Ask  your  customers  to  the  table  

Panel Research

The world has changed

2  

Consumers have changed

•  More  skep4cal  

•  Want  to  be  engaged  •  Willing  and  able  to  share  informa4on  

•  Word  of  mouth  is  important  •  Use  mul4ple  informa4on  sources  

3  

Research must change

4  

What is panel research

Panel  research  is  Web-­‐based,  drawing  on  large  databases  of  interested  par4cipants.  

It  is  research  with  greater  depth,  producing  more  ac#onable  data.  

5  

The advantages

Overcomes  built-­‐in  biases  and  limita4ons  of  conven4onal  research    

6  

How it compares

Panel  surveys   Telephone  surveys  

•  Interac#ve        •  Mul#ple  contacts        •  Richer  ques#ons  

•  One-­‐way  •  Snapshot  in  #me  •  Simple  ques#ons  

7  

How about focus groups

Online  focus  groups   Live  focus  groups  

•  Larger,  more  groups        •  Target  par#cipants  •  Not  geographically  limited  •  Itera#ve  conversa#ons  

•  Groups  of  8  to  10  •  Screen  for  selec#on  •  Restricted  by  geography  •  90-­‐minute  sessions  

8  

Panel research values

9  

What we do

Marke4ng   Public  Policies  

Online  surveys   Focus  groups  

Customers   Voters  

10  

How does it work?

Influen4als  

Influen#als  are  people  who  are  well-­‐read,    knowledgeable  and  willing  to  share    

11  

Quantitative studies

•  Collect  meaningful,  ac4onable  informa4on  •  ID  demographics,  behaviors,  Inflluen4als  •  Opt-­‐in  permission  for  future  research  

12  

Segment findings

Panel  sizes  large  enough  to  assess    a  market,  state  or  region  

13  

Qualitative studies

Online  focus  groups  of  up  to  20  persons  each  

in  72-­‐hour  conversa#ons  

Influen4als  

14  

Informed marketing, branding

Clear  messaging  

Targeted  advocacy  

Strategic  approach  

Constant  updates  

15  

Time IS money

Reduces  guesswork  

Cuts    soO-­‐costs  

Customer  focus  

Streamlines  decision-­‐making  

16  

Good match with social media

17  

Panels foster engagement

18  

Why panels work

Customers  want  to  be  asked  and  be  involved.  

Clients  need  efficient  way  to  engage  customers.  

19  

What do you want?

Ask  your  consumers  to  the  table.  Panel  research  can  help.  

OR

20