Cat1213 Acad Ba Mktg

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212 Academic Programs and Curriculum Guide

NORTHEASTERN UNIVERSITY

MARKETING

www.cba.neu.edu/ugrad

Office: 202 Hayden Hall

Phone: 617.373.3260

Fax: 617.373.8366

Email contact: Bruce H. Clark,Associate Professor and MurphyFamily Research Fellow andGroup Coordinator,

[email protected]

All activities that direct the flow of goods and services fromproducer to customer are classified as marketing concerns.

Essential to all businesses are customer identification and creating

the offering to respond to the customer. This requires

consideration of research, product design, packaging, pricing,

distribution channels, marketing communications, selling, and

service.

The concentration in marketing is designed to familiarize

students with the marketing process and to give them thetheoretical concepts, skills, and tools to enter and to advance

successfully in any one of many possible career paths in marketing

research, marketing communications, retail management, or sales

management.

BSBABachelor of Science in BusinessAdminist rat ion with Concentrat ion in Market ing

NU CORE REQUIREMENTS

See page 40 for requirement list.

BUSINESS CORE REQUIREMENTS

Mathematics

Complete one calculus course from the following list:

MATH 1231 Calculus for Business and Economics 4 SH

MATH 1241 Calculus 1 4 SH

MATH 1242 Calculus 2 4 SH

MATH 1251 Calculus and Differential Equations

for Biology 1

4 SH

MATH 1252 Calculus and Differential Equations

for Biology 2

4 SH

MATH 1340 Intensive Calculus for Engineers 6 SH

MATH 1341 Calculus 1 for Science and

Engineering

4 SH

MATH 1342 Calculus 2 for Science andEngineering

4 SH

Statistics

Complete the following course:

MGSC 2301 Business Statistics 4 SH

Macroeconomics and Microeconomics

Complete the following two courses:

ECON 1115 Principles of Macroeconomics 4 SH

ECON 1116 Principles of Microeconomics 4 SH

BUSINESS REQUIREMENTS

Accounting


ACCT 1201 Financial Accounting and Reporting 4 SH

ACCT 2301 Managerial Accounting 4 SH

Finance


FINA 2201 Financial Management 4 SH

International Business/Social Responsibility


INTB 1203 International Business and Global

Social Responsibility

4 SH

Management Information Systems


MISM 2301 Management Information Systems 4 SH

Marketing


MKTG 2201 Introduction to Marketing 4 SH

Operations Management and Supply Chain ManagementComplete the following pair of courses:

MGSC 2201 Operations Management 2 SH

with SCHM 2201 Supply Chain Management 2 SH

Organizational Behavior


ORGB 3201 Organizational Behavior 4 SH

Strategy in Action

Complete one of the following courses:

STRT 4501 Strategy in Action 4 SH

STRT 4514 Internal Case Competition Challenge 4 SH

STRT 4516 External Case Competition Challenge 4 SH

CONCENTRATION IN MARKETING

Marketing Required Courses


MKTG 3301 Marketing Management 4 SH

MKTG 3401 Marketing Research 4 SH

Marketing Elective Courses

Complete two courses from the following list:

MKTG 3310 Retailing 4 SH

MKTG 3420 Sales Management 4 SH

MKTG 4502 Marketing in the Service Sector 4 SH

MKTG 4504 Advertising and Brand Promotion 4 SH

MKTG 4506 Consumer Behavior 4 SHMKTG 4508 Digital Marketing 4 SH

MKTG 4510 New Product Development 4 SH

MKTG 4512 International Marketing 4 SH

SECOND BUSINESS CONCENTRATION (OPTIONAL)

A second business concentration is optional and may be chosen

from the following list:


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DAmore-McKim School of Business 213


Concentration in Accounting

ACCOUNTING REQUIRED COURSES


ACCT 3401 Financial Reporting and Analysis 1 4 SH

ACCT 4501 Financial Reporting and Analysis 2 4 SH

ACCOUNTING ELECTIVE COURSES


ACCT 3403 Accounting Information Systems 4 SH

ACCT 3416 Strategic Cost Analysis for Decision

Making

4 SH

ACCT 4412 Auditing and Other Assurance

Services

4 SH

ACCT 4414 Income Tax Determination and

Planning

4 SH

Concentration in Entrepreneurship and Innovation

Note: The following courses do not count toward this

concentration: ENTR 1201, ENTR 3308, ENTR 3318,

ENTR 3328, and ENTR 3338.

ENTREPRENEURSHIP AND INNOVATION

INTRODUCTORY COURSE

Complete one course from the following list:

ENTR 2301 Innovation! 4 SH

ENTR 2303 Entrepreneurial Marketing 4 SH


CAPSTONE COURSE


ENTR 4501 Planning for Growth Ventures 4 SH

ENTR 4503 Small Business Service and Retail

Creation

4 SH

ENTR 4506 Advanced Studies in Social

Entrepreneurship in the Developing

World

4 SH


ELECTIVE COURSES


ENTR 2206 Social Entrepreneurship 4 SH

ENTR 3215 Family Business Management 4 SH

ENTR 3219 Microfinance: Lending to the Poor 4 SH

ENTR 3306 Global Entrepreneurship 4 SH

ENTR 3316 Microfinance and Economic

Development in Latin America

4 SH

ENTR 3325 Sustainable Innovation 4 SH

ENTR 3326 Sustainability in the Latin American

Business Environment

4 SH

ENTR 3330 Introduction to Product Design for

Entrepreneurs

4 SH

ENTR 3336 Resource Management and Renewable

Energy in Iceland

4 SH

ENTR 3401 Small Business Management,

Operations, and Growth

4 SH

ENTR 3403 Managing Operations in a

Technology-Based Start-Up Firm

4 SH

FINA 4610 Entrepreneurial Finance, Innovation

Valuation, and Private Equity

4 SH

Concentration in Finance

FINANCE REQUIRED COURSES


FINA 3301 Corporate Finance 4 SH

FINA 3303 Investments 4 SH

FINANCE ELECTIVE COURSES


ENTR 3219 Microfinance: Lending to the Poor 4 SH

or FINA 2720 Sustainability in the Business

Environment

4 SH

FINA 4310 Working Capital Management 4 SH

FINA 4312 Issues in Corporate Governance 4 SH

FINA 4320 International Financial Management 4 SH

FINA 4410 Valuation and Value Creation 4 SH

FINA 4412 Personal Financial Planning 4 SH

FINA 4420 Mergers and Acquisitions 4 SH

FINA 4512 Financial Risk Management 4 SH

FINA 4514 Investment Banking 4 SH

FINA 4516 Real Estate Finance 4 SH

FINA 4518 Risk Management and Insurance 4 SH

FINA 4602 Turnaround Management 4 SH

FINA 4604 Fixed-Income Securities 4 SH

FINA 4608 Advanced Financial Strategy 4 SH

FINA 4610 Entrepreneurial Finance, Innovation

Valuation, and Private Equity

4 SH

Concentration in Management

MANAGEMENT REQUIRED COURSE


MGMT 4501 Skills for Managerial Success 4 SH

MANAGEMENT ELECTIVE COURSES

Complete three courses from the following list:

ENTR 3215 Family Business Management 4 SH

or INTB 3310 Cultural Aspects of International

Business

4 SH

MGMT 3302 Negotiating in Business 4 SH

MGMT 3330 Developing Leaders for Global

Sustainability

4 SH

MGMT 3340 Managing Health-Care Organizations:

Critical Challenges and New

Approaches

4 SH

MGMT 3420 Introduction to Human Resources

Management

4 SH

MGMT 4310 The Management Practices of Great

Organizations

4 SH

MGMT 4603 Leadership Seminar 4 SH


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Concentration in Management Information Systems

MANAGEMENT INFORMATION SYSTEMS

REQUIRED COURSES


MISM 3403 Data Management in the Enterprise 4 SH

MISM 4501 Business Systems Integration 4 SH

MANAGEMENT INFORMATION SYSTEMS

ELECTIVE COURSES

Complete two courses from the following list.Note: Only one

non-MISM course may be used as an elective:

ACCT 3403 Accounting Information Systems 4 SH

MISM 3305 Information Resource Management 4 SH

MISM 3404 Data Communications 4 SH

MISM 3406 Designing Web Applications 4 SH

MKTG 4508 Digital Marketing 4 SH

SCHM 3301 Global Supply Chain Management 4 SH

SCHM 3305 Purchasing 4 SH

Concentration in Supply Chain Management

SUPPLY CHAIN MANAGEMENT REQUIRED COURSES

Complete the following three courses:

SCHM 3301 Global Supply Chain Management 4 SH

SCHM 3310 The Transportation Industries 4 SH

SCHM 4401 Advanced Problems in Supply Chain

Management

4 SH

SUPPLY CHAIN MANAGEMENT ELECTIVE COURSE


SCHM 3305 Purchasing 4 SH

SCHM 3308 Supply Chain Information Systems

and Technology

4 SH

BUSINESS GPA REQUIREMENT

A minimum 2.000 GPA in business courses is required.

BUSINESS COOPERATIVE EDUCATION

REQUIREMENT

Complete two six-month co-ops.

GENERAL ELECTIVES

Additional courses taken beyond college and major course

requirements to satisfy graduation credit requirements.

COOPERATIVE EDUCATION

RESIDENCY REQUIREMENT

Students must earn a minimum of 64 Northeastern University

semester hours in order to receive a bachelors degree.

UNIVERSITY-WIDE REQUIREMENTS

128 total semester hours required

Minimum 2.000 GPA required


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