Ce am invatat in 2 ani de marketing afiliat - Cristian Ignat
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Transcript of Ce am invatat in 2 ani de marketing afiliat - Cristian Ignat
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Ce am invatat in 2 ani de Marketing Afiliat?Ce am invatat in 2 ani de Marketing Afiliat?
Cristian IgnatCristian Ignat
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Problema #1Problema #1
Cum atragi afiliati ca advertiser nou?
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AfiliatiAfiliati
Un afiliat aplica la o campanie daca:
- Este motivat (comision, recurenta >= competitia)- Este vorba un brand cunoscut
It’s not always working this way…
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AdvertiseriAdvertiseri
Un advertiser nou trebuie sa:
- Aiba comision mai mare ca al competitiei?- Sa aiba perioada de recurenta mai mare ca a competitiei?
It‘s not always working this way…
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Advertiseri, AfiliatiAdvertiseri, Afiliati
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Solutie advertiseriSolutie advertiseri
Un advertiser ar trebui sa aiba:
- Un comision pe care sa si-l permita- Concursuri pentru a motiva afiliatii- Cat mai multe unelte de promovare- Bannere catre destinatii multiple- Bannere cu mesaje diferite- Feed-uri de produse
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Solutie afiliatiSolutie afiliati
Un afiliat ar trebui sa:
- Analizeze site-ul si landing page-urile advertiser-ului- Analizeze daca publicul site-ului se potriveste cu
site-ul advertiser-ului- Analizeze uneltele potrivite site-ului sau
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Problema #2 - AdvertiseriProblema #2 - Advertiseri
Am afiliati, dar nu-mi genereaza conversii !!!
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Solutii - AdvertiseriSolutii - Advertiseri
- Statistici: top afiliati/comisioane, top afiliati/click-uri, top afiliati/actiuni
- Statistici: top unelte/click-uri, top unelte/actiuni
- Ofera bonusuri afiliatilor care se implica
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Problema #2 - AfiliatiProblema #2 - Afiliati
Am site(uri).Am aplicat la campanii.Am promovat la mine pe site(uri).Nu am comisioane (suficiente) !!!
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Solutii - AfiliatiSolutii - Afiliati
- Testeaza unelte- Testeaza campanii- Testeaza promotii- Comunica cu advertiserii si sugereaza-le
idei care se potrivesc publicului tau
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Problema #3Problema #3
Carcotasii spun ca marketingul afiliat nu merge.Ii credeti?
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FactsFacts
- 6 luni de crestere consecutiva a rezultatelor
- Comision de 1,100 RON dintr-o singura vanzare
- Echipa 2Parale a crescut la 13 persoane
- Din cei care spun/scriu/comenteaza pe bloguri ca “marketingul afiliat nu merge” nu a trimis nimeni site-ul pentru a primi sugestii
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Studiu de caz #1Studiu de caz #1
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SugestiiSugestii
- Banner cu mesaje mai puternice in coltul din stanga sus- Facebook box ar trebui folosita dupa ce ai un numar mai mare de fani.
As testa locul de acolo cu o promotie- Ofertele saptamanii in meniu (in functie de nr de vizitatori)- Testeaza site-ul cu sidebar-ul in partea dreapta- Diferentiaza categoriile cele mai profitabile prin eticheta “nou” sau
ceva similar
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SugestiiSugestii
1. Bannere in functie de categorie2. Produsul zilei pentru fiecare advertiser – in spatiul gol
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Studiu de caz #2Studiu de caz #2
1. Call to action sub fiecare logo magazin2. Creaza giveaways (ebooks, prezentari cu tinute, etc.)
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Studiu de caz #2Studiu de caz #2
1. “doar”, “oferta”, “pret redus” in fata pretului2. Descrierea in spatiul alb3. Testeaza butonul (“profitade pret”, “cumpara acum”,“incearca”4. Bannere in functie decontinut
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