Cause Marketing & Gen Y - Annie Paul
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This is what the bulk of my research is based on. Cause Marketing is a valuable technique to businesses and I've found that Gen Y views it favorably. (Adapted from the Prezi I presented at the AAAS-PD Conference at UNLV in 2013. You may find it at http://prezi.com/4q5s7y_bovio/?utm_campaign=share&utm_medium=copy !)
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