Cass presentation on applying lean startup tools to building community
10
They Work? Applying lean start-up principles and practice to building corporate communities @stuartgh 13 Feb 2012
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Transcript of Cass presentation on applying lean startup tools to building community
- 1. Corporate Digital Communities, Do They Work? Applying lean start-up principles and practice to building corporate communities @stuartgh 13 Feb 2012
- 2. Test your community idea first
- 3. Test & pivot - a mobile dating community
- 4. Test & pivot failure is OK
- 5. Test & pivot try again
- 6. Test & pivot use key insights
- 7. Test & pivot re-test
- 8. Test & pivot validation!
- 9. And not forgetting the rest..1. Intimately know your customers
