CCG Pitch Deck FA16

2H2016

Overview Who We Are Adding Value Contact Us

What is CCG? 2Overview


A STUDENT-RUN CONSULTING FIRM

TIMELINE

Mission Statement: Empowering students to think creatively and solve

challenging problems to create value for our partners

• 25 active consultants from Claremont McKenna College, Claremont, CA

• Student-run, for-profit consulting firm → closed client projects worth $16,000+ in ‘15-’16 year

• Advised by consultants from BCG, Accenture, Alvarez & Marsal, and Optimity Advisors

• We recruit the best.• CMC has a ~9% acceptance rate.

• CCG has a ~10% acceptance rate.

• We employ problem-solvers with an analytical bent.

• We are more than just consultants.• We are Entrepreneurs, Coders, Investors, Artists, Athletes. Our diverse base of individuals

allows us to tackle problems multidimensionally.

• Our thinking is multidisciplinary.• We employ mindsets across many disciplines: accounting/finance, computer

science/software development, entrepreneurship, math/science, and sales/marketing.

3Who We Are

Early Access to Elite Talent


And we’ve had the opportunity to learn from the best.

CCG

Top 9% Top 0.9%

CCGCMC

StudentsCMC

Applicants

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Our Group’s ExperienceWho We Are


InvestmentBanking Consulting Technology

Financial Services

Our Current Consultants’ Professional Experience

Our Advisors

Adding Value 5

Why Work with CCG?


We have helped a range of clients, from early-stage startups to large corporations. Let us help you.

01We value professionalism.• We recruit members with professional experience--and foster it with our

culture.

• Our standard is to get things done quickly, efficiently, and thoroughly.

02Our teams are self-sufficient.• Your time is valuable. Our apt consultants operate autonomously, and our

organizational leadership will minimize your micromanaging.

03We cater to your needs.• We realize business demands come first. We work on a need-to-do basis.

• Our teams adapt and consistently produce, regardless of the variance or scale of workload.

What CCG Provides6Adding Value


Go-To-Market Strategies

Search Engine Optimization

A/B Testing

Web Analytics

Social Media Growth

Market & economic research and analysis

Data analysis & presentation

Proprietary Research

CRM Implementation

Content Creation (e.g. Website, Social Media)

How CCG makes sure your

investment is NPV Positive

CCG provides a broad and expanding array of professional services.

Why Work with CCG7Adding Value


01Committed to problem solving

• CCG is driven by a passion to develop systematic solutions to strategic problems.

02Adapt to inconsistent project streams

• We understand work is done on a need-to-do basis.

• No matter the variance or scale of workload, our teams adapt and consistently produce.

03Prepared to tackle the range of problems that come with growth

• Diversity of project teams provides a variety of perspectives to generate creative solutions.

04Passionate about fostering growth• As an entrepreneurial organization ourselves, we understand the

challenges of growth and are eager to help you forge your way.

What CCG Provides8Adding Value


Search Engine Optimization(SEO)

Web Analytics

A/B Testing

Go-To-Market Strategies

Turnkey Social Media Management

Market & economic research and analysis

Data analysis & presentation

Proprietary Research

CRM Implementation

Content Creation (e.g. Website, Social Media)

How CCG makes sure your

investment is NPV Positive

How we initiate your growth How we support your growth

Our Consulting Process9Adding Value


Second stepWe develop a detailed project proposal including goals, deliverables, timeline, fixed pricing and an introduction to your team. This is an interactive process – we work with you to make sure the engagement is tailored to your specific needs.

Fourth stepWe provide hard

deliverables for each component of the project,

with an emphasis on actionable items for your

firm.

First stepDiscovery phase: phone or Skype call to find a fit between your needs and our services. We will also come prepared with thoughts on how we could add value to your firm.

Third stepThe CCG teams work autonomously, producing work for five hours per week. We can scale to the project’s demands by drawing from our large group of talented consultants. We will also update you on our work with regular calls (or visits if possible).

CCG’s Impact: Past and Current Clients10Adding Value


Past Project #111Adding Value


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03

04

Incomplete and disorganized customer relationship database

High bounce rates on client’s core website

Fierce competition in search engine ranking

Decreasing ROI on YouTube video marketing strategy

01CRM

02Analytics

03SEO

Marketing

04

Seamless transition of client’s database to new CRM system, cleaning of 200+ contacts

Redesign parts of the websiteBounce rate decreased from 60% to 35%Average session duration increased by 50%

Surveyed 20 HNWIs to find mismatches between target clientele preferences and current marketing strategy

Curated and generated 7,000 words+ of new content to ensure high ranking in search engine results

The Problem Our Solution

Past Project #212Adding Value


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02

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04

Introduction to Website Analytics data and terminology (Client had never seen Google Analytics data before)

Detailed analysis of user interaction with different pages of website

Explanation for difference between the interaction of direct and referred visitors on the product page

01Analytics

02Analytics

03Research

Research

04

Google Analytics report with on website’s most important aspects such as Viewer Acquisition, User Flow, and Conversions

Report summarizing individual user scrolling, clicking, and movement behavior using Hotjar data

Conducted a survey to examine the first impressions of potential customers when arriving on the product page

Developed buckets of users based on industry characteristics and used Google Analytics data to estimate bucket size.

Client Need Our Deliverable

Creation of Viewer Archetype and methodology to best serve each group

Contact Us13

Co-President Jon Shaw: [email protected]

Co-President Su Min Ha: [email protected]

Learn More


CCG Pitch Deck FA16

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