Changing Data Center Economics with Cisco UCS

© 2011 Cisco and/or its affiliates. All rights reserved. 1

Cisco Systems Thomas Cloyd Data Center and Virtualization Unified Computing System

May 2012


SPECompLbase2001 2-socket C220 M3

A History of World Record Performance on Industry Standard Benchmarks

Best CPU

Performance

Best

Virtualization

Performance

Best Cloud

Computing

Performance

Best

Enterprise

Application

Performance

Best

Enterprise

Middleware

Performance

Best

CompetitorC

Performance

VMmark 2.0

Overall B200 M2

VMmark 2.1 2-socket Blade B200 M2

VMmark 1.x 2 –socket Blade B230 M1

VMmark 1.x Overall C460 M1

VMmark 1.x 2-socket B200 M1


VMmark 1.x Overall C460 M1

VMmark 1.x Blade Server B440 M1


VMmark 2.1

Overall C460 M2

VMmark 2.1 Two–node 4-socket

C460 M2

VMmark 2.1 4-socket C460 M2

SPECompLbase2001 2-socket B200 M2

SPECompMbase2001 2-socket B230 M2


SPECompMbase2001 4-socket C460 M2



LinPack 2-socket B200 M2

LS-Dyna 4-socket C460 M1



Oracle E-Business Suite Medium Model Payroll

Batch B200 M2

Oracle E-Business Suite Xtra Large Model Payroll

B200 M3

Oracle E-Business Suite Medium Model Payroll

Batch B200 M2

Oracle E-Business Suite

Medium Model

Order-to-Cash B200 M2

Oracle E-Business Suite Large Model

Order-to-Cash B200 M3

Oracle E-Business Suite Ex-large Model Payroll

Batch B200 M2

SPECjbb2005 2-socket C260 M2

SPECjbb2005

2-socket B230 M2

SPECjbb2005

4-socket B440 M2

SPECjbb2005

2-socket B230 M2

SPECjbb2005 X86 2-socket B200 M2

SPECjbb2005 X86 4-socket C460 M1

SPECjAppServer2004 2-node B230 M1



SPECjAppServer2004 1-node 2-socket C250

M2

SPECfp_rate_base2006 2-socket C260 M2

SPECint_rate_base2006 2-socket C260 M2

SPECint_rate2006

X86 4-socket

C460 M2

SPECint_rate_base2006 X86 4-socket C460 M1

SPECint_rate_base2006 X86 2-socket

B200 M2

SPECint_rate_base2006 X86 2-socket B200 M1

SPECfp_rate_base2006 X86 2-socket B200 M2

SPECint_rate_base2006 X86 2-socket

B200 M2

SPECfp_rate_base2006 X86 4-socket C460 M1

SPECfp_rate_base2006

X86 2-socket B200 M1

SPECjEnterprise2010 Overall B440 M1

SPECjEnteprise2010 2-node B440 M2

Oracle E-Business Suite Xtra Large Model Payroll

Batch B230 M2




TPC-C Oracle DB 11g & OEL

C250 M2

TPC-H Microsoft SQL Server

C460 M2

SPECjbb2005 X86 2-socket C220 M3

SPECfp_rate_base2006 X86 2-socket C220 M3

SPECint_rate_base2006 X86 2-socket C220 M3

SPECfp_base2006 X86 2-socket

C220 M3

TPC-H VectorWise

C250 M2

TPC-H VectorWise

C250 M2

March 15 2012: 8 new benchmark records on Cisco UCS M3 platforms

Two-socket Record

SPECCompLbase

527,122

B200 M3

Two-Socket Record

SPECjbb*2005

1,584,567 BOPS

C220 M3

Two-Socket Record

SPECompM*base2001

94,065 base score*

C240 M3

Overall Record


Payroll Extra Large Model

828,729 Employees/hr

B200 M3

Two-Socket Record

SPECint*_rate_base2006

671 base score

C220 M3

Two-Socket x86 Record

SPECfp*_rate_base2006

496 base score C220 M3

Two-Socket Record

SPECfp*_base2006

89.9 base score*

C220 M3

B200 M3

Overall Record


Order-To-Cash Large Model

206,044 Lines/hr

Data Current as of March 15, 2012


UCS momentum is fueled by game-

changing innovation; Cisco is quickly

passing established players

11,000 UCS Customers WW

$1.3B annualized revenue run

rate for CY11Q4

x86 Blade servers are growing

over twice as fast as the overall

x86 computing market

Source: 1 IDC Worldwide Quarterly Server Tracker, Q4 2012, February, 2012, Revenue Share 2 IDC Q3 CY11 Server Forecaster, Based on Blade Revenue

UCS #3 with 12.3%

UCS #2 with 19.1%

WW

US

UCS momentum is fueled by

game-changing innovation;

Cisco is quickly passing

established players

UCS FY12Q2 growth of 91%

Y/Y

UCS After Three

Short Years

X86 S

erv

er

Bla

de M

ark

et

Share

, Q

4 C

Y12

1

© 2011 Cisco and/or its affiliates. All rights reserved. 6 Source: IDC Worldwide Quarterly Server Tracker, Q4 2012, February, 2012, Revenue Share

WW x86 Blade Servers

Q4'2009 to Q4'2011 Share Changes

Market Share of WW Total

Factory Revenue

Market Share of WW

Total Units

Vendor Market Share Change Market Share Change

Cisco 10.8% 9.1%

HP -6.9% -5.8%

IBM -5.9% -5.3%

All Others 1.9% 2.0%

USA x86 Blade Servers

Q4'2009 to Q4'2011 Share Changes

Market Share of WW Total

Factory Revenue

Market Share of WW

Total Units

Vendor Market Share Change Market Share Change

Cisco 16.2% 14.5%

HP -7.8% -4.3%

IBM -7.3% -7.3%

All Others -1.0% -2.9%


SERVER-RELATED SPEND (CAPEX+OPEX) WW Spending on Servers, Power & Cooling, and Mgmt. / Administration

Source: IDC, “New Economic Model for the Datacenter”; IDC 2011

$0

$50

$100

$150

$200

$250

$300

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Power & Cooling Expense Mgmt. & Administration—Virtual Servers Mgmt. & Administration—Standalone Servers Server Spending

80%

OpEx

Custo

mer

Spendin

g (

$B

)

20% CapEx


UCS has Fewer Management Touch Points

16 blades – 2 x Cisco UCS 5108

Fabric Interconnects 2

Intra Chassis Switches 0

Chassis Mgmt Module 0

Total Mgmt Points 1

16 blades – 1 x Legacy Chassis




Total Mgmt Points 4


64 Blades – 4 x Legacy Chassis




Total Mgmt Points 16

80 Blades – 10 x Cisco UCS 5108




Total Mgmt Points 1

Mgmt switch LAN

LAN SAN A

SAN B

Mgmt switch

Mgmt switch

LAN

SAN A

SAN B

LAN Mgmt switch

Legacy doubling servers = doubling touches;

UCS = 1 touch point


No Infrastructure Penalty to Scale

Competitor’s pricing publically available on April 16, 2012. Cisco UCS pricing MSRP on April 16, 2012. Pricing is for blade chassis and networking only.

Servers are not included.

$63,854 $75,410

$86,966 $98,522

$110,078 $127,551

$145,025 $162,498

$179,971 $197,445

$214,918

$52,645

$115,282

$172,923

$230,564

$288,205

$345,846

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

16 17 24 32 40 48 56 64 72 80 88 96

Total Number of Chassis Blade Server Slots

Cisco UCS

Competitor Chassis,

Switches & Mgmt.

Ch

assis

an

d I/O

Co

st

BLADE CHASSIS SAVINGS AT SCALE—BLADE SLOT SOLUTION

34% to 38% with UCS

Blade Chassis Infrastructure cost to

support servers is critical.

The Chassis and I/O.

Competitor is $39,872 more to get

ready to add a 17th server.

Cisco UCS is 34% less expensive

UCS 5108 with pair of UCS 6248UP Fl (four 10 Gbps uplinks per chassis = 5Gb/s per blade) vs.

Competitor’s Chassis with one pair of CNA switches, and mgmt.


Server

Blades

Adapters

Chassis

Modules

Multi

Chassis

Access

Layer

Converged

Adapter

Unified Fabric

Unified Fabric

Unified Fabric 12 Server Settings

Cisco UCS

127+ Server Settings

Converged

Switches

Their Server Profile DOESN’T STACK UP to Cisco UCS Service Profile


Virtual Address Enterprise Manager

System Mgr. Update Central Console

Control Chassis Power & Capping $

Out of Band Management

Virtual Address Hdwr Manager

Onboard Administrator

Separate Management - Every Chassis, All Software

Separate Enet & Fibre Channel I/O leaving the chassis

16 blade servers

0 rack servers 16 blade servers

6 rack servers Unified Compute Unified Management

Unified Networking

UCS Manager

1 Console

No Added Cost

Rack and Blade Together

Cisco UCS Architecture

Other Vendor

Server Hardware Management

Multiple Layers of Software Required

Legacy Design Blade Chassis


Virtual Address Enterprise Manager $$$$

System Mgr. Update Central Console

Control Chassis Power & Capping $$$$

64 blade servers

0 rack servers

UCS Manager

1 Console

No Added Cost

Rack and Blade Together

Cisco UCS Architecture

Competitor iLO Advanced for BladeSystem

Virtual Connect Manager











Separate Management - Every Chassis, All Software

Separate Enet & Fibre Channel I/O leaving the chassis

Up to 160 servers

Blade &/or Rack mount Unified Compute Unified Management

Unified Networking

Other Vendor

Server Hardware Management

Multiple Layers of Software Required

Legacy Design Blade Chassis


$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

3 Year Hardware Warranty

3 Year Power Costs

Hardware Management

Server Deployment

Cabling

TOR Switches

Chassis & Interconnects

Server Hardware

Cisco Solution TCO advantage increases at scale

Other vendor retail and Cisco MSRP pricing on 3/30/2012.

Other Vendor Trend Line

Cisco Trend Line

Servers

Other Vendor Parity Server

Cisco: B200 M3

All chassis fully populated with servers (starting at qty 16)

Identical servers with two E5-2620 Intel Xeon processors with 64GB memory (eight 8GB DIMMs) 64GB

8 16 32 48 64 80 # of Servers

Cisco Other

Vendor Cisco Cisco Cisco Cisco Cisco

Other

Vendor

Other

Vendor

Other

Vendor

Other

Vendor

Other

Vendor


Application Performance

Leadership

Improved Application Performance

Proven Configuration Designs

Highest Server Density

Increased Performance in reduced footprint

Optimization of Energy Resources

Highest Scale, low latency networking

Unprecedented Bandwidth and Scale

Consolidation of Infrastructure

Unified Management

Operational Efficiency

Open Interface

Simplified Allocation of Resources

High Performance

Virtual Networks

Increased performance and scale

Optimized Virtualization Performance

Over 100 UCS Customer Case Studies Proving Real Results

Power and

Cooling Cost:

60%

Lower

Infrastructure

CAPEX:

30%

Lower

Deployment

Time:

90%

Shorter Administrator

Productivity:

80% Higher

Application

Performance:

40% Faster


A Differentiated / Revolutionary Approach

Brings out the best of Intel Xeon Processors Optimized Resource Utilization for Compute, Networking and Management

No Trade-offs for Function Enhanced Design Capability Designed for the Future, Today Better TCO / ROI

Networking with fewer components

Lower cost and easier scaling

Fewer Management Touch Points

Automated Deployment / Provisioning

Unification leads to reduced Complexity

Management via a single interface

Cisco UCS—Unified Infrastructure, Scalability and

Management Automation


Thank you.

Changing Data Center Economics with Cisco UCS

Technology

Transcript of Changing Data Center Economics with Cisco UCS