Central Bureau of Investigation (CBI) · Central Bureau of Investigation (CBI)
CBI Website Promotion - 0 - introduction 4C model
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Transcript of CBI Website Promotion - 0 - introduction 4C model
Connect
1. Connect
inspire influenze introduce drive traffic
How do I find tour operators, lodging andso on in the
country I want to travel to?
Convert
2. Convert
read website info visit product page watch video request info book
Once I find a nice website, what can I do on that website? Find information? Request a quote? Book? But.. why book with them?
Communicate
3. Communicate
relationships follow on social media seek social trust read reviews visitors talk about your business
Ok, I checked the website, but have not decided yet. So I’d like to keep in touch with
these guys, so I can find them back later.
Control
4. Control
strategy priorities project management community management content creation maintainance
Booking a holiday is quite a complex thing. So what I like best are the companies that
have a smooth customer experience.