Cause and effect for brand perception of colleges

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Qimpro Champions League Cause-Effect Diagram for Low/high brand perception of colleges (Challenge 3)

Transcript of Cause and effect for brand perception of colleges

Qimpro Champions League

Cause-Effect Diagram for Low/high brand perception of

colleges(Challenge 3)

Prepared by

Huzaifa Khanjiwala

Akshay Khairnar

Hasmukh Dave

Kaoru IshikawaFather of Cause And Effect

Diagrams

Kaoru Ishikawa

Japanese organizational theorist Professor at the Faculty of Engineering

at The University of Tokyo key figure in the development of

quality initiatives in Japan, particularly the quality circle

best known outside Japan for the Ishikawa or cause and effect diagram (also known as fishbone diagram)

Cause and Effect Diagram

also called fishbone diagrams, herringbone diagrams, Ishikawa Diagrams, or Fishikawa

Description

Tool for Product Design and Quality Defect Prevention

Tool To do Root Cause Analysis

Tool to find the source of variation

General Categories for Analysis

People Methods Machines Materials Measurements Environment

The 8 M's used in manufacturing industry

Machine Method Material Man Power

Measurement Mother Nature Management/Money Power Maintenance

The 7 P's used in marketing industry

Product/Service Price Place Promotion

People/personnel Process Physical Evidence

The 5 S's used in service industry

Surroundings Suppliers Systems Skills Safety

Key Categories in College Branding

Perception

Age – How old the college is? Older the college more

stable functioning

Bigger Alumnus

Bigger Social Network

More Placement Opportunities

Better Industry academic interactions

Management Working Staff Experience

Steps for Development of College

Passion of Institution

Staff Student interaction

Hierarchical Management

Leadership Management / Team Management

Brand development

Teaching Staff

Intellectual Capital

Quality of Staff

Industrial Experience

Core Faculty

No of Add-ons

Guest Lectures

Co-Curricular Activities

Visiting faculty

Remedies Maintain Brand Value of College as the time passes

Maintain Primo level of Education Quality

Develop a better network with the alumnus

Develop Industrial Relationships

Market/Promote the college

Use Systematic approach of working

Polish Gems (Students) for Perfection