seeking services.

Qualitative Research: We selected six Jewish professional from the quantitative survey

to participate in follow up interviews and to clarify information found in the survey.

Interviews were conducted over the phone. From these interviews, we created personas.

A copy of the phone interview script is attached to this report and entitled

02_Channect_Phone questions.docx.

Low Fidelity Prototyping: From our survey and interviews results, as well as our

prioritized features list from initial research, we created low fidelity prototypes in the

form of non-interactive wireframes created in Axure to storyboard out functionality and

content placement and navigational elements.

The following pages contain examples of our work:


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Qualitative Analysis: A spectrum analysis was used to assess interview transcripts and

to create personas to use for further research and development.

Personas: Based on our spectrums, we created two following two personas to helpguide future development and research.


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Rita

Rita is in her mid 50s and has an easy-going and creative flair she

expresses in her home, clothing and business life. Her passions include

painting, cooking and taking care of her beautiful beach home. Rita

supplements the household income by running a small, but professional

catering service.

When not catering an event, Rita sidelines as a food stylist for magazine

and television shoots. She reads Architectural Digest and Cooking with

Paul Deen for pleasure, and a lover of the arts, she enjoys craft fairs,

travel, walking the beach, and of course, good food.

She is married to Harry for 27 years, and they have two grown children and 3 rambunctious

grandchildren, ages 3, 6 and 9. Rita has her B.A. in Home Economics, and as Harry says of her, a good head

for business. In fact, Harry is Ritas business manager. A stickler for details, he meticulously helps her

oversee her 15-employee catering company.

Harry just completed a project to bring all company computers online to monitor Ritas inventory, bill

clients and book events. Not very comfortable with computers, Rita does admit she can see the new

network has already saved her industrious little company time and money.

At least three times a week, Rita uses her office computer to restock cleaning supplies and to track

foodstuff orders from farmers and local suppliers. Shell even experiment with inexpensive or unique

cooking tools shes found online. Comfortable with the price and quality of these smaller items, Rita is

happy she can use the Internet to order and to pay. This not only helps keep her in the kitchen, but

speeds deliveries, makes it easier to replenish supplies, and cuts her shipping fees.

When at home, Rita uses her own laptop to browse the web. Internet Explorer helps her research new

cooking techniques, find new recipes and monitor trends in restaurant cuisine and dcor. Rita is a do-it-

yourselfer, and loves to tinker around the home. She wont generally use outside help unless its a big joblike plumbing or construction.

Because most of her life is spent entertaining and socializing with customers and good friends, Rita is

protective about her quite time and privacy. She never uses Facebook or Twitter, and professes she

doesnt even know how. Even though she has an iPhone, shell use it just for phone calls. Shell wait to use

her laptop to go online, stating its bigger screen is easier to watch the YouTube cooking demonstrations,

and the keyboard is easier to type on. Since her Kindle is larger than her phone, shell order and read her

cookbooks there because the Amazon App already has her credit card and preferences that just leads her

through the buying process.

In rare cases when Rita and Harry find free time to relax at home, they catch up with the family in front of

their TV. Harry likes to watch his sports, local TV news and the History Channel, but when hes out of theroom, Rita quickly accesses the DVR to watch herTV favorites, Food Network and the Cooking Channel.

And if the grandchildren are over, Cartoon Network plays on. With such a close-knit family, Rita looks

forward to gathering them together for meals and celebrations. Of late, Rita has been searching for ways

to help her grown children learn more about family traditions and cultural heritage. Shes even

considered going online to search for events and local affairs at community temples.


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Gerry

Gerry, in his middle 30s, has a pension for great fashion and high-tech gadgets. A

recent MBA grad from Wharton, he both works hard and plays hard. Taking

advantage of his unmarried status, Gerry is often seen toting a golf bag alongside

his laptop case to business meetings in major U.S. city destinations.

When not burning the midnight oil at work, Gerry finds it relaxing to meet friends

in trendy downtown bars and low-key lounges after work. Hell often suggest new

places to meet hes found on CitySearch and Zagats. His dog, Ritchie, often seen

in the passenger seat of Gerrys BMW, unwinds with him on weekend drives

along the lakeshore.

Gerrys work responsibilities require he implement operational improvements for a major petroleum

conglomerate. He uses his company laptop daily and fervently for conducting proprietary research,

compiling spreadsheets and generating business correspondence. While a secretary books his flights and

organizes client luncheons and dinners, Gerry relies heavily on his iPhone to answer emails and keep up

with office correspondence when away from his desk. Outside the office, Gerry quite frequently uses his

iPad to check flight times, to pay his bills electronically and to let family know his itinerary. He likes hisiPad because booting up is quick, and the larger screen makes it easy to use handy apps and to browse

high-tech sites in search of gadgets and the latest in technology.

Due to his busy schedule and the time he spends at the office, Gerry uses a lot of contractors and help

with the house. Hes particularly annoyed with his gardener, who pulled out the iris bulbs from last

winter. Laughing, he confesses the only way he can keep up friendships lately is to see whos online at

Facebook and MySpace. Because he doesnt have a lot of time he researches restaurants online and relies

on his friends experiences. Hes a frequent visitor to Craigs List and Yelp when out of town for work or

for pleasure. He buys almost everything online, from nail clippers to mayonnaise.

As a traveling consultant for most of each week, Gerry wants to enjoy his free time seeing what friends

are up to on Facebook and Twitter, and hell check in more frequently when hes on the road. He alsouses J-Date, and Gerry has been seriously dating a young lady that lives in his hometown. She could be

marriage material, so Gerry would like to slow the pace a bit to see if shes someone with whom hed like

to settle down. Hes been checking LinkedIn and some of the other professional networking sites to look

for connections in his own area.

When at home, Gerry spends time with his girlfriend his family. Not very religious, but definitely aware of

his cultural heritage, Gerry often looks online for community events, and places to socialize where he can

meet more people with similar backgrounds. When out and about, Gerry enjoys how convenient it is t o

use his iPhone to find sites that might offer impromptu opportunities for socializing and networking.


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Results

Mid-fi Prototypes & Revised Wires: We updated the wireframes with the comments

from the Heuristic review and created an interactive prototype that can be found at the

following link (http://share.axure.com/THK2UR/Channect_Home.html).

Please note that not all pages have active links.
http://share.axure.com/THK2UR/Channect_Home.htmlhttp://share.axure.com/THK2UR/Channect_Home.htmlhttp://share.axure.com/THK2UR/Channect_Home.htmlhttp://share.axure.com/THK2UR/Channect_Home.html


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High Fidelity Prototyping: We created a high-fidelity design future usability research.


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Channect Capstone Project Final Report

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