CDG MENA Conference Samsung
Transcript of CDG MENA Conference Samsung
CDG MENA ConferenceSamsung
I
Ⅱ
Samsung Global Update
3G Technology Roadmap
IV Why Samsung 3G ?
III 3G Service Roadmap
I. Samsung Global Update
Digital Media26%
LCD15%
Digital Appliance6%
Telecom25%
Semiconductor28%
Breakdown
Samsung Electronics – Corporate Overview
2006$ 81BRevenue
Market Cap $ 84B
Employees: 170,000
R&D Investment: $6.0B (2006)
Brand Value $16.2B (#20)
Revenue Growth
‘05‘05‘01‘01 ‘02‘02 ‘03‘03 ‘04‘04
35.035.049.649.6
54.154.1
79.579.578.578.5
‘06‘06
$81B$81B
Note: Revenues based on consolidated data
Brand Value
(Source : )
2002 2003 2004 2005 20062002 2003 2004 2005 2006
10.812.6
15.0
Brand ValueBrand Value$16.2B
8.3
Rising Samsung brand equityYear 2005Year 2005
Year 2006Year 2006
Sponsorships
Worldwide TOP Olympics Sponsor
Sponsorships
LPGANASCAR
Chelsea FCGlobal Outdoor
II. 3G Technology Roadmap
Data rate
9.6K
14.4K
144K
384K
2M
IS-95B
1xEV-DOVideo Phone(384 Kbps)
IS- 95GSM
64K
cdma2000 1x
20M
50M
100M
GPRS
HSDPA
WCDMA
3.5G(HPi)
4G
1995 1996 1998 1999 2000 2002 2003 2005 2007 2009 2011 2013
VOD(144kbps)VOD(144kbps)
Internet Service (58Kbps)Internet Service (58Kbps)
※ Source: MIC IT New Growth Strategy(’0
DigitalizationDigitalization High Data RateHigh Data Rate Broadband/MultimediaBroadband/Multimedia High IntellHigh Intelli
Voice & SMS
Multimedia
Technology Trends
Modem
ARM9(200MHZ)
3~10G HDD1~3G Flash
ARM11(400MHZ)
10~20G HDD3~10G Flash
DVB-H
Wireless Access Tech
DMB
1x DO Rev.0 1x DO Rev.A
WEDGE/HSDPA/TD-SCDMA
Individual Access Tech(WAN, LAN, PAN)
CPU/Storage
High Quality Camera(5M → 10M)
3D CameraIR CameraCamera
05 06 07 08 09 10 11 12 13
W-CDMA
EDGE
1x DO Rev.B
HSUPA4G
Convergence Access Tech(Unified RF/BB/MAC, Unified Antenna)
4G Convergence Access Tech
Strong ARM (~ 1GHZ)
Over 20G HDDOver 10G Flash
TFT/OLED LCD(Wide LCD, 3D LCD) Flexible DisplayDisplay Ubiquitous Wearable
S-DMB Convergence of S-DMB & T-DMBT-DMB
Media FLO
Multi Mode & Multi BandDMB 4G
Device Technology Trends
III. 3G Service Roadmap
Video Sharing/Video Telephony
Mobile Broadcasting/Video on Demand
Voice
Push-to-Talk/Presence/IM
E-mailWeb
SMS
VoIP
MMS
3.5GRev.A~B
4G
Generation
2G CDM
2.5G CDMA
3G 1x DORev. 0
Data Rate
Data
□ Mobile SVC Roadmap Summary
Mobile SVC Roadmap summary
SK Telecom Data SVC : Music SVC, Mobile Blog, 3D Game Portal
$16Mil$16Mil
$13Mil$13Mil
Latest SVC in other market
Samsung launched V310 in 2003, the world first Video Calling Phone
Real Time Video & Audio Transmission via CDMA 1x/EVDO/W-CDMA Packet Network
Gatekeeper
SGW (SIP-H.232)
IP Multimedia System
Codec. Video (H.263, MPEG-4, H.264). Audio (AAC, MP3, G.723.1, AMR). H.323, SIP, 3G-324M. RTP/RTCP, RTSPProtocol
GK, SIP Server
. Identification, . Charging
. H.323, SIP Technology
. H.323, SIP, 3G-324MSGW
Video Conferencing
2005 2010 2015
[V310]
Two way Video Telephony
-TV/ Monitor Output
-Real Image/Avatar Communication
Multi Video Telephony
- Multi Language Translation
-Voice Recognition
Hologram Video Telephony
-Video Telephony using Hologram w/ Thin Display Handset
2003
Multimedia (Video Calling)
W-Postcard
Image Zoomer
Overcoming Size limitation→ Higher Mega picture need to be
seen bigger LCD. → Intuitive image navigation on
zoomed image→ Zooming using natural hand
movements / keypad / touchpadOptions
Sending Handwritten Messages, not Typed!→ Writing or Drawing anything → Taking Pix on it and Digitizing→ Combining with any images→ Wireless PostcardValue-added image based feature→ Send personal message created in an
instant→ Convey more than word→ Increase the usage of MMS
MMS MMS Dictation
My Photo Diary
Creating Personal Diary with own Picture and Video→ Using more camera features→ Using more scheduler
Keep camera phone as more DSC→ Diversify Camera/Camcorder Usage→ Enhance the visualization experience
for Camera/Camcorder images in HS
Speech to Text input for easier SMS/MMS composeLinking to any Image based feature→ My Diary, Image Zoomer etcEasy Composing, More Messaging→ Increase MMS usage by easy composing
“Where Are you?”
Where Are you?
OK Back
ADAPT DIGITS
Messaging
Direct Photo Printing
On-Line Photo Printing
Provide true DSC experience→ 1.3 Mega or higher camera phone
can print DSC compatible quality print→ Improved Picture & Print Quality Mgt
solution→ Various ways to print: USB, Memory
Card, BT, IrDA, KioskDriving people to camera phone and taking more picture→ Take more pictures to print→ Increase sharing pictures to print
User can access on-line photo printing by using on-line MMS folder.→ Support any size over 128 x 96→ Wallet size: $0.25
3 x 5 inch: $0.17 → Upload Time: about 9 sec (1160 x 864)Carrier takes the arm with on-line photo site and delivery company.→ Mail delivery charge : $1 Create greater demand for taking pictures and using Data serviceProvide the easiest way to use Mobile phone pictures
*4700On-Line Print
*4700
Imaging
IV. WHY SAMSUNG 3G ?
Effective combination of each driver will stimulate 3G market expansion
Reasonable Price Long Battery Life Compact & Handy SizeDiverse Product Range
• Fixed Price Plan (Service bundling)• Carrier’s Promotion
Attractive Price Plan• Video Streaming : VOD, MOD
• Video Telephony• Live TV
Premium Multimedia ServicesPremium Multimedia Services
Higher Bandwidth Data CapabilityFull Coverage of Network2.5G Compatibility
3G Market Drivers
VideoMessaging
VideoTelephony Video
Streaming
3G Basic Features 3G Basic Features
OperatorPerspectiveOperatorPerspective
ConsumerPerspectiveConsumerPerspective
Premium Multimedia Optimal Hardware
Ideal 3G Handset
• Compact Size• Diversified form-factor• Optimized for Multimedia
• Display Leadership• Camera Innovation• Sound Innovation• Expansive Storage
Rev. ARev. AModel : Ace, Commando’08 First Rev.A
EVDOEVDOModel : A940’05.11 First EVDO
(VOD/MOD)1x VOD1x VODModel : A700’04.7 First VOD
1. Technology Leadership : First-to-Market Products
CDMA 1xCDMA 1xModel : A500, N400 ’02.8 First CDMA 1x
Synergy by Vertical Integration for Superior Performance
CameraModule
SMART MediaMemory CardChipsetsMemory
RF/PAMFilters
Vertical Integration
LCD
Battery
SamsungMobile
Leading Convergence toAlign with Future Sprint Services
“Leveraging Company Synergies”
1. Technology Leadership: Vertical Integration
Electro Mechanics
Multimedia specialties(Television, Audio, PC)
Samsung supports high-resolution color, larger-than-average displays
262K TFT LCD
176x220 pixels
128x160 pixels65K OLED LCD
16M QVGA LCD320x240 pixels
2. Multimedia LeadershipDisplay Innovation
Optical CameraOptical Camera
V7800V7800
Optical ZoomOptical Zoom
Mega
Easy to UseEasy to Use
D900D900
CamcorderCamcorder
Mega
All-in-onefor BusinessAll-in-onefor Business
D600D600
CompactCompact
Mega
World’s 1st
5 Mega PixelWorld’s 1st
5 Mega Pixel
B600B600
16M QVGA LCD16M QVGA LCD
Mega
Camera Innovation2. Multimedia Leadership
Samsung has the global leadership in sound quality through technology innovation
Digital Power Amp 3D Stereo Sound
Various Audio Format
Sound Equalizer / SRS WOW
Sound Innovation2. Multimedia Leadership
Providing the best of various storage options to enhance user benefit & maximize multimedia experience
SGH-D500Maximum:96 MB
SPH-V5400World’s 1st 1.5GB HDD
SD / mini SDTransflash / RS-MMC
Expansive Storage option2. Multimedia Leadership
Consumers’ taste for fashion diversified and rapidly changingDeveloping diverse platforms as well as leveraging folder leadership
3. Design Leadership
Dynamic design to enhance Multimedia Experience Designs for ‘Exclusives’ continue to be explored
Horizontal Viewer with Wide Screen Real Camera
Dual FaceEasy-to-Use Camcorder Function
3. Design Leadership