Cellit Mobile 1209

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Mobile Marketing Opportunities

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Mobile reality

TALK TO YOUR CUSTOMERSTHE WAY THEY TALK TO EACH

OTHER!

Compared To 293.8 Million Google Searches

Per Day

1.5 Billion Text Messages Sent In The US Every Day

There Are More Text Messages Than Mobile Calls Made

Who are they?

Source: Limbo Mobile Advertising Report, q1 2008

iPhone, Blackberry etc. driving mobile web use + development for older demos

18-24

23%25-3425%

35-49

30%

50-6417%

65+6%

WAP Users by Age

18-2423%

25-3426%

35-4935%

50-6413%

65+3%

SMS Users by Age

Consumer Reach

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Source: Limbo Mobile Advertising Report, q4 2008

• Average age for mobile media users is 36

• 81% use mobile media more than once a week

• 46% using it daily

• 43% favored offers, viewing marketing formats with perceived value as the most appealing

Mobile Marketing Association, Mobile Attitude & Usage Study 11/08

SMS on the Rise

2002 2003 2004 2005 2006 2007 2008 20090

200

400

600

800

1000

1200

1400

1600

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Ages 65 +

Ages 55-64

Ages 45-54

Ages 35-44

Ages 25-34

Ages 18-24

Ages 13-17

0% 20% 40% 60% 80% 100%

Likelihood to Use SMSMobile Marketing Association, Mobile Attitude & Usage Study 11/08

Acceptance

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Ever Upward

• Smart-phone models are projected to increase 25 percent this year, according to Gartner – San Jose Mercury News, June 12, 2009

• Nearly 33% of those surveyed planned to buy a smartphone when they upgrade their current phone. – Information Week, Mar 3, 2009

• Mobile advertising market is expected to grow to $5.7 billion by 2014. – Jupiter Research in Information Week, June 3, 2009

• 22.3 million mobile subscribers use the mobile web daily…more than double from the prior year. – Mobile Marketer, July 17, 2009

©Cellit Marketing

Who Is Cellit?• Started 2004• Based in Chicago, with offices in

Phoenix and St. Louis• Over 800 clients – SMS, WAP & Apps• 15,000,000 SMS messages sent• Executive team with extensive

marketing backgrounds• True marketing company, not just

vendor

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The Cellit Difference

• Mobile as CRM– Build unique customer database– Send the right message to the right user

at the right time

• Mobile as Universal– Proprietary database of over 8,000

phone models– Best possible end-user experience

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Cellit Mantra – The 4 Cs

• Cadence– It’s all about the timing

• Content– Value of the message or offer

• Commitment– Full mobile presence

• Consultancy– Experience to help guide

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Cellit Approach

• Multichannel capabilities

• Crawl – Walk – Run– Engage– Examine– Strategize

• Scalable solution• Multilayer

responsibility• Custom development• Specialized toolset

360° Holistic Approach

SMS

Mobile Web

Applications

Games

Video

Email

Wallpapers

Ringtones

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Retail Print Broadcast CPG Hospitality Live Events

Marquee Clients

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Cellit Server

Data filters

Offers & messages

Device & carrier

info

Intelligent Platform

Best possible end-user

experience

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Customer Response

• Contests• Offer responses• Reservations &

purchases• Information

requests

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Push Marketing

• Offers & information based on user data

• Surveys based on audience activity

• Trackable coupons with built-in redemption tools

Proximity Solutions

• Growing segment of mobile content

• Live interactive hotspots

• Immediate contact

• Location aware

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Mobile Web

• Content optimized for user experience

• Available on wide variety of devices

• Allows for deeper interaction

• mCommerce opportunities

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Applications

• Resident on the device

• Rich content & user experience

• Take advantage of features unique to device

• iPhone, Android, Blackberry, Windows Mobile, J2ME

• Creating a message is as easy as sending an email

• Preview message on screen before sending

• Advanced, rules-based engine allows targeting via consumer behavior and collected data

• Schedule delivery for specific times

• Easy entry of redeemed offers

• Robust, easy report system shows popular coupons

Create Messages Send Messages Track Offer Redemption

Platform Examples

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• Deliver ringtones, wallpapers and animations with the click of a mouse

• Studio determines how to send content to specific subscribers automatically

• View incoming poll results in presentation-quality, full screen animations

• Launch new polls at any time

• Run multipart surveys

• Attach data collection results to subscriber record

• Send messages based on data collected

Deliver Ringtones & Photos Run Polls Collect Data

Platform Examples

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Differentiators

• Crawl – Walk - Run• Mobile as CRM • World class platform• Multi-layer responsibility assignment• Open architecture for integration• Robust reporting• Consulting

Cellit Mobile 1209

Business

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