Cbsa The Great Generational Divide
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Transcript of Cbsa The Great Generational Divide
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“The events and conditions each of us experience during our formative years help define who we are and how we view the World”
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Sit Down if You Remember • How to save a file on a floppy disc• Having an 8 track player • How to send a hard copy fax • When Napster was cutting edge • Walkmans • How to record on a VHS tape
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The Internet Evolution
“The internet is nothing but a bunch
of hype – nothing but a fad”
- Newsweek 1995
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Building Bridges
“We don’t have a choice on whether we do
social media. The question is how well we do it”
- Erik Qualman
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Why Bother?• Better understand the Generational
impact in the workplace
• Communicate and interact more effectively across all Generations
• Promote teamwork and build collaborative teams
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Different Strokes • Baby Boomers - 1946 to 1966 (Age 2011 from 45 - 65)
• Generation X – 1966 to 1976 (Age in 2011 from 35 to 45) • Generation Y – 1977 to 1994 (Age in 2011 from 17 to 35)
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Boomers The Baby Boom Generation • Leadership Style: Consensual / Collegial
• Interaction: Team Player / Love Meetings
• Communication: In person
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Take Note • Love titles – recognition • Money is power • Buy now – pay later • Education is a birth right • Traditional family model breaks down• Need to know they are valued • Known as the “Me” Generation
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Boomer Values • Optimism
• Team Orientation
• Personal Gratification
• Involvement
• Personal Growth
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Generation XThe Forgotten Generation • Leadership: Everyone equal /
challenge status quo
• Interaction: Entrepreneurial
• Communication: Direct / immediate
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Take Note• Freedom best reward
• Latch Key Kid Generation
• Money cautious – save – save – save
• Education is a way to get “there”
• Sorry to interrupt – “But how am I doing?”
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Generation X Values • Diversity
• Techno literacy
• Fun and informality
• Self-reliant – Autonomy
• Pragmatism
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Generation YThe Millennial's / Nexters
• Leadership Style: To be determined
• Interaction: Participative
• Communication: Facebook, Twitter,
smart phone
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Take Note• Meaningful work
• Instant gratification
• Work with other bright creative people
• Work where they want to work
• Earn to spend
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Generation Y Values • Optimistic
• Civic Duty
• Confident
• Achievement Oriented
• Respect for diversity
• Socialpreneurs
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Team Building Worth Remembering ….
“You don’t have to socialize with them –
you just need to learn how to work
with them”
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Managing Millennial's •Provide Structure
•Provide leadership and guidance
•Listen more then you talk
•Embrace their can-do attitude, self assuredness &
their positive personal self-image.
•Challenge them to learn more – do more – be more
•Provide Life-Work balance
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Gen Z – Generation Next• The Googleized Generation
• Multi-tasking is a way of life
• Wants instant gratification
• Good at processing information
• First generation to grow up totally digital
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Influence of Social Media
“Individual action and social media
will be drivers of social change”31
ttp://www.youtube.com/watch?v=iReY3W9ZkLU
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Cisco Results • Online communication overtaking face-to-
face as primary method of interpersonal communication
• Expectation of the next workforce is increasingly emphasizing work flexibility, mobility & non-traditional work styles
• Attitudes towards information access , mobile devices and SM will influence the future of work from lifestyles to corporate cultures.
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Social Goes Global • 50% of the Worlds population is under 30
• 96% of Millennials have joined a social
network like Twitter, Linkedin, Facebook
• Facebook tops Google for weekly traffic
• Gen Y and Z consider email passé’
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It’s Not a Fad • Fasting growing segment using FB is females
55 to 65 years old
• Youtube is second largest search engine
• There are now over 200,000,000 Blogs
• Schools stopped issuing email accounts –
issue i-pads, laptops & e-readers instead
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Fundamental Shift • Wikipedia has over 15 million articles –
78% are not in English
• Kindle e-books out sold paper back
• Traditional newspapers are a dying breed
• 60 million status updates daily on FB
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The Great Generational Divide&
The Influence of Social Media
Brian Smith – PLD . Follow on Twitter – http://twitter.com/briansmithpld . Linkedin Group – http://linkedin.com/in/briansmithpld . Ah Ha Moments – The Blog: - https://ahhamoments.wordpress.com