Company can

WHY

INNOVATE

OR DIE

• Changing Consumer’s Needs

• Shortened Product Life Cycle

INNOVATE

OR DIE

• Increased Competition

• New Technologies

Marketing PARTNERSHIPS

(funds)

Socio Economics & Govt. Constraints

Shortage of Ideas

Challenges In

Complete New

Innovation

Incremental

Innovation

Is variations on a Core Product

CHALLENGES:

Shorter Required Development Time

Interim Solution is Difficult

Disruptive Technology

Shorter Product Life Cycles

Causes……

• Market Research (fragment & size)

• Developmental Cost & Design

• Advertisement & Price Estimation

• Launch Timing

Causes……

CHALLENGES in N

ew P

roduct

Development

Innovation is

Necessity

Incremental

Innovation

New Product Failure