ceqa

Volume 6 n Issue 2March/April 2011

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CHAMBER OF COMMERCEHOLLYWOOD

HOLLYWOOD CHAMBER OF COMMERCE n Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.

2 n hollywoodchamber.net

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Movie legend Tippi Hedren will receivea Lifetime Achievement Award from

the Hollywood Chamber of Commerce atits 90th Annual Installation & AwardsLuncheon on Thursday, April 7th, at theHollywood Roosevelt Hotel.

On the same occasion, the Chamberwill install its officers and directors for2010 to 2011. Marty Shelton, vice presi-dent of NAI Capital Commercial RealEstate, will be installedas the Chamber’sChairman of the Board.

The day will beginwith a reception at11:30 a.m. at theRoosevelt Hotel, 7000Hollywood Blvd., fol-lowed by the luncheonat noon. Admission is$75 for Chamber mem-bers, with reserved tables of ten at $800.Reservations can be made at www.holly-woodchamber.net.

As of press time, Gold Level Sponsorsincluded The Hollywood Reporter andMillennium Partners/Argent Ventures, withSilver Level Sponsors including CRA/LA,Iron Mountain Film & Sound Archives,The Original Farmers Market andParamount Contracting. Anyone interested

in being a sponsor should contact KayleeKiecker at the Hollywood Chamber.

Hedren is an American actress and for-mer fashion model with a career spanningmore than six decades. She is primarilyknown for her roles in two AlfredHitchcock films, The Birds and Marnie, andher extensive efforts in animal rescue atShambala Preserve, at 80-acre wildlifehabitat which she founded.

She is the mother ofactress Melanie Griffith,and they share creditson several productions,notably Pacific Heights.She has appeared inmore than 40 films. In2003, she was honoredwith a star on theHollywood Walk ofFame.

She joins a stellar list of past Chamberhonorees, which have included: Steve Allen,Ralph Edwards, Art Linkletter, DebbieReynolds, Rhonda Fleming, Melissa Gilbert,Tab Hunter, Bob Barker, Esther Williams,Cloris Leachman, and Tony Curtis.

Shelton is a commercial real estate bro-ker specializing in the development, retailleasing and sale of multi-family/mixed-useprojects in the L.A. area for more than 15

years. He has been involved in a variety ofcommercial transactions - from bank assetsales to shopping center sales.

He has served on the Chamber Board ofDirectors since 2006, has been Treasurerand a Vice Chair, and has co-chaired theEconomic Development Committee andthe annual Hollywood EconomicDevelopment Summit.

Joining Shelton as Chamber officers forthe 2011 to 2012 year will be: Chris Bartonof Sunset-Gower Studios, senior vice chair;Randy Baumberger of Paramount Pictures,vice chair; Cindy Chong of Hollywood &Highland, vice chair; Heather Cochran ofthe Motion Picture Academy, vice chair;Bruce Gorelick of the RenaissanceHollywood Hotel, secretary; and Scott Moeof SDM Advisory Group, treasurer.

Sam Smith of Genesis Financial willalso be honored as the outgoing chair of theboard.

In addition, several new board mem-bers will be sworn in for the first time,including: Donelle Dadigan of theHollywood Museum, Michael Gargano ofArgent Ventures, Howard Green of theWalt Disney Co., Don Jacinto of theHollywood Roosevelt Hotel, Beth Marlisof Musicians Institute, Michael Rembis ofHollywood Presbyterian Medical Center,Neal Saavedra of KFI and Stanley Savageof The Original Farmers Market.

More than 6,000 jobs have been lost inHollywood over the past two years –

not because of the Great Recession butbecause of lawsuits or the threat of law-suits. (See sidebar on next page) The stag-gering loss of jobs has led the HollywoodChamber of Commerce to call for reformof CEQA laws.

“Virtually all major development inHollywood has ground to a halt,” saidChamber President & CEO Leron Gubler.“The sad thing is that thousands of peoplecould have been put to work if it had notbeen for these lawsuits or threats to sue. Andnow other developers are reconsideringdoing projects in the community becausethey are fearful of frivolous lawsuits.”

Gubler said the problem is that even

when the lawsuits have no merit, thelengthy court process can kill a projectbecause developers are unable to absorbthe carrying costs of the land while fightingoff the challenge.

Perhaps the most visible Hollywoodexample of the problem is with the pro-posed Sunset-Gordon Project. In January,the California State Supreme Court reject-ed the final appeal from appellants, hand-ing the City and developers a hollow victo-ry. Unfortunately, it had taken two-and-ahalf years to complete the case, which wasoriginally filed in August 2008. The devel-opers were unable to hold on and lost theproperty late last year.

Continued on Page FIVE

hollywoodchamber.net n 3

CHAMBER BUSINESS BENEFITproviding networking opportunities

n Creating a Strong Economy n Promoting Hollywood n Political & Legislative Action n Networking & Promoting Your Business n Assisting the Community HOLLYWOOD BUSINESS ADVOCATE

COVER EXCLUSIVE

Installation to Honor Tippi Hedren andInstall Marty Shelton and New Board

Plans for Paseo Plaza, Sunset & Gordon,Emerson College and Target projects aresome of Hollywood’s developments on hold.

Tippi HedrenMarty Shelton

Volume 6 n Issue 2March/April 2011

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CHAMBER OF COMMERCE

HOLLYWOOD

Hollywood Loses 6,000 Jobs.Chamber Calls for CEQA Reforms

http://www.holly-woodchamber.net



n Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.

Hollywood Chamber of Commerce7018 Hollywood Boulevard

Hollywood, California 90028MAIN (323)469-8311 • FAX (323)469-2805

www.HollywoodChamber.net

Subscription available for $25/year Considerable effort is made to ensure accuracyand reliability of the information published, but theChamber does not guarantee accuracy nor does itassume any liability for the use of any informationpublished. Official positions of the HollywoodChamber of Commerce are taken only as a vote ofrecord of the Board of Directors and clearlyreferenced as such in Hollywood Business.

OFFICERSMD Sam Smith, CFP Chair of the BoardMarty Shelton Senior Vice ChairChris Barton Vice ChairCindy Chong Vice ChairHeather Cochran Vice ChairScott Moe TreasurerTej Sundher SecretaryBill Farrar, Jr. Imm. Past Chair

DIRECTORSGeorge Abou-Daoud Jeff AnthonyRandall Baumberger Donelle DadiganMichael Druyen Richard FalzoneBrian Folb Michael GarganoLaurie Goldman Bruce GorelickHoward Green Philip S. HartDon Jacinto Fariba KalantariLillian Kuo Anastasia MannCarol Massie T. Hutson Morris-IrvinDon Mushin Todd McNultyAhmad Ouri Sharon O’RourkeMark Panatier Michael RembisFred Rheinstein Stanley SavageNeil Saavedra Frank StephanMichael Taylor

HONORARY DIRECTORSOscar Arslanian Chris BaumgartNeelura Bell Jeff BriggsCarol Cassella Karen DiehlBeatrice Girmala John GoodwinKerry Morrison Rochelle SilsbeeDon Tillman Christi Van Cleve

STAFFLeron GublerPresident & CEOMick BarrettVP of AdministrationJ.J. ConnaughtonMembership Account ExecutiveBette Jean FrenchVP of MembershipKaylee KieckerVP of Marketing & Business DevelopmentVivian KishExecutive AssistantAna Martinez-HollerVP of Media RelationsMarléne PanoyanDirector of CommunicationsNicole ShahenianVP of Public PolicySteven ShawverDirector of Information Technology

ADVOCATEHollywoodBusiness


Bimonthly Published byVolume 6 n Issue 2 n March/April 2011


My father was a wise and plain spoken man. One of his favorite sayings was “If you’renot moving ahead, you’re falling behind!” Those words are especially true for

Hollywood today.Over the course of the past few years we have seen both the economy and “greenmail”

litigants lay waste to Hollywood’s future and most of its premier development projects. Aswe struggle to resurrect the renaissance of Hollywood we are met with challenges that seemat times insurmountable. But get past them we must. In order to do so we must unite thecommunity forces that drive our city and focus our attention on the issues that hold us back.

Facing us head-on this year, along with our ongoing need to maintain the luster of ourcommunity, is the challenge of finding reasonable reforms to address the misuse of theCalifornia Environmental Quality Actthat has evolved into a cottage industryengaged by few but harming so many.The Hollywood Chamber of Commercehas begun the process of bringing togeth-er a coalition of business, labor and envi-ronmental interests to find a reasonableway to address the abuse while at thesame time strengthening this importantstatute. Effective CEQA reform is criticalto moving the economy of Hollywoodforward and essential to maintaining thequality of our community.

Another impediment to movingHollywood forward are those that insiston treating Hollywood’s parking facili-ties as a commodity and not as a criticalresource. Thanks to the strong and effec-tive leadership of Council President EricGarcetti and a united front of communi-ty leaders, Hollywood fended off theMayor’s effort to sell off a 50 year leaseof our most valuable parking structuresfor a short term fix. A bitter sweet victory, but a victory none-the-less. Now we are facedwith the challenge of better utilizing this resource to help address the serious budget issueswe continue to face and to further enhance the retail, tourism and entertainment environ-ment that sustains us. The Hollywood Chamber has strongly supported the establishmentof a separate parking district for Hollywood that would allow us to more effectively man-age our parking resources while increasing revenue for the city.

As the Hollywood Chamber assesses its priorities for the upcoming year, it is impera-tive that we evaluate the mission and priorities of our other community efforts as well.From the Walk of Fame and the long awaited beginning of its repair, to the HollywoodSign, to the Hollywood Chamber Community Foundation and our newly formedHollywood Chamber of Commerce Political Action Committee, we need to keep a laserlike focus on our greatest needs and continue to use our best assets to keep movingHollywood forward!

The Chair’s Message ... by Sam Smith

The Hollywood Chamberhas strongly supportedthe establishment of aseparate parking districtfor Hollywood that wouldallow us to moreeffectively manage ourparking resources whileincreasing revenue forthe city.

Moving Hollywood

http://www.HollywoodChamber.net

Continued from Page THREE

What had been proposed on the site ofthe Old Spaghetti Factory was a 23-storyproject with Los Angeles’ first work-forcehousing for middle income residents with305 units. In addition, there would havebeen 40,000-sq.ft. of creative office space,13,500-sq.ft. of retail space, and a ½ acrepark for the community.

“It would have been a beautiful projectat the gateway to Hollywood,” notedGubler. “Instead, we now have a boarded-up building, often covered with graffiti andsurrounded by a chain link fence.” Theplaintiffs had challenged the 20 percentreduction in parking approved by the city,even though the project was close to masstransit and the mixed-use nature of theproject would have allowed for better max-imization of parking resources at all timesof the day.

“Can anyone seriously argue that we arebetter off with the current abandoned build-ing and blighted conditions?” he asked.

The Chamber has met with local legis-lators, who represent Hollywood, andasked for their support to reform the CEQAprocess. Currently, 13 bills have beenintroduced in the legislature, that would

reform CEQA. TheChamber has alsobeen working on adraft bill that wouldhelp to shorten thetimeline for CEQAreviews.

“Almost every-one supports theaims of CEQA, butthere is a problem

that the judges do not stick to the timelinesoutlined in the state law,” said SheriBonstelle, of Jeffer Mangels Butler &Mitchell LLP, who has been working withthe Chamber’s Economic DevelopmentCommittee to research and draft a bill.“The judges interpret the law liberallywithout realizing how devastating delayscan be for projects.”

“This is the Chamber’s number-onepriority for 2011,” said Gubler. “We areinterested in a reasonable approach thatprotects the interests of all parties. We areunder no illusion that it will be easy to getreforms passed, but it is something thatneeds to be done.”


COVER EXCLUSIVE

Hollywood Loses 6,000 Jobs.Chamber Calls for CEQA Reforms

Hollywood Chamber of Commerce PAC Contributions to Hollywood Chamber of Commerce PAC are not tax deductible ascharitable contributions for federal income tax purposes. Hollywood Chamber of

Commerce PAC may accept unlimited contributions from individuals, businesses andpolitical committees. Hollywood Chamber of Commerce PAC (FPPC ID# 1326981)

777 S. Figueroa Street, Suite 4050, Los Angeles, CA 90017, Scott Moe, Treasurer.Return completed fax to (323)469-2805.

The following information is required by State Law:Name: ____________________________________________________________________________________________________________________

Street Address (No P.O. Boxes): ____________________________________________________________________________

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Chamber leaders met with Senator Curren Price to ask him to introduce a bill that would reformand strengthen CEQA, and which would give more certainty to the process of dealing withdevelopment challenges based on CEQA.

Project Construction Jobs Permanent JobsSunset & Gordon 400 1001601 Vine Street 347 483Emerson College 600 50–60Target 125-150 400Boulevard 6200 2,200 600Paseo Plaza 300 750

Jobs on Hold in Hollywood

CHAMBER BUSINESS BENEFITrepresenting the interests of business with government

The Hollywood Chamber ofCommerce Board of Directors recentlyendorsed the highly anticipated NBCUniversal Evolution Project. TheEvolution plan proposes to upgrade andimprove NBC Universal’s production andpost production facilities while providing arevitalized entertainment destination, mod-ern office space and a new residentialneighborhood with 35-acres of open space.The Hollywood Chamber’s support cameafter extensive review of the EvolutionDraft Environmental Impact Report(DEIR).

More than a year ago, the HollywoodChamber’s Economic DevelopmentCommittee established a NBC/U subcom-mittee to ensure that Hollywood’s concernsand issues were addressed. After careful

review of the DEIR, the Chamber’s sub-committee submitted several recommenda-tions to the Evolution Plan to help best pre-serve the interests of the greaterHollywood business community. TheChamber’s recommendations includedseveral ideas to help reduce traffic; theestablishment of a major grocery store, drycleaner, and specialty restaurants amongstthe retail planned for the project; establish-ing an adequate mixture of home owner-ship and rental units within the project tofoster long-term commitment to the com-munity; and encouraged the developers toprovide timely notification to businesses &residents in Hollywood for pending lane &road closures and alternate routes duringeach phase of the construction.

The Hollywood Chamber of

Commerce will keep you informed as thisimportant project continues to make itsway through the City’s planning process.

For further information on the NBCUniversal Evolution Plan, please visithttp://nbcuniversalevolution.com.

Thanks to strong opposition from theHollywood Chamber of Commerce,

the Hollywood Property Owners Allianceand other business and residential groupsin Westwood, a proposal by the City of LosAngeles to lease nine parking garages tothe private sector for 50 years has beenrejected.

The City Council, led by CouncilPresident Eric Garcetti, voted 12 to 0 toreject an appeal from Mayor Villaraigosato strip out protections for Hollywood andto continue with the planned lease.

“When we first learned about the pro-posal in late October, the future lookedbleak,” said Chamber President & CEOLeron Gubler. The proposal, which by thattime was moving fast, was needed to closea $53-million gap in the City budget for thecurrent fiscal year. City officials said thatwithout the lease, the City would have tolay off up to 1,000 employees.

“What they lost sight of in the headlongrush to lease the garages was the impact itwould have on business community,”noted Gubler. “If the original proposal hadbeen approved, we would have seen hugeprice spikes that would have severely dam-aged our ability to build a retail district inHollywood. Local residents would havevoted with their feet and would haveshopped where parking was free or com-petitive.”

Maximum parking rates at Hollywood& Highland could have risen to as much as$4.80 an hour in the first year of the pro-posed lease.

The Chamber and HPOA met with Cityofficials and was able to convince them ofthe need to include guarantees to protectHollywood businesses within the “Requestfor Proposals” (RFP) that was to have beenissued to interested parties. The City sentout the RFP and discovered that no one was

willing to submit a proposal if they had toguarantee the retail parking rates.

“The fact that no one was willing to bidwith these stipulations confirms our fearsof what would have happened had the orig-inal proposal been approved,” commentedGubler. “It would have set back the revital-ization of Hollywood by decades.”

Gubler said that special appreciationneeds to go to Council President Garcettifor protecting Hollywood’s interests.Without his strong support, the victorywould not have been possible.

Garcetti suggested that the City exploreother options including:1 the possibility of the CRA paying off

the debt on the garages and creating aparking district;

2 involving the City’s own pensionfunds in some manner;

3 selling individual garages to stake-holders such as the CIM Group thatowns Hollywood & Highland; or

4 modernizing the garages and adjustingrates to bring in more revenue for the City.The Chamber and HPOA both are

working with the City to determine howthe City can increase its return from thegarages and how the community can pro-tect its interests.

“Obviously, if we do nothing, thenanother proposal to lease the garages couldeventually arise,” noted Gubler. “It is ineveryone’s interest to use this incident as a‘wake-up call’ and to develop a plan thatworks for the City and for Hollywood.”


PUBLIC POLICY


Plan to Lease HollywoodParking Garages Derailed

CHAMBER BUSINESS BENEFITcreating a strong economy


Hollywood Chamber reviewed and endorsedthe NBC/Universal Evolution Plan

Hollywood Chamber of Commerce Announcesits Support of the NBC Universal Evolution Plan

Three of the nine public parking garages proposed in the lease were in the heart of Hollywood:Parking garages at 6370 Sunset Blvd. at the Cinerama Dome, 1718 N. Cherokee Ave., and 6801Hollywood Blvd. at Hollywood & Highland.

http://nbcuniversalevolution.com

Abenchmark survey of HollywoodChamber members shows that a slight

majority of businesses had an average orbelow-average year in 2010, but that mostbusinesses are optimistic about 2011.

The survey, conducted in January,showed that 51 percent of businesses rated2010 as average or below. However, 70 per-cent said that they predicted 2011 would bea better than average year for business.

A total of 41 percent said their businesswas up in 2010, while 34 percent said busi-ness was down, and 23 percent said therewas no change. About 23 percent of com-panies said that they did layoffs in 2010,while 36 percent said that they hired addi-tional employees.

When asked to rank the City of LosAngeles as to its business friendliness, 62percent ranked the city as average or below.As a follow up question, we asked how theCity could improve its business friendliness.Members were not shy in their responses.

The most frequent suggestion was tostreamline the business tax procedure and toreduce the gross receipts tax. One respon-

dent said, “City business taxes are capriciousand we are fearful that the business may betaxed within an incorrect business type.”

Another said, “There is too much redtape. The City doesn’t lend a helping hand toresolve issues, and makes every encounterwith it so complicated and confusing thateven the brightest of minds and experts havedifficulty navigating their way through thesystem, never mind the expense.”

Other suggestions included to providefinancial incentives for businesses to locatein L.A., change the restrictions on parkingafter 6 p.m., to reduce red tape, deal withhomeless issues, make it a simple proce-dure to open a business, to not privatizecity parking garages, to reduce fees andexpedite permits, to improve transparency,to regulate street characters and vendors,and to be more development friendly.

Thirteen percent of members respond-ed to the survey, which the Chamber plansto conduct on an annual basis.

Adelegation of representatives from theHollywood Chamber of Commerce will

visit Capitol Hill May 2 to 4, to advocateissues of importance to Hollywood and thegreater Los Angeles region. Each year theChamber’s Legislative Action Committeespearheads the annual advocacy trip to edu-cate Members of Congress on issues includ-ing: transportation funding for Los Angeles,housing and homelessness initiatives, edu-cation and work-force development, anti-piracy legislation, and tourism.

This year, the Hollywood Chamber willalso be participating in the regional advo-cacy efforts of Los Angeles on the Hill, adelegation of over 200 business and com-munity leaders from throughout LosAngeles County that will be convening inWashington to meet with members ofCongress and Obama Administration offi-cials on priorities important to the SouthernCalifornia economy. “Recognizing the

importance of regional cooperation inorder to get the LA economy movingagain, the Hollywood Chamber ofCommerce is excited to participate in theLos Angeles on the Hill advocacy efforts”stated Leron Gubler, the HollywoodChamber’s President & CEO. “With somuch at stake for Hollywood and commu-nities throughout Southern California, it isimportant that as a region, we can showCongress that Southern California speakswith a united voice on the major issuesconcerning our economic recovery”.

If you are interested in participating inthis or future Chamber advocacy trips,please contact the Chamber’s VicePresident of Public Policy, NicoleShahenian at 323-468-1373 or via e-mail [email protected].


PUBLIC POLICY


Hollywood BusinessesOptimistic for 2011

Hollywood Chamber DC Delegation to Meet with Obama AdministrationOfficials and Local Members of Congress to Advocate Hollywood Interests


CHAMBER BUSINESS BENEFITcreating a strong economy

On March 8, 2011 Los Angeles resi-dents voted on a number of key

issues. These were the positions of theHollywood Chamber:

SUPPORTED Measure G: Police andFire Pension Reform - Would raise retire-ment age for new police and fire officersfrom 55 to 62 and require workers to con-tribute 2 percent of salary to cover healthcosts.OPPOSED Measure H: CampaignContributions - Would reform local cam-paign laws to ban political contributionsfrom those who have contracts with or arebidding on city contracts exceeding$100,000.OPPPOSED Measure I: DWPAccountability - Would create an Office ofPublic Accountability for DWP and serveas a ratepayer advocate for consumers.SUPPORTED Measure J: DWP Budget -Would require DWP to submit its budget,and estimate its annual transfer to the city’sgeneral fund earlier to coincide with thecouncil’s budget debate.NO POSITION on Measure L: LibraryFunding - Would increase allocation forcity libraries from .0175 to .03 percent ofproperty owners’ assessed valuation.NO POSITION on Measure M:Marijuana Tax - Would impose 5 percenttax on medical marijuana sold at clinicsallowed to operate in LA.SUPPORTED Measure N: CampaignMatching Funds - Would reform localcampaign laws to increase public matchingfunds for candidates and would bring theCity into compliance with the recentSupreme Court decisions on campaignfinance laws.OPPOSED Measure O: Oil ExtractionFee - Would impose a quarterly tax of$1.44 on each barrel of oil produced fromeach oil well located within the City.NO POSITION on Measure P: ReserveFund - Would establish contingency andemergency reserve accounts.SUPPORTED Measure Q: CityEmployment Provisions - Would providefor charter changes including expandingautomatic civil service exemptions toinclude Deputy Chiefs of Fire, limitingnumber of applicants testing for civil serv-ice positions.

Hollywood ChamberPositions on March 8,Los Angeles City Ballot Measures


mailto:[email protected]

Hollywood’s top business-es, restaurants, hotels,

and attractions will showcasetheir goods and services tohundreds of event planners,celebrity assistants, travelwriters, concierges, andchamber members who are specificallylooking for new and exciting services. TheExpo features menu samples from thearea’s best restaurants, a variety of compli-mentary cocktails, and excellent network-ing opportunities! With over 400 peopleattending, the Annual Hollywood Expo isan ideal setting to showcase your new prod-uct and to also remind the community of

what you have to offer. The2011 Hollywood Expo is pre-sented by Kaiser Permanenteand The Hollywood Reporter.Gold Level sponsors include:The Hollywood Museum,The Universal Hilton Hotel,

and U.S. Bank. Silver Level sponsorsinclude: Author Services, DiscoverHollywood, Holiday Inn Express, LA Inc.and Yellow Cab Company. Bronze LevelSponsors include: Global Messaging,Madame Tussauds, Paramount Contractors& Developers, and Starline Tours. For moreinformation on the 23rd Annual HollywoodExpo, please contact Kaylee Kiecker, Vice

President of Marketing and BusinessDevelopment for the Hollywood Chamberat [email protected]

Exhibit space is limited and available on afirst come, first served basis. The annualHollywood Expo is one of the Chamber'sbest-attended networking event. Admission is$10 for members and $20 for future members.

When: Wednesday, March 23from 5:00pm – 7:30pm

Where: Universal Hilton HotelGrand Ballroom555 Universal Terrace ParkwayUniversal City, CA 91608-1001

Sponsorship rates start at $500Exhibitor rates start at $375


PROMOTING HOLLYWOOD


The Chamber’s 8thAnnual Awards Media

Center was a terrific suc-cess during Oscar® week!Hollywood was showcasedto over 100 media outlets,including CNN, KABC,Reuters, IMDB, E!Entertainment, and theAssociated Press. Mediaguests from places likeNew Zealand, India,Austria, Russia, and theUK, were pampered andinformed while theylearned more about theHollywood community.The Chamber’s AwardMedia Center was a central location for pressto obtain information and interviews from avariety of Chamber members and the pressraved about their experience. “It was great tobe treated like a celebrity at the MediaCenter,” said a press agent from NBC.Adding that “we look forward to this everyyear!” L’Oréal Paris was the presenting spon-sor and treated press and attendees tomakeovers, consultations, and samples oftheir product. Hollywood & Highland gener-ously offered prime space just above the redcarpet for the Media Center, and ELS wasable to convert the empty retail space into animpressive ‘showroom.’ Cirque de Soleil per-formers were on hand to entertain the media,Indian Motorcycle brought in their 2011Indian Chief, and the Hollywood Museumprovided an elaborate display to give the

media a true feel of what is available inHollywood. The Da Vinci Exhibit offeredcomplimentary tours, author Gaelyn WhitleyKeith gave autographed copies of her bookand other sponsors such as LA Inc. andUniversal Studios ensured that the press wasinformed and engaged. Delicious menu sam-plings were available from Pink’s Hot Dogs,The Happy Ending, Maui and Sons, HardRock Cafe, Hooters of Hollywood andMcDonald's while Legacy Entertainmentprovided beverages from Victory H2O, AdultChocolate Milk, Chadwick Bay, andSharkwater Liqueur. Special interviews weregiven by Leron Gubler (HollywoodChamber), Ana Martinez (Hollywood Walkof Fame), John Pavlik (Walk of FameNominating Committee), Christie Van Cleve(Hollywood Historic Trust), Donelle

Dadigan (Hollywood Historic Trust), DonaldHaber (BAFTA), Gloria Pink (Pink’s HotDogs), Rosemary Lord (‘Hollywood Now &Then’ author), and Gaelyn Whitley Keith(‘Father of Hollywood’ author.) The medialeft with satisfied appetites, a strong knowl-edge of our partners, and special goodie bagsto remind them of their visit to Hollywood!Special thanks to Councilman Tom LaBongewho offered the press a tour of the famousHollywood Sign up close and personal.

To promote your business in the nextannual Awards Media Center, please contactKaylee Kiecker Vice President of Marketingand Business Development for the Chamberat [email protected].

Chamber Promotes Hollywood to Local and ForeignPress at the 8th Annual Awards Media Center

CHAMBER BUSINESS BENEFITpromoting your business

CHAMBER BUSINESS BENEFITpromoting Hollywood

23rd Annual Hollywood Expo Returns to Universal Hilton on Wednesday March 23

Around 140 media representatives from around the world visited the Chamber’s 8th Awards Media Center over two days.



“What would the world dowithout music? Zubin hasentertained millions ofpeople all over the world.We have been waiting foryou to get your star formany years Zubin. This manis always traveling the world.This time we got you! Zubinis more than a conductor, heis a mensch and he speaksYiddish very well. Zubin is amensch because when I had

my stroke, I was very depressed and feeling sorry formyself. Before a flight to England, he and his wife Nancycame to visit me to cheer me up. That is why he is amensch.” -- Kirk Douglas on Maestro Zubin Mehta

Joanne Woodward was the first celebrity to bephotographed in front of her Walk of Fame star.Follow Stargirl: Twitter at wofstargirl

Facebook at Hollywood Walk of Fame

Hollywood Walk Of Fame CommitteeNow Accepting Nominations for 2012



WALK OF FAME

Ceremonies are open to the public. Events begin at 11:30 a.m. Early arrival is advised. Visit www.WalkOfFame.com

Setting the standards for

Yourcommunicationneeds understoodwith results

877.246.8877 • www.wrightcolor.comask for Sandy Benson

Setting the standards forworld-wide communication


Heard on the World-famousHollywood Walk of Fame

Stargirl Fun-facts on the Boulevard

Nominations for the Hollywood Walk of Fame are now beingaccepted by the Hollywood Chamber of Commerce. Deadline

for submission is May 31, 2011 at 12 noon. All nominations will beconsidered at the annual Walk of Fame Committee meeting to beheld in June. The committee will make selections for the year 2012.

Nomination applications can be obtained by downloading atwww.hollywoodchamber.net or by sending a self-addressed,stamped envelope to:

Walk of Fame Committeec/o Hollywood Chamber of Commerce7018 Hollywood Boulevard, 2nd FloorHollywood, CA 90028The Walk of Fame categories include motion pictures, televi-

sion, radio, recording and live theatre. The committee will selectapproximately 12-15 names for insertion into the Walk. Whennominating an individual or group, the sponsor must submit aphoto, a bio and the nominee’s qualifications as well as a list ofcontributions to the community and civic-oriented participation. Aletter of agreement from the nominee or his/her management mustbe included with the application.

The Hollywood Chamber has unveiled seven stars so far in 2011 on thefamous Hollywood Walk of Fame. From left: (top) Stan Lee, Colin Firth,Donald Sutherland, (above) Adam Sandler, John Langley, Alec Baldwinand (below) Zubin Mehta all received stars in the last two months.

http://www.WalkOfFame.com

http://www.wrightcolor.com


Last October, the Chamber’s TourismCommittee launched a special promo-

tion geared towards residents of SouthernCalifornia to entice them to re-discoverHollywood. The promotion was named“LOHO” (Locals Only Hollywood Offer)and offered a savings of up to 50 percent offon major attractions in Hollywood. Due tothe success of the first run and the signifi-cant media attention the program garnered,

the Committee decided tomake this an annual event,and add a ‘buy-in’ opportu-nity so that an advertisingcomponent could be added.Kaylee Kiecker, the

Chamber’s VP of marketing and BusinessDevelopment, credits the hard work of theCommittee co-chairs, Tej Sundher and JimO’Callaghan, who have made tremendousstrides in securing marketing dollars andnegotiating advertising packages.

So far, the Committee co-chairs have acommitment of $30,000 from partners,which will get the program close to$400,000 worth of advertising packages. Inorder to make this program work with thenew components, the LOHO program willhave to wait to re-launch in May of 2011.The month of May, like October, is a slowermonth for tourism and for the attractions andample time to plan for promoting the newLOHO. Committee co-chair Tej Sundher ofHollywood Wax Museum said, “Enticinglocal residents to experience Hollywood inMay would give a much-needed jump startto the tourism season, when their friends andfamilies arrive. The extra time can also allowfor a stronger marketing campaign andsecure more advertising dollars.”

Co-chair Jim O’Callaghan of LA Inc,has been successful in securing close to$400,000 worth of advertising. With strongcampaigns through radio, billboards, busbacks, and social media outlets, the co-chairs are confident that LOHO willbecome a familiar event for all locals in thegreater Los Angeles area. O’Callaghan islooking forward to “working with the localbusinesses and the Hollywood Chamber tomake this May’s LOHO a tremendous suc-cess and great way of showing off all thehard work everyone has put into makingHollywood a great place to visit.” For moreinformation, please contact Kaylee Kieckerat [email protected].

Belmont Village SeniorLiving of the Hollywood

Hills will host the Chamber’sMay mixer The mixer will beheld from 5:30 p.m. to 7:30p.m. on Thursday May 26thon the lovely patio ofBelmont Village, located at2051 N. Highland Avenue. Please note thevenue is on the west side of Highland.Parking is no charge in the BelmontVillage garage. Admission is $10 for mem-bers and $20 for “future members”, whichincludes appetizers and two beverages.

Belmont Village is a beautiful facilityoffering independent and assisted living forseniors. Director of Community Relations,Dawneen Lorance, stated, “We arerenowned across the senior care industryfor distinctive design, high standards forlife safety, and a reputation for quality.Residents enjoy chef-prepared meals,housekeeping, transportation, social activi-

ties, and support from a well-trained staff.”Belmont Village also serves the needs ofindividuals with Alzheimer’s disease andmemory loss through its proprietaryPerson-Centered Living™ and Circle ofFriends™ programs. For more informa-tion, please call (323)874-7711 or visitwww.belmontvillage.com.

Enjoy great food while making newbusiness connections! RSVP to [email protected] visit www.holly-woodchamber.net.

Belmont Village Hosts Chamber’s May Mixer


It’s time to get Bucafied!”Buca di Beppo, an authen-

tic Italian restaurant offeringflavorful Italian cuisine, ishosting the Chamber’s April28th mixer. Guests will betreated to samplings ofBuca’s dishes while enjoy-ing an ambience true to thespirit of Italian culture. Themixer will be held from 5:30p.m. to 7:30 p.m. Cost toattend is $10 for membersand $20 for future members,which includes deliciousappetizers and two bever-ages. Buca di Beppo is locat-ed in Universal Citywalk at1000 Universal StudiosBoulevard. Self parking is$10; with the CuriousGeorge lot the most conven-ient to the restaurant loca-tion (exit from North 101 toUniversal Studios Drive oruse Cahuenga Boulevard).

RSVP to [email protected], or visit www.holly-woodchamber.net.

The first Buca di Beppo opened its doorsin 1993 in the basement of a Minneapolisapartment building. Since that time the com-

pany has expanded to 87locations nationwide, and itsfirst location in Europerecently opened just outsideof London.

Dishes enjoyed for gen-erations in villages through-out Italy inspire the menu,giving Buca its authenticItalian fare. Innovative, newrecipes inspired by Northernand Southern Italian cuisinego beyond the traditionalstyle creating the unforget-table “Buca experience”.Buca’s dishes are meant tobe shared making it a perfectdestination for group gather-ings, special events and cel-ebrations. Menu itemsinclude unforgettable appe-tizers, salads, pastas, pizzas,entrees, desserts, beer andfine wine.

Go to www.bucadibep-po.com or call (818)509-9463 for more information

and reservations. Join us for “mangia &vino!” at Buca di Beppo!


NETWORKING EVENTS


Buca di Beppo Universal CitywalkHosts Chamber’s April Mixer


Chamber’s LOHOProgram Scheduled toRe-launch in May 2011



http://www.belmontvillage.com













http://www.bucadibep-po.com



THE FELIX IN HOLLYWOOD TOUR COMPANYAt long last Hollywood history is at hand...on foot! Unlock thesecrets, glamour, anecdotes, and stories of “Old Hollywood” in aspecially designed 90-minute walking tour. Hollywood historian

Philip Mershon has incorpo-rated years of research intothis fascinating, one-of-a-kind adventure. Philip stated,“We’ll talk about howHollywood (the town) hap-pened and why Hollywood(the business) happened here.We’ll discover the origins offour major film companies,

three radio networks, three television networks, three record com-panies, and 3 world class recording studios. You’ll even see thelocation of the neighborhood bootlegger who delivered to the stu-dios! “Small-sized groups ensure a “VIP experience”. For moreinfo visit www.felixinhollywoodtours.com or call (323) 929-0302.

FILM NOIR TOURS Explore “Old Hollywood” with Film Noir Tours. Living historyguides dressed in 1940’s attire will escort guests on such uniquetours as “The Black Dahlia” walking tour. Travel the footsteps ofthe infamous fem fatale and see where she lived, dined and dancedin 1946 “Noir Hollywood”. Walking tours are held on Saturdays

and Sundays from 11 a.m. to2 p.m. and 3 p.m. to 5 p.m.Film Noir Tours will alsobe offering WWII jeep toursof WWII Hollywood siteswith Willy’s jeeps. Once-a-month jeep rides take partici-pants through WWIIHollywood hangouts and theresting places of celebritieswho served in WWII. Spaceis limited and advancedreservations are required.Additional Film Noir Toursinclude walking toursthrough downtown LosAngeles which explore old“Film Noir” movie locationsand sites. President Charles

Morfin stated, “Film Noir Tours is committed to bringing back tolife the colorful history of the 1940’s era in Los Angeles andHollywood.” Please visit www.filmnoirtours.com for furtherdetails and to make reservations.

BETA ISRAEL TEMPLEDr. Ernesto A. Moshe Montgomery, Chief Rabbi of The Beta IsraelTemple, is a “British Jamaican Jewish seer and kabalist.” The spiri-tual leader of Beta Israel African-American Jewish temple of LosAngeles, Dr. Montgomery has appeared in local, national and inter-national publications regarding his predictions and prophecies. Dr.Montgomery is a retired Jamaican police commander and a graduateof the University of Judaism / Department of Continuing Educationin Los Angeles. Dr. Montgomery states through his service to theBritish Intelligence service MI-5 during World War II, his efforts“have been credited to the Allied victory and have been of service tohumanity.” Please call (818) 705-4740 for more information.

GARDEN OF EVA LANDSCAPE DESIGN GROUP INC.Garden of Eva Landscape Design Group is a full-service LosAngeles residential and commercial landscape design, contractingand maintenance company – insured, bonded and licensed (Lic.853306) by the State of California. Known for eco-friendly and sus-tainable “green” gardens, featuring drought-tolerant local and

Mediterranean plantspecies, owner EvaKnoppel stated, “Weare equally at home

designing English-style perennial gardens, gardens featuring nativewildflowers, vegetables and herbs as well as contemporary, Zen-inspired minimalist gardens. By covering all aspects of a garden’screation or expansion, we offer our clients a budget-conscious, time-sensitive matrix that provides for better communication, accountabil-ity and feedback.” Garden of Eva offers clients a full range of serv-ices including conceptual design, hardscape, irrigation, installations,water features, lighting and specialty maintenance. Chamber mem-bers will receive a 10 percent discount! To view many EvaKnoppel’s landscape creations, please visit www.garden-of-eva.com,or call (323) 461-6556 for an appointment.

THE HEMOPHILIA FOUNDATION OF SOUTHERN CALIFORNIAThe mission of the Hemophilia Foundation of Southern California isto improve the quality of life and build community for families andindividuals living with hemophilia or other bleeding disorders byoffering a variety of programs and services that educate, advocate and

support their needs. One of the many worth-while programs the foundation provides is amedically-staffed summer camp for children.The camp provides kids with an opportunity tohave fun while learning how to managetheir illness and become productive adults.Help support the Hemophilia Foundation ofSouthern California, and the Send a Youth toCamp by calling 323-525-0440 to make adonation. Located at 6720 Melrose Avenue inHollywood, foundation office hours are 9 a.m.

to 5 p.m. Monday through Friday. For more information please visitus at www.hemosocal.org, or call (323) 525-0440

HIGH ARTE INTERNET MARKETING, GRAPHIC,MEDIA & WEB DESIGNHigh Arte is an internet marketing, graphic, media and web designfirm that combines marketing expertise with an imaginativeapproach to its creative services. High Arte works with start-ups,professionals and corporations to develop or focus their marketing

strategy by providing the tools, webdesign and on-line business developmentto implement video and media produc-tion, email, and direct-mail marketing,search engine optimization, social mediamarketing, corporate branding and com-munications. CEO & Creative DirectorBolen High stated, “High Arte will dowhatever’s necessary to implement our

clients’ strategy and make their business visible, viable and most ofall profitable.” Chamber members will receive a 10 percent dis-count. For more information please call (323) 656-6517,[email protected] or visit www.higharte.com. Office visits byappointment only please.



MEMBER SPOTLIGHTS

http://www.felixinhollywoodtours.com

http://www.filmnoirtours.com

http://www.garden-of-eva.com

http://www.hemosocal.org


http://www.higharte.com

THE LEUKEMIA & LYMPHOMA SOCIETYOn October 1st Sunset Gower Studios in Hollywood welcomes the2011 Light The Night Walk benefiting The Leukemia & LymphomaSociety (LLS). That night, teams of LA businesses, families andother groups will gather for an inspirational evening of hope forsurvivors, in tribute to the lives of lost loved ones, and to raisefunds for life-saving cancer research and patient support. LLS isthe world’s largest health organization dedicated to funding blood

cancer research and pro-viding education andpatient services. Its mis-

sion: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma,and improve the quality of life of patients and their families. Pleasecontact Tiffany Scott, Campaign Manager at (310) 846-4731,[email protected] or visit www.lls.org. For team registrationsplease visit www.lightthenight.org/los.

TAN MAN OF HOLLYWOODTan Man, located at the corner ofSunset and La Brea in Hollywood, isa value-priced tanning salon offeringfive levels of UV tanning, as well asboth air brush and magic spray tan-ning. Great package offers includeunlimited tanning from just $18.99 monthly, or only $99.99 unlim-ited yearly - that’s just $8 a month! Tan Man has been seen on andfeatured on Fox, E network and on ABC’s “Best of LA” as “thebest tanning salon in Hollywood”. Call (323) 822-8269 or stop byTan Man at 7117 ½ Sunset Boulevard to visit. Convenient on linesign up is available by visiting www.TanManTanning.com, andhours of operation are 7 a.m. to 11 p.m.

TRU HOLLYWOODLocated at 1600 Argyle inHollywood, Tru Hollywood offerspatrons the feel of a 1950’sHollywood supper club and liveentertainment venue. Located in a beautiful, classic, multi-levelbuilding originally built in 1948, Tru Hollywood has a gorgeousopen-air patio overlooking the main room, elegant 1950’s decor withhardwood flooring, European sparkling-diamond walls and lavishfurnishings. The main floor has two bars with crystal waterfalls, andburlesque dancing. The basement is a cozy lounge area with diningand warm furnishings. “Tru Hollywood is a “truly” unique venueinspiring a lot of Hollywood buzz”, stated President George Younan.For more information and reservations please visit www.truholly-wood.com, or call (323) 461-1600.

Zipcar is the world’s leading car-shar-ing service with more than 530,000members and 8,000 vehicles. Zipcar islocated in major metropolitan areas (including Los Angeles) andcollege campuses throughout the United States, plus offers servic-es in Canada and the United Kingdom. With more than 30 makesand models of self-service vehicles available by the hour or day,Zipcar offers residents and businesses an alternative to the highcosts and hassles of owning a car. To join or get more information,visit zipcar.com/la or, for information about how to sign up yourbusiness, visit zipcar.com/business.

ZIPCAR HOLLYWOOD – WHEELSWHEN YOU WANT THEM

SENIOR WELLNESS PROGRAM OPENS AT ALSCLos Angeles City officials and the Hollywood Chamber celebrat-ed the opening of the Senior Wellness Program at AssistanceLeague of Southern California (ALSC) Hollywood SeniorMultipurpose Center in March. Pictured from left are CouncilmanTom LaBonge; Barbara Linski, Executive Director of HollywoodSenior Multipurpose Center; Council President Eric Garcetti;

Wendy Overmire, President ofALSC; and Laura Trejo, GeneralManager, Dept. of Aging. Thecenter gears toward healthyaging and fitness through evi-denced based programs, preven-tative health screenings andsocially engaging activities.These programs are provided

with the assistance of Partners in Care Foundation. TheHollywood Senior Multipurpose Center is located at 1360 N. St.Andrews Place in Hollywood. For more information call(323)957-3900 or visit www.assistanceleague.net.

HOLLYWOOD HAIR DESIGN CELEBRATES 45 YEARSTom LaBonge recently congratulated Anthony (Tony) Morales(left) of Hollywood Hair Design for 45 years of service. Startinghis business in 1966, Morales boasts “I still have three of my orig-

inal clients!” His workspace isfull of photos from over the years,including photos of his family.Tony is quite the humanitarian,and was recognized byCouncilman Woo in 1998. Tonyis a friendly, meticulous andexperienced barber and hair styl-ist who has given his business a

truly unique look. Known for his generosity, Tony gives clothingand money for those who have none. For a unique haircut experi-ence, support Tony’s business and receive a haircut of true qualityand detail. Hollywood Hair Designs is located at 5255 HollywoodBlvd. in main Thai Town shopping center and has been in businessas Tony says, “before Thai Town was even here.”

ENJOY THE BEACH AT MAUI & SONS BAR & GRILLChamber officials celebrated the ribbon-cutting ceremony of Maui& Sons in February. Patrons were greeted with hulu dancers and

invited to enjoy food, drinks, andentertainment. Stemming fromthe surf wear company, they offeran authentic island escape at 6708Hollywood Blvd. in the courtyardof the Egyptian Theater. From thelargest outdoor patio onHollywood Blvd. surrounded bypalm trees and tiki umbrellas tothe hanging sharks and surf-boards, this is one destination thatcan’t be missed. Enjoy HawaiianBBQ style cuisine, large freshexotic cocktails. Sip on a Mai Taienjoy the Lava Wings that rangein heat from ‘moderate’ to‘insane.’ For details, please visitwww.mauiandsonsbarandgrill.com.


MEMBER SPOTLIGHTS



http://www.lls.org

http://www.lightthenight.org/los

http://www.TanManTanning.com

http://www.truholly-wood.com



http://www.assistanceleague.net

http://www.mauiandsonsbarandgrill.com

AboutHollywood.comDave OckumPO Box 18521 Beverly Hills, CA 90209(323) 825-4000

Archer Classic Hollywood Tours,Inc.Kay S. Dougherty24801 Riverchase Drive., #118Valencia, CA 91355(888) 502-8687

Atmosphere CreativeAlex Dena4519 Sunset Blvd.Los Angeles, CA 90027(323) 664-1635

The Beta Israel TempleErnesto A. Moshe MontgomeryPO Box 1829Hollywood, CA 90078(818) 705-4740

California Butcher BlockStephen Kfoury4172 Belvedere St.Irvine, CA 92604(949) 355-4887

Café EntourageNazareth Abovian1600 Vine St., Unit 3Hollywood, CA 90028

California Dance Inc.Richard HeimanPO Box 2009Wrightwood, CA 92397(714) 865-7509

Cochran Creative MediaVanessa Cochranc/o 7018 Hollywood Blvd.Hollywood, CA 90028(917) 903-8199

Garden of Eva Landscape Design GroupEva Knoppel743 N. Hudson Ave.Los Angeles, CA 90038(323) 461-6556

Film Noir ToursCharles MorfinPO Box 93661Hollywood, CA 90093(714) 583-2470

High Arte / Internet Marketing,Graphic & Web DesignBolen High1341 N. Crescent Heights, #203West Hollywood, CA 90046(323) 656-6517

Jackie’s Hair A Go GoJackie Walls838 Foothill Blvd.LaCanada Flintridge, CA 91011(818) 790-2652

Jose O’Malley’sGlenda Kelley6057 Harold WayHollywood, CA 90028(323) 337-2226

L. Ron Hubbard Public Relations OfficeMonica Sanzpolo1308 L. Ron Hubbard WayLos Angeles, CA 90027(323) 953-3292

LexingtonJeremy Chin1718 Vine St.Hollywood, CA 90028(323) 461-1700

The Leukemia & LymphomaSocietyTiffany Scott6033 W. Century Blvd.Los Angeles, CA 90045(310) 846-4731

Maui and SonsSunset Entertainment Group6708 Hollywood Blvd.Hollywood, CA 90028

Merrill LynchMichael Greer350 S. Grand Ave., 27th FloorLos Angeles, CA 90071(213) 236-1072

mygofer.com Robb Murphy6310 W. 3rd St.Los Angeles, CA 90036(310) 497-7834

Partylite Gifts, Inc.Betty Foxc/o HCOC 7018 Hollywood Blvd.Hollywood, CA 90028(818) 562-1880

Patch.comDavid Peck331 N. Maple DriveBeverly Hills, CA 90210(310) 621-3814

PIP Printing and MarketingServicesDarlene Michener15826 Ventura Blvd.Encino, CA 91436(818) 986-9245

Roland CommunicationsAnnet Peairs11333 Moorpark St., #417Studio City, CA 91602(818) 509-3080

Tan Man of HollywoodAdam Cox7117 ½ Sunset Blvd.Hollywood, CA 90046(323) 882-8269

Tim Overbeckc/o 7018 Hollywood Blvd.Hollywood, CA 90028

Time Warner Cable Business ClassIsreal Argueta17777 Center Court Drive, Suite800Cerritos, CA 90703(310) 925-0384

TJS Services, Inc.Gigi St. Johns20521 Quedo DriveWoodland Hills, CA 91364(877) 554-8577

Tru HollywoodGeorge Younan1600 Argyle Ave.Los Angeles, CA 90028(323) 461-1600

World Wide WadioRichard Frank6464 Sunset Blvd., Suite 1180Hollywood, CA 90028(323)957-3399

ZipcarRichard Paisner25 First Str., 4th FloorCambridge, MA 02141(866) 494-7227

HOLLYWOOD CHAMBER WELCOMES THIRTY NEW MEMBERSAsk about the many benefits of joining the Hollywood Chamber of Commerce...


MEMBER SPOTLIGHTS


Hollywood ArtsCouncil Presents25th Annual Charlie Awards

The Hollywood Arts Councilwill present the 25th Annual

Charlie AwardsLuncheon onFriday, March25th, starting at11:30 a.m. in theBlossom Roomat the historic

Hollywood Roosevelt Hotel at7000 Hollywood Boulevard.

Emceed by ABC7’s GeorgePennacchio, celebrity guestswill present awards to individu-als and companies for signifi-cant contributions to the artsand Hollywood. The 2011Charlie Awards honoreesinclude: Larry King (MediaArts); Sunset Gower Studios(Hollywood Arts); HollywoodTower/Hollywood Labelle(Architectural Arts); CelebrationTheatre (Theatre Arts); L. RonHubbard’s Writers of the Future(Literary Arts – InauguralPresentation in this new awardcategory); Starline Tours(Entertainment Arts); and NineO’Clock Players/AssistanceLeague (Community Arts).

The Annual Charlie Awardshelp support Project S.O.A.R.(Students Overcoming All Risks),the Hollywood Arts Council’sAfter School Art Workshops heldin eight Hollywood area elemen-tary schools, and its AnnualChildren’s Festival of the Artsheld each August at ParamountPictures.

An online auction for one-of-kind celebrity items, shows,arts, etc. is being held atwww.biddingforgood.com/hol-lywoodartscouncil in advanceof the Charlie Awards. The 25thAnnual Charlie AwardsLuncheon is open to the generalpublic. Tickets are $100 each.For reservations and informa-tion, please call 323-462-2355and visit the website www.hol-lywoodartscouncil.org. ValetParking is available.


http://www.biddingforgood.com/hol-lywoodartscouncilin



http://www.hol-lywoodartscouncil.org



Business Resource Bookswere Mailed in February

Copies of the newHollywood BusinessResource Book 2011were mailed to themembership and toother businesses in thegreater Hollywoodarea. This book is justone of the many ways

your Hollywood Chamber is working tobenefit its members and their businessesin Hollywood. The annual guide has adistribution of some 10,000 copies andoffers a glimpse of Hollywood’sentertainment industry, dining andnightlife. We hope you find this a valuablereference tool when you are looking forhelp, entertainment, or old friends inHollywood–we know it will bring businessto those of you who advertise in its pages.

Hollywood Chamber’s March mixer was generously hosted by Public Kitchen & Bar atthe historic Hollywood Roosevelt Hotel. Chairman Sam Smith welcomed newmembers: Dave Ockun, Abouthollywood.Com; Whitney Rosensen, Art DimensionsInc.; Dena Alex, Atmosphere Creative; Ernesto Moshe Montgomery, Beta IsraelTemple; Vanessa Cochran, Cochran Creative Media; Charlie Morfin, Film Noir Tours;Eva Knoppel, Garden Of Eva Landscape Design Group; Bolen High, High Arte; BrettHyman, Night Vision Entertainment; Anna Bakalis and Alec Tuckman, Patch.Com;Yanick Godbout, Québec Government Office in L.A.; John Saffell, TJS Services, Inc.;Richard Frank, World Wide Wadio; and Tim Overbeck.

Hollywood Chamber’s March mixer was generously hosted by Public Kitchen & Bar atthe Roosevelt Hotel introducing an exciting new addition to the 1920’s landmark.Guests also had a brief tour of the ‘Spare Room’ and ‘Beacher’s Madhouse.’ ChairmanSam Smith welcomed these new members: Stephen and Loni Kfoury, CaliforniaButcher Block; Rick Heiman, California Dance Inc.; Sara Shults, Williams DataManagement; Jackie Walls, Jackie’s Hair A Go Go; Tiffany Scott, Leukemia &Lymphoma Society; Fred Maypark and Godfrey Harris, Da Vinci Exhibit; Betty andBilly Fox, Partylite Gifts, Inc.; Darlene Michener, PIP Printing & Marketing Services;Adam Cox, Tan Man Of Hollywood; Patrick Whalen, PRG.


CHAMBER HIGHLIGHTS


Chamber Welcomes New Members in March

Chamber Welcomes New Members in January

Hollywood Chamber’s CommunityFoundation Presented New GrantDuring the March mixer at the Public Kitchen & Bar, theHollywood Chamber Community Foundation Chairman BillFarrar (left) presented Theatre West a grant for $1,250 atthe March mixer at Public Kitchen & Bar. The funds will helptransportation costs for children from LAUSD & Hollywood,to go to schools directly and teach performing arts.

The Hollywood Chamber honored CouncilDistrict 13 staffer Mitch O’Farrell and CaptainBeatrice Girmala of LAPD Hollywood Divisionfor their outstanding leadership in dealing withthe issues of characters, CD vendors and roguetour operators on Hollywood Boulevard.Pictured from left are Los Angeles City CouncilPresident Eric Garcetti, Mitch O’Farrell,Chamber chair Sam Smith, and Cpt. Girmala.

Hollywood Chamber Honors Two Local HeroesChamber’s BootcampIntroduces New SBALending Programs

Exciting news for small businesses: own-ers could get up to $250,000 in capital

under new loan initiatives from the federalgovernment. On Friday, March 25th RobertoBarragan, President of the Valley EconomicDevelopment Center (VEDC), will speak toChamber members about the newCommunity Advantage loan and Small LoanAdvantage programs to be launched thisspring. Loans are made directly to small-businesses via nonprofit lenders includingthe VEDC, and through larger, existing SBAlenders such as banks. The new loan policiesare expected to be good news for small-busi-ness owners, particularly in low – to moder-ate – income communities, those less thantwo years old, and those owned by veterans.

Don’t miss this important presentationbrought to you by the Chamber’s SmallBusiness Committee and the VEDC. TheBusiness Bootcamp will be held from 8:30a.m. to 10:30 a.m. on Friday March 25th inthe Chamber offices, located at 7018Hollywood Boulevard. Admission is $10, andadvanced reservations are required as space islimited. Discounted (with validation) valetparking at the Roosevelt Hotel is $3.30. Lightrefreshments will be served. Please RSVP bynoon Thursday March 24 to ensure yourreservation! RSVP to [email protected] or visit www.hollywoodchamber.net.

CHAMBER BUSINESS BENEFITproviding valuable information to help your business






CHAMBER FUNDRAISING

1601 Cahuenga Corp. / DBA: Spotlight Room7950 West SunsetAcey Decy Equipment CompanyAir Parts International Sales Inc.AmGraphAmoeba MusicAngstrom LightingAT&T External Affairs – Los Angelesbang. Comedy TheatreBest Western Hollywood HillsBest Western Hollywood Plaza InnBeverly CenterBroadreach Capital PartnersC B S Inc., Television CityCafé La BohemeCalifornia State University, Los Angeles

UniversityCampus Hollywood, Inc.Catalina Bar & GrillChaseChildren of the NightChurch of Scientology – Celebrity Centre Int’l.CIM Group, Inc.Comfort Inn & SuitesCoolRideCottage Industries Construction /

Lic#918881Cushman & WakefieldDeluxe Laboratories, Inc.Dos BurritosEcclesia Hollywood @ The Hwd. Pacific

TheatreEFILM Digital LaboratoriesEl Capitan TheatreEl Floridita RestaurantExtra Space Storage #1012

First Entertainment Credit UnionFirst Presbyterian Church of HollywoodFortune EntertainmentGETTLOVEHoliday Inn ExpressGlobal Messaging NetworkGo! Goldman OrganizationHard Rock Cafe Hollywood on Hollywood Blvd.Hollywood Awards, Inc.Hollywood Downtowner InnHollywood Media CenterHollywood Police Activities LeagueHollywood Roosevelt HotelHollywood Souvenir OutletHollywood TowerHollywood-Los Feliz Kiwanis ClubHollywood-Vine Dental OfficeI.M. Chait Gallery / AuctioneersIguana Vintage ClothingJennie Cooks CateringK T L A, IncKatsuya HollywoodL.A. SHARESLA Marathon LLCLAS Engineering, Inc.LegalZoom.comLine 204 LLCLinoleum City, IncLos Angeles GalaxyLos Angeles Marriott Burbank Airport HotelLos Angeles Youth NetworkLoteria GrillMajor PropertiesMarilynn Bradbury / Ramsey Shilling

AssociatesMayfair Market

Mels Drive-InMs. Juliet ParrNew South / Central Parking SystemsNewFilmmakers LAOcean Way Recording Inc.Paul A. Strabala CPAPicky Print Production, Inc.Pinnacle DesignsQueensCare Family ClinicsRenee CohenRotary Club of Hollywood FoundationSERVPROSilvers Investment CompanySo Cal Storage-HollywoodSony Pictures EntertainmentSpecial Event Management, Inc.Sperry Van NessStep-Up on SecondSunset Bronson StudiosSunset Gower StudiosSusan Grisanti, GuitaristSweet Love HangoverTanya Hart Communications, Inc.Terri Gerger, Sotheby’s International RealtyThe American Legion-Hollywood #43The BoweryThe CW NetworkThe Gas CompanyThe Hanover CompanyThe Production Group StudiosThe Saban Free ClinicTom LaBonge Councilmember District 4Village Pizzeria HollywoodWest Hollywood Marketing & Visitors

BureauWinnie Cooper

CHAMBER THANKS RENEWING MEMBERS

Formerly known as the‘Women of

Distinction’ Fundraiser,the new ‘Heroes ofHollywood’ luncheonwill open the door fornew companies, organi-zations, and individualsto be recognized as a heroin Hollywood.

“Taking a distin-guished event and updat-ing it to create moreopportunities seemed likethe right thing to do,”said event co-chairKathleen Cook, Director of Sales andMarketing at the Hollywood HeightsHotel. Kathleen was also co-chair of last

year’s Women ofDistinction event andknows first-hand what thefundraiser needed. “Wehave this great pool ofcompanies and people inHollywood that are doingincredible things. If wecan honor them and raisemore funds for our localnon-profits, it is ourresponsibility to do justthat,” she said.

Also co-chairing theevent is Carole Sarian,Senior Vice President of

the CrisCom Company. Having beeninvolved with the Hollywood Chamber foryears, and new to the Foundation

Committee, Carole applauded the years ofaccomplishment that Women ofDistinction afforded the CommunityFoundation. “Through the Foundation, itsBoard, and past event co-chairs, we havegiven out more than $600,000 in grantsover the past decade. To transition ‘Womenof Distinction’ into ‘Heroes of Hollywood’is an ideal fit.” Carole continued, “I feelvery privileged to be involved in helpingorganize this special and unique event hon-oring the true “Heroes of Hollywood.”

For information on the event, how tosponsor, and how to nominate your Hero ofHollywood, please visit www.hollywood-chamber.net

Chamber’s Community Foundation Introduces the 2011 Heroes of Hollywood Fundraiser!

CHAMBER BUSINESS BENEFITassisting the community

http://www.hollywood-chamber.net



“I’ve been involved with theHollywood Chamber ofCommerce for nearly tenyears and can’t evenimagine a day when I wouldnot be. The Chamberrepresents the interests ofnot only those who do

business in or with Hollywood, but alsorepresents the business of Hollywood. They are a Chamber that works hard for itsmembers, but they are also the world famousHollywood Sign and Walk of Fame. Fewchambers can boast this sort of visibility fortheir community and businesses. Though theSportsmen’s Lodge Events Center is not in thephysical boundaries of Hollywood, we wouldn’tdream of giving up the opportunity to invest inmembership with this iconic chamber!”

Elizabeth McDonaldSales Manager, Sportsmen’s Lodge Events Center12833 Ventura Blvd., Studio City. (818)755-5010


7018 Hollywood Boulevard • Hollywood, CA 90028Main (323)469-8311 • www.HollywoodChamber.net


Promoting HollywoodAssisting the CommunityCreating A Strong EconomyPolitical & Legislative ActionNetworking & Promoting Your Business

PRESORTEDFIRST-CLASS MAILU.S. POSTAGE PAID

GLENDALE, CAPERMIT NO. 1233

Why I’m A Chamber Member!

TESTIMONIAL

EATSHOP

PLAYSTAYHOLLYWOOD

Visitwww.hollywoodchamber.net for all your shopping needs and support fellow members

http://www.HollywoodChamber.net


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