Centerville Farmers’ Market A Fresh Approach. Background Overview Hickman County (in the South...
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Transcript of Centerville Farmers’ Market A Fresh Approach. Background Overview Hickman County (in the South...
Centerville Farmers’ Market
A Fresh Approach
Background Overview Hickman County (in the South Central Region) encompasses
613 square miles, with a population density of 40.3 persons per square mile. (Smaller than both the nation and the State of TN (87.4, 153.9)
Hickman County has a larger percentage of children living in poverty compared to the State (31.3%, 25%) More than 1 in 4 children were living in poverty in 2010.
Percentage of Hickman County residents who receive TennCare (the State of TN Medicaid program) is 20.8% - higher than both the State (18.3%) and the Nation (16.1%)
Hickman County, TennesseeCommunity Health Needs Assessment, March 2013
Prepared by Hickman Community Hospital, Saint Thomas Health
Health of the County
68.7% of adults in the South Central Region are either overweight or obese, compared to the state and nation (67.3, 63.7)
Males in South Central have a higher prevalence of overweight or obesity. They are also less likely to eat 5 fruits and vegetables a day, but are more likely to participate in physical activity.
32% of Hickman County adults are considered obese (compared to the state at 32%)
Hickman County, TennesseeCommunity Health Needs Assessment, March 2013
Prepared by Hickman Community Hospital, Saint Thomas Health
County Health Rankings, 2012
Health of our Youth
In 2013, 17% of Tennessee students were obese
10% of Tennessee students did not eat fruit or drink 100% fruit juices during the 7 days before the survey.
9% of Tennessee students did not eat vegetables, during the 7 days before the survey.
2013 Tennessee Youth Risk Behavior Survey Report
Hickman County Residents and Food Insecurity*
34% have limited access to healthy food (compared to the State at 11%)
Percentage of fast food restaurants 30% (National benchmark: 25%)
*Food insecurity represents the percentage of the population who did not have access to a reliable source of food during the past year.
Hickman County, TennesseeCommunity Health Needs Assessment, March 2013
Prepared by Hickman Community Hospital, Saint Thomas Health
Focus Group
Few home vegetable gardens, not cooking at home, single parents
Perception that fresh food tends to cost more
Only two grocery stores to serve the entire county.
Rural County (possible transportation issues)
Hickman County Health DepartmentData collected 2012-2013
Learning objective: to determine the focus group’s perceptions about risk factors, cultural influences, environmental factors, current workforce milieu, and satisfaction of services in regard to heart disease an diabetes issues in Hickman County.
Community Survey
In the Survey Section on Healthy Food:
Question: Do you think the cost of fresh food plays a part in developing diabetes?
57% said YES.
Learning objective: to determine if the public-at-large knows about the causes of diabetes, and understands the need for healthy food choices, recreational opportunities and quality health care. (Seventy-Nine, men, women and adolescents surveyed at a community event.)
Hickman County Health DepartmentData collected 2012-2013
Community Meeting
Negative: southern culture likes fried/sweet foods, and most foods are overcooked.
Positive: Fresh foods are affordable at the local farmers’ market (when in season).
Learning objective: to determine from Hickman County Chamber of Commerce members what they see as risk factors for heart disease and diabetes, and how these health issues affect our quality of life in Hickman County. Also addressed were questions related to our county’s demographics/culture and if these factors tend to worsen our chronic disease rates.
Hickman County Health DepartmentData collected 2012-2013
Hickman County Health Dept. Patient Perception Survey
51 Patients Surveyed (administered during two weeks of July, 2014 and two weeks during Aug., 2014)
46% have visited the market.
54% have never visited the market.
Of those who have visited: 28% say they do so to enjoy fresh/nutritious food for
their family. 14% say the market days are convenient 31% say the prices are better/don’t have to pay sales
tax 8% have only visited the market once or twice/ no
opinion.
Of those who have not visited/reason why:
22% say the market hours are not convenient for them.
6% say they cannot use their WIC vouchers. 2% say they don’t know how to cook the vegetables. 25% say they have not visited because they don’t
know anything about the market. 8% say the would like to know more about the market
and may visit soon.
Health Dept. Patient Perception Survey (cont’d)
The NeedOne farmers’ market in the county
Lack of vendor participation and low customer base (HD patients are not familiar)
Local farmers taking produce to other counties where there is a larger profit margin
Few resources to promote the program
Planning StrategiesUtilize CDC 1305
Grant Funds and promote with the TDOH “Primary Prevention Initiative”
Organize Stakeholder committee
Planning Strategies (cont’d)
Establish a “branded” market logo
Advertising and promotions
Special market day, events, festivals
Market Activities and Promotions
Grand Opening (400 in attendance!)
Development of Newsletter
Mid-Summer
Event (day for kids)
Vendor Promotions
Tuesday and Friday 8:00 a.m. – Noon
May – October New Vendors are Always Welcome!
Have you visited your local Farmers Market lately?
You will find Fresh Produce and Great Prices!
For info on becoming a vendor, contact Troy Dugger, UT Extension at 931-729-2404 or email: [email protected]
Vendor Promotions (cont’d)
Community Promotions
Walking
Program at
adjacent
River Park
Adopted as a Primary Prevention Initiative!
Local Musicia
ns perfor
m On
Market Days!
Health/Nutrition EducationHickman County Health
Department and the
Saint Thomas Hickman Hospital partner
weekly with Dietitian
Education.
Program Feedback
“Word of mouth has been our best advertisement. New people are coming each week because they hear about the
variety of vendors and market promotions.” ----Ginny Lundell, Market
Promoter/Vendor
“The 1305 money has allowed us to do more media advertising, along with large
banner displays throughout town and incentives for the public. And the one
great thing that has tied it all together is the development of our new ‘branded
logo’ which is being used on everything we do.” ----Troy Dugger, UT Ag Extension/Market
Director
Hickman County Health Department:
Teresa Gregory, Health [email protected]
David Rash, Health Department [email protected]
UT Ag Extension:
Troy Dugger, Farmers’ Market [email protected]
For more information: