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CAST - a new bachelor programme about audiovisual content for online media
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CAST is a new study at the Zurich University of the Arts. Dr. Martin Zimper is Head of CAST and held this presentation at the CUMULUS Conference Paris, May 18th 2011 (Digitalculture workinggroup). More information: http://cast.zhdk.ch
Transcript of CAST - a new bachelor programme about audiovisual content for online media
What is that? CAST?
What is that? CAST?
Livecast from Tonhalle Zurich, May 2011
Livecast from Tonhalle Zurich, May 2011
Trends
„The Age of Screens“
„Generation Upload“
Digital Natives and Digital Immigrants
Mobile Internet/ Smartphones Usage
Social Media Distribution
• CAST tells audiovisual stories for laptops, tablets, computer screens, smart phones and other mobile devices (GPS etc.)
• CAST students are sensitive online publishers who know how to communicate in social networks.
• Our stories are fiction or non-fiction or sometimes both
• The stories are distributed via postings, streams, status updates, as download-video, audiofile or as virus infection.
Cast Studies
Story: to structure a story for platforms and screens
Web: Social Media Distribution
Design: Basics about Moving Images and Motion Graphics Design
Software Skills: Final Cut, Logic, FLASH Animation, After Effects, Wordpress
Marketing & Media: Media Theory, Project Management
Producing audiovisual content: Video, Audio, Animation
Studienaufbau Bachelor CAST
Ablauf
1. - 2. Semester:
3. - 4. Semester:
5. Semester:
6. Semester:
Exchange semester possible
Basics
Projects, Modules, Internships
Transdisziplinary Crossmedia-Project
Bachelor-Semester Crossmedia Projekt plus Thesis
Musicvideos: We CLIP You
Europride TV
http://www.europride.tv
(Bild, um 10 Grad in UZS drehen)
hier kommt trailer
Multiplatform Storytelling: The Script
Hier kommt ein Bild von der Wand
Production
Hier kommt ein Bild von den Dreharbeiten
Foto von facebookprofil
Foto von facebookprofil
Reaktionen
Bild(er) von Medienberichten
Reaktionen
TEDx Zurich
Webisodes: Die Hütte
Webisodes: die Hüttefirst Horror-Webisode, produced in Swiss Alps
Story, Script & Casting
2 weeks shooting
5 weeks postproduction: 5 parts à 5 minutes
Publishing together with public TV: frischfilm.sf.tv
Webisodes: die Hütte - Impressionen Dreh
Bachelorarbeiten CAST 2010
Carlo Laffranchi: „Mobiles Infotainment im Schweizer Eishockey“
Bachelorarbeiten CAST 2010
iPad Lab April 2011
Partner: Gruner & Jahr
The future of magazines on the Tablet, April 2011
