CCA Webinar Final - Criteo · Amazon 1.4% Other Ecommerce ... Machine learning on $550B commerce...
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Criteo Customer Acquisition: Finding Your Next Best Shopper
Transcript of CCA Webinar Final - Criteo · Amazon 1.4% Other Ecommerce ... Machine learning on $550B commerce...
Criteo Customer Acquisition: Finding Your Next Best Shopper
Head of Competitive Positioning, Criteo Global Advertiser Strategist, Criteo
Alex ScheuflerAli Hanyaloglu
3 •
Understanding the Shopper Journey
Finding Your Audience
The Technology Acquisition & Brand Awareness
Agenda
The Shopper Journey
5 •
A 30-Day Journey: Multiple Retailers, Multiple Visits
45%
22%
13%
8% 12%
30%
17% 13%
10%
30%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Visited 1 retailer Visited 2 retailers Visited 3 retailers Visited 4 retailers Visited 5+ retailers
Browsed >5 products Made >1 purchase
6 •
Nearly Half of Sales are Never Viewed on the Site
Source: Criteo internal reporting 4/1/16-4/30/16
% Seen, 56.30%
% Not Seen, 43.70%
Sales
% Seen, 54.10%
% Not Seen, 45.90%
Order Value
44% 46%
7 •
Finding Your Audience
8 •
How Your Shoppers Spend Their Time
213Daily minutes online 1,2
Google13%
Amazon1.4%
OtherEcommerce
5.6%1Comscore “Media Consumption Forecasts” (US), May 20172Comscore US Media Metrix, June 2016
9 •
The State of Display
Source: Criteo Customer AcquisitionBETA survey (UK, US, FR, DE, BR), July 2017
of global marketers employ paid
display acquisition techniques to
attract new customers
more than half of global retailers
allocate 30% of their digital budgets
on paid display acquisition techniques
of global marketers feel identifying
shoppers truly interested in their
products is very challenging
61% 30% 64%
CriteoCustomer AcquisitionBETA
11 •
Criteo Customer AcquisitionBETA reaches new customers with
personalized product recommendations and drives significant
new revenue from shoppers with a high propensity to convert.
Target highly relevant shoppers using historic shopping and browsing
events
Reach new customers with user-centric personalized
product recommendations
Maximize your ROI with a proven, performance, CPC-
based, acquisition technology
Discover new customers across a pool that covers 72% of the world’s online
shoppers
Performance-Based Acquisition
• Predictive Bidding• Product Recommendations• Kinetic Design
Score each shopper against every applicable retailer
The Criteo Shopper Graph gets applied across all advertisers
All data are aggregated at vertical and product category level
How It Works
Criteo’s technology
3-month user browsing and behavioral data collected across all participating advertisers
Shopper visitsyour website and
converts
Julie constantly looks for
new products and the
latest trends in fashion
Julie is a fashion
shopper, interested in
dresses and shoes
Julie is identified as
relevant target. While
browsing, she sees a
Criteo ad
Julie buys a dress
from your website
How It Works
Criteo Customer Acquisition in Action
16 •
3. Measurement.2. Nurture. 1. Ads served.
• Best potential customers shown ads to grow brand awareness
• Content familiarizes or intrigues viewers
• Ads continually shown with further personalized content
• Build the relationship with the shopper across channels
• Lead to a landing page or product page
• Brand awareness can be measured in clicks, not impressions
• Maximize brand budgets by targeting the most relevant audiences based on behavior
1. Brand Awareness
“Criteo Customer Acquisition delivered outstanding
performance resulting in 4x more orders than our
other acquisition partners. Furthermore, users first exposed to the Criteo Customer Acquisition
campaign were re-engaged by our existing Criteo
retargeting activity which drove an additional 83%
in new orders”
Matt Roberts, Head of Digital Marketing | New Look
The Results
UK leading retailer with a global footprint297 shops across Europe, China and Asia
+
-
2. Acquisition
18 •
Fueled by Unparalleled Data
ProductsInternet users reached monthly
Clients Publishers
Deep relevancy.
Why Criteo can help you win
Trusted partnerProven results and commerce-focused experienceNo competing business agendasWe take accountability for results
OpennessAccess to 90%+ commerce activityTransparent data usage and reportingEnriched data shared back into your systems
Performance at scaleIntegrated, purpose-built technologyMassive reachMachine learning on $550B commerce sales
Connecting Shoppersto the things they need and love
Getting started with Criteo Customer AcquisitionBETA
Sign a new Criteo
Customer
AcquisitionBETA IO
Beta campaign creation
& prospecting audience
creation
No additional product
catalogue tagging
required
Q&A
