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FirstIndustrialRevolution through the introduction of mechanical production facilities with the help of water and steam power

SecondIndustrialRevolution through the introduction of a division of labour and mass production with the help of electrical energy

ThirdIndustrialRevolution through the use of electronic and IT systems that further automate production

FourthIndustrialRevolution through the use of cyber-physical systems

Degree ofcomplexity

1800 1900 2000 Today

First mechanical loom, 1784

First assembly line Cincinnati slaughter, 1970

First programmable logic controller (PLC), Modicon 084, 1969

Time

“EVERYONE IS A TECHNOLOGY

COMPANY”

DIGITALDISRUPTION

Digital Disruption: Geoffrey Moore’s Model of Disruption Types

18

IT DisruptionRaspberry Pi, Cloud, SaaS, BYOD, Virtualization,

Containerization, Micro-services

Business Model Uber, YouTube, Spotify, SalesForce.com,

Autonomous Cars, 3D Parts Printing, Amazon Prime

Business OperationsMobile Banking, Amazon, e-Bay, self-service,

Google Nest, Drone Deliveries

BUSINESS MODEL

OPERATING MODEL

INFRASTRUCTURE MODEL

IoT - Internet of Things Operating Model Disruption

Apps and data are the fuel in the idea economy…

Machine data Human dataBusiness data

Apps that transact + record

Apps that power things

Apps that engage + delight

Apps that support how we live

By 2020, more than a trillion applications will be exchanging 58 zettabytes of digital data over 75 billion devices

HPE

Journey to the new style of business

Efficiently host workloads and services

Eliminate risk through control

Rear-vision batch reporting

Software automates business systems

Contain costs Create outcomes

Predictive real-time analytics

Software that differentiates products and services

Continuously evolve apps & services

Accelerate value creation through managed risk

Dual Speed IT…

HPE

A new style of culture and process…

Start with MinimumViable Product

Iterative experimentation and learning

Diverse talent, collaborative processes and high-trust culture

Fail fast, fail cheap

“Our concept of what is to be human is evolving rapidly.”

METAPHYSICAL NEEDS

EXPERIENTIAL NEEDS

SYMBOLIC NEEDS

FUNCTIONALNEEDS

HUMAN CENTREDDESIGN

Idris Mootee - 60 min Brand Strategist

PROVIDING CONTEXT

FUNCTIONALITY (WHAT)

User Experience Defined:

PURPOSE (WHY)

USER PERSONAS

(WHO)

USER EXPERIENCE• Retention • Repeat Business • Satisfaction • Margin • Sales • Value

• APPROACH • MINDSET • OUTCOME

1.

2.

3.

USER JOURNEY

4.

OUTCOME

TOUCH

SEEFEEL

DIGITALTOUCHPOINTS

SOCIAL TOUCHPOINTS

PHYSICAL TOUCHPOINTS

“A philosophy and method where the system adapts to the user.” vs. system-centred or engineering-centred design.

UX APPLIES IN…

1. Capturing your market

2. Delivering Products + Services to customers

3. Empowering your people (B2E)

In today’s connected world, B2B buyers are on average

57% of the way through the buying process when you engage with them.

A PURCHASE JOURNEY

GOOGLE THINK USA OVERALL

In how we deliver to customers

Educate, Engage + Delight

In how youempower your people

“Inside our own heads is the most complex arrangement of matter in the known universe”

UX Principles…

1. Early focus on users, tasks and environment Structured and systematic information gathering (interviews, observations, etc). Users are involved throughout design and development.

2. Empirical measurement and testing Testing with real users. Focus on ease of learning and ease of use.

3. Iterative design Design, test with users, refine, test with users again, refine… until it’s right.

The UX design process

Construct a point of view based on

customer needs and insights

Learn about your customers

Brainstorm many possible solutions

Build a representation of

your solutions

Put your prototypes in front of users for

feedback

Emphathise

Define

Ideate

Prototype

Test

What?

Archetype or set of common characteristics

With all characteristics of the user (of the primary stakeholder group. Also secondary and anti-persona). Not a profile or demographics.

Based on… Field research process (Observation, stakeholders info, interviews, behaviours etc).

Why to use them?

Useful…

To create a common shared understanding of the user group for which the design process is built around.

To prioritise the design considerations by providing a context of what the user needs and what functions are simply nice to add and have.

PERSONAS

What?

User scenarios, situations, journeys, events, problems.

About the “daily life of” or a sequence of events where personas are the main character of the story.

The story should be specific of the events happening that relate to the problems of the primary stakeholder group.

Based on on problem statements using assumptions and data.

Why to use it?

Create a social context to which the personas exist in (an actual physical world).

The story-form helps because is easy to understand for everyone.

USER JOURNEYS | SCENARIOS

What?

Describe the interaction between an individual and the rest of the world (a short event) normally includes details about an interaction represented with a series of simple steps to achieve a goal (based on the persona. May include cause-effect analysis).

Normally expressed in a 2 column table.

Other special type of Use case are: essential use case (abstract form, describes the essence of the problem)

Why to use them?

Helps to:Make problem easier to handle for designers (to break problems or complicated tasks into smaller bits)

Help identify useful levels of design work (the actual low level processes can be solved as simply as possible)

Better understanding of the problem splitting it into small parts

USE CASES

GraphicDesigner

User Experience Designer

UserInterface Developer

Application Developer

Technology/ SystemsFocused

User/Human

Focused

Who’s who in UX…

Visual Design

Research Back-end Developer

Business Analyst

Information Design

Interaction Design

Front-end Developer

A new style of culture and process…

Start with MinimumViable Product

Iterative experimentation and learning

Diverse talent, collaborative processes and high-trust culture

TAKEAWAYS…1. Accelerated change2. Lines are forever blurred3. Increasing order of complexity

TAKEAWAYS

Understand the type of disruption you are tackling…

1. Business Model2. Operating Model3. Infrastructure Model

TAKEAWAY

Apply a UX mindset for…

1. Capturing your market2. Delivering Products +

Services to customers3. Empowering your people in

your business

TAKEAWAYS

UX need to know components…1. User Personas2. User Journeys3. Use Cases

90%of all the world’sdata being created since 2013.

Some fresh ideas on ITWe live in times of unprecedented change with…

In 2015 there will be one

mobile devicefor every human being on planet Earth.

2015 marks the point in time that the majority of the workforce will be in their 20s.

Well, your data and

information is becoming a

strategic assetin the same way oil is critical to the

functioning of global transport.

So what?

And smart devicesare the new end-points for most any imaginable interaction – even within your enterprise.

And perhaps most importantly of all,

your user baseis shifting – bringing with them a whole

new set of expectations and demands.

Realising your organisation’sinformation is now a

Strategicimperative.The purity, consistency and refinement of your data can give the engine of your businessoptimal performance.

Why should you care?

Mobile appdelivery and productivityplatforms all need to be partof IT service delivery.

Getting digital ... customer expectations are driving the digital imperative.

Data, Devices Design need to be put to work in equal measure to shift the digital needle.

and

DigitalAlchemyat work for you

Unlock hidden potential withSYSTEMSINTEGRATION

Embrace the future withTRANSFORMATION SERVICES

Empower yourpeople withPLATFORMS +CAPABILITY

THANK YOU