Catalyzing Change: Tools and Strategies for Digital Transformation (Museums and the Web 2015)
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Transcript of Catalyzing Change: Tools and Strategies for Digital Transformation (Museums and the Web 2015)
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Catalyzing Change: Tools and Strategies for Digital TransformationMuseums and the Web | April 8, 2015 | Chicago, IL
Tweet with us using hashtag #MWchange
Emily Lytle-Painter: @MuseumofEmily
Dana Mitroff Silvers: @dmitroff
Carolyn Royston: @caro_ft
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Welcome
Emily Dana Carolyn@MuseumofEmily @dmitroff @caro_ft
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Let’s warm up!
Members of the United States Army 16th Infantry Regiment gathered around a campfire in 1916 during the Pancho Villa Expedition. Public domain image from Wikipedia.
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Context for today
How is digital making us change how our organizations need to function?
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Context for today
How is digital making us change how our organizations need to function?
How to kickstart a digital transformation process and introduce different mindsets for working and collaborating?
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What is digital transformation?
Changes and challenges associated with digital technology, across all aspects of business.
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How to make it happen?
Leadership and Vision
AudiencesStaff
Operations
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Why now?
Key drivers:
● Disruption● Connected audiences ● Financial
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Common Challenges
Lack of:
● Leadership● Prioritization● Resources ● Efficient processes● Clarity around roles● Expertise or skills● Or simply, resistance to change!
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Lose Audience Appeal
Lose IncomeFall Behind
Missed Opportunities
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Leadership
Introduce new digital
processes
Build digital confidence
Digital transformation
process
Transformative projects
Digital Transformation in Action
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Design thinking framework
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What is design thinking?
Human-centered process for problem-solving and innovation
Image by the Stanford d.school
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Engage Observe Immerse
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Empathy interviews
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Quick interviewing tips
● Avoid binary or leading questions● Allow space for silence● Follow the story and emotions● Take notes● Always ask WHY
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Interview your partner + take notes
“What are the biggest challenges around digital inyour organization?”
“Tell me a story about a digital project that you felt went extremely well.”
“Tell me a story about a digital project that you felt did not go so well.”
5 minutes x 2
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Leadership
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Leadership through empathy
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Empathy map
Image by the Stanford d.school
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Empathy mapquotes & defining words
actions & behaviors
thoughts & beliefs
feelings & emotions
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Demo
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Your turn 5 minutes x 2
quotes & defining words
actions & behaviors feelings & emotions
thoughts & beliefs
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Digital Confidence
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Break (10 minutes)
© IWM Q 12260Q
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Let’s plan a party!Image by Conxa Rodà on flickr.
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Brainstorming best practices
● Build on the ideas of others● Go for wild ideas● Capture everything● Be visual● Celebrate small successes
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Team Brainstorms
How might we build digital confidence in our organizations?
7 minutes
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New Processes
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Agile processes
User storiesPrioritizationRapid developmentMeasurable
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User story
As a high school history teacher,
I can quickly see which part of the site is for me,
so I don’t have to search for it.
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Prioritization
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Prototyping your ideas
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Prototyping planning
What will you prototype?How can you build it?Who can help you make it happen?
5 minutes on your own
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Leadership
Introduce new digital
processes
Build digital confidence
Digital transformation
process
Transformative projectsRecap
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Make a plan
● Do an empathy interview of a colleague who drives you crazy
● Find a buddy and a champion to build your confidence
● Brainstorm solutions with a colleague ● Your ideas?
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Debrief + discussion
I learned…
I wonder…
I’m going to…
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Join us for a follow-up to this workshop!
Google HangoutMay 12, 2015 at 1:00 p.m. EST
http://tinyurl.com/MW2015Change
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YOU CAN DO IT!
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Keep in touch! Emily Lytle-Painter
@MuseumofEmily
Dana Mitroff Silvers
@dmitroff
Carolyn Royston
@caro_ft
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#MWchange
THANK YOU