Douwe Jan Joustra IMSA Amsterdam

Business in the circular economyRio de Janeiro, august 2014

Inspired by Nature

6

Inspired by Man

www.opai.eu

Inspired by nature

ecologybiology

thermo-dynamics

Basics:

energy of the sun materials loops

embrace diversitynet-gain

Economic changes

performance basedresponsibilityshared values

insights

energy &

resources

9000x

That’s all folks…

What to do?

Make things better stop waste

good consumption

HERE AND NOW

OPTIMIZATION

NEW: CE TRANSITION

TIME

AD

APT

IVIT

Y

STARTUPS

LOOSERS

NEW CORPORATE STRATEGIES

Circular economyMining

Production

Usage

Take back

Repair

2nd Market

Refurbish

Recycle

Sales or service contract?

Assets

Direct feedback

Smart systems

Performance

THINK IN THREE:Performance-based Entrepreneurial –logic Create value

Performance-based LIGHT ON THE DESK HEALTHY SITTING COMFORT WALKING ROOM TO ARCHIVE

Performance-based PAY PER MINUTE OR PAY PER KILOMETER

Results

create conditionsact in transition

Wees leverancier!!

het gaat over performance !

product-service combinaties !

Performance met waarde

A liter of light

WHY WAIT? !

LIVE THIS DREAM!

RETHINK

REDISCOVER

REDESIGN

THINK OFPERFORMANCE

OWNERSHIP SERVICE &

(growing) CONDITIONS

Find information:

www.ellenmacarthurfoundation.com www.opai.eu www.imsa.nl

and google…..