World’s 1st AR Enhanced

Yellow Pages Print Directory

2011 ‘This’ is our cover?!

There must be more!

1.2 m - There MUST be MORE!

AR 2011 – Excitement and Awe

So much more!

Directory 2011 - 2012

Front Cover AR Popping Game

Creative: goldenpages.ie AR: Augmented Minds GmBh Mobile Plugin: Metaio

Special Offers and Competitions

Household names like Dublin Zoo and

Supermacs

A multi-national approach – 3 months!

• 8 m Directories

• Android and iOS

• 4 Languages

• Ireland

• Portugal

• Belgium

Directory 2011 - 2012

Imagine Wimax AR

Creative: CawleyNea AR: Cawley Nea Mobile Plugin: Metaio and goldenpages.ie

Secret Island

Creative: CawleyNea AR: Cawley Nea Mobile Plugin: Metaio and goldenpages.ie

Results

• 2,000 app downloads per day for GP app • Countless articles and comments by media • Public and Customer response • Supported mobile sales • Great conversation with customers • Confidence!

A team which thinks outside the box!

LBA, Free WiFi in Dublin City Center!

Better Products = SayHi Wifi,

What’s Next?

What’s Next?

Takeaways

• Try AR! Even as a team building exercise on thinking ‘outside the box’

• goldenpages.ie – distributes to 1.2m homes and business

across Ireland – we go to print early Summer – don’t miss a great opportunity to get your AR Trigger delivered Nationwide.

• Leave lots of time for TESTING • goldenpages.ie and most Yellow Pages Directories are the

best source of POI Geo-Location data = great AR opportunities! Think Trigger, Think immersive 360 experiences, Think excellent Reach! Think

Thank You

Tweet about @goldenpages_ie #AR to be in with a chance of winning a nationwide classified Ad for your

business!

@goldenpages_ie @catweadick e:hello@goldenpages.ie #: +35316188000