CDG 318 Course Career Path Begins Cgd318dotcom

8/17/2019 CDG 318 Course Career Path Begins Cgd318dotcom

1/20

GD 318 ourse areer Path

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2/20

GD 318 Entire ourse

• CGD 318 Week 1 DQ 1 What is Public Relations

• CGD 318 Week 1 DQ Public Relations and Crisis !anagement

• CGD 318 Week 1 Qui"• CGD 318 Week DQ 1 Public Relations Research

• CGD 318 Week DQ Publics # Public $%inion

• CGD 318 Week &ssignment 'o &cce%t or Re(ect a Clien

t


3/20

GD 318 Week 1 DQ 1 What i

s Public Relations

•What is Public Relations) &ssess a minimum o* t+o de*initions o* %ublic relations *rom the course materialsand ,our o+n research- Com%are and contrast the ma(o

r di**erences and interrelationshi%s bet+een %ublic relations and (ournalism- .as %ublic relations in*luenced ,our bu,er beha/ior) 0,nthesi"e the course materials andother research to su%%ort ,our res%onse- Res%ond substanti/el, to at least t+o o* ,our classmates %ostings-


4/20

D 1 Wee 1 D Pu c

Relations and risis !anage

ment•Public Relations and risis !anagement- Re/ie+ the/ideo2 ack Welch on 'o,ota4s PR Disaster- .o+ does Dr-Welch assess 'o,otas %er*ormance) Based on the cours

e materials and the /ideo and other research2 s,nthesi"e the conce%ts and gi/e an illustration o* ho+ 'o,ota might ha/e changed %ublic %erce%tion using PR in res%onding to this crisis- Res%ond substanti/el, to at least t+o o* ,our classmates %ostings-


5/20

GD 318 Week 1 Qui"

• Qui"5

• 1- When ste%s are taken to re%air damage *rom thecrisis and to %re/ent it *rom ha%%ening again2 it is +hat

t,%e o* strateg,)• - &ccording to the te6t2 clients o*ten critici"e %ublic

relations *irms *or all o* the *ollo+ing E7CEP'5

• 3- What is not a contingenc, *actor that %ublic relat

ions %ro*essionals must take into account in managinga con*lict +ith its %ublic)

• - En/ironmental acti/ist ohn !uir used %ublic relations tactics to5


6/20

GD 318 Week &ssignment

'o &cce%t or Re(ect a lient

•'o &cce%t or Re(ect a lient- & +ell9kno+n %ro*essional baseball %la,er is sus%ected o* ha/ing used steroids and other %er*ormance9enhancing drugs- .e has not bee

n charged- .is agent asks ,ou to ad/ise and assist him in handling the intense media interest in the case- .e +ants ,ou to tr, to %lace *a/orable stories about the baseball star in the media and create a %ositi/e en/ironment * or him- :* *ormall, accused2 it could mean irre%arable d

amage to his baseball career-


7/20

GD 318 Week DQ 1 Public

Relations Research

•Public Relations Research- :denti*, a minimum o* *i/e+a,s research is used in %ublic relations- Discuss the role o* %ublic relations research in setting organi"ational s

hort9term and long9term goals +ithin an organi"ation- &ssess the manner in +hich %ublic relations research canhel% %ro*essionals build and sha%e PR cam%aigns- Res%ond substanti/el, to at least t+o o* ,our classmates %ostings


8/20

GD 318 Week DQ Public

s # Public $%inion

•Publics # Public $%inion- Choose an organi"ation andidenti*, its ke, audiences2 or %ublics- &ssess ho+ these%ublics can ha/e their o%inion sha%ed- Com%are and co

ntrast the in*luence o* the di**erent t,%es o* o%inion leaders and their in*luence on sha%ing %ublic o%inion- Res%ond substanti/el, to at least t+o o* ,our classmates %ostings-


9/20

GD 318 Week Qui"

• Qui"

• 1- &n, *alse statement about a %erson or organi"ation that creates %ublic contem%t2 hatred2 ridicule2 or in*li

cts in(ur, on re%utation is kno+n as5• - !oti/ational ob(ecti/es are more di**icult to acco

m%lish because5

• 3- What %ersuasi/e tactic is being used +hen a %olit

ical candidate begins to use the issue o* em%lo,ment i*the %oll indicates that unem%lo,ment is a ke, issue)

• - Which is not an as%ect o* timing in a %ublic relations %rogram)


10/20

GD 318 Week 3 &ssignment

;e+s Release

•;e+s Release- Re/ie+ the section entitled


11/20

GD 318 Week 3 DQ 1 'he &u

dience

•'he &udience- 0elect and discuss one o* the *ollo+inguestions- Conduct research using the te6t and the ni/ersit,s $nline ibrar, to su%%ort the %osition ,ou take-

Res%ond substanti/el, to at least t+o o* ,our classmates %ostings-

• a- &ssess the %ublic relations im%lications o* the seniormarket in the nited 0tates- :denti*, a s%eci*ic senior audience- :s this an in*luential audience) Wh, or +h, not)


12/20

GD 318 Week 3 DQ Public

Relations 'actics

•Public Relations 'actics- Re/ie+ the %ublic relations communications instruments in Cha%ter 1?2 such as ne+s releases2 brochures2 and broadcast media- 0elect an o

rgani"ation2 and com%are and contrast the strengths and limitations o* t+o instruments used b, the organi"ation- Which tactic is least e**ecti/e and +h,) Which tactic ismost e**ecti/e and +h,) 0,nthesi"e the course materials and other research to su%%ort ,our res%onse- Res%on

d substanti/el, to at least t+o o* ,our classmates %ostings-


13/20

GD 318 Week 3 Qui"

• Qui"

• 1- 'his *orm o* ne+s deli/er, to tele/ision stationsmust be care*ull, considered because o* the cost-

• - 'he most +idel, used document issued b, %ractitioners to ne+s media is the

• 3- Which is a good %ublic relations tech tool o* internal communication +ith em%lo,ees)

•- What is the %rinci%al media im%act and attraction o* &merican :dol)


14/20

GD 318 Week DQ 1 Global

:m%act o* Public Relations

•Global :m%act o* Public Relations- 0elect an organi"ation *rom the nited 0tates that conducts business in countries other than the - 0-2 and assess the im%act o* gl

obal %ublic relations on bu,er beha/ior @hint5 Coca9Cola2Disne,2 !cDonalds2 etc-A- Res%ond substanti/el, to at least t+o o* ,our classmates %ostings-


15/20

D 1 Wee D Bus ne

ss2 0%orts2 'ourism2 and Ente

rtainment•Business2 0%orts2 'ourism2 and Entertainment- 0,nthesi"e the course materials and e/aluate ho+ the %ublicrelations %ro*essional educates the media using a s%eci*

ic e6am%le either *rom a cor%oration2 a s%orts celebrit,2tourism @*or a state2 *or e6am%leA2 or *or an entertainer-Res%ond substanti/el, to at least t+o o* ,our classmates %ostings


16/20

GD 318 Week Qui"

• 1- Which is ;$' a .o*stedes cultural dimension that addresses a cultural di**erence)

• - 'he %innacle o* cor%orate s%onsorshi%s is

•3- 'he re*usal to bu, the %roducts or ser/ices o* a com%an, is called

• - ;e+s releases in !ala,sia should be distributedto a/oid con*usion and enhance understanding is5

•

- &bout one9third o* -0- cor%orate %ro*its are generated through

• F- Di/ersit, in the +ork*orce im%acts all the *ollo+ing E7CEP'


17/20

D 1 Wee D 1 Pu c

Relations # ;on9Pro*it $rgan

i"ations•Public Relations # ;on9Pro*it $rgani"ations- 0electa non9%ro*it organi"ation @&merican Red Cross2 0al/ation &rm,2 etc-A and assess the role o* %ublic relations in th

at non9%ro*it organi"ation- Com%are and contrast at least t+o characteristics bet+een a *or9%ro*it organi"ationand a non9%ro*it organi"ation- Res%ond substanti/el, toat least t+o o* ,our classmates %ostings-


18/20

GD 318 Week DQ Public

Relations in the 1st entur,

•Public Relations in the 1st entur,- 0elect an organi"ation *rom the nited 0tates and assess the methods +ith +hich this organi"ation uses communication instrum

ents such as traditional or social media *or its %ublic relations cam%aign- 'o +hat e6tent has this com%an, incor%orated ne+er media into its %ublic relations strateg,)se the course materials and other research data to su%%ort ,our %osition- Res%ond substanti/el, to at least t

+o o* ,our classmates %ostings-


19/20

D 1 Wee = na Pa%er

@Public Relations o* 0tarbuck

sA• =or the =inal Pa%er2 ,ou +ill be e/aluating the %ublic relations %ractices at an organi"ation based on all the cha%ters in the course te6t-

•

De/elo% a %a%er that ans+ers the *ollo+ing uestions based on the organi"ation o* ,our choice- ou ma, %ick an, organi"ation as long as ,our choice has in*ormationa/ailable to ans+er the *ollo+ing uestions-

•

1- &nal,"e ho+ the organi"ation used %ublic relations tocreate a brand and in*luence %ublic o%inion-

• - .o+ is ,our selected organi"ation ada%ting to the social media sites and other /enues in the 1st centur,)

• 3- :denti*, a crisis that the organi"ation has *aced or is * acing and anal,"e ho+ it +as or is being handled


20/20

GD 318 ourse areer Path

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CDG 318 Course Career Path Begins Cgd318dotcom

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