CELEBRATING B2B’S BRAVEST...

NOW OPEN FOR ENTRIESDeadline for entries: 6pm (EST) August 4 2017

Register and enter at: b2bbraveawards.comFollow us on twitter: @b2bbrave

CELEBRATING B2B’S

BRAVESTCHAMPIONS

For more information please contact:Katy [email protected]

Deadline for entries: 6pm (EST) August 4 2017Enter at b2bbraveawards.comFollow us: @b2bbrave

CELEBRATING B2B’S BRAVEST CHAMPIONS

When you think about the most important and prestigious marketing awards competitions in the world, several come to mind. The Cannes Lions. The D&AD Awards. The One Show. As B2B marketing has grown in scale, in sophistication and in creative ambition, more and more B2B brands and campaigns have surfaced to the top of these and other premier awards competitions. But to date, B2B has lacked its own competition of this rare caliber. Until now.

Because now, as B2B reaches new heights, a truly international awards competition that brings together the best and bravest B2B marketing from every corner of the globe has emerged. An elite, highly competitive and immensely prestigious competition that does justice to the very best B2B creative, content, applications of digital and technology. To be sure, it’s a brave new world in B2B – a world that requires an awards competition that recognizes and celebrates the best work from the best brands and agencies.

Welcome then to The Drum’s Be Brave Awards, celebrating B2B’s bravest champions. To all who are worthy, suit up to do battle in B2B’s most daring marketing awards, the Be Braves.

At the Drum we have been organizing awards for over 20 years so we know how to celebrate excellence. We know how to throw a party. But more importantly we know how to give great companies the recognition they deserve.

WHO CAN ENTER?The awards are open to anyone doing outstanding B2B work. B2B agencies/clients/companies based anywhere in the world. It’s a global event!

WHAT IS ELIGIBLE?All entries must have been live to market at some point between 2016, January 1 and 2017, August 4 (Entries do not have to be created within this timescale.) WHY ENTER?• To prove you are the bravest and the best in the B2B market.• To help attract new business. • To demonstrate your digital talent and skills to your company, clients and

peers.• To have your work judged by the esteemed clients and creatives on our

judging panel.• To reassure clients that you are the best company for the job.• To gain fantastic PR opportunities• To boost morale throughout your company and to reward your hardworking

individuals and teams.

THE JUDGING PANELJudging your work will be a panel of individuals who have extensive experience in the B2B industry. Visit www.b2bbraveawards.com for updates.

ENTRY FEESFirst entry: $220 + VATAdditional Entries: $150 + VATYou may enter as many categories as are suitable, however each entry must be treated as a separate entry and payment made for each.

ENTRY DEADLINEEntries will close at 6pm (EST) on August 4

CATEGORIES SPECIALS/OVERALL AWARDS:

Grand PrixChosen from all the award-winning work and announced at the awards ceremony. This category cannot be entered into, but all entries will be considered.

Agency of the YearTo reward the agency who can demonstrates consistently great understanding of the b2b sector. Please provide examples of growth of revenues, acquisition of clients, success of campaigns, testimonials from clients.

Marketer of the Year To reward the individual who has contributed most to the B2B sector over the past year. This person can be agency or client side but should have more than 5 year’s marketing experience.

CREATIVE:

Best Integrated Campaign Brilliant campaigns designed to drive brand and demand and that have run across multiple channels (digital, mobile, social, OOH, broadcast, face-to-face, etc.) qualify. The quality of the overarching campaign idea, optimal use of each channel, superior execution and, of course, results are the key criteria.

Best Brand Campaign Compelling, provocative campaigns utilizing one or more channels designed to drive brand awareness, perceptions and momentum at the corporate, brand, master brand or product/service brand level. Big, bold, provocative, aspirational, emotional work that has moved the needle.

Best Demand-Generation Campaign Creative and hard-working campaigns designed to drive demand and deliver specific performance KPI’s – from front-end metrics all the way through MQLs, SQLs, pipeline and revenue. Delivering extraordinary results, in extraordinary ways, is the key.

Best Digital Campaign The best all-digital campaigns demonstrating the best thinking and the best use of digital techniques and digital media.

Best Digital Video Campaign The best all-digital-video campaigns, including any/all video formats: pre-roll, mid-roll, in-stream, in-banner, social newsfeed video, landing pages/microsites, etc.

Best Broadcast Campaign - TVThe ads and campaigns we wish we’d have done! - Enter your best TV creative.

Best Broadcast Campaign - RadioThe ads and campaigns we wish we’d have done! - Enter your best Radio creative.

Best Social Campaign (Paid and/or Earned) This category is about true social connection and interaction. Blogs, Facebook, LinkedIn, Twitter, Instagram, Pinterest, and/or other social channels are the playing field. Creative and effective use of one or more channels is the primary judging criteria.

Best Mobile Campaign The best all-mobile campaigns, including banners, expendables, interstitials, video, native, interscrollers and more. Special emphasis placed on the quality of the user experience and creative use of the medium to deliver value and relevance.

Best Out-of-HomeFrom breakthrough ideas to breakout use of the channel, enter your best out-of-home ads or campaigns.

Best Enterprise Website From visual expression of the brand to extraordinary content, from outstanding architecture to rich interactivity, from personas and use cases, enter the best websites in B2B.

Best E-Commerce Website Ease of navigation, product presentation, seamless experience, intuitive experience, great contextual content…all adding up to far-above-average performance.

CONTENT:

Best Integrated Content Program This award is for brands that have brought together multiple content formats and distribution platforms to create incredible experiences for their audiences. Audio, video, written, social, virtual or augmented, tell us how they came together to create an emotional and measurable impact.

Best Content Brand Have you created a winning content brand that supports and enhances your corporate brand? Then this is the category for you. Whatever the format, demonstrate how and why your content brand is entertaining, informing and moving audiences and you’ll take home all the glory.

Best Native/Sponsored Content Program From media/publisher partnerships to sports or other event sponsorships, brands can connect with audiences when they become a part their daily lives and media consumption. If you’ve got a winning program, this is your shot to win acclaim.



Best Use of Content in Social Media Great content is the fuel that fires great social media conversations and social sharing. But it also takes a clever and concerted effort to make sure that content catches on across the socialsphere. Show off your best social content skills here.

Best Use of Content in Demand GenerationAt the heart of demand generation is content. This award recognizes programs and campaigns that successfully use content to cultivate leads, accelerate sales and deliver customers. This can include email/nurture campaigns, search, digital and programmatic campaigns – or all of the above and more.

Best Use of Content in a Live or Virtual Event Bringing people together to inform, educate and entertain them can be physical or increasingly virtual. Here we’re recognizing the most innovative and effective in-person and online events.

Best Content-Driven Digital Experience Websites. Apps. Games. They’re all digital, and they’re all at the heart of the new B2B customer experience. What are the coolest and most effective digital content experiences you’ve created? Step up and claim your fame.

Best VR/AR Content Experience Virtual and augmented reality are quickly reshaping the ways we think about how we interact with the physical world. And they’re revolutionizing the ways B2B brands can create experiences that sell their products and services. Enter your best breakthrough VR/AR experiences and realize some recognition.

Best Blog/VlogThis award is for the best branded blogs and vlogs – running commentaries that provide ongoing personal perspective. These can include traditional posts and videos, as well as other ongoing micro formats such as Tumblrs, Instagram/Snapchat stories and Twitter or Facebook livecasts.

Best Podcast/Audio Series The theatre of the mind is still one of the most powerful formats for B2B story telling. From interview formats to individual diaries, from sales enablement/education primers to narrative fiction, this award honors the best of all things aural. Digital, Data and Technology Best Use of Predictive Data/Analytics or Data ScienceThis award is for brands that have used predictive tools or data science techniques to forecast trends, profile customers, create intelligent segments and/or develop real-time scoring models that have enhanced the success of a campaign.

Best Use of PersonalizationFor effectively integrating personalization techniques into a corporate Web site, campaign site, e-mail campaign, landing page or automated nurture campaign. This can include use of profiling/targeting techniques, real-time dynamic content and/or use of 1st, 2nd, 3rd party data.

Best Use of Measurement and AnalyticsBrands that have activated analytics tools to deliver effective tracking, measurement and ROI will be the big winners. Can include clever use of campaign tracking techniques, integrating multiple data sets to pinpoint campaign insights/trends and/or the set-up of innovative new data platforms that track path to purchase, deliver integrated dashboards or enable closed loop reporting. Best Use of Marketing AutomationThis award is for brands/products/solutions that have used marketing automation to deliver an exceptional multichannel customer experience, utilizing effective targeting, lead capture, lead scoring, nurturing and the delivery of timeline driven messaging and content.

Best Use of ProgrammaticIf you have built programmatic into your media strategy to deliver outstanding results, this award for you. Can include smart, sophisticated use of prospecting, remarketing and/or ABM targeting techniques, intelligent DSP/DMP audience data and/or effective bidding strategies. Best Use of Data Management PlatformsThis award is for brands that have used data management platforms to orchestrate intelligent digital media campaigns and/or programmatic buys. This can include use of look-alike models, activating 1st, 2nd and 3rd party data to build audiences and/or the integration of different MarTech and AdTech platforms to enable effective campaign targeting and activation. Best Use of Artificial IntelligenceHave you used AI to enhance the customer experience or improve marketing/sales targeting or performance? This can awesome applications of AI that have had an impact, including machine learning powered chatbots or personal assistants and models that integrate big data to predict outcomes or make intelligent recommendations. Best Use of One or More Technologies to Lift PerformanceShow us how the integration of one or more new tools/technologies into your tech stack has led directly to increases in marketing and sales performance. Best Use of Data and Technology in a WebsiteThis award is for brands that have successfully combined big data and third-party technologies/apps to deliver exceptional, high-performing Web experiences. Best Use of Integrated Data/Technologies Across Marketing ActivitiesIf you’ve connected CRM, marketing automation, DMPs, Web platforms and/or other AppCloud technologies to deliver a connected marketing cloud and exceptional marketing performance then this award is waiting for you!



WRITING YOUR REPORT Please use the entry template available to download on the ‘about’ page at b2bbraveawards.com.

Your full report should be no more than 1500 words. 250 words should be used for an executive summary.

Executive SummaryExecutive Summary to summarise the key points in your report.

Background To Project/Campaign/StrategyProvide a brief description of project/campaign/strategy.

BudgetProvide details of the campaign/strategy’s budget.

ObjectivesInclude your client brief and objectives, including any targets set.

Your Strategy/ Creative Execution What did you do to fulfil the clients brief? Tell us and how us about your campaign/strategy.

Results/Evidence of EffectivenessProvide quantitative results including evidence of effectiveness prior and post campaign/strategy.Please provide comparable before and after figures. Use exact figures rather than %. You may include graphs and images in your report as long is doesn’t exceed the file upload limit.

TestimonialsTestimonials - are not essential but can help to improve your report.

HOW TO ENTERPlease follow these steps to enter:

1. Regsiter b2bbraveawards.com/signin as a member to set up your account or sign-in if you

have already created your account. 2. Browse the categories to decide which ones suit

you best. Remember you can enter as many as you like but they will be treated as separate entries and charged at the reduced second rate entry fee.

3. Entries into the awards are report based and this is

what you will be judges on. (see writing your report section)

4. Once you have registered and logged in, go to your

‘dashboard page and ‘add an entry’. 5. Upload your report (PDF only max size 10mb) in the

box provided. 6. Submit your 100 word summary, in the box provided,

which will show live on the site if you are nominated/win. This will be used to give visitors to the site an insight into what your entry was about and why it was successful. (do not include confidential information here)

7. Upload URL if applicable to your entry, in the box

provided. 8. Attach a leading image in the box provided to

support your report (Jpeg max size 10mb ). Please note this image will go live in the event of your work being nominated so please take this into account when choosing this image. Option to upload up to additional images in the boxes provided to support your entry (Jpeg max size 10mb ) If you are entering a video, please follow the instructions provided. This will also go live in the event of a nomination.

9. Check your entry meets the rules criteria. 10. Follow the onscreen instructions to submit your entry

and make payment. Please note: you will only receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete.

11. A confirmation email will be sent to you and a receipt

will be emailed to you within a few days. Once this process is complete your entry will go

forward for judging.



GENERAL RULES• All submissions must be made online.

• All entries must have been live to market at some point between 2016, January 1 and 2017, August 4 (Entries do not have to be created within this timescale.)

• Do not include password protection.

• All submissions must be made online. Please note: you will only receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete.

• Work entered into more than one category must be treated as a completely separate entry. Multiple entries can be made but separate payment must be made for each.

• All entries must be supplied and conform to category rules/submission formats. Entries must be received by midnight August 4.

• The awards are open to anyone doing outstanding B2B work. B2B agencies/clients/companies based anywhere in the world. It’s a global event!

• The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category.

• The organisers reserve the right to publish/exhibit screen grabs and/or submitted report in relation to the awards. Please note nominated/winning reports may be published on TheDrum.com or in The Drum magazine. If your report includes sensitive not for re-publication information, Please clearly write this beside any such text.

• The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.

• The judges’ decision is final.

• Due to the number of entries received we can’t give feedback about specific entries.

• All entries submitted must be legal. Any entries containing offensive material will be disqualified.


Deadline for entries: 6pm (EST) July 12 2017Enter at b2bbraveawards.comFollow us: @b2bbrave

CELEBRATING B2B’S BRAVEST...

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