Bret L. Simmons, Ph.D.UNR Student Services

August 8, 2013

How to become a better organizational and digital

citizen

www.bretlsimmons.com

http://www.slideshare.net/BretLSimmons

Agenda• 8:30 am. Session 1

– Change– Organizational Citizenship

• 10 am. Break• 10:15 am. Session 2

– Social Business– Digital Citizenship

• 11:50 am. Student Services Photo

Primary Sources

Exercise 1

Identify a change that is happening right now at work. Why are you resisting that change?

For anything to change, someone has to start acting differently. Can you get people to start behaving differently? (p.4)

If you want to be effective at helping others change their

behavior, then build a reputation for

proactively changing your own behavior

Change Metaphor

Rider - Rational – Deliberates,

analyzes, looks into the future

– Provides planning and direction

Elephant – Emotional

– Feels pain and pleasure

– Provides the energy

Direct the RiderFollow the bright spots:

Investigate and clone the successes

Destination postcards:Shows the Rider where you are headed and the Elephant why the journey is worthwhile

Change is easierwhen you know whereyou are going and whyit is worth it

Script the critical movesBe specific about the behavior you want to change

Direct the Rider• What looks like resistance

is often a lack of clarity• Clarity dissolves

resistance

Motivate the Elephant

Find the feeling

Motivation comes from confidence. The Elephant has to believe that it’s capable of conquering the change

Shrink the change:

Break down the change until it no longer spooks the Elephant

Sense of progress is critical

Make change a matter of identity, not consequences

Who am I? What kind of situation is this? What would someone like me do in this

situation?

Grow your people

Encourage a growth mindset by

praising effort rather than skill

Growth Mindset

• Talent is NOT fixed unless you believe that it is. Treat talent as something almost everyone can earn, not that just a few people own.

• Everyone can learn to work smarter

18

Motivate the Elephant

Change is hard because people wear themselves out.

What looks like laziness is often exhaustion

Shape the PathTweak the environment. When the

situation changes, behavior changes

Build Habits

Supportive habits that are easy to embrace and advance the new

behavior

Action Triggers: Decisions you make to execute a certain action when you encounter a certain situation

Checklists help educate people about what is best by showing then the right way to do something

Rally the HerdBehavior is contagious; help it spread

Shape the path

What looks like a people problem is often a situation problem. When you shape the path, you make the change more likely, no matter what’s happening with the Rider and the Elephant

The law of crappy systems trumps the law of crappy people

26

Add two items to your list of changes you need to make

Organizational CitizensTaker, Matcher, or Giver

Takers view success as attaining results that are superior to others

Matchers see success in terms of balancing individual accomplishments

with fairness to others

Givers characterize success as individual achievements that have a

positive impact on others

How you give determines if you will achieve long term success or languish at the bottom

Concern for Other’s Interests

LOW HIGH

Concern for Self-Interest

LOW Apathetic Selfless: Self-sacrificinggivers

HIGH Selfish:Takers

Otherish:Successful Givers

Exercise 2

How can you improve the citizenship behavior in your organization?

Discuss ways you can direct the Rider, motivate the Elephant, and shape the Path to create more otherish givers in your organization.

Add two items to your list of changes you need to make

Break!Start again at 10:15

Social Business

Digital Citizenship

Main Points

1. We are all ambassadors of our increasingly social businesses

2. Digital Citizenship is a huge opportunity and responsibility

3. Differentiate your digital citizenship by building your personal brand and demonstrating professional discretion

Digital Citizenship

Never trust any site to protect your privacy

• Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing.

• If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online

Operational Privacy

Operational Privacy

• The sooner you behave as if you have no privacy online, the more effective you will be

• Use your online presence to build bridges, not walls

Professionally PersonalEverything you do reflects on your business

Professional Discretion

Just because you can post, comment, share, like, etc. does not mean that you

should.

If you connect to students

• Our students come in all genders and every sexual orientation, all colors and cultures, are members of all political parties and all religions, are both over weight and anorexic, etc. – why would you want to offend any of them?

• THINK before you like anything• THINK TWICE before you comment on

anything• THINK before you post any content on your

own site

Brand ValueIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.

(Seth Godin)

ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.

Personal Brand

1.Who are you?2.Who do you want to

help?3.How do you want to

help them?

New business card

www.bluehost.com

New business card

1. Associate your name and face with your value

2. Create content and connections that will get you indexed and ranked for your name and value

Be clear, not cute

Social MediaYou must be personal and conversant

Lead with valueWrap the personal around your value

Brand: Name, Picture, Purpose• E-mail• Linkedin• Blog• Twitter• Facebook• Other (Pinterest, Instagram)

Bret.simmons@gmail.combret@bretlsimmons.com

We don’t need Facebook to authenticate our lives

Summary• Social business is here to stay. • Strategic imperative to immerse

yourself in the process• Start now, don’t quit• Assuming responsibility for your

digital citizenship is good for your career and your company

Questions?

Wrap-up

Add two more items to your list. What are the top two changes that

you need to make?

Bret L. Simmons, Ph.D.www.bretlsimmons.comBret.simmons@gmail.com(775) 336-9576

Bret L. Simmons, Ph.D.Associate Professor of ManagementCollege of BusinessUniversity of Nevadasimmonsb@unr.edu(775) 336-9576