Catalogue JUNE 2012

Objective PERFORMANCE

Objective EFFICIENCY

Objective EQUILIBRIUM

P. 6-7

Objective DURABILITY

PROOFS 12.2

This June 2012 indexation will takeon a new dimension with the practicalapplication of genomics and the arrivalof sexed semen in its range.

PROOFS 12.2

In its new range, SERSIA is offering a total of 10 genomic bulls with the most attractive pedigrees. To meet the growing demand for sexed semen, SERSIA is launching FESTIVAL in its range, which will be frequently renewed. More generally, the June indexation brings good news for the bulls that have been widely used:

>ASTERIX remains at a very high level; his daughters on their 2nd lactation are progressing well in terms of production and levels.

> VOLTAIRE has made good progress in terms of ISU (+9) and milk with his daughters in 2nd and 3rd lactation.

The indexation has revealed two interesting new bulls to renew the range of well-established bulls:

>BINGO 138ISU>BALOU 125ISU As a result of a unique European tracking table, over 10,000 tracking initiatives have been carried out in recent years to provide even greater accuracy.

7 new headings have been added to the table that had not previously been indexed. >Chestwidth>Thurlwidth>Thurlposition

>Strongforeudderattachment>Teatdiameter>Bodycondition>Temperament

Seeourwebsiteforfurtherinformation

EDITO

Coming out in June, full of innovations:read about them soon!

3692(daughterofVOLTAIRE) - Gaec Del Ponte Marty

Chouette(daughterofASTERIX) - Gaec Chevallier-Jacoillot (44)

Photo BGS, G.Soldi, D.Restelli, E.Wright, Gejp, A.Meekma, S.Gouin

Contact SERSIA FRANCE Tél : +33 (0)2 99 85 21 4019 Boulevard Nominoë Fax : +33 (0)2 99 85 21 5935740 PACE E-mail : sersia@sersia.frFRANCE www.sersia.fr

SERSIABROWN SWISS TYPEPRODUCTIONMILKGENETICSADDED VALUESHOW TIME

4 5

New

New

New

Genomic bull

Objective MILK PRODUCTION

PERFORMANCEADDED VALUE TYPE

A good combination of production, morphology and udder health

Excellent bone structure and well-attached udders

His daughters have good limbs, and especially good heel thickness

He’s a real dairy sire

A cell and fertility improver,with a very complete body shape

His father adds a touch of originalityto his pedigree

He has a strong accumulationof dairy qualities in his genes

His descendants show excellentconsistency, their strengthsbeing in their ideal udders,

limbs and pelvis

His cell indices and longevityare favourable

PROOF 12.2BULL SIRE GRand-SIRE ISU InEL MILK MO Ma ME

Eclipse - Gaec Changarnier (21)

Eline - Gaec Loosli (21)

Damette(damofFESTIVAL)

SEGMENT PERFORMANCE?

In order to bring a solution to your

expectations, SERSIA offers you a range

of “PERfoRmAncE” bulls resolutely

improved in form.

In order to achieve this result, you use bulls

bred with the milk index, without eliminating

a priori bulls weak in functional Traits or

in production. You are convinced that the

longevity of your cows is achieved through

the quality of their mammary system and

the solidity of their feet & Legs.

You wish eventually that certain among

them are distinguished by their level of

production or their results in competition.

This selection of “PERfoRmAncE” bulls

reunites the breeding cattle best able to

sustain your high level of production

Genom

ic

G

SERSIABROWN SWISS SECURITYOPTIMISATIONOF TIMEFERTILITYMILKGOOD RATES

6 7

New

New

Genomic bull

Objective SECURITY FERTILITY OPTIMISATION OF TIME

EQUILIBRIUM

Bellevue(damofESPOIR)

Genom

ic

BULL SIRE GRand-SIRE ISU InEL MO Ma SaMa REPRO

Energie(sisterofEUREKA)

SEGMENT EQUILIBRIUM?

In order to bring a solution to your

expectations, SERSIA offers you a range

of “EquILIbRIum” bulls, which are an

ideal compromise between an equilibrium

morphology and a good-performing milk

production.

for you fertility is a key element in your

choices of breeding, as are the development

of your animals and locomotion.

The “EquILIbRIum” bulls have the advan-

tage of bringing together breeding cattle

who at the same time are milk-producers

and who provide high component milk.

Another strong point in favour of this

selection of bulls is the capacity to transmit

a normal development and an increased

fertility.

One of the top bullsof his generation for production

Very positive in terms of proteinlevels and fertility

He will pass on a functionalmorphological profile

PROOF 12.2

He’s one of the most complete bulls

He combines a good milk and levels balance with an excellent body shape

The assembly is also favourablefor cells and fertility

An udder specialist,especially in the fore

udder attachment

A superb example of strong,well-balanced cows, broad at the front

and in the pelvic region

He adds a great deal to protein levels,ideal for dairy strains

3692- Gaec Del Ponte Marty

Genom

ic

G

G

G

G

SERSIABROWN SWISS PRODUCTIVITYGENETICSVARIABILITYFUNCTIONINGTYPEDEVELOPMENT

8 9

v

New

Genomic bull

Objective PRODUCTIVITY

EFFICIENCYgENETIC VARIAbILITY

FUNCTIONINg TYPE

Chouette- Gaec Chevallier Jacoillot

Dairy potential with veryhigh protein levels.

Ability to improve several majorcriteria: Cells, Pelvic tilt, Fertility,Ligament and distance between forefeet

His favourable functional efficiencyprofile means that he may be broadly used on the most wide-ranging origins.

He adds considerablerichness to the milk

His daughters are verydeep-bodied with very good udders

The daughters’ superior fertility offersthe assurance of a long career

JuiceFBS(damofRICHELIEU)

Pirouette(damofAJUVAL)

A son of Dynastyand an excellent diary sire

Excellent limbs, like his maternal family

Very good udder health

PROOF 12.2SEGMENT

EFFICIENCY?

In order to meet your needs, SERSIA is

suggesting the “EffIcIEncY” range of

bulls which will enable you to bring harmony

both in the technical and financial sense.

In order to manage and organise for optimal

ends the various production types in your

farm, you will be seeking in particular

productive cows with high components.

You will also be looking for fertile animals

with functioning morphology.

You will also be looking for fertile animals

with functioning morphology.

BULL SIRE GRand-SIRE ISU MP dV ME SaMa REPRO

G

SERSIABROWN SWISS RUSTICITYDOCILITYF UNCTIONALITYLONGEVITYCALVING EASECALVING ABILTY

1110

New

NewObjective DURABILITYRUSTICITY DOCILITY FUNCTIONALITY

Genom

ic

Ultine

Top of the range for limbs

Excellent resistance to mastitis

A model cow, made to last

He comes from a highlyproductive family that has already

produced Universel

He also provides very good levelsand excellent udders

Low cell counts

Urémie(damofFISTON)

Very good for body shape,like his father TRACTION

He significantly improves proteinand fat levels

His complete functional efficiencyprofile means that he may be usedvery easily

Usuelle(damofGINGER)(1st lactation)

PROOF 12.2SEGMENT

DURABILITY?

In a general manner, you research fertile

cows, resistant to mastitis in order to ensure

a good longevity.

In order to bring a solution to your

expectations, SERSIA offers you a range

of “DuRAbLE” bulls. This selection of

“DuRAbLE” bulls is distinguished by the

docility of their offspring, their rusticity and

their fertility

These breeding animals achieve the

best components and excellent results

in the quantity of fat and Protein. These

bulls are characterised equally by quality

performance, in particular in longevity but

also in calving Ease and Ability facility of

calving and of birth.

Genom

ic

BULL SIRE GRand-SIRE ISU TP TB SaMa REPRO LGV

Genomic bullG

9089

PRO

OF 12/2

Hips width

Thurl width

Rump angle

Thurl position

Rear leg thickness

Rear leg set

Foot angle

Heel thickness

Udder health

Reproduction

Milking speed

Temperament

Cell count

Longevity

Cows fertility

Heifers fertility

Birth vitality

Calving ability

Calving ease

Calving ability

Body depth

Top line

Body condition

Rump width

Teat direction

Teat length

Teat diameter

Stature

Chest depth

Chest width

Udder depth

Udder support

Rear udder height

Rear udder width

Fore udder attachment

Strong fore udder attach.

Udder balance

Front teat placement

Rear teat placement

Type

Udder

Body

Udder

Feet & legs

Dairy form

Reliability

Economical dairy index

Protein

Fat

Protein rate

Fat rate

Milk

PROD

UC

TION

TYPE

UD

DER

BOD

YRU

MP

FEET & LEG

SFU

NC

TION

AL

Bu

llSire

Gra

nd-Sire

Hig

h fertilty semen

Sexed

semen sersia

*Interb

ull unconverted

values