CB Project_Sec B
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Transcript of CB Project_Sec B
Group Project Topic
Study on consumer buying behavior of Apparels
Apparel is one of the basic necessities of humans. Indias textiles sector is one of the mainstays of the national economy, 69% of which is contributed from the apparel sector. So, our aim is to explore consumer buying behavior varying over various factors like demographics, geographies, purchasing power, fashion, seasonality, etc.
Group Project Team Details
Section BSrishti Jain 14P050Adig 14P125Anish N 14P134Veenu Tehran 14P177