Idei de promovare IT&C-Cristian Ignat
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Idei de promovare IT & CCristian Ignat
Bucharest Hub
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Incearca sa targetezi
• Prin review-uri
• Prin Google Adwords
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• In IT & C se cauta foarte mult review-uri
• Google loves content -> Google indexeaza bine review-urile
• Cei care cauta review-uri sunt mai dornici sa cumpere produsul
De ce review-uri?
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• In IT & C se cauta foarte mult review-uri
De ce review-uri?
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• Google indexeaza bine review-urile
De ce review-uri?
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• Cei care cauta review-uri sunt mai dornici sa cumpere produsul
• Review-urile sunt facute de persoane care au testat (s-au jucat mult cu) produsul -> incredere
• Un review complet prezinta plusuri si minusuri -> incredere
• Video review? -> si mai multa incredere
De ce review-uri?
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• Cei interesati de un produs il cauta pe Google
• Cea mai buna targetare (reclame doar celor interesati, cand sunt interesati)
• Cost (mic) pe click (potential client)
• Testezi usor: advertiser, produs, cv, reclame, pagina destinatie
De ce Google Adwords?
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• Licitare pe nume produs
• Promovare oferte
• Promovare inainte de sezon
Strategii Adwords
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• Licitare pe nume produs
Strategii Adwords
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• Licitare pe nume produs
• Promoveaza produse scumpe
• Cuvinte negative: ieftin, sfaturi, poze, video, cum, etc.
• Pret in reclama
• Pret mic pe click (competitie mica)
• Cine cauta dupa numele exact al produsului stie ce vrea
• Decizia se ia dupa pret, brand, promotie
Strategii Adwords
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• Licitare pe nume produs
UK vs RO
Strategii Adwords
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• Promovare oferte
• Reteaua de continut
• Cuvinte generale, foarte generale
• Te bazezi mai mult pe brandul magazinului
• Pret mai mic decat pe Search
• Reclama care sa sara in ochi, sa prezinte curiozitate
• Promoveaza o gama de produse (televizoare lcd, DSLR, etc.)
Strategii Adwords
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• Promovare inainte de sezon de cumparaturi
• Se apropie Craciunul
• Cookie-uri pe cat mai multe calculatoare
• Display Network
• Search e cuvinte generale
• Te bazezi pe brand, promotiile brandului din acea perioada
Strategii Adwords
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• Analiza competitiei pentru Google Adwords
BONUS
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• Analiza competitiei Adwords – Review-uri
BONUS
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• Pagina destinatie a competitiei
BONUS
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• Factori care pot influenta decizia de cumparare
• Pret -> compara cu concurenta
• Disponibilitate -> in stoc
• Review-uri pe site?
• Specificatii suficiente?
• Landing page -> afiliatii nu face modificari
BONUS
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