Cause Marketing Forum - Innovating for Impact (May 2014)
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Confidential A business built on giving back May 2014
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Introduction content for Cause Marketing Forum - Innovating for Impact event in May 2014.
Transcript of Cause Marketing Forum - Innovating for Impact (May 2014)
Confidential
A business built on giving back
May 2014
Brent Chudoba
● VP, General Manager of SurveyMonkey Audience
● Joined @SurveyMonkey in 2009
● @bchudoba
● brentchudoba.com
Last year (2013) we donated...
$1,611,347of unrestricted grants
in 50¢ increments...
Confidential
How our program works
SurveyMonkey users create surveys
Users send surveys to their respondents
Respondents take surveys
When they finish, they can sign up to take more
They join Contribute, our member site
They receive invites to take surveys
They earn donations for our charity partners
Lots of donations...
$102k
$1.6M
$437k
$3M+
For our great partner organizations
Who earn meaningful unrestricted contributions
Q&A