Marielle Aarts - Transmedia Storytelling - More Transmedia Than Storytelling
CEO Storytelling
21
Rob Shimmin It All Started For Me In 1966… London 3 rd September, 2014
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Transcript of CEO Storytelling
Refocus The Audience
• Don’t use too many words on your slides in tiny, tiny font
• Because people will stop looking at you and just read what’s on the wall behind you
• C’mon, you’re more interesting than a bunch of words, right?
• Look, he’s desperate for attention, he’s started taking his trousers off!
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