Catalonia, a Lifestyle that Works (Invest in Catalonia, October 2012)

CATALONIAA LIFESTYLE THAT WORKS

October 2012

www.investincatalonia.com2

1.4% of EU-27 population

1.7% of EU-27 GDP

1.3% of EU-27 exports

15% of Spanish population

20% of Spanish GDP

25% of Spanish industry

30% of Spanish foreign trade

CATALONIABARCELONA

Area 32,106 km2

Population 7.539 million

Average temperature

16.17ºC

Average daylight hours

12 h 57 min

GDP mp 2011 € 210.150 billion

Agriculture (GAV 2011)

0.95 %

Industry (GAV 2011)

20.30 %

Construction (GAV 2011)

10.58 %

Services (GAV 2011)

68.17 %

Tourism (visitors 2011)

27.9 million

GDP per capita 2011

€ 28,270 / year

Exports 2011

€ 55.53 billion

Imports 2011

€ 70.85 billion

R&D spending 2010

1.63 % of GDP

With a population is similar to Bulgaria and Austria, a GDP greater than Finland’s and the Czech Republic’s and similar to Denmark’s, Catalonia’s economic position in Europe is noteworthy. Its exports are similar to Portugal’s, and exceeds countries like Romania and Greece. Its GDP per capita is 14,4% above the European average (EU-27), and is greater than the UK’s and Italy’s.


A metropolitan area similar to Frankfurt, Munich and Rome in terms of population (4.8 million)The 4th most visited European city and 16th in the world One of KPMG’s (2011) world’s top 10 attractive locations and top 10 Green sites.Best Southern European city and 2nd Best European region by FDI Strategy (FDI Intelligence, 2012).The world’s second city in hosting International Congresses (ICCA/BTCB, 2011).The top Mediterranean cruise-ship destination. A major venue for key cultural, sports, economic and business events.

Since 1996 Barcelona has retained its number one ranking as Europe’s best city in Europe in terms of employee quality of life.

European Cities Monitor (Cushman&Wakefield)

CATALONIA

BARCELONA


MORE FROM LIFEMORE FROM BUSINESS

17,800,000tourists visit Catalonia every year,

25% of those who visit Spain, the world’s 3rd most visited country

7,500,000visitors come to Barcelona every year,

the 4th most visited city in Europe

A hub of high value added industries can be found here: chemicals, pharma, packaging, agro-food, automobile...

Catalonia is a major pole of attraction for: health and social services, ICTs, media, logistics, tourism, education...


TALENTEDeducated-creative-solid work ethic

GLOBALconnected-mobile-open-attractive

BUSINESS-ORIENTEDcompetitive-dynamic-diverse

technological-business friendly


EDUCATION that works

13 public and private universities

Over 221,000 students

Over 600 different degrees

Campus of International Excellence

1% of world scientific production (Nature)

Two of the top five best executive education schools around the world

Universitat de les Nacions Unides UNU

In 2011-2012 780 students attend IESE Master programmes, 80% from abroad

3,000 organizations from over 50 countries recruit employees through

ESADE every year.

Catalonia has a significant amount of educational centres per capita.

A sign of the educational excellence is the amountof international students studying in Catalonia.


CREATIVITYthat works

Large-scale design projects (DHub, BCN Design Week)

Renewed design training centres

Tradition, knowledge and experience

Design applied to people’s needs

Design studios and corporate design centres (Alstom, Volvo, HP, Roca…)

Catalans like ideas, and they like putting them into practice in a whole range of different fields:

graphic design, art, urban planning, architecture, fashion, gastronomy, industry…


EXCELLENCE that works

Catalans have an entrepreneurial spiritand are focused on identifying opportunities and finding innovative solutions.

This innovative spirit and a solid, collaborative work ethic has allowed Catalans to stand out in their particular areas of excellence.

Barcelona Supercomputing CenterBarcelonaTech University

A computing capacity of 94,21 Teraflops inside Torre Girona Chapel.


CONNECTIVITY that works

80 airlines140 destinations worldwideOver 32 million passengersBest South European Airport Best European Cargo Airport

One of the main Mediterranean portsLeader in Mediterranean vehicle traffic

Inland terminals (Zaragoza, Toulouse, Lyon), port networkA 259-ha of logistics activity area

Easy commuting by public transport (bus, subway, tram)Excellent road network connecting internal marketMediterranean Rail Corridor, EU priority project

Barcelona is one of the few cities in Southern Europe with full-modal transport integration. Port, airport, railway, motorways within a 12-kilometre radius,

each with global connectivity.


MOBILITY that works

“ We are thrilled to announce that Barcelona will be the Mobile WorldCapital for the next sevenyears. This is an excitingtime for the city and for themobile industry as a whole”

John Hoffman, CEO GSMA Ltd.

Mobile solutions for smart cities

m-Transportationm-Healthm-Contentsm-Paymentsm-Education

Barcelona is now the world’s centre for mobility innovation in all fields


OPENNESS that works

Launch pad to Mediterranean and

Latin American markets

Source: ACC10

Catalan exports (in millions of euros)

Catalan exporting companies

26%

65%

of Catalan exports go to EU markets

of all Spanish exports

36%

of all Spanish exporting companies

30%

of Catalan exporting companies

do it regularly

Catalonia accounts for:

Almost 500 million consumers in a

2-hour flight radius

Catalonia accounts for:


AN ATTRACTION that works

Germany19%

Japan2%

Italy9%

Other10%

USA10%

Portugal2%

France16%

UK8%

Denmark2%

Netherlands13%

Luxemboug 3%

Switzerland5%

Belgium 1%

CATALONIA5,061

foreigncompanies

Source: Invest in Catalonia.


COMPETITIVENESS that works

Co

mp

etit

ive

op

erat

ion

alco

sts

Gas prices, industrial consumers €/Gigajoule(Eurostat 2012-2011)

Office rents €/ sqm year(Jones Lang LaSalle Q4 2011)

Electricity prices, industry €/100kWh(Eurostat 2012-2011)

Portugal 11,09 Germany 12,04 Sweden 12,46

France 9,86 Ireland 9,90 Spain 10,03 Slovakia 10,60

EU (27) 8,98

Netherlands 7,49 UK 8,25

France 7,22Netherlands 8,41Germany 8,95EU (27) 9,34Belgium 9,50

Ireland 11,21Italy 11,45Slovakia 12,73

Czech Rep. 10,28Spain 10,82UK 10,97

Minimum wage€/month

(Eurostat, 2012)


DYNAMISM that works

“The Continental Automotive plant in Cataloniais a benchmark in lean manufacturing and oneof Europe’s most competitive factories. Ourplant will be directly involved in the productionof hybrid and electric vehicle components, working on the project together with the R&D centre in Nuremburg.”

Francesc Xavier Pujol, General Manager


DIVERSITY that works

22% Chemicals&Pharma22% Metal&Machinery12% Food &Beverages11% Transport material10% Paper &Graphics7% Electric&Electronics6% Textiles

10% Other

Service Sectors

ICTsTradeTourismDesign &EngineeringHealth&BiotechCreative industriesShared services centresLogistics

Industrial Sectors Business services

EngineeringRelocation agenciesHuman resourcesBusiness associationsLaw firmsTelecom&EnergyConsultancesTransport

Wide availability of providers and suppliers


TECHNOLOGY that works

IDIADAautomotive lab test

Scientific Parks

IBMCNNC

SupercomputingCentre

ALBAsynchrotron

Key scientific infrastructures

Home to leading Europeanhospitals and research groups

Active in life sciences and thecreation of biotech companies

With R&D at 1.6% of GDP

The TECNIO technology transfer network and its expert partners give added value to tech projects.


A BUSINESS ENVIRONMENT that works

Tax rebates for R&D&I and environmental issuesFlat rate tax system for non-residents.Favourable tax system for foreign holding companies.Fast-track of work and residence permits.Incentive programmes for job creation.

Invest in Catalonia services Information for foreign companiesOne-stop-shop for investment projectsBusiness location servicesFinancing advice and assistanceExpansion and diversificationGlobal Partnerships


“With innovation, investment and great people, you’vegot all the right ingredients for success.”

Bernard Meunier, General Manager of Nestlé España.

Julio Rodríguez, CEO Schneider Electric.

Rolf Schwirz, CEO Fujitsu Technology Solutions

“Barcelona is a city with a great influence and internationalreputation, which helps when it comes down to doingbusiness.”

“In choosing the location for our flagship customer centre, Fujitsuplaced a high emphasis on strategic qualities including a solution-oriented multi-cultural workforce, high-specification office locationsand a comprehensive infrastructure. In all of these areas, Barcelona was a stand-out winner.”

WHAT THEY SAY


INVEST IN CATALONIA

WORKS FOR YOU

Tailor-made servicesfor international companies

planning first-time investment in Europe or looking to expand their activities in Catalonia

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Catalonia, a Lifestyle that Works (Invest in Catalonia, October 2012)

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