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Amity School of Business

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PROJECT REPORT SUBMITTED TOWARDS THE PARTIAL

FULFILLMENT OF UNDER GRADUATE DEGREE IN BUSINESS

ADMINISTRATION

Study on Consumer Perception about

different Brands of Shampoo 

SUBMITTED BY:

Sakshi Mittal F-08

Lisha Gautam F-0

Veera Gill F-0

Priyam Singh F-51

Priyanka Jain F-55BBA (2012-2015)

FACULTY GUIDE

DESIGNATION

 ___________________

 _______________

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AMITY SCHOOL OF BUSINESS, NOIDA

AMITY UNIVERSITY –  UTTAR PRADESH

CERTIFICATE OF ORIGIN 

This is to certify that we (Ms. Sakshi Mittal, Ms. Lisha gautam, Ms. Veera Gill,Ms. Priyam Singh, Ms. Priyanka Jain) students of Under Graduate Degree in BBA

(2012-2015), Amity School of Business, Noida have worked under the able

guidance and supervision of Ms. Deepa Kapoor, designation______________,

This Project report has the requisite standard for the partial fulfillment the Under

Graduate Degree in Business Administration. To the best of our knowledge no partof this report has been reproduced from any other report and the contents are based

on original research.

Signature

(Student)

Signature of Project Coordinator Signature 

(Faculty Guide)

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ACKNOWLEDGEMENT

I express my sincere gratitude to my Director________________ and

my faculty guide Ms. Deep Kapoor, (Designation)________________,

for his/her able guidance, continuous support and cooperation

throughout our project, without which the present work would not have

 been possible.

Signature

(Student)

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Table Of Contents

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Executive Summary

The main motive behind this research was to focus on consumer buying behavior or consumer

 preferences of different brands of shampoos from various segments prevailing in the market and

thus finding out the opportunities for new entrants.

The research was conducted at Amity University Campus, Noida Sector-125 to determine the

shampoo purchase behavior of the female students in the age group of 20-30. The research was

conducted on a sample size of 20 respondents.

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