Changing Lives - Goodwill Central Coast€¦ · Yesenia completed her contract three months ago,...

Changing Lives

Year of Transition

Goodwill®

ChangingLivesBU_q8_FINAL.qxp:Layout 1 9/26/13 11:56 AM

2 Changing Lives Newsletter

President Paul Retires . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

An Interview with Our New President . . . . . . . . . . . . . . . . . . . . . . . 4

Good Things Happening at Goodwil . . . . . . . . . . . . . . . . . . . . . . . . . 5

Mission 2012 Update . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Job Seekers Acadamy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Hot Spot, Veterans and Homeless . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Proud Goodwill Senior Citizen. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Goodwill and the California Economy. . . . . . . . . . . . . . . . . . . . . . . 11

COVER:

Graduates from Shoreline Workforce Career center:

Janice Engle – Office Skills, Jaz Dugan – Computer Applications and

Mai Audrey Kuan – Medical Front Office program

Table of Contents

Changing Lives is a publication ofGoodwill Industries of Santa Cruz,Monterey and San Luis Obispo Counties


Changing Lives Newsletter 3

Michael J Paul Leaves Goodwill More Than an Endowment

Michael J Paul, President and CEO of Goodwill Industries of

Santa Cruz, Monterey and San Luis Obispo Counties, officially

retired on June 28 this year after 35 years as a Goodwill

employee, and 27 years as president. Tom Moran, Chairman

of the Board of Directors of

Goodwill, summarized those 35

years, “The board is unanimous in

their appreciation of Michael’s efforts

for all he has done for Goodwill and

the community. His contributions will

be missed.”

While those are nice words, it is

really difficult to do justice to what

Michael J Paul means to Goodwill, to

the communities we serve and the

scores of employees he has guided

during his career here.

Goodwill History

A century ago, Dr. Edgar James

Helms founded Goodwill as a

method to help unemployed job

seekers find work to support their

families in a time of national depression. He is famous for

saying simply “Do Something!”

Paul has certainly lived up to that directive. He came to

Goodwill as a “temporary summer employee” between

semesters as a teacher in Pajaro Valley Unified School District.

By the end of 1978 he had become a permanent employee as

Goodwill’s maintenance supervisor. Shortly he became head

of transportation, and then director of collections (donated

goods) in 1979. In 1982, he was named vice president for

collections with the added responsibility of supervising the

upgrading of Goodwill’s facilities in Santa Cruz and Monterey

counties, including the remodel of the facility which still

remains headquarters.

Michael was named president in 1986. That year, Goodwill

had 150 employees, received 116,500 donations, generated

$2.7 million dollars in revenue and served 367 persons seeking

vocational help.

Twenty-seven years later Goodwill has 430 employees

in three Central Coast counties with 16 retail stores,

25 attended donation stations and five processing centers. In

2012, Goodwill received nearly 16 million pounds of

donated goods; generated $23 million in revenue that

allowed it to serve 12,300 job seekers during the year. The

workforce development division

runs six vocational training

centers in a three-county area.

Goodwill also operates the Santa

Cruz Flea Market, a school of

cosmetology and a conference

center with culinary training.

Paul was named Man of the Year

in 2012 by the Santa Cruz

Chamber of Commerce.

Michael J Paul MissionEndowment & FarewellBike Ride

Paul, with a calm and quiet, yet

effective management style, also

lives a modest but active lifestyle.

Completely in character, when he

announced his retirement, he

requested that there be no formal

farewell celebrations to mark the occasion of his retirement.

His idea of an appropriate departure was to say thank you to

Goodwill’s employees by visiting each of them at Goodwill’s

39 sites in the three coastal counties on his bicycle. The ride

(Continued on page 11)



An Interview with Our New PresidentNew President and CEO, Edward J. Durkee joined Goodwill

in July, replacing retiring President and CEO, Michael J

Paul. For the past two years Ed has been the Director of

Strategic Development for Goodwill of Sacramento Valley

and Northern Nevada where he has served in key roles

leading financial initiatives, workforce development and

retail. He has been with Goodwill for ten years. He held an

executive position at Goodwill Industries of Lane and South

Coast Counties (Eugene, OR) and began is Goodwill career

with Goodwill Industries of Central Indiana (Indianapolis)

He completed the Goodwill Industries International

Executive Development program in 2010.

To help us all get to know him a little better, Changing

Lives editors posed a few questions to our new president:

Q: Are you a native Californian?

A: I’m from the Midwest. I was born in Michigan and then

lived in Illinois for a while. But I consider myself a Hoosier

because I went to high school in Terre Haute, IN and then on

to Indiana University for college. So I consider Indiana my

“home state.” But we love California—mountains, oceans,

people from all over the world. It’s amazing.

Q: Tell us about your family of origin.

A: My Dad worked for Sears back when it was the Big Store.

That was when the big corporations would transfer their

management employees every few years. So we moved all over

the Midwest every few years. Fortunately, my mom was able to

stay home with me and my two older brothers as we would

settle in a new town and school.

Q: What about your current family?

A: My wife, Janas, is also a non-profit executive. She has done

some really important work for the YMCA and the United Way

in the communities where we have lived. She is also a terrific

painter and is looking forward to picking up her brushes again.

We have an 11-year-old son who is a great kid. He’s funny and

athletic and loves his mother. What else could you want?

Q: Did you work for different companies beforeyou came to Goodwill?

A: Yes I did. I’m the lucky guy who has always been able to

do work he loves. Social justice and economic inclusion have

always been my passion and I have always had jobs that

allowed me to do that work. My first few jobs were with

organizations that are really similar to our Shoreline division.

That was the early 1990s so we were focusing on issues like

Welfare reform and finding new jobs for dislocated factory

workers. I ended up as president of a non-profit housing

developer. I learned a lot about real estate while building

affordable apartments and houses for first-time homeowners.

I found Goodwill because my good friend Jim Martin got

a job with Goodwill in Indianapolis. He told me that Goodwill

was the best place to do our work. He was right. Our business

model works and we have the resources we need to really make

a difference in the community. Jim is now CEO of Goodwill in

Eugene, OR. I worked for him for several years before moving

on to Sacramento; and now here in Santa Cruz.

Q: Tell us about Goodwill’s ExecutiveDevelopment Program

A: The program was great. Goodwill Industries International

wants its member organizations to have a pool of qualified

candidates when their CEO positions open up. So they have

an intensive two-year training program for senior executives

who are interested in becoming CEOs. The goal is to get us

thinking strategically about the purpose of our work rather than

the day-to-day work of processing goods and placing people

in jobs.

Q: What do you like most about working for Goodwill?

A: Goodwill is the best place to create opportunity for people.

We put people to work. We train them to help them earn more

money. And we do it by recycling and reusing things that people

don’t want anymore. Goodwill is good for the community and

environment. I love my work.



Good Things Happening at GoodwillSmartHIRE program pays off big forCapitola’s Carousel Taffy ~Santa Cruz, CA

“I am very happy here!” smiles Yesenia Cruz, an employee of

Carousel Taffy for the past eight months who has just been

named assistant manager. “No other retail job would give you

the holidays off to be with my kids.”

“I am so happy with the SmartHIRE program I’ve

recommended it to other businesses here in Capitola Village.”

Said Heather Bursom, Carousel Taffy manager. Employers

receive cash reimbursement up to $5,000 to fund salaries for

candidates from the SmartHIRE program who fulfill agreed-

upon hours. Yesenia completed her contract three months ago,

and has been invited to stay on at Carousel Taffy.

Yesenia is not the only SmartHIRE employee at Carousel.

Julie is a second and is two months into her contract, and

Shoreline Workforce Development Services has been assigned

to find another employee in July.

“These employees come to us well-trained and well-

prepared, comments Bursom. “They have a high work ethic

and are honest, hard-working people.”

Carousel Taffy is one of two stores owned by David Ross.

Debbie Johnson, a prominent and well known Capitola citizen,

has overall management responsibilities.

SmartHIRE is sponsored by the County of Santa Cruz.

___________________

A Small Business Man speaks

Dear Editor,

I wanted to comment on recent articles about Goodwill

Industries in California.

Goodwill Industries is a great organization and has been a

tremendous resource for small businesses like ours. Goodwill

Industries has an appropriate name, but they well might be

called “Goodworks” Industries for they truly get things done

for both individuals seeking work and training, as well as

providing placement services for small business.

Anabol Naturals is a manufacturer of nutritional

supplements for athletic performance, healthy aging and

longevity in Santa Cruz. We recently inquired about Goodwill’s

placement program. The Goodwill staff was extremely

professional in their on-site

assessment of our needs and

successful in helping us find the

right person for our production

needs. The process was thorough

and effective, and the follow up

has been impressive. Goodwill is

a great resource for small

business employment needs.

So I’m not surprised at the

billion dollars Goodwill

Industries pumped into the

California economy last year.

Our new employee is just one of

over 14,000 employees they put

to work in a year’s time.

In short, Goodwill Industries is a huge contributor and

good citizen in our community and economy. When our local

community considers what and how much to give to

Goodwill Industries, I truly hope people remember how

much Goodwill Industries has and continues to contribute

daily to our local communities.

Sincerely,

Roger PrincePresident, Anabol NaturalsSanta Cruz, CA

Amino Balance isAnabol Naturals bestselling nutritionalsupplement



2012 Graduates of the Shoreline School of Cosmetology.

Mission 2012 — Update

The year 2012 was the best year in the history of Goodwill

Industries of Santa Cruz, Monterey and San Luis Obispo

counties. Our Shoreline Workforce Development Services

division served more employees and more veterans than last

year by a margin of almost 20%. Our Donated Goods

division received significantly more donations

from more donors than in 2011. Retail

sales were up over 2011 by more

than 10%. Even E-commerce sales

enjoyed a major increase.

More Jobs Created

Growth in virtually all major areas

resulted in an increase in the number of

Goodwill employees during 2012. Part of

this impact on Goodwill’s own workforce

resulted from our efforts to increase our services to more

customers and clients.

The Details:

Workforce Development expanded to operate more programs

for employees and employers. Those programs include On-

the-Job Training, Veterans Employment Assistance,

Neighborhood Career Centers, Vocational

Evaluation, Job Seekers workshops and

programs like SmartHire and

Dislocated Worker Additional

Assistance Project which support

both job seekers and employers.

These programs, operated in conjunction

with community, county, state and

national administrations, resulted in

service to more than 12,300 job seekers

during 2012 vs. 10,675 in 2011.

Donated Goods improved operations by restructuring

transportation operations, opening the Salinas Center retail

and donated goods operation, and opening three new

donations sites in Nipomo, Watsonville, and Soledad. The

2012



result of these steps and the additional support of

increased donors (392,000+ in 2012 vs. 378,000+ in

2011) meant increased than 1,200,000 customer

transactions during the year.

Education and Training Services increased as well

during 2012, there were two major events which

influenced both our heritage and our future.

The Santa Cruz Flea Market also enjoyed growth

during 2012, averaging 2500 customers per day and

renting 225 selling spaces per day on average.

In Summary

In summerizing the year it is important to include two

major events which influenced both our heritage and our

future. First, our President and CEO, Michael J Paul has

chosen to retire after 35 years of service to Goodwill.

This triggered the second major event, the selection of a

new CEO to lead us into the future; Edward Durkee

began work on July 29.

More details about these events are available in other

articles in this issue.

Pink& RedSale

The Goodwill Auxiliary Presents

Just in Time forValentine’s DayFebruary 6th 10AM to 4:00PM

CollectorsCornerSanta Cruz Goodwill store204 Union Street

Goodwill Auxiliary special sale ad

Donated Goods Division Monterey and Santa Cruz Sales and Awards meeting



Job Seekers AcademyShoreline program managers are constantly on the lookout for

ways to help prospective employees. San Luis Obispo Program

Manager Kathleen Marcove created and

implemented a program which is receiving rave

reviews. Named the All-day Job Seeker Academy,

Kathy has scheduled the academies in several

communities in San Luis Obispo county.

“This academy provides some valuable

professional help for job seekers who are willing

to spend a day with us” says Kathy, Employment

Services Manager for One-Stop in San Luis

Obispo who sponsors the events. “This is a chance

to learn from the experts some skills that have

proven to work.”

The all-day events begin at 8:30 A.M. and

ends at 4:30 P.M. Participants bring a lunch and

their resume.

The last few moments at each academy is spent by the

participants preparing a written critique of the day. Almost

all contain glowing praise for both the content and the

presentation methods.

Many make later contact to express their appreciation

for the job seeking skills they acquired at the academy

they attended.

“How To” sessions have been proven to help job seekers:

+ prepare a targeted resume

+ attract the attention of employers

+ find jobs in growing industries

+ use social media to network andconnect.

+ ace an interview



San Luis Obispo Veteran Services staged the San Luis Obispo

Stand Down last May. The event was held at the San Luis

Obispo Vet’s Hall. Goodwill Industries of Santa Cruz,

Monterey and San Luis Obispo Counties was one of the

participating supporters of the

program. Goodwill provided two

sets of clothes to each homeless

veteran participant for free. One

set for possible job interviews and

one to replace current clothes.

What is a stand down? In times

of war, exhausted combat units

requiring time to rest and recover

were removed from the battlefields

to a place of relative security and

safety. Today, stand down refers to

a community-based intervention

program designed to help the nation's estimated 200,000

homeless Veterans "combat" the hard life on the streets.

Other services for veterans which were available at the

SLO event included showers, haircuts, medical and dental,

legal services, employment help,

and counseling.

In Santa Cruz, Goodwill also

supported Homeless Connect, a

similar service-oriented event for the

homeless and unemployed. Service

providers, clients, and the greater

community came together at the

Civic Auditorium to provide

essential services to homeless and

low income individuals in Santa

Cruz County.

Goodwill Supports Veterans and Homeless

Shoreline School of Cosmetology instructorLisa Klienfeld volunteers free haircuts during

the Homeless Connect event.

Hot Spot SidebarNow anyone may have free access tocomputerize their job searchGoodwill’s Shoreline Workforce Development Services has

introduced a prototype Job Hot Spot system which allows job

seekers free access to computerized job search capabilities

right inside a Goodwill retail store.

The prototype job hot spot is being tested and

enthusiastically used in the Goodwill store in Atascadero. The

job seeker simply sits down at the computer, takes a few

moments to register and can then take advantage of

employment assistance provided by the San Luis Obispo One-

Stop system.

Services include help with:

+ Labor Market Information

+ Skills Assessment

+ Targeted Resume Preparation

+ Job Search and Electronic Applications

The job seeker has a unique user ID and password so they can return

frequently to the Hot Spot during store hours to follow up on job

prospects, contact employers or update personal information.



Heidi’s Full Story

Heidi came to the Goodwill Career Center frustrated from

months of non-productive job searches. As she reports, she

started with free computer assistance, but she received the

greatest help working on her self-esteem. “I began to feel

empowered”, she says, “it was a new beginning.”

Matt, a manager for Heidi’s new

employer who had used Goodwill

previously, described the need for a

new employee, and was attracted by

the financial salary support he could

receive as a result of the On-the-Job-

Training program.

The bridge was built. Matt selected

Heidi for an On the Job Training position,

and Heidi continues today as his happy

and valuable employee.

Sam’s Homecoming

Sam is a disabled veteran who received

an honorable discharge after serving in

the Middle East. He suffered from short-

term memory loss and post-traumatic

stress disorder. He was working as a pre-

school teacher but came to the Goodwill

Career Center when he was laid off.

Sam worked with the Goodwill staff

to acquire job search skills and

employment leads. In exploring his

teaching experience and his first-hand

knowledge of disability skills, Sam started

part-time working with students with

disabilities. Today Sam works full time in

a profession he thoroughly enjoys, and

earns an acceptable salary doing it.

Mai Makes Progress

Mai is a single mother who wanted and needed a job. She

came to the Goodwill Career Center and began with a Job

Search Workshop. She participated in our Work Experience

program, then learned of and enrolled in the Shoreline Office

Career classes, and graduated with honors.

The week after her graduation, she

was placed in a position at Pediatric

Group of Watsonville where the

employer will receive a monthly

portion of her salary for 6 months.

“What a change in the view of

my future.” Says Mai. “Now it looks

so bright!”

Mission Accomplished

Heidi

Sam

Mai

Goodwill Mission: Goodwill Industries builds lives, families and communities

by helping people with employment needs become successful, supported by

innovative enterprises that preserve earth’s resources



covered 220 miles over four days. At his suggestion, the

Goodwill board of directors responded by using celebration

funds to establish an endowment, the proceeds of which will

be earmarked to support the mission of Goodwill — to

provide education and employment services and to create

employment that benefits and protects the environment.

Board members, managers, employees, vendors, friends

and the general public responded (and continue to support)

the ongoing and growing Michael J Paul Endowment,

(if you wish to participate in this endowment, visit

www.sc.goodwill.org and click on “Give Now”).

Perhaps most noted for his calm and practical approach to

business and life itself, he smilingly indicates that there should

be no period after the “J” when writing Michael J Paul, because

there is not a name attached to the J. He earned his BA degree

from UC Santa Barbara, also earned a lifetime teaching

credential from Cal State University in Chico, taught in the

Pajaro Valley Unified School District, taught educationally

handicapped children in Lompoc, and spent three years

teaching in Latin America. Michael and his wife Sara are the

parents of two grown sons, Garret and Taylor.

A recent Economic and Fiscal Impact Report found the total

fiscal and economic impact of Goodwill’s contributions at

1.3 billion in 2012. The report is solid

evidence of Goodwill’s emergence as a

key economic driver for California at all

levels of its operations.

The report shows that Goodwill directly

impacts the fiscal and economic vitality of

local communities through revenues from

retail stores. Goodwill generates jobs for

individuals who contribute financially to

their communities by paying taxes and

spending locally. The 13 Goodwill

organizations in the state placed 14,215

jobs in 2012, not including employees placed within Goodwill.

Goodwill directly employed 13,453 people in California in

2012. Employing these people also spawned 2,590 additional

jobs for a total of 16,043 jobs created resulting in total wages

of nearly $366.5 million.

Total economic output in 2012 from Goodwill’s operations

alone, including gross receipts for goods or services generated

in the economy, employment and earnings including benefits

was $854.78 million. That’s an increase of $73 million from

the previous year.

The fiscal impact generated by California

Goodwill operations in 2012 was $30.5

million. In addition, Goodwill’s construction

activities totaled a $38.7 million boost to

California’s economy in 2012.

In the three-county area served by

Goodwill of Santa Cruz, Monterey and San

Luis Obispo Counties, the impact is

comparatively high as well. Job placements

totaled 993 resulting in total wages of $12.5

million. Total Goodwill jobs were 683,

accounting for an economic output of $31 million in the

three counties.

The report released during 2012 Legislative Day

in Sacramento was generated by Elliott D. Pollack &

Company. For a complete copy of the report, visit

http://www.californiagoodwills.org/

John T, Collins, II, Senior Vice President

Report: Goodwill Good for the California Economy

Michael J Paul’s words

“I am very grateful I found Goodwill early in life

as it matched my values perfectly. It is a business

with a social service mission. One that helps

thousands of people every year while asking little

else than items the public no longer needs. Those

donations allow Goodwill to train, teach, coach,

inspire and motivate those who want to participate

in our society whether they are our clients or

employees. I count myself as one of Goodwill’s

greatest on-the-job training successes.”

~ Michael J Paul

Michael J Paul Retirement - Continued from page 3

John T. Collins, II


NON-PROFIT ORG.

U.S. POSTAGE

PAID

PERMIT #141

SANTA CRUZ

CA 95060

Goodwill®

350 Encinal St., Santa Cruz, CA 95060

We need your support. Please visit

www.sc.goodwill.org and click on “Give Now”


Changing Lives - Goodwill Central Coast€¦ · Yesenia completed her contract three months ago,...

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Transcript of Changing Lives - Goodwill Central Coast€¦ · Yesenia completed her contract three months ago,...