CCD Report

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OFFER ANALYSIS & COMPETITORS OFFER ANALYSIS

Caf Coffee Day

A PROJECT REPORT SUBMITTED AS A PART OF THE REQUIREMENTS

FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION

SUBMITED BY

Neha Sharma

11020441167

Marketing (A-60)

MBA 2011-13

Under the Guidance of

Project Guide Project Mentor

Mr. Komal Chopra Mrs. Swarnali Roy

Senior Marketing head

Marketing dept

[email protected]

9819318338

SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES (SIMS)(CONSTIUENT OF SYMBIOSIS INTERNATIONAL UNIVERSITY)

July 2012


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EXECUTIVE SUMMARY

This report discusses about the current scenario in food and beverage industry and based on the

market research about customer expectations. It will propose offers for the future

recommendations.

The market size of Caf is going to be US $1 billion 2017 in India. Today the market leader of

cafs is Caf Coffee Day with overall of 1320 caf all across India. The competition is

increasing day by day and to compete with competitors the best way is to indulge the customers

into various activities offered by the cafs. This report takes insights from the customers about

the current offers in the market, both in food and beverages. All the fast food chains like

McDonalds, KFC, and Pizza hut were visited to gather information about the current offers.

Same way all the competitors of Caf coffee day like Barista and Costa Coffee were visited to

know about their offers. Customers were also interviewed on the current offers of CCD and they

were asked to give a feedback on the past offers.

After this a questionnaire was prepared to know about the customer expectations and their desire

to visit the caf. Customers were interviewed and insights were taken. The best offers are

discounts and combos. These offers save money. In the Indian F&B market where there is a cut

throat competition in prices discounts and combos are the best way to attract more and more

customers. Innovativeness in terms of food items or activity is another way to engage customers

and to maintain the footfall.

This report summarizes on proposed offers and gratifications for the customers. These offers aresolely based on the customer preferences.


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CERTIFICATE

This is to certify that Mr. /Ms Neha Sharma PRN no. 11020441167 has completed his project

report on the topic Offer Analysis and Competitors Offer Analysis under my guidance.

Prof. Komal Chopra

Signature

Date


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DECLARATION

I hereby declare that the project entitled Offer Analysis and Guest insight about offers

submitted for the MBA Degree is my

Original work and the project has not formed the basis for the award of

any degree, associate ship, fellowship or any other similar titles.

Neha Sharma

Signature of the Student:

Place: Pune

Date:


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ACKNOWLEDGEMENTS

I would like to sincerely thank Mrs. Swarnali Roy, Senior Manager Marketing at CCD Delhi for his

guidance and support during the completion of this project.

I would like to extend my thanks to Mr. Mohit Panwar, Assistant Manager, CCD Delhi for his untiring

patience and small words of encouragement which meant so much for me.

I am thankful to Prof Komal Chopra for having given me the guidance and arming me with the

necessary tools that saw me through this critical phase of the course.

Last but not the least I would like to thank my family and fellow interns at CCD for supporting me

throughout the internship.


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Table of Content

S.No.

Chapter Pg. No.

1 Introduction 1

2 Objective 2

3 Methodology 3

4 Analysis and results 5

5 Recommendations 20

7 Bibliography 21

8 Annexure 22

List of tables

S.No.

Tables Pg. No.

1 Table 1: General information of respondents. 5

2 Table 2: Frequency of visits in a month. 7

3 Table 3: Offer received by customer from caf in past 7

4 Table4: : Attractiveness of offers based on the rating given

by customers

8

5 Table 5: Most preferred beverage and food combos 9

6 Table 6: Attractiveness of Discounts 11

7 Table 7: Best Discount offers 11

8 Table 8: Freebies 12

9 Table 9: Purchase Linked offers 13

10 Table 10: Offers on loyalty cards 14

11 Table 11: CCD offer vouchers as gift/prizes 15


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List of Figures

S.No.

Figures Pg. No.

1 Figure 1: General information of respondents. 6

2 Figure 2: Frequency of visits in a month. 7

3 Figure 3: Offer received by customer from caf in past 8

4 Figure 4: : Attractiveness of offers based on the rating givenby customers

10

5 Figure 5: Most preferred beverage and food combos 10

6 Figure 6: Attractiveness of Discounts 11

7 Figure 7: Best Discount offers 12

8 Figure 8: Freebies 13

9 Figure 9: Purchase Linked offers 14

10 Figure 10: Offers on loyalty cards 15

11 Figure 11: CCD offer vouchers as gift/prizes 16


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INTRODUCTION

Caf Coffee Day (C.C.D.) is Indias largest coffee conglomerate, the Amalgamated BeanCoffee Trading Company Limited (ABCTCL). Popularly known as Coffee Day wasformed. Its origin lies in the golden soil ofChikmagalur that a traditional family owned afew acres of coffee estates, which yielded rich coffee beans. V.G.Siddhartha HegdeFounder &Chairman of Amalgamated Bean Coffee Trading Co. His family owns 10,500acres of coffee plantation farms in Karnataka.

Mr. K Ramakrishna is the marketing Head of C.C.D.

Important events at CCD:

Year Events

Since 1875 Rich coffeegrowing tradition started

Early 1990s Opportunity arose with the deregulation of the coffee board in Coffee Daybegan exporting coffee to

the connoisseurs across USA, Europe & Japan1996 C.C.D. was first set-up at Brigade Road in Bangalore

2000 Exported more than 27000 tonnes of coffee valued at US$ 60 m to countrieslike U.S.A., Europe& Japan and, for the second time in its short career of 7 years retained theposition as the largest coffee exporter of India.

2002 C.C.D. owns & operates 213 cafes in all major cities of India2008 C.C.D. expanded to 595 cafes in 100 cities of India, 3 in Vienna, 2 in Karachi

& targets toexpand till 950 cafes in a year from 2008

2010 Earning revenue of US$45 million, jobs 5000 employees, owns 1016 cafes in

135 cities

Mission: - To be the best Cafe chain by offering a world class coffee experienceataffordable prices.

Vision: - To be the only office for dialogue over a cup of coffee.


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OBJECTIVE

1. To analyze the customer preferences of various offers with reference to coffee chains inDelhi

2. To understand guest needs and to take guest insight on proposed offers.CCD need to this research to enhance their offers as well as to beat the competition and remainthe market leader in this segment of retail market. Since CCD is growing at a very high rate, it isessential to maintain the standard of the caf as well as to retain the customers, for this CCDneed to study all the offers that are there in the market and attract their target group and thenmould it and implement it according to the customer expectations.

The objectives of this study to prepare a set of offers that meet customer expectations as well asincrease the footfall in Caf coffee day. The first objective is to analyze the customer preferencesof various offers in food and beverage industry. Market research of the current offers in the foodand beverage industry, take the customer feedback and then analyze the data to get the

information about the satisfaction level of the customer. Based on the research, the informationgathered about the customer preferences and expectations prepare a set of offers for the targetedcustomers. And then order these offers on the basis of customer expectations.

In the second objective, customer reviews the proposed offers and order them based on theirpreferences/likings. This will help to develop a concrete structured offers that can beimplemented in Caf coffee day to achieve the objective of increase in footfall as well as toattract more customers and to convert guests to loyal customers.


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METHODOLOGY

Offer analysis includes all the prospects that customer wants in the offers. It is solely based oncustomers choice. Exhibit shows the recent trends. Selection of topic is done on the basis of theprevious studies that are done in this field.

a. Which offer attracts the most to the customers?b. Why it attracts?c. What better can be proposed to the customers

Sampling TechniqueThe questionnaires were given to the Customers of the CCD as well as other Cafs

customers to do the customer analysis as well.

Sample UnitSample units are nothing but the respondents covered during the process of collecting data for

the purpose of research. The sampling units consisted of people who are the customers in thecaf.

Sample SizeThe sample size is the total number count of the number of total respondents covered for theresearch purpose.Total sample size =60Male30Female-30

Sample size selected 60 because the qualitative interaction was with 40 people and remaining 20was done through quantitative interaction over internet.

Hypotheses:H0Offers are a major driving factor to visit coffee chains

In the pilot study, questionnaire administrated to 10 of the respondents. In the questionnaire,there are three open ended questions to know about the name, email id and contact number of thecustomers. There are twenty seven close ended questions to know about the satisfaction level ofthe customer in the cafe. A copy of the final questionnaire used is presented as Appendix An onpage 17.

Primary Data

Primary data was collected through the administration of questionnaires to the sample units andconducting a pilot study to ascertain the worth of the questionnaire. Primary data source is thecustomers of the cafe. The data is been collected from customers of different caf to know aboutthe satisfaction level of customers about the offer that varies from caf to cafe. They filled thesurvey and the data is compiled.

Questionnaire Design


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Questionnaire Administration

Scoring Procedure

Pilot study

Caf Visited

Lavazza Barista

Coffee Beans & tea Leaf

Costa Coffee

Caf Coffee Day

& Barista and CCD Lounges

McD and KFC

Secondary Data- Secondary data source is the internet and academic journal. The data collectedis in the form of questionnaire. It is then compiled in the form of tables and after that charts andfigures are used to make the study more clear. The data has been analyzed and presented in theform of tables and figures in chapter 4 results.

- Data collected from websites of Costa coffee, Coffee beans etc.- Posters/Hoardings-

Advertisements on Televisions- Newspaper and Magazine advertisements.


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ANALYSIS AND RESULTS

Table 1: General Information of Respondents

S.No General Information Number Percentage

1 Age(in years)

a)35 years

00 0

2 Gender

a) Female 30 50

b) Male 30 503 Occupation

a) Student 41 69

b) Doctor 0 0

c) Engineer 7 11

d) Businessman 2 3

e) Others 11 17

4 Socio Economic Status

a) Students 43 73.85

b) Just started working 6 11.28

c) Already working 11 14.87


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Figure1: General information about the respondents

Discussion: According to Table 1, majority of the respondents i.e. 76% were are in the Agegroup of 18-25 years; quite a few of the respondents i.e.22% were in the age group of 25-35years while the remaining 2% were in the age group of less than 18 years.

From the gender perspective, there is equality among males and females. Both are 50%.

In terms of occupations, mostly respondents are students that are 69%. Remaining 11% areengineers working and 17% respondents fall into others category.

1

46

13

00

5

10

15

20

25

30

3540

45

50

35 years

NumberofCustomers

Age

50%50%

Gender

Male Female


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Seeing the work experience, most of the respondents i.e. 73% had 0 years of work experience.15% had a work experience while the remaining 11% had just started working.

Table 2: Frequency of visiting Caf in a month

Number of times

Number of

customersLess than 5 times 37

5-10 times 1710-12 times 4

More than 12 times 2

Figure 2: Frequency of visits in a month

Discussion: According to Table 2 and Figure 2, majority of the respondents (61%) visits the cafless than 5 times a month. 28% of respondents visits caf 5-10 times a month. These are regularcustomers of Caf Coffee Day. 6% of consumers visit caf 10-12 times a month and remaining3% visits more than 12 times a month.

Table 3: Offer received by customer from Caf in past

Offer received Customers

Yes 28

No 32

0

5

10

15

20

25

3035

40

Less than 5

times

5-10 times 10-12

times

More than

12 times

NumberofCustomers

Number of visits

Frequency of visits in a month

Number of customers


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Figure 3: Offer received by customers in the past

Discussion: According to table 3 and figure 3, 47% people said they have received an offer inpast whereas majority of respondents that is 53% said no that they havent received any offer

from the caf. The possible reasons can be low awareness about the offer may be because of lackof promotional activities. The other possible reason could be low attractiveness about the offer.People might not be interested in such offers.

Table 4: Attractiveness of offers

Offer Attractiveness

Purchase linkedoffers

5

buy one get one 3

Combos 1

Discounts 2

Freebies 4

47%

53%

Customers

Yes

No


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Figure 4: Attractiveness of offers based on the rating given by customers

Discussion: According to table 4 and figure 4, the attractiveness of offers depends on the ratinggiven by the customers. Here 1 refers to most attractive offer and 5 refer to least attractive offer.According to the survey, Combos are the most attractive offers followed by discounts thenBOGOs and then freebies and at last Purchase linked offers. The customers were provided withcertain conditions under which they have ranked these offers.

Table 5: Most preferred beverage and food combos

Drink No. of customers

Cappuccino 21

Caf Frappe 15Caf Latte 7

Devil's own 4

Kepi Nirvana 6

Cool Blue 5

Choc frappe 2

Food No. of Customers2

Tandoori chicken Sandwich 15

Smoked chicken Sandwich 13

Tandoori paneer sandwich 11

Chilli cheese toast 10

Spinach 'N' Corn cheesesandwich

4

chicken 65 Sandwich 7

5

3

1

2

4

0

1

2

3

4

5

6

Purchase

linked

offers

buy one

get one

Combos Discounts Freebies

Rating

Types of Offers

Attractiveness

Attractiveness


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Figure 5: Preferences of Beverages and Food

Discussion: According to table 5 and figure 5, 35% people preferred to have cappuccino in theircombos and 25% people would like to have caf frappe in their combos. 25% people would like

to have Tandoori chicken sandwich in their combos. 23% customers would like to have smokedchicken sandwich in their combos whereas 20% customers (approx) want tandoori paneersandwich. Preferred price band for combos are Rs 90-100 and 100-110, though it mostly dependson the types of product in the combos. The dominance is of items that are already the highestselling items in the CCD.

21

15

74

6 52

0

5

1015

20

25

No.ofcustomers

Drinks

Drinks

No. of customers

15

13

1110

4

7

0

2

4

6

8

10

12

14

16

TandoorI

chicken

Sandwich

Smoked

chicken

Sandwich

Tandoori

paneer

sandwich

Chilli

cheese

toast

Spinach

'N' Corn

cheese

sandwich

chicken

65

Sandwich

No.ofCustomers

Food Items

Food


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Table 6: Attractiveness of Discounts

Discounts No. of customers

10-20% 520-30% 7

30-40% 1740-50% 2050-60% 9

60-70% 070-80% 0

80-90% 2

90-100% 0

Figure 6: Attractiveness of discounts

Discussion: According to table6 and figure 6, Minimum discount offered was 10%. 35% peoplewill visit the caf for sure if they will get a discount between 40-50%. 30% people will visit thecaf for sure if they will get a discount in the range of 30-40% Discount more than 50% works asdelight for customers.

Table 7: Best discount offers

Type Number ofCustomers

Flat discount- 15% off, 20% off, 30% off 38

minimum billing purchased 3on the spot discounts(%age off of the total purchase) 19

57

17

20

9

0 02

00

5

10

15

20

25

No.ofcustomers

Percentage of discounts

Discounts

No. of customers


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Figure 7: Best Discount offers

Discussion: According to table 7 and figure 7, 63% preferred flat discount, they are evergreen.Customers interested in 15%, 20% discounts. Customers do not want to get bound in minimumbilling purchased. 32% customers preferred on the spot discounts. They work as delights forcustomers. Minimum discount offered was 10%.

Table 8: Freebies

Type Number of Customers

Coupons 13

Coffee Mugs 28

t-shirts 17others(different types of coffeepackets)

3

38

3

19

0

5

10

15

2025

30

35

40

No.ofcustomers

Types of discount offers

Best discount offers

Number of Customers


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Figure 8: Freebies

Discussion: According to table 8 and figure 8, 35% customers want CCD key rings as freebies. 21% customers preferred to have CCD rings as freebies. 16% customers preferred to have CCDsports wristbands and 15% customers preferred to have CCD earrings as freebies though it isfemale oriented choice. 12% customers want CCD notepads as freebies.

Table 9: Purchase linked offers

Purchase linked offers No. of customers

Coupons 13

Coffee mugs 28

t-shirts 17Different types of coffee packets 3

21

109

7

13

0

5

10

15

20

25

Keyrings Wrist

bands

earings notepads rings

NumberofCustomers

Types of freebies


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Figure 9: Purchase linked offers

Discussion: According to table 9 and figure 9, 50% customers preferred to have deserts as

purchased linked complimentary. Coffee mugs are the biggest attraction to customers. T-shirtsand coupons are their secondary choices. T-shirts are mostly preferred by the regular customers.Coupons are evergreen attraction. Discounts attract everyone.

Table 10: Offers on Loyalty Cards

Offers Number of customers

Cash Back 17

Discount from card 33

Offers on card 11

13

28

17

3

0

5

10

15

20

25

30

Coupons Coffee Mugs t-shirts others(differenttypes of coffee

packets)

No.ofcustomers

Purchase linked


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Figure 10: Offers on loyalty cards

Discussion: According to table 10 and figure 10, 55% customers are interested in getting adiscount from loyalty card.25% people like cash back option in card. These are mostly regular

customers. Customers like offers on card as they make them feel delighted.

Table 11: CCD offer vouchers as gift/prizes

Offer Vouchers Number of Customers

Yes 51

No 9

17

33

11

0

5

10

15

20

25

30

35

Cash Back Discountfromm card

Offers on card

No.ofcustomers

Offers on card


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Figure 11: CCD vouchers as gift/prizes

Discussion: According to table 11 and figure 11, 85% customers are interested in getting CCDvoucher as gift vouchers. Customers like to receive these vouchers from malls or in college fests/Quizzes. 15% customers said no because they think CCD vouchers are not attractive. Very lessdiscounts.

Gratifications: Gratifications are the important marketing tool used to attract customers. Togratify the customers, his expectation should be met. Here is the list of gratification based on thecustomer preferences.

1. Spend Rs 25 extra get a chance to win holiday package for 2 people2. Spend Rs 25 extra get a chance to meet the celebrity3. Spend Rs 25 extra get a chance to meet the cricketer4. Spend Rs 25 extra get a chance to win IPL tickets(front rows)5. Spend Rs 25 extra get a chance to win a mobile phone/iphone6. Spend Rs 25 extra and get a chance to win a gold coin free7. Spend Rs 25 extra and get a chance to win a DigiCam.8. Spend Rs 25 extra get a chance to win Air conditioner9. Spend Rs 25 extra get a chance to win tablet10.Spend Rs 25 extra get a chance to win laptops11.Spend Rs 25 extra get a chance to win a Kitchen item12.Spend Rs 25 extra get a chance to win a Cash of Rs 10 lakhs13.Spend Rs 25 extra get a chance to win an autographed mug.14.Spend Rs 25 extra and get a chance to win a gift voucher worth Rs 10000 of top apparel

brand.

15.Spend Rs 25 extra and get a chance to win a gift voucher worth Rs 10000 ofAddidas/Reebok/Puma

51

9

0

10

20

30

40

50

60

Yes No

No.ofcustomers

Customer response

CCD vouchers

Number of Customers


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16.Spend Rs 25 extra get a chance to win a car17.Spend Rs 25 extra get a chance to win a bike/Scooty18.Spend Rs 25 extra get a chance to win a watch19.Spend Rs 25 extra get a chance to go to Disney land/Excel world20.Spend Rs 25 extra get a chance to win a pendant from tanishq/geetanjaliThe choices of customers in the above mentioned gratifications are:

Watch

Fast Track

FCUK

Timex

AC

LG

Hitachi

Panasonic

Digi Cam

Nikon

Canon

Sony

Television

Sony

Samsung

Autographs

InternationalCelebs

SachinTendulkar

Amitabh

Bachchan

Celebrity

ShahRukh Khan

Katrina Kaif

Shahid Kapoor

Priyanka chopra

Cricketor

SachinTendulkar

Yuvraj

MS dhoni

Virat Kohli

Holiday Package

InternationalSwitzerland, Paris, London

NationalOoty, Shimla, Manali

Television

Sony

Samsung

Mobile phones

Blackberry

Samsung

Note, galaxy, wave

Apple

Nokia

Phone

Apple

Dell

Sony

Tablet

Apple

Samsung

ApparelBrands

Zara

Levis

Shoppersstop

Provogue

Bike

MenKarizma, HD

,Pulsar Women

HondaPleasure, Scooty pepand Activa


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PART 2: COMPETITORS OFFERS

Recent offers by competitors:

Direct

Costa Coffee

Lavazza Barista

Coffee Beans & tea leaf

Mocha

Indian Caf house

Java Green

Gloria Jeans

Starbucks(Upcoming)

Dunkin donuts

Indirect

Subway

KFC

McDonalds

Nirulas

Pizza Hut

Small

Coffee Craze

Downtown cafe

CCD

Caf moments Card is latestin CCD. Provide benefit tocustomers in terms of cashback and beverage free.Also keep them updatedabout the recent offers.

Value added combos;

Costa Coffee

Buy one chocolate box of Rs 300and get the other one in Rs 100.

Buy-One-Get-One Free offer onbeverages on purchases made atCosta Coffee Outlets on CitibankDebit cards on Wednesdays.

20% off on Beverages onpurchases made at Costa CoffeeOutlets on Citibank Debit Cardson all days.

Barista

Get loyalty card at Rs 250and get 5% extra on thebilling

Buy one Cappuccino, getanother absolutely Free*Just swipe with your KotakCredit Card and get 100%off on another cappuccino.


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Food Offers:

McDonalds:

McDonalds Burger Fries Coke Combos , Starts from Rs 55 ( 12 pm to 3 PM ). New customized Indian flavor of French fries . Value added combos. Mexican Spicy Burger Softy for Rs. 25

KFC:

Online discount coupons Value added combos Online customer involvement


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RECOMMENDATIONS

These are the following proposed offers:

1. COMBOS -

Tandoori Paneer Sandwich/Tandoori chicken & Lemon Ice Tea Caf Frappe with sandwiches(veg & non-veg) Caf Latte with Tandoori chicken/ Tandoori Smoked Chicken/ Tandoori Paneer

Sandwich.

Caf Latte with Chilli Cheese toast. Caf latte with Spinach N Corn cheese sandwich. Caf latte with Chicken 65 sandwich.2. Buy one drink and you get choose other drink of the less or same price free

3. Buy a mug and design it, best mug will get the prices weekly/monthly

4. On the spot discounts of 10-15% to the customers.

5. Birthday offers- flat 30-40% off.

6. Cash back of 5% and Discounts of 10% both on CMCs.

7. Special discounts on anniversaries.

8. Monthly gifts to customer who spent the most in the caf for that month.(On selected

cafs)

9. Spend for Rs 200 and get a gift voucher of Rs 50 with which you can buy merchandise

from the following.

10.Coffee Flavor Identification


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BIBLIOGRAPHY

1. Author: Viveat Susan Pinto, Business standard, http://www.business-standard.com/india/news/as-starbucks-launch-nears-rival-coffee-chains-get-

active/480437/

2. India Coffee Shops / Cafs Market Set to Cross US $1 Billion by 2017 Says TechSci Research,http://www.pr.com/press-release/425552

3. Author: Palllvi Shrivastava, http://pitchonnet.com/blog/2012/07/02/biscuits-seduce-youth-with-coffee-twist-a-cracker-move/

4. Offers and site references, http://www.cafecoffeeday.com5. Offers and site references, http://www.costacoffee.co.in6. Offers and site references, http://www.barista.co.in
http://www.business-standard.com/india/news/as-starbucks-launch-nears-rival-coffee-chains-get-active/480437/http://www.business-standard.com/india/news/as-starbucks-launch-nears-rival-coffee-chains-get-active/480437/http://www.business-standard.com/india/news/as-starbucks-launch-nears-rival-coffee-chains-get-active/480437/http://www.business-standard.com/india/news/as-starbucks-launch-nears-rival-coffee-chains-get-active/480437/http://www.pr.com/press-release/425552http://www.pr.com/press-release/425552http://pitchonnet.com/blog/2012/07/02/biscuits-seduce-youth-with-coffee-twist-a-cracker-move/http://pitchonnet.com/blog/2012/07/02/biscuits-seduce-youth-with-coffee-twist-a-cracker-move/http://pitchonnet.com/blog/2012/07/02/biscuits-seduce-youth-with-coffee-twist-a-cracker-move/http://pitchonnet.com/blog/2012/07/02/biscuits-seduce-youth-with-coffee-twist-a-cracker-move/http://pitchonnet.com/blog/2012/07/02/biscuits-seduce-youth-with-coffee-twist-a-cracker-move/http://www.pr.com/press-release/425552http://www.business-standard.com/india/news/as-starbucks-launch-nears-rival-coffee-chains-get-active/480437/http://www.business-standard.com/india/news/as-starbucks-launch-nears-rival-coffee-chains-get-active/480437/http://www.business-standard.com/india/news/as-starbucks-launch-nears-rival-coffee-chains-get-active/480437/


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ANNEXURE

Questionnaire:

1.Name.2. Agea. Less than 18 yearsb. 18-25 yearsc. 25-35 yearsd. 35 years and above

3. Gendera. Maleb. Female

4. Occupationa. Studentb. Doctorc. Engineerd. Businessmene. Others.

5. Contact number..6. Email id7. How many times do you visit caf in a month?

a. Less than 5 timesb. 5-10 timesc. 10-15 timesd. 15 times or more

8. Have you ever received any offer in the caf?a. Yesb. No

9. Which offer do you like the most in the caf and why?10.Please rate these offers based on attractiveness where 1 being most attractive and 5 being

the least attractive.

a. Purchase linked offersb.

Buy one get one

c. Freebiesd. Combose. Discounts

11.From the given food and beverage items, choose your favorite items.Food items:

a. Tandoori Chicken Sandwich


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b. Tandoori Smoked Sandwichc. Tandoori Paneer Sandwichd. Chilly Cheese Toaste. Spinach N Corn Cheese Sandwichf. Chicken 65 Sandwich

12.What percentage of discount confirms your visit to the caf?13.Which discount offer looks more attractive from the following?

a. Flat discounts- 15%,20%, 30% offb. Minimum billing purchasec. On the spot discounts(%age off of the total billing)

14.What type of freebies you want to take away to your home?a. Key ringsb. Wrist Bandsc. Earringsd.

Notepads

e. Rings15.What purchase linked offers attract you the most?

a. Couponsb. Coffee mugsc. T-shirtsd. Others(different types of coffee packets)

16.Would you like to receive CCD vouchers as gift/prize vouchers?a. Yesb. No

17.What types of offers would you like to receive on loyalty cards?a. Cash Backb. Discount from cardc. Offers on card

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