CBF Style Guide

Brand Style GuideCooperative Baptist Fellowship V. 1.0

Brand Style GuideCooperative Baptist Fellowship V. 1.0 2

This brand style guide includes everything needed for visual communication of the Cooperative Baptist Fellowship identity and vision. It serves as a toolbox filled with visual components and rules to deliver a range of visual expressions.


Cooperative Baptist Fellowship is a Christian

Network that inspires people and churches

through both encouraging autonomy and

inviting collaboration.

Pastor

Now at her third church, Sandra

continues to look to CBF for

meaningful connections and

conversation starters to help her

and her congregation grow.

Value Proposition

CBF provides both a home and

inspiration to guide me on my

faith journey.

Young Christian Professional

Andy is a leader in his community and

appreciates CBF for its openmindedness

and opportunities to take action and make

the world a better place.

Value Proposition

My CBF church gives me opportunities to put

my faith to action and live into my beliefs.

Partner in renewing God’s world.

C H R I ST- L I K E First and foremost, we witness God’s work in the world.

I N N OVAT I V E Ever exploring ways to renew the church and the world.

AU T H E N T I C Genuine relationships that are built on respect.

G LO BA L Impact that reaches every corner of the globe.

E XC E L L E N C E Raising the bar with inspiring partnerships, ministries and missions.

D I V E R S E Strongly committed to hearing and respecting different perspectives.

Forming Together

B R A N D B R I E F

POSITIONING

AUDIENCE

CORE PURPOSEBIG IDEA

ATTRIBUTES


MetricPlantin Std

BRANDMARK TYPOGRAPHY

PHOTOGRAPHYSAMPLE APPLICATIONS

COLOR

The Cooperative Baptist Fellowship visual identity is a unified system comprised of core elements such as

logo, color and type, as well as extended expressions including imagery and graphics. This wide range of tools

is designed to be flexible and expandable. To effectively define the Cooperative Baptist brand experience,

these core elements must be aligned across every touchpoint, from sales materials to the website.

ICONS

OV E RV I E W

Forming Together.

Connected Globally and Locally.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas mauris lorem, adipisc-

ing sit amet pretium ac, lacinia in nibh. Vivamus vestibulum, sapien id porta ullamcorper,

neque ante venenatis metus, eu blandit magna ligula scelerisque massa. Quisque porta

varius purus eu consectetur. Cras lacinia accumsan erat eget vulputate. Donec viverra

mauris quis ullamcorper sagittis. Cum sociis natoque penatibus et magnis dis parturient

montes, nascetur ridiculus mus. Sed imperdiet neque a sem suscipit, id congue tortor

pharetra. Phasellus a odio tristique dolor tincidunt pulvinar nec id lorem. Donec et

imperdiet orci. Aliquam et tortor ac felis imperdiet tempus at quis tortor.

Cooperative BaptistFellowship

ABC PartnershipRevitalizing Downtown Little Rock

Cooperative BaptistFellowship of Arkansas

DawningsWelcome a new day

in your Church’s

Missional journey.

Forming Together

Global MissionsIs God Calling You?

Forming Together


The CBF monogram is a visual representation of “forming together.”

The hidden cross in the “f” signals that, first and foremost, we are here

to witness God’s work in the world. The custom letterforms are built

using the square, a symbol for foundation and individuality, and the

circle, a symbol for global community and unity.

See page 8 as a reference for how this is applied in the VIS.

B R A N D M A R K


NOTES

– Different applications may require different variations.

– Use the most appropriate layout for the space.

PRIMARY MARK

PRIMARY MARK WITH TAGLINE

STACKED

STACKED WITH TAGLINE

MONOGRAM ONE COLOR/REVERSED

MONOGRAM WITH TAGLINE MONOGRAM SEAL

The primary and secondary brandmarks should work across all media. The style you choose will depend on the

environment in which the brandmark appears. To ensure the expression of the brandmark is right for its context,

we’ve created a system that includes Pantone color, as well as CMYK and RGB formulas.

B R A N D M A R K


Cooperative Baptist Fellowship

DO NOT: A. Use unapproved layouts

B. Use unapproved colors

C. Stretch or condense

D. Add elements inside exclusion zone

E. Use unapproved fonts

F. Alter elements

To ensure visual clarity, allow for ample space

around the brandmark. This exclusion zone should

be free from any other elements.

To ensure legibility, adhere to the minimum

reproduction size of each individual brandmark layout.

SPACING MISUSE MINIMUM SIZE

B R A N D M A R K U SAG E

A B

FE

C D

MINIMUM WIDTH .25”

MINIMUM WIDTH .75”

MINIMUM WIDTH .5”


NOTES

- Use squares to build line work, rotate them to create interesting angles

- Use the circle as a solid or break up into arcs as shown above

- ALWAYS use bolder, thicker lines when using the squares and arcs. Reference the above shapes for correct thickness.

BUILDING BLOCKS EXAMPLES

The building blocks below inform the behaviors of graphics in the visual identity system. Using squares, circles

and the cross, a wide variety of imagery can be created. Avoid the use of too many complex shapes within layouts,

opting for bold simplicity when creating graphics for the brand.

V I S E L E M E N T S

Individual, Foundation Global Community, Unity Christlike, Authentic

Square Circle Cross


SECONDARY COLOR TERTIARY COLORSPRIMARY COLORS

NOTES

– Colors will always need to be adjusted to suit the medium in use.

– All monitors reproduce color differently, all papers absorb color differently, and all printers are calibrated differently.

– Use the Pantone Matching System to ensure the most accurate color reproduction.

Cooperative Baptist Fellowship colors serve as a foundational palette that works universally across all media.

These colors will unify and balance the brand visually. When it is important to signal CBF brand equity with color

alone, use the primary and secondary color palettes.

PA R E N T B R A N D C O LO R S

CBF PURPLEPMS 2685 C , 2 755 UC 84 / M 100 / Y 28 / K 17R 7 3 / G 35 / B 102#492 366

WARM WHITE(PAPER COLOR)C 4 / M 2 / Y 10 / K 0R 242 / G 241 / B 228#F2F1E4

GLOBAL BLUEPMS 285 C , UC 90 / M 4 8 / Y 0 / K 0R 0 / G 120 / B 210#0078D2

BRIGHT YELLOWPMS 12 3 C , 1 15 UC 1 / M 15 / Y 100 / K 0R 2 55 / G 211 / B 0#FFD300

GRAYPMS 42 3 C , UC 22 / M 15 / Y 22 / K 4 5R 124 / G 12 7 / B 12 3#7C7F7B

PASSION REDPMS WARM RED C , UC 0 / M 83 / Y 80 / K 0R 249 / G 80 / B 40#F95028

BRIGHT PURPLEPMS 267 C , VIOLET UC 69 / M 94 / Y 13 / K 2R 110 / G 53 / B 131#6E3583

SOFT REDPMS 17 7 C , UC 0 / M 54 / Y 38 / K 0R 2 55 / G 140 / B 14 5#FF8C91

BRIGHT BLUEPMS 305 C , UC 54 / M 2 / Y 3 / K 0R 87 / G 193 / B 2 32#57C1E8

BRIGHT GREENPMS 34 5 C , UC 64 / M 0 / Y 61 / K 0R 64 / G 196 / B 133#40C4 85


The Cooperative Baptist Fellowship brand identity offers a spectrum of color palette options for its constituencies

and sub-brands. United through the use of the core color CBF Purple, the below combinations present a diverse

collection of meaningful palettes. Only one palette per sub-brand is allowed for use on both the sub-brand mark

and VIS. See page 11 as a reference for applying colors to sub-brand mark lockups.

B R A N D A R C H I T E CT U R EC O LO R PA L E T T E S

Joy Passion Hope Trinity PeaceGlobal Community Renewal Kingdom







SOFT YELLOWPMS 120 C , 1 14 UC 1 / M 7 / Y 80 / K 0VR 2 55 / G 226 / B 79#FFE24F




MISSION GREENPMS 339 C , UC 80 / M 0 / Y 75 / K 0R 0 / G 175 / B 115#00AF7 3







SOFT PURPLEPMS 266 C , UC 44 / M 70 / Y 0 / K 0R 151 / G 101 / B 169# 9765A9

HOPE YELLOWPMS 7549 C , 1 16 UC 0 / M 30 / Y 100 / K 0R 2 55 / G 181 / B 0#FFB500


SOFT BLUEPMS 304 C , UC 34 / M 0 / Y 6 / K 0R 154 / G 219 / B 2 32# 9ADBE8

MISSION GREENPMS 339 C , UC 80 / M 0 / Y 75 / K 0R 0 / G 175 / B 115#00AF7 3

SOFT GREENPMS 352 C , 351 UC 42 / M 0 / Y 4 5 / K 0R 160 / G 226 / B 176#A0E2B0

LIGHT PURPLEPMS 265 C , UC 30 / M 50 / Y 0 / K 0R 183 / G 138 / B 200#B78AC8


STATES & REGIONS SUB-BRANDS COLOR COMBINATIONS

When creating a sub-brand lockup, consider the length of the name. The below demonstrates some lockup

variations across states and regions, as well as sub-brand lockups. When a palette is chosen, refer to the color

monograms below for how to apply each to the sub-brand marks.

B R A N D A R C H I T E CT U R E

NOTES

– Do not alter or change color combinations or their locations within the monogram.

– Always lead with the CBF purple in titling, using color to differentiate the sub-brand or state/region name

– The above relationships between monogram and titling have been carefully considered based on possible naming structures. Refer to these lockup orientations when creating new marks.

JoyPassion Red, Soft Red

PassionBright Yellow, Passion Red

HopeBright Yellow, Hope Yellow

TrinityBright Yellow, Bright Green

Peace Bright Blue, Global Blue

Global CommunityGlobal Blue, Bright Green

RenewalSoft Green, Mission Green

RoyaltyLight Purple, Soft Purple


PRIMARY TYPEFACE SECONDARY TYPEFACE

Cooperative Baptist Fellowship typography consists of two typefaces: Metric and Plantin. These typefaces should

be used as often as possible. Commitment to these typefaces will create a consistent and strong identity. Reference

the applications section for examples of typeface usage.

WHICH TYPEFACE SHOULD I USE?

– Use Metric Regular and Medium for large and medium-sized headlines, and short paragraphs.

– Use Metric Semibold set in allcaps subheaders.

– Consider Plantin for large amounts of copy when needed.

– Use Verdana and Georgia for office documents when Metric and Plantin are not available.

– Use Lato as a free Google font web alternative if necessary.

Metricabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;)

Plantin StdabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;)

Default fontDefault font

Google Web Font Alternative

GeorgiaabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;)

VerdanaabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;)

LatoabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;)

T Y P O G R A P H Y

Print & WebPrint & Web


POSTER STATIONERY WEB

The examples shown demonstrate both the flexibility of the

Cooperative Baptist Fellowship VIS and consistency across applications.

A P P L I C AT I O N S

Forming Together.

Connected Globally and Locally.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas mauris lorem, adipisc-

ing sit amet pretium ac, lacinia in nibh. Vivamus vestibulum, sapien id porta ullamcorper,

neque ante venenatis metus, eu blandit magna ligula scelerisque massa. Quisque porta

varius purus eu consectetur. Cras lacinia accumsan erat eget vulputate. Donec viverra

mauris quis ullamcorper sagittis. Cum sociis natoque penatibus et magnis dis parturient

montes, nascetur ridiculus mus. Sed imperdiet neque a sem suscipit, id congue tortor

pharetra. Phasellus a odio tristique dolor tincidunt pulvinar nec id lorem. Donec et

imperdiet orci. Aliquam et tortor ac felis imperdiet tempus at quis tortor.


160 Clairemont AvenueSte. 500Decatur, GA 30030thefellowship.org

Cooperative Baptist FellowshipForming Together

C A N D I C E Y O U N GMarketing [email protected] 770.220.1648F 770.220.1685

Praesent et nunc dapibus, euismod sem mattis, adipiscing mi. Donec malesuada tortor eu placerat feugiat. Morbi ultricies ante

purus. Vestibulum convallis accumsan mi, non elementum magna consequat et. Fusce non justo ligula. Suspendisse tristique

libero non consequat feugiat. Aliquam vel nisl odio. Etiam non tempus risus. Mauris a facilisis nibh. Ut fringilla mi sed risus

vehicula, id interdum diam congue. Praesent enim turpis, euismod et risus ac, blandit laoreet nunc. Sed ut ligula urna. Cras

viverra est non nisi tempus tristique.

Aenean id magna hendrerit, luctus velit suscipit, vestibulum erat. In at porta mi, sit amet lobortis libero. Cras at ligula a odio

condimentum convallis. Nam vulputate sagittis volutpat. In vehicula urna eget convallis placerat. In dapibus placerat massa.

Aliquam porttitor nisi vel ullamcorper porta.

Aliquam scelerisque est magna, at aliquet orci sodales ac. Nam mattis dignissim augue, quis mollis est facilisis non.

Suspendisse tincidunt nisi sit amet libero laoreet, sed porttitor ante feugiat. Nulla id sagittis purus. Quisque commodo aliquet

bibendum. Donec eget hendrerit neque. Suspendisse porttitor vel velit sed varius. Vivamus eleifend odio nec ipsum cursus

lacinia a et tortor. Mauris elementum auctor ante, vitae pulvinar elit varius non. Ut semper pretium rhoncus. Quisque vitae nunc

consequat, sodales nunc eget, dictum erat. Phasellus congue et augue et tempor. Pellentesque habitant morbi tristique

senectus et netus et malesuada fames ac turpis egestas. Vivamus sapien nibh, aliquet eu vehicula eu, tincidunt et eros.

Praesent et nunc dapibus, euismod sem mattis, adipiscing mi. Donec malesuada tortor eu placerat feugiat. Morbi ultricies ante

purus. Vestibulum convallis accumsan mi, non elementum magna consequat et. Fusce non justo ligula. Suspendisse tristique

libero non consequat feugiat. Aliquam vel nisl odio. Etiam non tempus risus. Mauris a facilisis nibh. Ut fringilla mi sed risus

vehicula, id interdum diam congue. Praesent enim turpis, euismod et risus ac, blandit laoreet nunc. Sed ut ligula urna. Cras

viverra est non nisi tempus tristique.

Sincerely,

Je� Young

160 Clairemont Avenue, Suite 500 Decatur, GA 30030TheFellowship.info

Forming Together.


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We are a Christian Network that helps people put their faith to practicethrough ministry e�orts, global missions and a broad community of support.

ABOUT US

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ABOUT US CONGREGATIONAL LEADERSHIP GLOBAL MISSIONS YOUNG BAPTISTS RESOURCES PARTNERSHIPS EVENTS GIVE

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RENEWING GOD’S WORLDConnect with the ministries of CBF Global Missions

that you are most passionate about.

PRAY GIVE SERVE

Learn about ministries opportunities

among the most neglected.

Support the life-changing

ministries of the Fellowship.

Read this week’s devotion and pray

for those involved in CBF missions

and ministries.

http://www.thefellowship.info


ConnectedGloballyand Locally




POSTCARDS

The examples below demonstrate how color palettes may be applied to initiatives and sub-brands. Commit to one

palette from the collection on page 10 when designing for ministries, initiatives, and subrands.

B R A N D A R C H I T E CT U R EA P P L I C AT I O N S



DawningsWelcome a new day

in your Church’s

Missional journey.

Forming Together

Global MissionsIs God Calling You?

Forming Together

NOTES

– Colors will always need to be adjusted to suit the medium in use.

– All monitors reproduce color differently, all papers absorb color differently, and all printers are calibrated differently.

– Use the Pantone Matching System to ensure the most accurate color reproduction.


EXAMPLES

Photography should emphasize the idea of “Forming Together.” Subjects should appear friendly, at ease,

comfortable and joyful. Scenes should take place at church gatherings, capturing subjects interacting with others,

or out in the community serving others. Feature actual moments that are warm, sincere and genuine. Photos

should portray optimism without being too cheerful or overstaged.

P H OTO G R A P H Y

NOTES

– Use full color photography with natural, bright lighting to add warmth and cheer to a layout.

– Consider one color treatments in CBF purple to create a more serious and sincere mood, or when a photo is used as a background element.

Brand Style GuideCooperative Baptist Fellowship V. 1.0

CONTACT

Candice [email protected]

160 Clairemont Avenue, Suite 500Decatur, GA 30030

S U P P O RT

CBF Style Guide

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